strategies for self publishing a business book | kaya singer
DESCRIPTION
A nonfiction business book is an excellent marketing tool to establish the expertise and credibility of a solo pro. Kaya Singer of Awakening Business Solutions shares her experience and lessons learn from her self published book.TRANSCRIPT
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Strategies for Self PublishingA Business Book
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Learn Morewww.IASECP.com/events/
Kaya Singer | Awakening BusinessThe author of the newly published book, “Clear Your Focus, Grow YourBusiness: 7 Simple Steps to Empower Your Business and Bring YourMoney and Freedom.” She helps successful small and solo businessowners get clarity on what they need to do to overcome obstacles andtake their business to the next level through her coaching programs, toolsand seminars.
Kaya Singer
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
5 Important strategies for self-publishing your nonfiction book
as a business building tool
by Kaya SingerAwakeningBusiness.com
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Why Write a Book?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
The “inner” reasons…
• You feel compelled!• Something you always wanted to do.• Personal achievement.• You are a little bit crazy
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Business minded reasons.
• You have something worthwhileto teach and a book is the bestmedium.
• A book will give you credibility.• Your book will help build your• expertise.• It fits into your business plan.• It can be a marketing tool.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
It is a huge jump from the ideato the completed book!
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
5 Questions to help you focusand make it easier to make that
jump!1.What is your purpose in writing your book?
Your business plan needs to reflect whereyour book will fit in to the overall picture.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Why would this be importantor unimportant for your
business?• After people read your book, what do
you want them to do?• How will your book help your business
grow?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
2. Who are you writing it to?• Just like any product you are marketing,
you need to know your target customer.
• You need to focus who theyare, what they need or wantand the benefits they will receive.
• Once you can answer these questions it iseasier to know what to write and how towrite it.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
3. What is the style?
• Non-fiction books (for biz) often teachsomething, as in, “How to” books.
• They can be motivational andinspirational as well.
• The style of your book needs to make sense to the person you want to communicate to and what you want to accomplish.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
4. How to publish it?• Your decision needs to reflect your
business goals and your business plan.• Do you want your book to be mainly for
your clients? Self-publishing best option.
• Or do you want to become a householdname? Major publisher best option.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
5. Who is on your team?
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Some team members mightinclude…
• Editor• Cover creator• Book naming support• Mentor• Layout• Proof readers• Printer• Marketing• And more…
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Follow these 5 steps and…
Imagine your book in print and a smile onyour face at the end.
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
I began here…
International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com
Now I am here: My Book
AwakeningBusiness.com
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