strategies for sharing and commenting in social media

31
Joining the Conversation: Strategies for Sharing and Commenting in Social Media Frank Days Director, New and Social Media @tangyslice

Upload: novell

Post on 02-Nov-2014

1.320 views

Category:

Business


0 download

DESCRIPTION

Slides from internal social media training webinar at Novell.

TRANSCRIPT

Page 1: Strategies for sharing and commenting in social media

Joining the Conversation: Strategies for Sharing and Commenting in Social Media

Frank DaysDirector, New and Social Media@tangyslice

Page 2: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.2

Agenda

• Why participate• Community members• Content and sharing• 7 ways to join• 7 things before you hit send• Resources

Page 3: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.3

Benefits of social media participation

• Because they are “social” media• Meet new people with common interests• Build your personal brand• Opportunity to share • Learn from others

Page 4: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.4

Types of social media participants

Forrester's social technographics ladder

Page 5: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.5

Building a community:Forrester Groundswell model

Social media is about:• Listening• Talking• Energizing• Supporting• Embracing

Page 6: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.6

Start by “listening”

• Blogs• Facebook and LinkedIn groups• Twitter• Google Alerts• Podcasts• Trade press• GroupWise or Google reader for

aggregation

Page 7: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.7

Then “talking”

• When sharing consider– Will anyone care?– Will anyone read this?– Is this interesting?– Is this original?– Does this add value?

Page 8: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.8

Advice when leaving comments

• Stay on topic• Contribute new information to the discussion• Don’t comment for the sake of commenting• Make the tone of your message clear• Be succinct• Cite your sources with links or inline quoting• Be courteous• Don’t post when you’re angry, upset, or emotional• Do not feed or tease the trolls

> Source: Steve Rubel, Micro Persuasion blog via the Lifehacker blog

Page 9: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.9

Don't feed the trolls...

“A troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community ... with the primary intent of provoking other users into a desired emotional response or of otherwise disrupting normal on-topic discussion.”

> Wikipedia via PCMagazine.com

Image source: Wikipedia

Page 10: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.10

Seven ways to join the conversation...

Page 11: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.11

1. Connect with people you know

• Talk with people you know– Prospects– Customers– Vendors– Peers– Neighbors

Page 12: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.12

2. Start a conversation

• Questions work better than statements– What do you think about … ?– Does anyone know ... ?– How do you ... ?

• These are two way media

Page 13: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.13

3. Leave a comment

• Find some place you feel confident• Novell properties/blogs• People you know

Page 14: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.14

4. Share Novell stuff

• Marketing is creating new content• “Like” on Facebook• Retweet on Twitter

Page 15: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.15

5. Ask or answer questions

• Join groups• Answer questions • Demonstrate your

knowledge

Page 16: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.16

6. Post content to bookmarking sites

• Help spread the word• Make it easier for people to find• Amplify our messages

Page 17: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.17

7. Write a guest blog post

• Blogs are looking for content• We have experts• Often you just have to ask

• Targets:– Syndicated blogs– Partner blogs– Novell blogs

Example blog: Cloud Computing Journal

Page 18: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.18

7 things to consider before hitting send...

Page 19: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.19

1. Is it consistent with our Internet usage policy?

Page 20: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.20

2. Does it represent our company values?

Page 21: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.21

3. How do people behave in the specific community?

Page 22: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.22

4. Does it add value to the conversation?

Page 23: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.23

5. Is it authentic and credible?

Page 24: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.24

6. Is it appropriate for general consumption?

Page 25: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.25

7. Will anyone care about what you have to say?

Page 26: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.26

When in doubt...

• Don't• Pause• Ask for advice

– Your manager– Corporate communications– Social media (me)

Page 27: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.27

Novell social media guidelines

• Review Code of Business Ethics • Attend training• Get familiar with Novell policies• Protect your own privacy• Treat others with respect• Use common sense with controversial topics

Page 28: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.28

NOISE

Page 29: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.29

Think Value

Page 30: Strategies for sharing and commenting in social media

© Novell, Inc. All rights reserved.30

Where to learn more...

• Online resources– Mashable.com– Techcrunch.com– Marketingprofs.com– MPDailyfix.com– Copyblogger.com

• Articles– http://www.delicious.com/novell_novl/socialmedia

Page 31: Strategies for sharing and commenting in social media