STRATEGIES FOR GROWTH(1) Identify social media groups on platforms where E-Commerce clients

hangout.E.g twitter can be used to connect with the niche, leveraging twitterlists which is a grouping of tweeps, an excellent way to createengagement with leads, clients and prospects. More so we cancreate a group to help people for free on basic informationconcerning difficult topics such as issues to do with VATcomputation. This will give the market a glimpse of our capabilitiessuch that they will turn to us for more information therebyintroduced to our books boosting sales.

Develop a press listThis involves networking with publishing companies. The main aim isto gain attention and recognition on the market. Thus for our Hararemarket, we need to know editors and bloggers at Zimpapers suchthat we enhance the ease with which we publicize our documents.This educates the market the information they can get from us thusshould they need the information we become the easier point ofreference due to our hyper active nature in local newspaperswhich keeps reminding market what we also do.

Enhance our availabilityEducate the organization as a whole on prices of our variouspublications and make stocks accessible to all such that we are ableto push sales even when members of the department are tied upelsewhere thereby mitigating risk of lost sales and increase ourefficiency at large towards attainment of set financial objectives/targets.

Add press page to websiteList articles or books that we have authored on the press page’ top ofthe website. This makes it easy for clients to know issues we haveaddressed thus should they want enlightenment on issues addressedin our books they can easily turn to us as such may increase our sales

Customer valueIf we are not adding extreme value to our customer’s lives, arebusiness will hit “stall mode” quickly-its when you truly believe youare doing everything right and working extremely hard, but the

results and success aren’t present to show it. We need to askourselves and the market regularly before taking on a newtask/release a new product. There’s need to think of an amplereason as to why your product is of value, if not then chances arethat we should revisit our drawing boards.