3D Communications New Media. New Rules. New Game.Strategy-Based ContentAnswering the 6WsCreating Content

3D Communications | New Media. New Rules. New Game.

Creating ContentStrategy-Based ContentSingular, well-defined OBJECTIVEConsistencySustainabilityExpectations

3D Communications | New Media. New Rules. New Game.

Social MediaStrategy-Based Content6 Ws

3D Communications | New Media. New Rules. New Game.

Creating ContentStrategy-Based ContentThe Six WsSubject matter: What do you write about?Style: How do your write?Social Media: Where do you post?

Strategy-Based Content: the 6 WsCreating ContentSubject MatterWhat do you write about?1. . . is it valuable?. . . will it be discovered?. . .will find it valuable?. . . do you want to attract?. . .will it be applied?. . . will your community be enhanced?. . . do your readers live?. . . are your readers in their progress?. . .do people need it?. . . do you feel the need to write it?

Strategy-Based Content: the 6 WsCreating ContentStyleHow do you write?2TechnicalJournalingJournalismStory tellerFree writing

Strategy-Based Content: the 6 WsCreating ContentStyleHow do you write?2 Persuade Inform / Educate Provoke Entertain Inspire

Strategy-Based Content: the 6 WsCreating ContentStrategy-Based ContentWhere do you post?3

Strategy-Based Content: the 6 WsCreating ContentSocial MediaWhere do you post?3Blog

Strategy-Based Content: the 6 WsCreating ContentSocial MediaWhere do you post?3

Strategy-Based Content: the 6 WsCreating ContentSocial MediaWhere do you post?3WhatHow

3D Communications New Media. New Rules. New Game.facebook.com/3DCommunications twitter.com/DebDriveContact Debi Davisphone 303.285.9050 e-mail debi@3ddebi.comwww.3ddebi.comStay connected and updated! Follow Debi at: linkedin.com/in/debidavis

Not just Content, but Valuable Content.

*6Ws document on my website Resources, under worksheets****Technical Informative; instructional; a report of findings and resources. Information intended for practical application.Journaling aka Dear Diary A free flow of thoughts and emotions. Musings and ponderings. 1st person? 3rd person?Journalism inverted pyramid, just the facts, minimize or eliminate biases and opinions. Short sentences. Words that would be understood by the average 4th grader.Story teller You set the stage and develop the characters. You have a beginning, middle and ending. You use elements of suspense, foreshadowing, conflict and resolution to achieve your objective, whether it be to inspire, enlighten or evoke emotion.Free Writing Mark Levy, author of the Accidental Genius No rules. Brain dump. Go back and edit later, if necessary.

Do you have the ability to flex your style? Do you need to?

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