STRATEGY FOR A BUSINESS MOBILE APPThe challenges for decision makers in business mobile app development

ASSESSING MOBILE APP OBJECTIVES & READINESS

NATIVE VS. CROSS-TECHNOLOGY APP DEVELOPMENT

TechnologyMarket research

Userstudies

Pricing modelApp life cycle

EXISTING CUSTOMERS GENERAL POPULATION

EMPLOYEES EXISTING SYSTEMS

People &process

Developing reliable paradigms for assessing app objectives and readiness.

Staying abreast of evolving tech-nology that constantly enhances and alters the playing field for development.

What value does the new mobile solution bring for customers, prospects or employees?

The major benefit of cross-platform development is in saving time and money to develop the app. Developers can use languages that may be more familiar to them—such as Java, C#, TML/JavaScript/CSS—across all

supported platforms, with the majority of the code written only one time for all device types.

• Networking stack• Location services• Accelerometer• Storage

• High CPU utilization• Constant polling• Unnecessary screen updates

Finding and vettingreliable suppliers of technology.

engage / retain acquire

productivity / cost

leverage / extendleverage / extend

acquire

mobile app

PERFORMANCE CONSIDERATIONS

A GOOD APP OPTIMIZES ITS USE OF LOCAL DEVICE HARDWARE RESOURCES

SUCH AS:

WHEN CODING IT IS ALSO A GOOD PRACTICE TO AVOID:

COMPONENTS OF A VIABLE BUSINESS STRATEGY

WORKING WITH CONSTANTLY EVOLVING TECHNOLOGY

OBJECTIVE C

C/C++/JAVA

C/C++/JAVA

Usability Security Analytics App Distribution

DEVICE CAPABILITIES

NATIVE: SDK/NDK CROSS-PLATFORM

HTML

CROSS-COMPILE

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Main concepts to adhere through all phases of application development:

• Agile development utilization • User interface mastery • Simplified testing usage

MOBILE APP DEVELOPMENT METHODOLOGY