strategy leaders saudi 2014 jeroen de flander & bob kaplan

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Walid A. Fitaihi Chief Executive Officer International Medical Center FIRST TIME IN THE KINGDOM: SHARED-VALUE THEORY CO-FOUNDED BY MICHAEL PORTER AND JEROEN DE FLANDER! WHAT WILL INSPIRE YOU THIS YEAR? THE FAMOUS Dr. Robert Kaplan LIVE and IN PERSON with the ICONIC inventor of the Balanced Scorecard BACK BY POPULAR DEMAND! Jeroen de Flander International best-selling strategy execution author 16-20 November 2014 | Radisson Blu Hotel | Riyadh | KSA www.strategyleaderssaudi.com 2 INTERNATIONAL GURUS 30+ HOURS OF COMPETITIVE ADVANTAGE EXAMPLES 20+ REGIONAL CEOs, CSOs AND STRATEGY PRACTITIONERS 100s OF INSPIRATIONAL IDEAS THAT ARE EXECUTABLE IN THE KINGDOM! 100% SAUDI- SPECIFIC CONTENT e Leading Event For Strategic inking, Planning And Action To Ensure Competitive Growth For e Private And Public Sectors BOOK by 28 August and SAVE up to $600 PLUS STRATEGIC SPONSOR ASSOCIATE SPONSORS ORGANISED BY Walid Abukhaled Chief Executive Officer Northrop Grumman Corporation Othman A. Abahussein Chief Executive Officer NMC Healthcare Khalid A. Abunayyan President & Chief Executive Officer Abunayyan Holding Fred du Plessis General Manager Corporate Strategy SABIC Eyad Ramlawi Chief Financial Officer Al Turki

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Page 1: Strategy Leaders Saudi 2014 Jeroen De flander & Bob Kaplan

Walid A. FitaihiChief Executive Officer International Medical Center

FIRST TIME In THE KInGDOM: Shared-Value Theory Co-Founded by MICHAEl PORTER and JEROEn DE FlAnDER!

WHAT WILL INSPIRE YOU THIS YEAR?

THE FAMOUS

Dr. Robert KaplanlIVE and In PERSOn with the ICOnIC

inventor of the Balanced Scorecard

BACK BY POPUlAR DEMAnD!

Jeroen de FlanderInternational best-selling strategy execution author

16-20 November 2014 | Radisson Blu Hotel | Riyadh | KSA

www.strategyleaderssaudi.com

2 InTERnATIOnAl GURUS

30+ HOURS OF COMPETITIVE ADVAnTAGE ExAMPlES

20+ REGIOnAl CEOs, CSOs AnD STRATEGY PRACTITIOnERS

100s OF InSPIRATIOnAl IDEAS THAT ARE ExECUTABlE In THE KInGDOM!

100% SAUDI-SPECIFIC COnTEnT

The Leading Event For Strategic Thinking, Planning And Action To Ensure Competitive Growth For

The Private And Public Sectors

BOOK by

28 August

and SAVE up to $600

PLUS

STraTeGIC SPonSor aSSoCIaTe SPonSorS orGanISed by

Walid AbukhaledChief Executive Officernorthrop Grumman Corporation

Othman A. Abahussein Chief Executive Officer nMC Healthcare

Khalid A. Abunayyan President & Chief Executive Officer Abunayyan Holding

Fred du PlessisGeneral Manager Corporate Strategy SABIC

Eyad RamlawiChief Financial OfficerAl Turki

Page 2: Strategy Leaders Saudi 2014 Jeroen De flander & Bob Kaplan

MAKInG YOUR STRATEGY STICK!

Developed exclusively for the Kingdom’s strategy community, Strategy leaders Saudi Arabia is the ONLY forum which presents a unique combination of international strategy management thought-leaders coupled with the Kingdom’s own strategy execution expertise. You will take home the inspiration, advice and collective experience required to develop and execute successful and agile growth strategies for sustained business excellence in Saudi.

Personalise your learning journey!Choose the sessions most relevant to you and create a programme tailored specifically to your

organisation’s needs. See back page for more details.

STRATEGY lEADERS SAUDI AT A GlAnCE

Dr Kaplan Masterclassor

Workshop A

Strategy Leaders Forum

Workshop B or

Workshop C

Workshop D or

Workshop E

Workshop F or

Workshop G

Leaders, managers and executives from across multiple disciplineswill benefit from attending, including:

Project Management

Process andQuality Control

Change and Transformation

PerformanceManagement

Balanced Scorecard

Business Development

Chairman, President, CEO, GM, MD

Finance HR and Talent Management

Strategy Business Excellence

WHAT’S In IT FOR YOU?

A UnIQUE AGEnDA with global strategy GURUs and lOCAl PRACTITIOnERS

BEnCHMARK YOUR PROGRESS against peers through real life local case studies

EnGAGE In InTERACTIVE formats and lunch meetings to help reinforce critical learnings

OVERCOME InERTIA through intensive hands-on workshops full of practical advice

CEMEnT IDEAS into applicable strategies for your team and organisation

Position your brand as a strategy formulation and execution leader.We have exclusive partnership opportunities for leading organisations that can improve strategic capabilities across

public and corporate entities. For more information speak to Charlie Bark-Jones on +971 (0)4 407 2608 or email [email protected]

Register your strategy team! Generous group discounts are available – contact us today to secure the best price.

a.watts@informa .com +971 (0)4 335 2483

Tel: +971 4 335 2437 Email: [email protected] Web: www.strategyleaderssaudi.com

16 November 2014 17 November 2014 18 November 2014 19 November 2014 20 November 2014

Page 3: Strategy Leaders Saudi 2014 Jeroen De flander & Bob Kaplan

08:00 Chairman’s opening remarks Esteban Gomez, MD EMEA, Palladium

08:05 Dr Robert Kaplan Masterclass – Session 1 – leading Change • Leadership and Strategy Execution: The #1

Priority of CEOs § What is “Leadership”? How does “Leadership”

differ from “Management”? § What great leaders really do: Examples from

recent business history• Creating the stretch target, the enterprise’s “Big,

Hairy, Audacious Goal (BHAG)” • Complacency: the #1 enemy of change• The Strategic Change Agenda: Creating the

roadmap for change• Gaining employee buy-in to the change agenda• Barriers to change: Recognizing and overcoming

individual and organizational resistance

10:00 Speed-networking: Expand your business network and create a competitive edge

This exclusive opportunity is a quick and effective way to expand your business network, generate key contacts and win new deals.

10:30 Dr Robert Kaplan Masterclass – Session 2 – Strategy Execution Part 1 • The Kaplan-Norton Strategy Execution System • Stage 1: Select your strategy

§ Reaffirm mission, values and vision § Strategy Analysis: PESTEL, SWOT and Five

Forces § Develop your 50 word strategy statement:

Vision, Advantage and Scope• Stage 2: Develop your strategy map and Balanced

Scorecard § Translate your Vision-Advantage-Scope

strategy statement into customer objectives and measures

§ Use strategic themes as the foundation for your strategy map and Balanced Scorecard

§ Developing strategy maps and Balanced Scorecard for government entities and NGOs

§ Selecting good KPIs for your BSC; use an appropriate mix of objective and subjective metrics

§ Put the strategy into action with Strategic Initiatives

• Assess and rank strategic initiatives • Select portfolios of strategic initiatives by theme• StratEx: develop the funding for strategic

initiatives• Organize the implementation of strategic

initiatives Theme teams and the Project Management Office:

12:30 Networking lunch and prayer break

13:30 Dr Robert Kaplan Masterclass – Session 3 – Strategy Execution Part 2• Stage 3: Aligning organizational units and

employees to the strategy § Corporate-level strategy for conglomerates

and diverse business units § Cascade the corporate strategy map to

business and support units in private and public sector enterprises; how to create buy-in from local business units to the Balanced Scorecard approach and to align local strategies to corporate strategy

§ Communicate strategy to employees: 7 times 7 different ways

§ Link employee incentives to strategic performance

• Stage 4: Align operational improvements to strategic priorities

§ Develop operational dashboards to drive day-to-day continuous improvement

• Stages 5 and 6: Conduct regular management meetings to review, guide, and adapt strategy implementation

• Adapting and implementing strategy under dynamic and volatile competitive conditions

• Office of Strategy Management: Roles and Organizational Structure

15.30 Networking and refreshment break

16:00 Empowering teams to deliver exceptional results through effective technology selection and implementation

Tor Inge Vasshus, CEO, Corporater, Norway

16:30 How To Make It Stick And not Sit: Winning strategies for penetrating beyond executive dashboards and engaging employees to embed Balanced Scorecard in your organisation

Don’t shortchange your strategic plan. Often strategic plans are formulated either organically or by consultants and treated as an end product that just ‘sits on the shelf’. This session will highlight some simple considerations using the BSC planning process to embed strategy in your organisation.

Dr Fadi Trabzuni, Vice President, Innovation and Growth Programs, Cristal, KSA

17:00 Focus On The Public Sector: Top tips for customising the Balanced Scorecard to improve government performance management in the region

What happens to the financial quadrant when it is not a priority for an organisation? This session will look at the challenges that government organisations in the region face as well as tips to pragmatically modifying the BSC process to align it with their goals and with the national vision.

Raja Yousif AlZayani, Chief Strategic Planning & Quality Officer, Ministry Of Works, Bahrain

17.30 Closing remarks and end of Dr Kaplan’s Masterclass

DR K

APlA

n M

ASTERClASS & W

ORKSH

OP A

– Sunday, 16 N

ovember 2014

Dr Kaplan Masterclass – Sunday, 16 November 2014

Tel: +971 4 335 2437 Email: [email protected] Web: www.strategyleaderssaudi.com

Keep checking www.strategyleaderssaudi.com for the latest agenda updates

Page 4: Strategy Leaders Saudi 2014 Jeroen De flander & Bob Kaplan

Tel: +971 4 335 2437 Email: [email protected] Web: www.strategyleaderssaudi.com

Dr. Robert Kaplan on Sunday, 16 November 2014

“One of the most valuable speakers on business strategy and leadership today”Few people have contributed as significantly to the art, and especially the science, of business strategy as Robert Kaplan. His Balanced Scorecard is the premier tool for aligning a company’s current actions with its strategic goals. This performance management system helps business leaders clarify their corporate vision and align people, business units, and resources with a unified strategy. In his research and writing, speaking and consulting, Robert develops ways to link cost and performance management systems to strategy implementation and operational excellence. The BSC approach is also being successfully applied by governments and nonprofits throughout the world to improve transparency, governance, and measurable social outcomes. Robert Kaplan is Baker Foundation Professor at Harvard Business School and a former Dean of the Graduate School of Industrial Administration, Carnegie-Mellon University.

Meet

Jeroen de Flander is a seasoned strategy execution expert, top executive coach, seminar leader and highly regarded keynote speaker. Jeroen has helped more than 17,500 managers in 22 countries master the necessary execution skills, including the USA, Brazil, Venezuela, Jordan, Malaysia, Spain, Italy, Russia, Estonia, the Netherlands, France, the UK, Germany, Egypt, China, Croatia, Korea and Belgium. He has shared the stage with strategy gurus like Michael Porter and Costas Markides. His book, Strategy Execution Heroes, reached the Amazon bestseller list in five countries. Drawing on The Strategy Execution Barometer™, the leading resource worldwide for practical fact-based Strategy Execution market data, Jeroen de Flander will share the strategy execution tools and techniques that really work!

Jeroen de Flander on Monday, 17 November 2014Meet

TRAnSFORMATIOn MAnAGEMEnT: ADVAnCED TECHnIQUES FOR EMBEDDInG AnD SUSTAInInG THE BAlAnCED SCORECARD WITHIn YOUR ORGAnISATIOn

WORKSHOP OVERVIEWHumans are creatures of habit and have a tendency to easily go back to the old routines. After developing BSC and giving it that initial push towards execution, many strategy professionals find the enthusiasm fading away. This advanced workshop will provide attendees with critical knowledge of the next steps to be taken to truly embed the BSC in orgnisational culture. By sharing real world experiences, lessons learned and best practice it will also empower strategy professionals with a toolkit to successfully transform the organisation to effectively execute your unique strategy.

KEY TOPICS � Key techniques for getting your scorecard on track as well as managing and sustaining it for the long run � Building an advanced approach to strategic foundations development, objectives and strategy map development � Advanced performance measurement tools and prioritising what matters � Assessing practical tools for strategic initiative prioritisation and management � Criteria for developing a transformation plan and selecting key aspects including stakeholder engagement, operational

procedures, skill development, systems, monitoring and mile stones for its delivery � Understanding advanced scorecard alignment and cascading techniques � Practical tools for effectively communicating changes to stakeholders, sustaining buy-in and maintaining the

momentum � Key tools for enabling strategy professionals to transform orgnisations and steer through significant change

WHO SHOUlD ATTEnD? Executives, managers, planners and analysts seeking the best practical ideas for embedding the BSC in their organization and improving strategy execution.

lED BY: Mazen Dauleh, Ceo, Vision Strategy Management Consulting

WORKSHOP A - Sunday, 16 November 2014

Page 5: Strategy Leaders Saudi 2014 Jeroen De flander & Bob Kaplan

08:00 Registration and morning refreshments

08:10 Chairman’s opening remarks

lEADERS ROUnDTABlE08:20 Keep It Simple: Winning tips for developing a logical and

SMART strategy to ensure effectiveness whilst creating value for your organisation

Othman A. Abahussein, Chief Executive Officer, nMC Healthcare, KSA

Khalid A. Abunayyan, President & Chief Executive Officer, Abunayyan Holding, KSA

Walid A. Fitaihi, Chief Executive Officer, International Medical Center, KSA

Walid Abukhaled, Chief Executive Officer, northrop Grumman Corporation, KSA

CHIEF STRATEGY OFFICERS ROUnDTABlE09:00 Make It Agile: Developing and implementing an agile

strategy to create a competitive advantage in Saudi Arabia’s growth environment

Fred du Plessis, General Manager, Corporate Strategy, SABIC. KSA

Bassam Alwarith, Chief Strategy Officer, Red Sea Housing Services, KSA

Rahul Deo Gupta, Corporate Head of Strategy, Planning, Operational Excellence, Abunayyan Holding, KSA

ROUnDTABlE DISCUSSIOn09:35 Aligning Strategy: Ensuring strategic goals are aligned

with the national vision, organisational structure as well as core business processes such as risk, corporate governance and operations to protect business interests

Eyad Ramlawi, Chief Financial & Strategy Officer, Al Turki, KSA

Waleed n. F. Al-Saud, V.P. Business Support, Riyadh International Catering Corporation, McDonald’s, KSA

Abdullah AlKenany, V.P. Corp Development & Strategic Planning, Al Faisaliah Group, KSA

Omar M Al-nazhah, Manager, IMRS Implementation, TASnEE, KSA

10:10 Morning refreshments and networking break

10:40 Relating PMO To OSM: Integrating organisational strategic plans with project initiatives and harnessing project management techniques to drive strategy

CASE STUDY 1 Mr. Othman A. Abahussein, CEO, nMC Healthcare, KSA nasir Awan, Head of Strategy & Operational Excellence,

nMC Healthcare, KSA CASE STUDY 2 Hisham A.Raheem, Senior Analyst, Quality Management

Systems, TASnEE, KSA

11:40 Resistance And Transformation: leading organisations through successful cultural and organisational change for executing strategies in Saudi Arabia

Wijnand Van Till, Vice President for Sales Strategy, Etisalat, UAE

12:10 The Human Factor: Building strategic capabilities and embedding a performance culture that will deliver strategic aspirations

Prof Talal A Al-Malki, Vice President for Quality & Development, Taif University, KSA

12:35 Networking And Prayer Break

lEARnInG AT lUnCH12:50 Driving Saudization: Implementing a long-term local

talent capacity pipeline to ensure sustainable domestic capabilities in your organisation

13:50 When Strategy Meets Change Management: How to lead change when change is difficult • Take a closer look at the results of the first strategy

execution benchmark in the Middle East. What are typical strategy execution bottlenecks in our region and how can we solve them

• Strategy execution readiness: learn how to evaluate when your strategy is ready for execution or needs more work

• Remove strategy graffiti: learn to communicate your strategy into the head, heart and hands of your people without losing the core message

• Re-measure: the value of KPIs is overrated - learn a different approach to measuring success. Find out how to clean your dashboard and keep only those indicators that matter

• Raise micro-commitment: learn about the crucial execution battles and how to win them

• Pygmalion and Golem: uncover these little known leadership dynamics that make change a lot easier

15.40 Networking And Refreshment Break

16:00 The Future of Strategy: A 2030 outlook In this session, Jeroen takes you on a journey into the

future of strategy. You will learn what international strategists are looking into today and how you can apply these concepts in your job. In this last session of the day, you will get cutting edge insights that will put you ahead of the pack.• Shared Value: a new strategy lever of just a fad.

Learn how the relationship between a company and society can move beyond ‘let’s say something about sustainability’ and discover how to build a bridge between the vision of a proud country and your company strategy

• A different way to look at decisions: what does a best-in-class strategy process looks like and how to build one in 6 months

• Find – Incubate – Execute: a simple strategy innovation approach to propel ideas from PowerPoint to success

• The Pyramid Principle: a fantastic strategic thinking technique strategy consultants don’t like to share

17.45 Closing remarks and end of Strategy Leaders Saudi Arabia

STRATEGY lEA

DERS FO

RUM

– M

onday, 17 Novem

ber 2014

Tel: +971 4 335 2437 Email: [email protected] Web: www.strategyleaderssaudi.com

STRATEGY lEADERS FORUM – Monday, 17 November 2014

Guru Afternoon with Jeroen de Flander

Page 6: Strategy Leaders Saudi 2014 Jeroen De flander & Bob Kaplan

Tel: +971 4 335 2437 Email: [email protected] Web: www.strategyleaderssaudi.com

Sponsoring or exhibiting at Strategy leaders is a unique opportunity to align your brand with some of the world’s leading strategy thinkers. The event provides excellent opportunities to showcase your experience and products in strategy development, change management, business intelligence, strategy execution and risk management.

Whether you can help corporate or government organisations to develop their strategy, manage their core business risks or implement the Balanced Scorecard, Strategy Leaders Saudi Arabia is an essential platform to reaffirm your position with existing clients and develop brand new sales leads.

Opportunities open to your business include: § Showcasing your expertise by leading a hands-on interactive workshop § Positioning yourself as a thought leader by moderating or participating in a panel discussion § Demonstrating consulting and facilitation skills by leading an interactive group § Increasing visibility by becoming the exclusive breakfast, lunch or dinner sponsor § Releasing research or reports to a target audience § Exposing your brand to key decision makers across the region

POSITIOn YOUR BRAnD AS A lEADER In STRATEGIC InnOVATIOn AnD MAnAGEMEnT

To discuss these opportunities or to tailor a package

specific to your needs contactCharlie Bark-Jones

on +971 (0)4 407 2608 or [email protected]

STraTeGIC SPonSor Palladium Group is the global leader in helping organisations execute their strategies by making better decisions. our expertise in strategy, risk, corporate performance management and business intelligence helps clients achieve an execution premium. our services include consulting, conferences, communities, training and technology. Palladium’s balanced Scorecard hall of Fame for executing Strategy™ recognises more than 120 organisations worldwide that have achieved outstanding execution premiums.

aSSoCIaTe SPonSor

Corporater is a specialised vendor for balanced Scorecard and Performance Management software solutions that are flexible, ready-to-run, and that can be easily managed and configured by business users. Founded in the year 2000, Corporater has over 1000 customers from all key domains with an international presence in over 29 countries through its offices and strategic partnerships. Corporater recently established its operations in dubai to support and grow key partnerships in uae. Corporater ePM Suite is a Palladium Kaplan-norton balanced Scorecard Certified Software.business in Control: Corporater is changing the way people view corporate performance management software solutions. our slogan is business in Control - we deliver solutions that are fully managed and configured by corporate users. We believe that the focus should be on how you run your organisation - not on the technology. Strategy-driven Performance Management: by placing strategy at the centre of corporate performance management, Corporater enables a holistic approach to strategic execution by harmonizing performance disciplines, such as operations, budgeting, risk management, quality, etc.

aSSoCIaTe SPonSor

The KPI Institute is the global authority on Key Performance Indicators (KPIs) research and education, providing through its publications and training courses insights on how to measure and learn with KPIs. It developed the first KPI Management Framework and coordinates several research programs dedicated to performance management, strategy, balanced Scorecard and Key Performance Indicators. It operates smartkpis.com, the result of the research program dedicated to documenting and cataloguing how KPIs are used in practice, an online portal containing the largest collection of well documented KPI examples, supported by a community of tens of thousands of members.

aSSoCIaTe SPonSor

The shift key in your keyboard enables regular characters to be capitalized or transformed into something completely new. Similarly, ShiftIn Partners is a management consulting firm focused on helping clients develop and execute strategy programs that enable them to achieve the necessary Shift, working from withIn. With an accumulated experience in consulting of +20 years among our Senior Team, our consultants are regularly appointed by the leadership Teams of Ministries, Councils, Government departments and Private holdings in the Middle east, to provide advice on how to overcome challenges related to Strategy, Performance Management and Change. ShiftIn’s professionals are bound by a shared set of values and a culture of fellowship, entrepreneurship, trust, and respect—and an unwavering willingness to go above and beyond to ensure our clients’ success. ShiftIn Partners is headquartered in abu dhabi, with offices in dubai, riyadh, doha and Kuwait.

aSSoCIaTe SPonSor VanGuardS is a specialized management consulting rm offering deep functional knowledge spanning strategy formulation and execution, business process management and information technology services. We assist our clients in charting a roadmap for the future and aligning their operations and resources to achieve their vision. VanGuardS leads clients through restructuring and turn-around situations to achieve breakthrough results. Word of mouth referrals and numerous repeat clients are a testament of our dedication and success.

Page 7: Strategy Leaders Saudi 2014 Jeroen De flander & Bob Kaplan

Visit www.strategyleaderssaudi.com/workshops to see the full workshop outlines, meet your expert workshop leaders and decide the best topic to meet your learning needs.

Workshop timings: Registration will commence at 08.00. Workshops will begin promptly at 08.30, with refreshments being served at appropriate times. The workshops will conclude at 14.30 at which time lunch will be served.

B METRICS, KPIS AnD AnAlYTICS

The use of KPIs at organisational, departmental and employee levelWorkshop OverviewThis workshop will cover the full spectrum of Key Performance Indicators (KPIs) utilization scenarios across organizational levels. Practical exercises will support the understanding of key concepts as KPI election, balancing, cascading and alignment. delegates will learn about the KPI naming standards that ensure quality assurance for the selection process; practice KPI selection techniques (Value Flow analysis, KPI balancing); participate in a case study on cascading KPIs organisational to departmental and employee level; and discuss challenges of implementing KPIs at employee level

Who Should Attend? experienced strategy and performance management practitioners and professionals who are evaluating employees based on performance.

led by: Mihai Toma, business research analyst, The KPI Institute, romania

D BUSInESS MODEl GEnERATIOn

Master the method developed by best seller author Alex Osterwalder to drive strategic innovationWorkshop OverviewThe financial crisis, globalisation, digitisation, access to information and changing customer behaviours have transformed the way corporates and Governments need to think about and respond to their customers. new innovative business models are required to keep meeting the expectations of the 21st century customer. This practical facilitative workshops will explain how organisations can use the ‘business Model Canvas’ to drive innovative business models and robust strategies. It will enable you to challenge your existing models and design new strategies that reach new audiences and customers. The team will also explain how to use the canvas to innovate and start developing new business models for the future.

Who Should Attend? Senior leadership, functional managers and heads of business, business developers and solutions/product designers, strategy, business planning and performance heads and innovation managers.

led by: Carlos Guevara, Partner, ShiftIn Partners, uaeRoberto Wyskowski, Partner, ShiftIn Partners, uae

C UTIlISInG PROJECT MAnAGEMEnT

Implementing practical project management concepts, including project portfolio management, to improving strategy execution in your organisationWorkshop OverviewThis workshop focuses on how organisations can significantly increase the achievement of their strategic objectives by implement key project management concepts for identify, align, score, prioritise and select project initiatives. The oSM can learn a lot from project management tools and techniques to ensure that strategic initiatives are chosen in alignment with the overall strategy and are followed through till they deliver value to the organisation. Through a mixture of examples and interactive exercises, attendees will learn how to execute their strategic initiatives by implementing the key project management concepts in your organisations today.

Who should attend? executives, strategists, managers, planners and analysts from commercial, public, and non-profit organisations .

led by: Antonio nieto-Rodriguez, head Transversal Portfolio Management, BnP Paribas Fortis, belguim

E MOnITOR, REVIEW AnD REFRESHDesigning and executing a monitoring plan for strategy for long term business successWorkshop Overviewdeveloping an effective strategic plan is only half the battle. Getting it implemented is generally the tougher half. The workshop focuses on how organisations can monitor their strategy implementation, understand tools to review and refresh it as well. Through examples and interactive exercises, attendees will learn how to create an early warning system for their strategy and then how to back-track, tweak or change tactics or strategy to ensure fulfillment of goals. delegates will learn how to identify key internal and external variables as well as how to develop measures and early warning systems for these variables. They will focus on evaluating the softer aspects of the strategy review process and the role of leadership, as well as understanding how to best use technology and other enablers. It will also focus on the cost benefit analysis by considering accuracy, cost and relevance of obtaining needed measures.

Who should attend? executives, strategists, managers, planners and analysts from commercial, public, and nonprofit organisations.

Workshop leader to be announced.

G BAlAnCED SCORECARD ESSEnTIAlS

Concept, development and deployment of the Balanced ScorecardWorkshop OverviewThis workshop will provide a starting base knowledge of the balanced Scorecard concept, potential benefi ts and key development steps of the balanced Scorecard, delivered via a combination of content delivery and group exercises to enhance learning and take-away’ output. The rst session will guide you through the concept and rationale of the bSC, its context, key aspects, various applications, the cascade process to align employees to the overall organisation, as well as the bene ts and common problems to be avoided. The second session will look at the development process including planning and output design. It will also examine how to align existing strategic and operational plans with budget, as well as speci fic methodologies including the balanced Scorecard Institute 9 steps. Session three will look at how to use the bSC model to its best effect, including ‘ownership’, management leadership, rules of engagement and dynamic scorecard development.

Who should attend? leaders and senior managers; Functional heads; Strategy and balanced Scorecard practitioners.

led by: Eddy Abou Chakra, Managing director, Vanguards Consulting, uae/lebanon

F STRATEGIC RISK MAnAGEMEnT

Managing with “one eye on performance and one eye on risk”Workshop Overvieworganisations in today’s continuously turbulent times, be they commercial or not-for profit, are beset by a broad range of risks that, if they should materialize, would derail even the best laid out strategy execution plans. 21st century organisations must manage “with one eye on performance and one eye on risk,” with the goal of 20-20 vision regarding how to build sustainable value for shareholders and stakeholders. Strategic risk Management introduces a framework for integrating strategy and risk management that helps organisation better plan, manage and monitor their strategy execution efforts. building on the time-proven bSC approach this half-day workshop explains how to gain greater benefits from their scorecard programs by including the critical strategic risk dimension.

Who should attend? executives, strategists, managers, planners and analysts from commercial, public, and non-profit organisations who want to learn practical techniques for strategy execution.

led by: James Creelman, Manager, Knowledge & research Center, Palladium Group, uae

WO

RKSHO

PS B & C

Tuesday, 18 Novem

berW

ORKSH

OPS D

& E

Wednesday, 19 N

ovember

WO

RKSHO

PS F & G

Th

ursday, 18 Novem

ber

Page 8: Strategy Leaders Saudi 2014 Jeroen De flander & Bob Kaplan

16-20 November 2014 | Radisson Blu Hotel | Riyadh | KSA

ND

PLEASE þ ThE SESSioN/S yoU WiSh To ATTEND:

DELEGATE DETAiLS

First name: Surname:

Job Title:

Company:

address:

Postal Code: Country: City:

Tel: Mobile: Fax:

email:

PAYMEnTS

a confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. only those delegates whose fees have been paid in full will be admitted to the event.

CAnCEllATIOn

If you are unable to attend, a substitute delegate will be welcome in your place. registrations cancelled more than 7 days before the event are subject to a $200 administration charge. registration fees for registrations cancelled 7 days or less before the event must be paid in full. Substitutions are welcome at any time.

all registrations are subject to acceptance by Informa which will be confirmed to you in writing. due to unforeseen circumstances, the programme may change and Informa reserves the right to alter the venue and/or speakers or topics.

AVOID VISA DElAYS – BOOK nOW

delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

Conference fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive an Electronic Certificate of Attendance.

All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full.

CAll: +971 4 335 2483E-MAIl: [email protected]

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EVEnT VEnUE:

Radisson Blu Hotel, Riyadh, KSATel: +966 1 479 1234

ACCOMMODATIOn DETAIlS

We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Informa Hospitality Desk for assistance on:Tel: +971 4 407 2693 Fax: +971 4 407 2517Email: [email protected]

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FiVE EASy WAyS To REGiSTER

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16 November 2014 17 November 2014 18 November 2014 19 November 2014 20 November 2014

Dr Kaplan Masterclass

or

Workshop A

Strategy leaders Forum

Workshop Bor

Workshop C

Workshop Dor

Workshop E

Workshop For

Workshop G