strategy of giving
Post on 17-Oct-2014
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DESCRIPTION
New Strategy Model for Companies.TRANSCRIPT
O F
O F
Not another "new" strategy!?!Oh sh*t!
...enhances your company'sR&D performance.
STRATEGY GIVINGOF
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...brightens your brand like nothing you've seen before.
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STRATEGY GIVINGOF
...makes your companythe most desired place to work.
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STRATEGY GIVINGOF
ALL THIS BY GIVINGTHINGS AWAY FOR FREE.
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ALL THIS BY GIVINGTHINGS AWAY FOR FREE.
This is bulls**t!Nothing is free!
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All you needis an open mind.
W W W . S T R A T E G Y of G I V I N G . C O M
All you needis an open mind.
Are you saying companies should give something for free?Why? Why? Why?
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It's Good For Business.
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It's Good For Business.
Yeah, right!Who does that?
Seriously...
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Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net
NewsGator, 37signals...
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Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net
NewsGator, 37signals... Andyourmama!
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Giving something valuable for freecreates a motion.
HOW IT WORKS:
All you have to do isguide that motion into
something more valuable.
Simple.
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Giving something valuable for freecreates a motion.
HOW IT WORKS:
All you have to do isguide that motion into
something more valuable.
Simple.Show me the money!
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How did Google becomethe superpower of the web?
EXAMPLE:
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How did Google becomethe superpower of the web?
EXAMPLE:
By giving its users everything for free.And directing that created
motion into something profitable.
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THIS IS THE THEORY:
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Giver Receiver
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Givingisdividedintwoconsecutiveprocesses.
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GIVINGPROCESS
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GIVINGPROCESSREDEMPTIONPROCESS
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Bothofwhichcanbefurtherdividedintotwoparts.
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Thefirstpartingivingisthemostdistinctandthemostvisible.Atthesametime,itisthehardest.
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Givingprocessisonlyactualizedwhenthereceiver
acceptsit.
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Receivingagiftalwaystriggersamotion
inthereceiverthatignitestheredemptionprocess.
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Giverneedstobereadytoreceiveandutilizethesurfacedmotion,whateveritsform.
HOW CAN THIS BE TURNED INTO
A STRATEGY?
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ThinkBackwards.
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Y
Howarewehopingtochangethethinkingorbehaviorofthereceiver?
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ZWhatdoesthereceiverwant?
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XWhatdoweneedtogivetogettheresultsweare
lookingfor?
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Simply...
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Themotiongeneratedinthereceiver
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Themotiongeneratedinthereceiver
Theneedsofthereceiver
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Themotiongeneratedinthereceiver
Theneedsofthereceiver
Thegivenobject
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DOWNLOADTHE FREE BOOK.
For free?
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For free?YES, FOR FREE.
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For free?YES, FOR FREE.
No strings attached!?!
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For free?YES, FOR FREE.
No strings attached!?!NONE.
W W W . S T R A T E G Y of G I V I N G . C O M
For free?YES, FOR FREE.
No strings attached!?!NONE.
Cross your heart and hope to die...
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For free?YES, FOR FREE.
No strings attached!?!NONE.
Cross your heart and hope to die...
GO AWAY.
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