strategy outlines
TRANSCRIPT
2011 marketing strategy outlines• Monitoring expenses to maximize the profitability through:
o Integrating online with offline marketing activities.
o expanding our e-marketing activities (banner advertising - Google Adwords camp.)
o approaching different vendors (new suppliers for promotional items)
o Monitoring gift distribution (providing valuable gifts to fleet customers via name list
request)
• Achieving Market share of 55% in central region at 2011 through:o Isuzu at your place project.
o Corporate Social Responsibility program (traffic manner awareness campaign)
o increasing SOV and SON
o Diesel concept building activities.
o Focusing on CRM implementationConfidential
2011 marketing strategy outlines
• Maintain and increase our customers loyalty through:o Traffic manner campaign.
o AUMSC training waves for different levels.
o ISUZU branding activities.
o promotional activities.
• Increase accessibility through:o New sales office.
o Expand Target Audience via online channels.
o Isuzu at your place project
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2011 Sales strategy outlines
• Increase total sales by 10%:o Open new sales office in IC2 ( industrial city 2).
o Developing the governmental sales ( by using the Demo D-max )
o Increasing the heavy duty truck sales, and disposal of 2009 stock
• Keep minimum 8% GP through:o Give priority to margin over volume sales.
o Improving retail sales share from total sales.
• Developing Daily and weekly Sales Reports .o Daily monitoring using sales reports from S.force to S.supervisor, &
Weekly from S.Supervisor to S.Manager.
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2011 Sales strategy outlines
• Strictly monitor operating cost at budgeted level through: o Manage inventory levels between 2.2 to 3 months sales.
o Review and approve cost allocations.
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2011 after sales strategy outlines
• Reduce back jobs from 2% to 1.5%.o Train technicians to diagnose and fix the vehicle right first time
o Improve quality control process.
• Increase labor sales amount from SR- 3.39m to 4.14m by 2013.o Initiate routine and maintenance packages with customer at the point of vehicle sale.
• Increase service and parts sales.
o Mobile workshop.
• Maximize vehicles retention from 350 V /M to 450 V/M o Communicating warranty coverage and importance of periodic maintenance
with our customers at sales point and during first Maintanance.
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