stream - social media 2009
DESCRIPTION
Slide thuyết trình về Stream trong Hội thảo Social Media 2009 tại Hà Nội ngày 18/07/2009TRANSCRIPT
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Stream
Dòng tin và vai trò trong môi trường Social Media
Bùi Quang Minh
Hà Nội - 18/07/2009
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Nội dung
• Dòng tin là gì?• Tại sao cần mô hình dòng tin?• Cấu trúc dòng tin.• Vai trò chính của dòng tin.• Các loại hình dòng tin.• Bơi trong dòng tin.• Quảng cáo trong dòng tin.• Tương lai của mô hình dòng tin.
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Dòng tin là gì?
Dòng thông tin tuần tự, liên tục thay đổi.
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Dòng tin: là gì? (2)
• Không phải là một website hay dịch vụ trực tuyến nào cả.
• Không phụ thuộc vào giao hiện hiển thị.
• Ai cũng có thể tương tác (bình luận, like, chia sẻ, loan tin…) hoặc đơn giản chỉ xem.
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Tại sao cần mô hình dòng tin?
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Thông tin phân tán trong môi trường Social Media
The InternetBlogs
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Quá tải
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Nhiễu
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Nhanh (real-time)
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Cấu trúc của dòng tin
• Tác nhân: người hay phầm mềm đẩy thông tin vào dòng tin.
• Thông điệp: thông tin được đưa vào dòng tin bởi các tác nhân
• Tương tác: các tác động giao tiếp vào thông điệp (bình luận, “retweet”, loan tin,…) giữa các tác nhân.
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Vai trò chính của dòng tin
• Dòng tin tổng hợp
• Kênh truyền tin
• Công cụ giao tiếp
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Dòng tin tổng hợp
Blogs
Stream You
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Kênh truyền tin
Stream
You
Audience
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Công cụ giao tiếp
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Các loại hình dòng tin
• River of News (Techmeme, TimesWire,…)
• RSS aggregator (Google Reader, Bloglines,…)
• Activity stream / News feed (Facebook, Yahoo! Profiles,…)
• Lifestream (FriendFeed, Facebook…)
• Real-time stream (FriendFeed, Facebook, Digg Spy, SMC Live…)
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River of News
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Activities Stream / News feed
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Lifestream
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Real-time Stream
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Bơi trong dòng tin
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Bơi trong dòng tin (2)
• Làm sao theo nổi dòng tin?
– Less is more (tham thì thâm)– Bộ lọc– The past is history
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Bơi trong dòng tin (3)
• Sử dụng đúng công cụ
– Clients: Tweetdeck, Twitterfox…
– RSS readers: Google Reader, Yahoo! Pipe…
– Activity streams tracking: Facebook, Friendfeed…
– Hỗ trợ real-time, lọc, tương tác, search + real-time search, phát hiện top hits, trends.
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Quảng cáo trong dòng tin
• Quảng cáo là một phần của stream– Cảm giác tốt hơn– Gắn kết tốt hơn– Tương tác– Lan truyền mạnh, nhanh
• Quảng cáo real-time theo sự kiện nóng• Sponsor news story
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Quảng cáo trong dòng tin (2)
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Quảng cáo trong dòng tin (3)
• Facebook’s Engagement Ads:– In-stream Ads– Page is a profile– Open Stream API
“We've found that interaction with those ads increases 50% when someone sees a friend's action, such as a comment”
– Sheryl Sandberg, chief operating officer, Facebook
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Tương lai của mô hình dòng tin
• Web chuyển dịch từ “trang web” sang “dòng tin”.• Real-time.• Real-time CRM, enterprise-focused applications.• Real-time Search Engine, Real-time filter.• Stream ecosystem: stream publishers, stream syndication tools,
stream aggregators, stream readers, stream filters, real-time stream search engines, and stream analytics engines, stream advertising networks, and stream portals
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Credits
• Facebook’s ‘Stream’ advertising vision unveiled (http://www.businessandleadership.com/news/article/13152/marketing/facebooks-stream-advertising-vision-unveiled)
• Welcome to the Stream: The Next Phase of the Web (http://www.twine.com/item/128lryv9z-46/is-the-stream-the-next-new-metaphor)
• How Internet Content Distribution & Discovery Are Changing (http://gigaom.com/2009/05/17/how-internet-content-distribution-discovery-are-changing/)
• Distribution … now (http://www.borthwick.com/weblog/2009/05/13/699/)
• Living in the Stream (http://www.taitran.com/blog/living-in-the-stream.html)
• Images from Google, Flickr and Corbis.
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Follow me
http://twitter.com/javacola
http://facebook.com/minhbui
http://linkhay.com/u/minh
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Xin cảm ơn!