stream:20 digital consulting - intro and overview

Stream:20 Consultancy - an introduction

Stream:20 Core Service Groupings

Digital Sales Planning

DigitalOrganisation

Digital SalesToolkit

Digital Sales Delivery

Optimising your business structure and skillsets for digital success

Ensuring the correct toolkits are implemented for success

Providing innovative strategic support and analysis to drive your digital sales function

Driving incremental revenue across Desktop/ Mobile/Tablet

The Performance-Driven Digital Marketing Consultancy

We push up KPIs by rolling out good practice & best practice

London Munich San Francisco

Stream:20 Core Service Groupings

Process & Task List Management

Training

Resource & KPI Alignment Analysis

Digital Business Transformation Management

Implementation Management

RFI & RFP Management

Audit & Right fit Management

Performance Reporting

Campaign Analysis

Attribution, Conversion, Offer & Forecasting

Management

Segmentation & Data Management

Digital Strategy ReviewDigital Channel Optimisation

& Management

eCommerce Excellence

Email PPC

SEOSocialAffiliates Display

Conversion App Strategy

UX Analytics

Selfcare/ Call Deflection


DigitalOrganisation







Who we work with

Retail Finance

Gaming

Telecoms

Travel Entertainment

Publishing

Technology

Utilities

In Practice

Hands on approach and regular communication with all project stakeholders

Stream:20 Consulta

nt

Stream:20

Director

Stream:20 Consultative Network

Search Marketin

g Affiliate Marketin

g

Online Partnersh

ips

Online Media

Email Marketin

g

Social Media

Conversion

Marketing

Online Channel Mgmt

Offline Integratio

n

Client Key

Stakeholders• Sponsors• Channel mgrs• Creative

teams• Development

teams

AgencyKey

Stakeholders• Account

mgmt• Channel

executives

Director oversight and support from specialists covering each channel


Email

Affiliates

PPC

Social

SEO

Display

Channel Client Success story

Rationalised all of BSkyB’s email marketing operations around business goals and best practice management. Generated 20% uplift in CTR across key communication vehicles.

Undertook interim management of the PPC channel – drove up volume by 40% and reduced costs by 10%

Interim management of Amazon.co.uk’s affiliate program (Deals and Offers segment) over the Christmas peak period. Results exceeded forecasts by 30%

Rationalised Experian display buying operation – renegotiated display media partnership deals and set out strategy for improving sales. 20% uplift in sales, 50% cost reduction

EMEA wide social launch of the Safesync product. Included strategy development, training and implementation



Interim management of SEO channel – working with delivery agency to execute agreed strategy with the client


Strategy Review

Offer Management


Multichannel review, strategy development and implementation plans for two key regions

Detailed offer analysis, producing a prediction model for which offers drive incremental volume.



Multi-Channel Planning

Cross-channel planning to produce optimal media mix to deliver stretch targets

SegmentationInitiated and implemented a segmentation program from inception to rollout in day to day marketing operations

Multichannel planning & modelling

Mentoring on client side decision making and action

Multi-Channel Reviews

Reviewing performance across digital channels to identify growth and channel integration opportunities

Digital Sales Toolkit

Audit & Rightfit

Management

Implement Management

RFI/RFP Management

Dashboards

Dashboards

Dashboards


Reviewed worldwide Email Marketing operations resulting in supplier efficiency savings of 90%. Rolled out new Email Service Provider to 4 continents.

Sky Germany: Development of requirements and management of RFI for Analytics and Email Service Providers. Cost reductions and improved capabilities achieved

Enterprise rollout of an Email Service Provider for BSkyB. Up-skilled & implemented email management processes across 12 departments.

Implemented new KPIs that were more accurate predictors of overall performance. Provided accurate target tracking and forecasting capabilities

Long history developing dashboards for Sky within multiple markets. Detailed work linking data sources and producing mission critical dashboards

Developed a weekly dashboard pulling in data from multiple sources. Ensured KPIs reflected through to sales



Digital Organisation

KPI Ownership &

Alignment

Structure Shift

Process Managemen

t

Resource Analysis

Task List Management


Assessed KPI responsibility. Rationalised how numbers were assessed and implemented a digital sales culture of accountability and performance.

Undertook an automation project for email deployment based on key trigger points and repetitive campaign development

Assisted in the reorganisation of eCRM responsibilities within Sky Germany. Implemented a structure for success and road mapped headcount growth

Assessed eCRM capabilities within BSkyB and recommended new approaches to resourcing eCRM and changes to the governance of marketing activity

Roadmap for channel improvement within the organisation. Expansion of roles and responsibilities in light of forecasted performance improvements.

DigitalOrganisation


Skills Assessment

Assessment of team skills relative to business requirements and promotional plan. Training and development plan focussed around outcomes

Thank you