streamline your analytics to create kick-ass … · streamline your analytics to create kick-ass...
TRANSCRIPT
STREAMLINE YOUR ANALYTICS TO CREATE KICK-ASS MARKETING REPORTSWHY DATA COLLECTION & REPORTING AUTOMATION HERALD A NEW ERA
FABIO DE BERNARDICOUNTRY MANAGER UK
Adverity helps businesses get the most from their marketing data, easily.#smartwithdata
With data increasing in volume and complexity every day, intelligent, reliable & efficient marketing reporting is paramount - but also increasingly challenging.
A MODERN DATA NIGHTMARE
WHY IS MARKETING DATA SUCH A CHALLENGE?
Too many platforms! Data silos Non-standardised metrics / KPIs
Technology Actionable insights Kickass team
WHY IS MARKETING DATA SUCH A CHALLENGE?
Too many platforms! Data silos Non-standardised metrics / KPIs
Technology Actionable insights Kickass team
WHY IS MARKETING DATA SUCH A CHALLENGE?
Too many platforms! Data silos Non-standardised metrics / KPIs
Technology Actionable insights Kickass team
WHY IS MARKETING DATA SUCH A CHALLENGE?
Too many platforms! Data silos Non-standardised metrics / KPIs
Technology Actionable insights Kickass team
WHY IS MARKETING DATA SUCH A CHALLENGE?
Too many platforms! Data silos Non-standardised metrics / KPIs
Technology Actionable insights Kickass team
WHY IS MARKETING DATA SUCH A CHALLENGE?
Too many platforms! Data silos Non-standardised metrics / KPIs
Technology Actionable insights Kickass team
WHO CARES?
You are not alone: 64% of marketing executives strongly agree that data-driven marketing is crucial to the success of their companies
DATA-DRIVEN MARKETING IS A HOT TOPIC RIGHT NOW...
83%
83% of marketers that employ data-driven campaigns enjoyed 5-8 times more ROI on marketing spend.
Source: www.invespcro.com
Source: OC&C Strategy Consultants and Experian survey of CMOs globally
BIGGEST STRATEGIC CHALLENGES FACED BY CMOs
CMOs SPEND MORE ON ANALYTICS - EVEN WHEN THEIR BUDGETS DECLINE
9.2% OF OVERALL MARKETINGBUDGET SPEND
Source: CMO Spend Survey, Gartner 2017
ABRAHAM LINCOLN KNEW IT
WE’RE AT A CROSSROADS...
MIC DROPGo the extra mile. Prove your ROI.
FOUR ELEMENTS OF A KICK ASS MARKETING REPORT
LOOK MUM, NO HANDS!Automated real-time analytics
MAKE IT PRETTY!Use visualisations & dashboards
KNOW YOUR AUDIENCEAll KPIs & sources for the big pictures
4 ELEMENTS OF A KICK ASS MARKETING REPORT1. AUTOMATED REAL-TIME ANALYTICS
MIC DROPGo the extra mile. Prove your ROI.
4 ELEMENTS OF A KICK ASS MARKETING REPORT
LOOK MUM, NO HANDS!Automated real-time analytics
MAKE IT PRETTY!Use visualisations & dashboards
KNOW YOUR AUDIENCEAll KPIs & sources for the big pictures
4 ELEMENTS OF A KICK ASS MARKETING REPORT2. MAKE IT PRETTY! USE VISUALISATIONS AND DASHBOARDS
MIC DROPGo the extra mile. Prove your ROI.
4 ELEMENTS OF A KICK ASS MARKETING REPORT
LOOK MUM, NO HANDS!Automated real-time analytics
MAKE IT PRETTY!Use visualisations & dashboards
KNOW YOUR AUDIENCEAll KPIs & sources for the big pictures
4 ELEMENTS OF A KICK ASS MARKETING REPORT3. KNOW YOUR AUDIENCE!
FAMILY CAR RACE CAR ELECTRIC CAR
DIFFERENT CARS’ DASHBOARDS TYPES
4 ELEMENTS OF A KICK ASS MARKETING REPORT3. KNOW YOUR AUDIENCE!
CMO / CDO VP / Director Marketer / Analyst
MIC DROPGo the extra mile. Prove your ROI.
4 ELEMENTS OF A KICK ASS MARKETING REPORT
LOOK MUM, NO HANDS!Automated real-time analytics
MAKE IT PRETTY!Use visualisations & dashboards
KNOW YOUR AUDIENCEAll KPIs & sources for the big pictures
4 ELEMENTS OF A KICK ASS MARKETING REPORT4. MIC DROP
ROI Actionable insights Bottom-line
IN CONCLUSION, THIS THING IS HARD.
FABIO DE BERNARDICOUNTRY MANAGER UK
Adverity helps businesses get the most from their marketing data, easily.#smartwithdata