streets of the world - photography project

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INTRODUCTION

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Jeroen Swolfs

After his study at the Photo Academy Amsterdam Jeroen Swolfs became a freelance photojournalist. While he was traveling to all corners of the world, he started to focus on political and social issues, which resulted in series about returned Serbian refugees and several series about the Roma minorities in Eastern Europe.

Swolfs has done assignments for among others: De Volkskrant & Volkskrant Magazine Rijksmuseum Amsterdam Rabobank Foundation

Streets of the World introduction film

ABOUT THE PROJECTGoal: to photograph street life in all capitals of the world. The combination of these streets will create a positive portrait of what humanity looks like at the beginning of the 21st century.

Planning: Phase I – Asia: 2009/2010, Phase II – Americas: 2011/2012, Phase II – Africa: 2012/2013, Phase IV – Europe & Middle East: 2014/2015

Products: Coffee-table book, limited edition prints, exhibitions, education material, posters/postcards, website, documentary, travel adventure book, TV program, e-magazine, iPad/iPhone application

Content: photographs, video footage and stories of all countries in the world

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PHASE I – ASIA & OCEANIA

PHASE II – THE AMERICAS

FACTS & FIGURES 75 countries photographed, 135 to go.

Current phase: II – the Americas (until April 2012).

Africa – base camp Capetown.

Europe – base camp Rome. Last photo of the project will be Amsterdam, 2015.

Routine: 4 or 5 days per capital. Checking in in hotel or at couchsurfing address, 2 days of talking to locals and looking at street photography spots, 2 days of photography.

Realtime: Jeroen keeps his followers up to date on a daily basis, with tweets, movie clips, Facebook posts and blogs.

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BOOK Travel adventure book about Asia

Published by National Geographic – May 2011

With QR codes

Available in Dutch and Belgian bookstores including those at Schiphol Airport, at Bol.com and the NGshop and as an e-book

Available as custom made branded giveaway for companies in Dutch and English

Next step: English publication, 2nd book about the Americas (2012)

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EXHIBITION: STREETS IN PARKS

Traveling exhibition

1st edition 6 – 20 June 2011 in the city centre of The Hague

Sponsored by a.o. National Geographic, Dutch development bank FMO and Hilton The Hague

Approximately 55.000 visitors

Next step: Antwerp 2012

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MEDIA COVERAGEMedia coverage 2011:

5 TV shows 14 radio interviews 40 print articles, total advertising value EUR 270.000 (Netherlands)

International:

USA | CNN: Photographer focuses on every capital in the world (777 Facebook

recommendations and reposted at Forbes.com, Financial News USA and several blogs)

Costa Rica | La Nacion: Tiros de penal callejeros retratan a Costa Rica

Micronesia | The Kaselehlie Press: Globetrotting photographer from Amsterdam in Pohnpei

for “Streets of the World” project

South Korea | The Korea Times: Dutch photographer hits Korea for world cities book

Suriname and Curacao | TV and radio interviews

Romania | Semnele Timpului: Un fotograf va imortaliza toate capitalele lumii

Canada | Spacing Montreal: World Wide Wednesday

Colombia | Distrito Capital Radio: Fotógrafo Holandés Jeroen Swolfs de visita en Bogotá

Monthly video blog on Huffington Post Travel

For an overview of Streets of the World’s media coverage, go to:

www.streetsoftheworld.com/press

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SOCIAL MEDIA

Twitter: 7000 followers

Facebook: 710 likes, daily updates, actions and polls

Foursquare: 204 check-ins from Amsterdam to Asuncion

Youtube: 17.700 upload views, average of 9 uploaded videos per month

Newsletter: Monthly update sent to followers, partners and press

* All platforms have been activated since January 1st, 2011. Above numbers are dated January 2012.

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WEBSITE

www.streetsoftheworld.com is a dynamic online platform where Streets of the World’s pictures, videos, livestreams, updates and location are displayed. It not only serves as a channel for Jeroen’s activities but also aims to invite people to share their experiences and opinions about the countries and capitals that are described.

www.streetsoftheworld.com was launched February 4th, 2011 and will be updated in Q1 2012.

Average time visitors spend on the website is 04:00, visitors come from 145 different countries, most are from the Netherlands, USA and Canada.

Main pages of the website are available in English, Spanish and Portuguese.

There is also a mobile version of the website and it is iPad friendly.

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PLANNING

Phase II – Americas: 11 countries left the Caribbean until April 2012

Phase III – Africa: 51 countries in 2012/2013

Phase IV – Europe: 43 countries in 2014/2015

Visits dependent on visa: 23 countries (a.o. Pakistan, Myanmar, Iran, Turkmenistan)

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SPIN-OFFS Adventure books

Exhibitions: Streets in Parks

iPhone app

iPad magazine

Documentary

Educational material

Limited edition prints / luxury art boxes

Office materials (calendars, postcards etc)

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PARTNER PROPOSITION

Opportunity to enter a partnership with a worldwide high-potential project in an early stage. Many cross links possible between a company’s ambition to increase its brand awareness and Streets of the World’s dynamically growing fan base, existing of photographers, travelers and web-savvy adventurers of all ages.

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PACKAGES

Tailor-made packages include: Company logo on all printed materials Website banner 12 weeks/year Company logo inclusion in all press releases worldwide Mentions / product placement by Jeroen in blogs/twitter Possible barter component and growth over a 3-year period

After evaluation possible upgrade to Platinum Sponsorship including: Company name in Streets of the World luxury photo book

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CONTACT

www.streetsoftheworld.com

[email protected]

Contact:

Mrs Nicoline van Slingelandt

Project Manager Streets of the World

+31 6 53 68 29 70

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