StreetSmart

Revenue Growth Strategies For Business Owners

StreetSmart

Revenue Growth Strategies For Business Owners

Increasing AssociationRevenues

A Roadmap

Situation

Strengths– Established brand with members– Established membership– Established relationships

Opportunities– Membership initiatives primarily content

oriented– Business courses are tactical not strategic– Limited sponsorship from industry

Challenges

Members Challenges– SME Members Need Increases In Revenue– Stretched for time and capital

Organizational challenges– Limited revenue base– Small Membership Churn– Hard to service owner/operated members

Membership Types

• Passively looking for growth– Reads articles in newsletters– Doesn’t understand the difference

between marketing and advertising• Actively Looking For Growth

– Invests time– Has a marketing budget

• Investing In Growth– Invests time and money– Looking for an integrated solution

What If?

The Association could help members growThe Association could increase its revenues

Providing The Help

WebinarSeries

Rapid Growth

Mentoring

Program

Bi-WeeklyNewslet

ter

Bi-Weekly Newsletter

Content• Your membership news and information• Marketing tips and ideas for your members• Sponsorship advertisement• SSM creates a template with your logo and links• Helps passive members looking for growth

Process1. Our experienced team massages your content

and performs the layout2. Newsletter is paid by sponsors3. SSM assists with sponsorship sales4. Revenue is shared with the association

Webinar Series

Purpose– Teach marketing concepts to members– Increased revenues– Helps active members looking for growth

Sample Topic“7 Most Costly Marketing Mistakes

Almost Every Small Business is Making and How to Avoid Them.”

Process1. Identify and enroll sponsor interested in building profile

with small business membership – e.g.: Business Depot2. Invite members to participate in Webinar:3. Record Webinar, so it can be downloaded from website on

demand by members

Rapid Growth Mentoring Program

What does it do?– Teaches business owner how to increase revenues

• Tools to acquire new customers• Tools to increase revenue from each customer• Tools to get customers to buy more frequently• Tools for small business with little or no budgets

What is it?– Practical Full-day “Marketing Secret” training session

every 90 days teach two topics that produce results immediately

– Monthly private one-on-one “laser” mentoring calls focus on a specific topic the owner/operator needs help with

– Personal Mastermind groups provide personal accountability required by entrepreneurs

– Online tools, Network of professionals

Rapid GrowthMentoring Program

Why Does It Work?– Workbooks and materials are practical so results are immediate– Support mechanisms ensure learning is implemented– Designed to work in the time constraints of the owner/operator– Format encourage sharing and reflection among equals– Cumulative progress results in rapid increases– Multi-year program to grow with entrepreneur

What’s The Value For The Association?– Targets membership investing in their growth– Association shares in receives a referral fee– Members receive discount– Member can attend Association only or public

• Advantage of association only - shared best practices• Advantage of public – out of the box thinking• If miss an association only – make it up with a public session

Next Steps

Attend Our Next Preview Seminar

Cracking the Success CodeHow to Kick-Start Rapid Growth

and Generate Profits Like Never Before in

Your Business

Click Here To Register

ContactZale Tabakman

Zale@StreetSmartMarketer.com416-738-2090