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MOBILE EMAIL Striata ensures your emails are designed optimally for mobile devices WHITE PAPER

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Page 1: Striata Mobile Email eMarketing White paper

MOBILE EMAIL Striata ensures your emails are designed optimally for mobile devices

WHITE PAPER

TABLE OF CONTENTS

Introduction 3

Where and when are your customers reading your emails 3

4 key areas to consider when designing emails for mobile 5

Testing for mobile 7

Enjoy the benefits 7

Choose Striata for highly effective mobile emails 8

Additional reading on mobile email marketing 8

INTRODUCTION

The percentage of people reading email on mobile devices is on the increase Itrsquos important to ensure that your email communications are optimized for mobile viewing - ignore this step and your users will simply ignore or delete them

WHERE AND WHEN ARE YOUR CUSTOMERS READING YOUR EMAILS People will simply close or delete your emails if they are not optimized for mobile Before you start your email campaign

Establish where the majority of your customers are reading your emails Track which device or channel your

customers use to open your emails - mobile desktop webmail

Use campaign history to establish whether these are active users Understand what percentage of your base is

opening your emails how many click on links and complete the call to action such as purchase your product or

provide their contact information

If a large proportion of your base reads your email on mobile devices you will need to carefully determine the approach to meet the core objective of your email Remember that you have limited space to work with People reading emails on the go wonrsquot spend time reading long emails - the value of the email must be immediately obvious

Share this White Paper

The time of day that most customers will read your emails is another key metric that you should aim to understand Mobile email open rate is heavily weighted in the morning ndash dropping significantly during working hours However opens donrsquot always result in clicks clicks tend to increase late afternoon Source Informz March 2012 Report

Share this White Paper

4 KEY AREAS TO CONSIDER WHEN DESIGNING EMAILS FOR MOBILE

The most important driver of mobile email design is the fact that the screen is small and the reader is distracted Below are some examples of how the same email renders on different devices

1 SUBJECT LINE

Sender name and subject line become all important because of the way an email is presented on a Smartphone Subject lines have to be shorter (as little as 15 characters) to get the message across in a smaller space

2 IMAGES

Dont embed images as they will not show on all mobile devices Embedded images increase mail size which impacts on download time Link images instead Large images cause slow downloads and can obstruct the message so be frugal with graphics

Share this White Paper

3 LINKS

Dont place links close together they should be easy to click with a fat finger on a small screen Dont forget to optimize the pages behind the links too there is no point having a mobile perfect email and clicking through to a landing page that doesnt render well

4 DESIGN

A single column design is preferable so that the reader does not have to scroll left to right Remove fixed width tables to eliminate the scrolling scenario when an email has been designed for a bigger screen

Share this White Paper

TESTING FOR MOBILE

There are some great online tools that you can use to test how your emails look in different mobile clients Remember to also test the landing page if your call to action pulls customers to an online page Put yourself in your customerrsquos shoes and test on your own phones to see how easy it is to click read and navigate to the landing page

ENJOY THE BENEFITS

Ensuring that your emails are designed optimally for mobile devices will not only warrant the success of your mobile marketing campaigns but will also ensure that your customers have a positive experience with your brand

Share this White Paper

CHOOSE STRIATA FOR HIGHLY EFFECTIVE MOBILE EMAILS

Striata optimizes every email to ensure that the design renders well regardless of the device it is being read on The impact on user experience is addressed in every element of the email including the subject line design graphics and links Extensive testing is conducted across email clients to ensure that all emails sent can be read on any device A properly structured email that renders well on a mobile device enables the end user to easily interact with your email

Share this White Paper

ADDITIONAL READING ON MOBILE EMAIL MARKETING

Mobile tips and strategies eMarketing eBiling and Secure Document Delivery solutions Email Marketing Solutions The eBilling Push Advantage Follow these bloggers for more advice on email marketing and database solutions

Mia Papanicolaou ndash General Manager America As General Manager at Striata Mia is responsible for client strategy and operations overseeing effort to grow the business and expand the marketing share in the USA Mia ensures that all solutions implemented meet best fit criteria for each client and deliver optimal user experience for their customer

Nicola Els Commercial Director Africa Nicola is the Commercial Director of Striata South Africa focusing on all business development related activities spanning retention and new business

Ross Sibbald Head of eMarketing Africa As Head of eMarketing at Striata Ross is responsible for business development client strategy processes and effective implementation Ross is also responsible for the total output of the

eMarketing team in meeting client solutions

About Striata Striata unlocks the power of email and mobile messaging Our electronic delivery solutions dramatically increase customer adoption of paperless bills statements policies marketing and other high volume system-generated documents The worldrsquos largest financial services utility insurance retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striatarsquos interactive electronic documents and transactional messages Striatarsquos enterprise platform strategy and support services

drive significant paper suppression

deliver ongoing cost savings

accelerate payments

enhance the customer experience

enable regulatory compliance Our comprehensive solutions expand the digital dialogue through personalized customer lifecycle messaging retail receipts notifications and alerts A global paperless communications specialist with over a decade of experience Striata has operations in New York London Brussels Johannesburg Hong Kong Sydney and partners in North and South America Europe and Asia Pacific

EBILLING EMARKETING AND SECURE EDOCUMENT DELIVERY

NEW YORK LONDON SYDNEY JOHANNESBURG HONG KONG

48 Wall Street 88 Kingsway 59-11 Knox St 158 Jan Smuts Ave 20th fl Central Tower Web wwwstriatacom Suite 1100 London Double Bay Sydney Rosebank 28 Queenrsquos Road NY 10005 WC2B 6AA NSW 2028 JHB 2196 Central

Email infostriatacom USA United Kingdom Australia South Africa Hong Kong

T +1 88 88 USAPAY T +44 207 268 3941 T +61 (2) 9363 9655 T +27 11 530 9600 T +852 2159 9450

Page 2: Striata Mobile Email eMarketing White paper

TABLE OF CONTENTS

Introduction 3

Where and when are your customers reading your emails 3

4 key areas to consider when designing emails for mobile 5

Testing for mobile 7

Enjoy the benefits 7

Choose Striata for highly effective mobile emails 8

Additional reading on mobile email marketing 8

INTRODUCTION

The percentage of people reading email on mobile devices is on the increase Itrsquos important to ensure that your email communications are optimized for mobile viewing - ignore this step and your users will simply ignore or delete them

WHERE AND WHEN ARE YOUR CUSTOMERS READING YOUR EMAILS People will simply close or delete your emails if they are not optimized for mobile Before you start your email campaign

Establish where the majority of your customers are reading your emails Track which device or channel your

customers use to open your emails - mobile desktop webmail

Use campaign history to establish whether these are active users Understand what percentage of your base is

opening your emails how many click on links and complete the call to action such as purchase your product or

provide their contact information

If a large proportion of your base reads your email on mobile devices you will need to carefully determine the approach to meet the core objective of your email Remember that you have limited space to work with People reading emails on the go wonrsquot spend time reading long emails - the value of the email must be immediately obvious

Share this White Paper

The time of day that most customers will read your emails is another key metric that you should aim to understand Mobile email open rate is heavily weighted in the morning ndash dropping significantly during working hours However opens donrsquot always result in clicks clicks tend to increase late afternoon Source Informz March 2012 Report

Share this White Paper

4 KEY AREAS TO CONSIDER WHEN DESIGNING EMAILS FOR MOBILE

The most important driver of mobile email design is the fact that the screen is small and the reader is distracted Below are some examples of how the same email renders on different devices

1 SUBJECT LINE

Sender name and subject line become all important because of the way an email is presented on a Smartphone Subject lines have to be shorter (as little as 15 characters) to get the message across in a smaller space

2 IMAGES

Dont embed images as they will not show on all mobile devices Embedded images increase mail size which impacts on download time Link images instead Large images cause slow downloads and can obstruct the message so be frugal with graphics

Share this White Paper

3 LINKS

Dont place links close together they should be easy to click with a fat finger on a small screen Dont forget to optimize the pages behind the links too there is no point having a mobile perfect email and clicking through to a landing page that doesnt render well

4 DESIGN

A single column design is preferable so that the reader does not have to scroll left to right Remove fixed width tables to eliminate the scrolling scenario when an email has been designed for a bigger screen

Share this White Paper

TESTING FOR MOBILE

There are some great online tools that you can use to test how your emails look in different mobile clients Remember to also test the landing page if your call to action pulls customers to an online page Put yourself in your customerrsquos shoes and test on your own phones to see how easy it is to click read and navigate to the landing page

ENJOY THE BENEFITS

Ensuring that your emails are designed optimally for mobile devices will not only warrant the success of your mobile marketing campaigns but will also ensure that your customers have a positive experience with your brand

Share this White Paper

CHOOSE STRIATA FOR HIGHLY EFFECTIVE MOBILE EMAILS

Striata optimizes every email to ensure that the design renders well regardless of the device it is being read on The impact on user experience is addressed in every element of the email including the subject line design graphics and links Extensive testing is conducted across email clients to ensure that all emails sent can be read on any device A properly structured email that renders well on a mobile device enables the end user to easily interact with your email

Share this White Paper

ADDITIONAL READING ON MOBILE EMAIL MARKETING

Mobile tips and strategies eMarketing eBiling and Secure Document Delivery solutions Email Marketing Solutions The eBilling Push Advantage Follow these bloggers for more advice on email marketing and database solutions

Mia Papanicolaou ndash General Manager America As General Manager at Striata Mia is responsible for client strategy and operations overseeing effort to grow the business and expand the marketing share in the USA Mia ensures that all solutions implemented meet best fit criteria for each client and deliver optimal user experience for their customer

Nicola Els Commercial Director Africa Nicola is the Commercial Director of Striata South Africa focusing on all business development related activities spanning retention and new business

Ross Sibbald Head of eMarketing Africa As Head of eMarketing at Striata Ross is responsible for business development client strategy processes and effective implementation Ross is also responsible for the total output of the

eMarketing team in meeting client solutions

About Striata Striata unlocks the power of email and mobile messaging Our electronic delivery solutions dramatically increase customer adoption of paperless bills statements policies marketing and other high volume system-generated documents The worldrsquos largest financial services utility insurance retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striatarsquos interactive electronic documents and transactional messages Striatarsquos enterprise platform strategy and support services

drive significant paper suppression

deliver ongoing cost savings

accelerate payments

enhance the customer experience

enable regulatory compliance Our comprehensive solutions expand the digital dialogue through personalized customer lifecycle messaging retail receipts notifications and alerts A global paperless communications specialist with over a decade of experience Striata has operations in New York London Brussels Johannesburg Hong Kong Sydney and partners in North and South America Europe and Asia Pacific

EBILLING EMARKETING AND SECURE EDOCUMENT DELIVERY

NEW YORK LONDON SYDNEY JOHANNESBURG HONG KONG

48 Wall Street 88 Kingsway 59-11 Knox St 158 Jan Smuts Ave 20th fl Central Tower Web wwwstriatacom Suite 1100 London Double Bay Sydney Rosebank 28 Queenrsquos Road NY 10005 WC2B 6AA NSW 2028 JHB 2196 Central

Email infostriatacom USA United Kingdom Australia South Africa Hong Kong

T +1 88 88 USAPAY T +44 207 268 3941 T +61 (2) 9363 9655 T +27 11 530 9600 T +852 2159 9450

Page 3: Striata Mobile Email eMarketing White paper

INTRODUCTION

The percentage of people reading email on mobile devices is on the increase Itrsquos important to ensure that your email communications are optimized for mobile viewing - ignore this step and your users will simply ignore or delete them

WHERE AND WHEN ARE YOUR CUSTOMERS READING YOUR EMAILS People will simply close or delete your emails if they are not optimized for mobile Before you start your email campaign

Establish where the majority of your customers are reading your emails Track which device or channel your

customers use to open your emails - mobile desktop webmail

Use campaign history to establish whether these are active users Understand what percentage of your base is

opening your emails how many click on links and complete the call to action such as purchase your product or

provide their contact information

If a large proportion of your base reads your email on mobile devices you will need to carefully determine the approach to meet the core objective of your email Remember that you have limited space to work with People reading emails on the go wonrsquot spend time reading long emails - the value of the email must be immediately obvious

Share this White Paper

The time of day that most customers will read your emails is another key metric that you should aim to understand Mobile email open rate is heavily weighted in the morning ndash dropping significantly during working hours However opens donrsquot always result in clicks clicks tend to increase late afternoon Source Informz March 2012 Report

Share this White Paper

4 KEY AREAS TO CONSIDER WHEN DESIGNING EMAILS FOR MOBILE

The most important driver of mobile email design is the fact that the screen is small and the reader is distracted Below are some examples of how the same email renders on different devices

1 SUBJECT LINE

Sender name and subject line become all important because of the way an email is presented on a Smartphone Subject lines have to be shorter (as little as 15 characters) to get the message across in a smaller space

2 IMAGES

Dont embed images as they will not show on all mobile devices Embedded images increase mail size which impacts on download time Link images instead Large images cause slow downloads and can obstruct the message so be frugal with graphics

Share this White Paper

3 LINKS

Dont place links close together they should be easy to click with a fat finger on a small screen Dont forget to optimize the pages behind the links too there is no point having a mobile perfect email and clicking through to a landing page that doesnt render well

4 DESIGN

A single column design is preferable so that the reader does not have to scroll left to right Remove fixed width tables to eliminate the scrolling scenario when an email has been designed for a bigger screen

Share this White Paper

TESTING FOR MOBILE

There are some great online tools that you can use to test how your emails look in different mobile clients Remember to also test the landing page if your call to action pulls customers to an online page Put yourself in your customerrsquos shoes and test on your own phones to see how easy it is to click read and navigate to the landing page

ENJOY THE BENEFITS

Ensuring that your emails are designed optimally for mobile devices will not only warrant the success of your mobile marketing campaigns but will also ensure that your customers have a positive experience with your brand

Share this White Paper

CHOOSE STRIATA FOR HIGHLY EFFECTIVE MOBILE EMAILS

Striata optimizes every email to ensure that the design renders well regardless of the device it is being read on The impact on user experience is addressed in every element of the email including the subject line design graphics and links Extensive testing is conducted across email clients to ensure that all emails sent can be read on any device A properly structured email that renders well on a mobile device enables the end user to easily interact with your email

Share this White Paper

ADDITIONAL READING ON MOBILE EMAIL MARKETING

Mobile tips and strategies eMarketing eBiling and Secure Document Delivery solutions Email Marketing Solutions The eBilling Push Advantage Follow these bloggers for more advice on email marketing and database solutions

Mia Papanicolaou ndash General Manager America As General Manager at Striata Mia is responsible for client strategy and operations overseeing effort to grow the business and expand the marketing share in the USA Mia ensures that all solutions implemented meet best fit criteria for each client and deliver optimal user experience for their customer

Nicola Els Commercial Director Africa Nicola is the Commercial Director of Striata South Africa focusing on all business development related activities spanning retention and new business

Ross Sibbald Head of eMarketing Africa As Head of eMarketing at Striata Ross is responsible for business development client strategy processes and effective implementation Ross is also responsible for the total output of the

eMarketing team in meeting client solutions

About Striata Striata unlocks the power of email and mobile messaging Our electronic delivery solutions dramatically increase customer adoption of paperless bills statements policies marketing and other high volume system-generated documents The worldrsquos largest financial services utility insurance retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striatarsquos interactive electronic documents and transactional messages Striatarsquos enterprise platform strategy and support services

drive significant paper suppression

deliver ongoing cost savings

accelerate payments

enhance the customer experience

enable regulatory compliance Our comprehensive solutions expand the digital dialogue through personalized customer lifecycle messaging retail receipts notifications and alerts A global paperless communications specialist with over a decade of experience Striata has operations in New York London Brussels Johannesburg Hong Kong Sydney and partners in North and South America Europe and Asia Pacific

EBILLING EMARKETING AND SECURE EDOCUMENT DELIVERY

NEW YORK LONDON SYDNEY JOHANNESBURG HONG KONG

48 Wall Street 88 Kingsway 59-11 Knox St 158 Jan Smuts Ave 20th fl Central Tower Web wwwstriatacom Suite 1100 London Double Bay Sydney Rosebank 28 Queenrsquos Road NY 10005 WC2B 6AA NSW 2028 JHB 2196 Central

Email infostriatacom USA United Kingdom Australia South Africa Hong Kong

T +1 88 88 USAPAY T +44 207 268 3941 T +61 (2) 9363 9655 T +27 11 530 9600 T +852 2159 9450

Page 4: Striata Mobile Email eMarketing White paper

The time of day that most customers will read your emails is another key metric that you should aim to understand Mobile email open rate is heavily weighted in the morning ndash dropping significantly during working hours However opens donrsquot always result in clicks clicks tend to increase late afternoon Source Informz March 2012 Report

Share this White Paper

4 KEY AREAS TO CONSIDER WHEN DESIGNING EMAILS FOR MOBILE

The most important driver of mobile email design is the fact that the screen is small and the reader is distracted Below are some examples of how the same email renders on different devices

1 SUBJECT LINE

Sender name and subject line become all important because of the way an email is presented on a Smartphone Subject lines have to be shorter (as little as 15 characters) to get the message across in a smaller space

2 IMAGES

Dont embed images as they will not show on all mobile devices Embedded images increase mail size which impacts on download time Link images instead Large images cause slow downloads and can obstruct the message so be frugal with graphics

Share this White Paper

3 LINKS

Dont place links close together they should be easy to click with a fat finger on a small screen Dont forget to optimize the pages behind the links too there is no point having a mobile perfect email and clicking through to a landing page that doesnt render well

4 DESIGN

A single column design is preferable so that the reader does not have to scroll left to right Remove fixed width tables to eliminate the scrolling scenario when an email has been designed for a bigger screen

Share this White Paper

TESTING FOR MOBILE

There are some great online tools that you can use to test how your emails look in different mobile clients Remember to also test the landing page if your call to action pulls customers to an online page Put yourself in your customerrsquos shoes and test on your own phones to see how easy it is to click read and navigate to the landing page

ENJOY THE BENEFITS

Ensuring that your emails are designed optimally for mobile devices will not only warrant the success of your mobile marketing campaigns but will also ensure that your customers have a positive experience with your brand

Share this White Paper

CHOOSE STRIATA FOR HIGHLY EFFECTIVE MOBILE EMAILS

Striata optimizes every email to ensure that the design renders well regardless of the device it is being read on The impact on user experience is addressed in every element of the email including the subject line design graphics and links Extensive testing is conducted across email clients to ensure that all emails sent can be read on any device A properly structured email that renders well on a mobile device enables the end user to easily interact with your email

Share this White Paper

ADDITIONAL READING ON MOBILE EMAIL MARKETING

Mobile tips and strategies eMarketing eBiling and Secure Document Delivery solutions Email Marketing Solutions The eBilling Push Advantage Follow these bloggers for more advice on email marketing and database solutions

Mia Papanicolaou ndash General Manager America As General Manager at Striata Mia is responsible for client strategy and operations overseeing effort to grow the business and expand the marketing share in the USA Mia ensures that all solutions implemented meet best fit criteria for each client and deliver optimal user experience for their customer

Nicola Els Commercial Director Africa Nicola is the Commercial Director of Striata South Africa focusing on all business development related activities spanning retention and new business

Ross Sibbald Head of eMarketing Africa As Head of eMarketing at Striata Ross is responsible for business development client strategy processes and effective implementation Ross is also responsible for the total output of the

eMarketing team in meeting client solutions

About Striata Striata unlocks the power of email and mobile messaging Our electronic delivery solutions dramatically increase customer adoption of paperless bills statements policies marketing and other high volume system-generated documents The worldrsquos largest financial services utility insurance retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striatarsquos interactive electronic documents and transactional messages Striatarsquos enterprise platform strategy and support services

drive significant paper suppression

deliver ongoing cost savings

accelerate payments

enhance the customer experience

enable regulatory compliance Our comprehensive solutions expand the digital dialogue through personalized customer lifecycle messaging retail receipts notifications and alerts A global paperless communications specialist with over a decade of experience Striata has operations in New York London Brussels Johannesburg Hong Kong Sydney and partners in North and South America Europe and Asia Pacific

EBILLING EMARKETING AND SECURE EDOCUMENT DELIVERY

NEW YORK LONDON SYDNEY JOHANNESBURG HONG KONG

48 Wall Street 88 Kingsway 59-11 Knox St 158 Jan Smuts Ave 20th fl Central Tower Web wwwstriatacom Suite 1100 London Double Bay Sydney Rosebank 28 Queenrsquos Road NY 10005 WC2B 6AA NSW 2028 JHB 2196 Central

Email infostriatacom USA United Kingdom Australia South Africa Hong Kong

T +1 88 88 USAPAY T +44 207 268 3941 T +61 (2) 9363 9655 T +27 11 530 9600 T +852 2159 9450

Page 5: Striata Mobile Email eMarketing White paper

4 KEY AREAS TO CONSIDER WHEN DESIGNING EMAILS FOR MOBILE

The most important driver of mobile email design is the fact that the screen is small and the reader is distracted Below are some examples of how the same email renders on different devices

1 SUBJECT LINE

Sender name and subject line become all important because of the way an email is presented on a Smartphone Subject lines have to be shorter (as little as 15 characters) to get the message across in a smaller space

2 IMAGES

Dont embed images as they will not show on all mobile devices Embedded images increase mail size which impacts on download time Link images instead Large images cause slow downloads and can obstruct the message so be frugal with graphics

Share this White Paper

3 LINKS

Dont place links close together they should be easy to click with a fat finger on a small screen Dont forget to optimize the pages behind the links too there is no point having a mobile perfect email and clicking through to a landing page that doesnt render well

4 DESIGN

A single column design is preferable so that the reader does not have to scroll left to right Remove fixed width tables to eliminate the scrolling scenario when an email has been designed for a bigger screen

Share this White Paper

TESTING FOR MOBILE

There are some great online tools that you can use to test how your emails look in different mobile clients Remember to also test the landing page if your call to action pulls customers to an online page Put yourself in your customerrsquos shoes and test on your own phones to see how easy it is to click read and navigate to the landing page

ENJOY THE BENEFITS

Ensuring that your emails are designed optimally for mobile devices will not only warrant the success of your mobile marketing campaigns but will also ensure that your customers have a positive experience with your brand

Share this White Paper

CHOOSE STRIATA FOR HIGHLY EFFECTIVE MOBILE EMAILS

Striata optimizes every email to ensure that the design renders well regardless of the device it is being read on The impact on user experience is addressed in every element of the email including the subject line design graphics and links Extensive testing is conducted across email clients to ensure that all emails sent can be read on any device A properly structured email that renders well on a mobile device enables the end user to easily interact with your email

Share this White Paper

ADDITIONAL READING ON MOBILE EMAIL MARKETING

Mobile tips and strategies eMarketing eBiling and Secure Document Delivery solutions Email Marketing Solutions The eBilling Push Advantage Follow these bloggers for more advice on email marketing and database solutions

Mia Papanicolaou ndash General Manager America As General Manager at Striata Mia is responsible for client strategy and operations overseeing effort to grow the business and expand the marketing share in the USA Mia ensures that all solutions implemented meet best fit criteria for each client and deliver optimal user experience for their customer

Nicola Els Commercial Director Africa Nicola is the Commercial Director of Striata South Africa focusing on all business development related activities spanning retention and new business

Ross Sibbald Head of eMarketing Africa As Head of eMarketing at Striata Ross is responsible for business development client strategy processes and effective implementation Ross is also responsible for the total output of the

eMarketing team in meeting client solutions

About Striata Striata unlocks the power of email and mobile messaging Our electronic delivery solutions dramatically increase customer adoption of paperless bills statements policies marketing and other high volume system-generated documents The worldrsquos largest financial services utility insurance retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striatarsquos interactive electronic documents and transactional messages Striatarsquos enterprise platform strategy and support services

drive significant paper suppression

deliver ongoing cost savings

accelerate payments

enhance the customer experience

enable regulatory compliance Our comprehensive solutions expand the digital dialogue through personalized customer lifecycle messaging retail receipts notifications and alerts A global paperless communications specialist with over a decade of experience Striata has operations in New York London Brussels Johannesburg Hong Kong Sydney and partners in North and South America Europe and Asia Pacific

EBILLING EMARKETING AND SECURE EDOCUMENT DELIVERY

NEW YORK LONDON SYDNEY JOHANNESBURG HONG KONG

48 Wall Street 88 Kingsway 59-11 Knox St 158 Jan Smuts Ave 20th fl Central Tower Web wwwstriatacom Suite 1100 London Double Bay Sydney Rosebank 28 Queenrsquos Road NY 10005 WC2B 6AA NSW 2028 JHB 2196 Central

Email infostriatacom USA United Kingdom Australia South Africa Hong Kong

T +1 88 88 USAPAY T +44 207 268 3941 T +61 (2) 9363 9655 T +27 11 530 9600 T +852 2159 9450

Page 6: Striata Mobile Email eMarketing White paper

3 LINKS

Dont place links close together they should be easy to click with a fat finger on a small screen Dont forget to optimize the pages behind the links too there is no point having a mobile perfect email and clicking through to a landing page that doesnt render well

4 DESIGN

A single column design is preferable so that the reader does not have to scroll left to right Remove fixed width tables to eliminate the scrolling scenario when an email has been designed for a bigger screen

Share this White Paper

TESTING FOR MOBILE

There are some great online tools that you can use to test how your emails look in different mobile clients Remember to also test the landing page if your call to action pulls customers to an online page Put yourself in your customerrsquos shoes and test on your own phones to see how easy it is to click read and navigate to the landing page

ENJOY THE BENEFITS

Ensuring that your emails are designed optimally for mobile devices will not only warrant the success of your mobile marketing campaigns but will also ensure that your customers have a positive experience with your brand

Share this White Paper

CHOOSE STRIATA FOR HIGHLY EFFECTIVE MOBILE EMAILS

Striata optimizes every email to ensure that the design renders well regardless of the device it is being read on The impact on user experience is addressed in every element of the email including the subject line design graphics and links Extensive testing is conducted across email clients to ensure that all emails sent can be read on any device A properly structured email that renders well on a mobile device enables the end user to easily interact with your email

Share this White Paper

ADDITIONAL READING ON MOBILE EMAIL MARKETING

Mobile tips and strategies eMarketing eBiling and Secure Document Delivery solutions Email Marketing Solutions The eBilling Push Advantage Follow these bloggers for more advice on email marketing and database solutions

Mia Papanicolaou ndash General Manager America As General Manager at Striata Mia is responsible for client strategy and operations overseeing effort to grow the business and expand the marketing share in the USA Mia ensures that all solutions implemented meet best fit criteria for each client and deliver optimal user experience for their customer

Nicola Els Commercial Director Africa Nicola is the Commercial Director of Striata South Africa focusing on all business development related activities spanning retention and new business

Ross Sibbald Head of eMarketing Africa As Head of eMarketing at Striata Ross is responsible for business development client strategy processes and effective implementation Ross is also responsible for the total output of the

eMarketing team in meeting client solutions

About Striata Striata unlocks the power of email and mobile messaging Our electronic delivery solutions dramatically increase customer adoption of paperless bills statements policies marketing and other high volume system-generated documents The worldrsquos largest financial services utility insurance retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striatarsquos interactive electronic documents and transactional messages Striatarsquos enterprise platform strategy and support services

drive significant paper suppression

deliver ongoing cost savings

accelerate payments

enhance the customer experience

enable regulatory compliance Our comprehensive solutions expand the digital dialogue through personalized customer lifecycle messaging retail receipts notifications and alerts A global paperless communications specialist with over a decade of experience Striata has operations in New York London Brussels Johannesburg Hong Kong Sydney and partners in North and South America Europe and Asia Pacific

EBILLING EMARKETING AND SECURE EDOCUMENT DELIVERY

NEW YORK LONDON SYDNEY JOHANNESBURG HONG KONG

48 Wall Street 88 Kingsway 59-11 Knox St 158 Jan Smuts Ave 20th fl Central Tower Web wwwstriatacom Suite 1100 London Double Bay Sydney Rosebank 28 Queenrsquos Road NY 10005 WC2B 6AA NSW 2028 JHB 2196 Central

Email infostriatacom USA United Kingdom Australia South Africa Hong Kong

T +1 88 88 USAPAY T +44 207 268 3941 T +61 (2) 9363 9655 T +27 11 530 9600 T +852 2159 9450

Page 7: Striata Mobile Email eMarketing White paper

TESTING FOR MOBILE

There are some great online tools that you can use to test how your emails look in different mobile clients Remember to also test the landing page if your call to action pulls customers to an online page Put yourself in your customerrsquos shoes and test on your own phones to see how easy it is to click read and navigate to the landing page

ENJOY THE BENEFITS

Ensuring that your emails are designed optimally for mobile devices will not only warrant the success of your mobile marketing campaigns but will also ensure that your customers have a positive experience with your brand

Share this White Paper

CHOOSE STRIATA FOR HIGHLY EFFECTIVE MOBILE EMAILS

Striata optimizes every email to ensure that the design renders well regardless of the device it is being read on The impact on user experience is addressed in every element of the email including the subject line design graphics and links Extensive testing is conducted across email clients to ensure that all emails sent can be read on any device A properly structured email that renders well on a mobile device enables the end user to easily interact with your email

Share this White Paper

ADDITIONAL READING ON MOBILE EMAIL MARKETING

Mobile tips and strategies eMarketing eBiling and Secure Document Delivery solutions Email Marketing Solutions The eBilling Push Advantage Follow these bloggers for more advice on email marketing and database solutions

Mia Papanicolaou ndash General Manager America As General Manager at Striata Mia is responsible for client strategy and operations overseeing effort to grow the business and expand the marketing share in the USA Mia ensures that all solutions implemented meet best fit criteria for each client and deliver optimal user experience for their customer

Nicola Els Commercial Director Africa Nicola is the Commercial Director of Striata South Africa focusing on all business development related activities spanning retention and new business

Ross Sibbald Head of eMarketing Africa As Head of eMarketing at Striata Ross is responsible for business development client strategy processes and effective implementation Ross is also responsible for the total output of the

eMarketing team in meeting client solutions

About Striata Striata unlocks the power of email and mobile messaging Our electronic delivery solutions dramatically increase customer adoption of paperless bills statements policies marketing and other high volume system-generated documents The worldrsquos largest financial services utility insurance retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striatarsquos interactive electronic documents and transactional messages Striatarsquos enterprise platform strategy and support services

drive significant paper suppression

deliver ongoing cost savings

accelerate payments

enhance the customer experience

enable regulatory compliance Our comprehensive solutions expand the digital dialogue through personalized customer lifecycle messaging retail receipts notifications and alerts A global paperless communications specialist with over a decade of experience Striata has operations in New York London Brussels Johannesburg Hong Kong Sydney and partners in North and South America Europe and Asia Pacific

EBILLING EMARKETING AND SECURE EDOCUMENT DELIVERY

NEW YORK LONDON SYDNEY JOHANNESBURG HONG KONG

48 Wall Street 88 Kingsway 59-11 Knox St 158 Jan Smuts Ave 20th fl Central Tower Web wwwstriatacom Suite 1100 London Double Bay Sydney Rosebank 28 Queenrsquos Road NY 10005 WC2B 6AA NSW 2028 JHB 2196 Central

Email infostriatacom USA United Kingdom Australia South Africa Hong Kong

T +1 88 88 USAPAY T +44 207 268 3941 T +61 (2) 9363 9655 T +27 11 530 9600 T +852 2159 9450

Page 8: Striata Mobile Email eMarketing White paper

CHOOSE STRIATA FOR HIGHLY EFFECTIVE MOBILE EMAILS

Striata optimizes every email to ensure that the design renders well regardless of the device it is being read on The impact on user experience is addressed in every element of the email including the subject line design graphics and links Extensive testing is conducted across email clients to ensure that all emails sent can be read on any device A properly structured email that renders well on a mobile device enables the end user to easily interact with your email

Share this White Paper

ADDITIONAL READING ON MOBILE EMAIL MARKETING

Mobile tips and strategies eMarketing eBiling and Secure Document Delivery solutions Email Marketing Solutions The eBilling Push Advantage Follow these bloggers for more advice on email marketing and database solutions

Mia Papanicolaou ndash General Manager America As General Manager at Striata Mia is responsible for client strategy and operations overseeing effort to grow the business and expand the marketing share in the USA Mia ensures that all solutions implemented meet best fit criteria for each client and deliver optimal user experience for their customer

Nicola Els Commercial Director Africa Nicola is the Commercial Director of Striata South Africa focusing on all business development related activities spanning retention and new business

Ross Sibbald Head of eMarketing Africa As Head of eMarketing at Striata Ross is responsible for business development client strategy processes and effective implementation Ross is also responsible for the total output of the

eMarketing team in meeting client solutions

About Striata Striata unlocks the power of email and mobile messaging Our electronic delivery solutions dramatically increase customer adoption of paperless bills statements policies marketing and other high volume system-generated documents The worldrsquos largest financial services utility insurance retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striatarsquos interactive electronic documents and transactional messages Striatarsquos enterprise platform strategy and support services

drive significant paper suppression

deliver ongoing cost savings

accelerate payments

enhance the customer experience

enable regulatory compliance Our comprehensive solutions expand the digital dialogue through personalized customer lifecycle messaging retail receipts notifications and alerts A global paperless communications specialist with over a decade of experience Striata has operations in New York London Brussels Johannesburg Hong Kong Sydney and partners in North and South America Europe and Asia Pacific

EBILLING EMARKETING AND SECURE EDOCUMENT DELIVERY

NEW YORK LONDON SYDNEY JOHANNESBURG HONG KONG

48 Wall Street 88 Kingsway 59-11 Knox St 158 Jan Smuts Ave 20th fl Central Tower Web wwwstriatacom Suite 1100 London Double Bay Sydney Rosebank 28 Queenrsquos Road NY 10005 WC2B 6AA NSW 2028 JHB 2196 Central

Email infostriatacom USA United Kingdom Australia South Africa Hong Kong

T +1 88 88 USAPAY T +44 207 268 3941 T +61 (2) 9363 9655 T +27 11 530 9600 T +852 2159 9450

Page 9: Striata Mobile Email eMarketing White paper

ADDITIONAL READING ON MOBILE EMAIL MARKETING

Mobile tips and strategies eMarketing eBiling and Secure Document Delivery solutions Email Marketing Solutions The eBilling Push Advantage Follow these bloggers for more advice on email marketing and database solutions

Mia Papanicolaou ndash General Manager America As General Manager at Striata Mia is responsible for client strategy and operations overseeing effort to grow the business and expand the marketing share in the USA Mia ensures that all solutions implemented meet best fit criteria for each client and deliver optimal user experience for their customer

Nicola Els Commercial Director Africa Nicola is the Commercial Director of Striata South Africa focusing on all business development related activities spanning retention and new business

Ross Sibbald Head of eMarketing Africa As Head of eMarketing at Striata Ross is responsible for business development client strategy processes and effective implementation Ross is also responsible for the total output of the

eMarketing team in meeting client solutions

About Striata Striata unlocks the power of email and mobile messaging Our electronic delivery solutions dramatically increase customer adoption of paperless bills statements policies marketing and other high volume system-generated documents The worldrsquos largest financial services utility insurance retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striatarsquos interactive electronic documents and transactional messages Striatarsquos enterprise platform strategy and support services

drive significant paper suppression

deliver ongoing cost savings

accelerate payments

enhance the customer experience

enable regulatory compliance Our comprehensive solutions expand the digital dialogue through personalized customer lifecycle messaging retail receipts notifications and alerts A global paperless communications specialist with over a decade of experience Striata has operations in New York London Brussels Johannesburg Hong Kong Sydney and partners in North and South America Europe and Asia Pacific

EBILLING EMARKETING AND SECURE EDOCUMENT DELIVERY

NEW YORK LONDON SYDNEY JOHANNESBURG HONG KONG

48 Wall Street 88 Kingsway 59-11 Knox St 158 Jan Smuts Ave 20th fl Central Tower Web wwwstriatacom Suite 1100 London Double Bay Sydney Rosebank 28 Queenrsquos Road NY 10005 WC2B 6AA NSW 2028 JHB 2196 Central

Email infostriatacom USA United Kingdom Australia South Africa Hong Kong

T +1 88 88 USAPAY T +44 207 268 3941 T +61 (2) 9363 9655 T +27 11 530 9600 T +852 2159 9450

Page 10: Striata Mobile Email eMarketing White paper

About Striata Striata unlocks the power of email and mobile messaging Our electronic delivery solutions dramatically increase customer adoption of paperless bills statements policies marketing and other high volume system-generated documents The worldrsquos largest financial services utility insurance retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striatarsquos interactive electronic documents and transactional messages Striatarsquos enterprise platform strategy and support services

drive significant paper suppression

deliver ongoing cost savings

accelerate payments

enhance the customer experience

enable regulatory compliance Our comprehensive solutions expand the digital dialogue through personalized customer lifecycle messaging retail receipts notifications and alerts A global paperless communications specialist with over a decade of experience Striata has operations in New York London Brussels Johannesburg Hong Kong Sydney and partners in North and South America Europe and Asia Pacific

EBILLING EMARKETING AND SECURE EDOCUMENT DELIVERY

NEW YORK LONDON SYDNEY JOHANNESBURG HONG KONG

48 Wall Street 88 Kingsway 59-11 Knox St 158 Jan Smuts Ave 20th fl Central Tower Web wwwstriatacom Suite 1100 London Double Bay Sydney Rosebank 28 Queenrsquos Road NY 10005 WC2B 6AA NSW 2028 JHB 2196 Central

Email infostriatacom USA United Kingdom Australia South Africa Hong Kong

T +1 88 88 USAPAY T +44 207 268 3941 T +61 (2) 9363 9655 T +27 11 530 9600 T +852 2159 9450