striving for individualityyhsfacs.weebly.com/uploads/4/5/0/7/45075659/1990s_student_exam… ·...
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❏ striving for individuality
❏ Anti-fashion decade
❏ “less is more”
❏ new technology helped boost fashion growth
❏ loss of interest in fashion business dressing relaxed
❏ more working from home
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❏ Grunge fashion combination of 70’s and 80’s
❏ Driven by rejection of consumerism
❏ Pop rock was popular for men
❏ grunge influenced by grunge music
❏ fashion industry started selling grunge clothing
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❏ Princess Dianna
❏ Cindy Crawford
❏ Naomi Campbell
❏ Jennifer Aniston
❏ Madonna
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❏ rock music and sports influenced fashion
❏ Denim became popular for teenage girls
❏ navel piercings lead to belly shirts
❏ grunge fashion declined 1994
❏ Punk and alternative styles in 1996 became common
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❏ Goth look in 1997
❏ Preppy look in 1997 by Tommy Hilfiger
❏ corduroy fabric used to make overalls and pants
❏ khaki pants popular from Tiger Woods
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Grunge● Started with the influence from alternative bands
● The grunge fashion can be said as “non-fashion” (Price)
● Flannels
● It was unorganized yet put together
● Low cost fashion
● Thrift shops
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● Outerwear
○ Blazer
○ Petticoat
○ Short fitted jackets
○ Jacket over daytime dress
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● Pants
○ Long Shorts
○ Ripped Jeans
○ Tapered
○ Camouflage
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● Urban and Hip-Hop Styles (Lewis)
○ Started with just mens clothing
○ High boots
○ Multicolored
○ Gold jewelry
○ Hats
○ Basketball Shoes
○ Bra Tops
○ Short Skirts
○ Name chains
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● Other
○ Baseball caps
○ Turtle-neck under a sweater
○ Long hair
○ Industrial and military styles
○ More glamorous
○ Old hats
○ Big brand designers
○ Lots of color
○ Neater silhouette
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Main Designers of the 90’s● Calvin Klein
● Ralph Lauren
● Tommy Hilfiger
● Michael Kors
● Marc Jacobs
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Tommy Hilfiger’s main logo was
the red and white block with
navy blue around it. Just this
small logo became so popular
people were spending 40 dollars
for one basic t-shirt.
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Calvin Klein was most popular in the 90’s,
even though the company
almost became bankrupt.
Named “America’s best
designer.” Most Famous for their jeans
and undergarments. (Calvin Klein)
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Most famous for the polo shirt, in the
90’s they introduced sport polos
and sportswear. Ralph Lauren
was awarded many designer
of the year awards.
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Marc Jacobs started a ‘grunge
collection’, which got him fired from
his job. It became popular between
1992 and 1993 but soon faded out
(R.I.P. Grunge) He also made vintage
garden pieces popular with grunge.
(Callahan)
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● Thick Main
● Frosted Tips
● Bedhead Hair
● Tomboy Pixie
● Bantu Knots
● Crimped Hair
● Candy Curls
● Fiery Red Bobs
● Box Braids
● Perfect Hat Hair
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● Jellies
● Platforms
● Steve Madden Sandals
● Doc Martens
● Mary Janes
● Moon Shoes
● Heelys
● LA Lites
● Platform Sneakers
● Combat Boots
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● Clip on earrings
● Tattoo chokers
● Ying Yang Necklaces
● Mood Rings
● Shell necklaces
● Nameplate Necklaces
● Ankle Bracelets
● Butterfly Clips
● Toe Rings
● Bandanas
(Booth)
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● Overalls
● Neon Windbreakers
● Generra Hypercolor Tees
● Zubaz
● Baja Hoodies
● Mini Backpacks
● Grunge(flannel shirts, worn out jeans)
● Jean skirts
● Guess Jeans
● Wallet Chains
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● Baggy Jeans
● Knee High Socks
● Skate Tees
● Rollerblades
● Bike Shorts
● Striped Sweaters
● Unbuttoned Shirts over Graphic Tees
● Solid Tees Under Blazers
● Muscle Tanks
● Piercings
● Turtlenecks
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