strong connections: linking your strategy, to goals, to data
DESCRIPTION
When it comes to social media, email marketing, or even online engagement in general, we often have a feeling when things are going well or when they aren’t. Whether it’s Facebook, Twitter, or something else, you don’t have to be satisfied with a feeling: use your organization’s strategic plan to identify real goals and then track the data to show your impact. The next time your leadership staff ask why you’re spending all that time on Twitter, you’ll be able to show them why it matters!TRANSCRIPT
Sponsored by:A Service
Of:
Strong Connections: Linking Your Strategy, to Goals, to Data
Amy Sample Ward
November 9, 2011
Sponsored by:A Service
Of:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
Sponsored by:A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by:A Service
Of:
Today’s Speaker
Amy Sample WardMembership Director,
NTEN - Nonprofit Technology Network
Hosting:
Sam Frank, Synthesis PartnershipAssisting with chat questions:
April Hunt, Nonprofit Webinars
Strong
Connections
Linking strategy,
to goals,
to data
We already have the
tools we needWe just haven’t applied them…
Spoiler Alert:
Step 1:
Linking strategy
to goals
What do you do?
Why do you do it?
What does success look like?
Role of Mission
Step 2:
Linking goals
to social
Where do you engage and why?
With whom?
What value are you creating?
Role of Social
Step 3:
Acting on
Strategic data
Where are you?
Where were you?
Where do you want to be?
Role of Data
I’ll believe it
when I see it.
Linking strategy
to goals
NTEN aspires to a world where all nonprofit
organizations skillfully and confidently use
technology to fulfill their missions. We are the
membership organization of nonprofit technology
professionals. Our members share the common goal
of helping nonprofits use all aspects of technology
more effectively.
Mission
NTEN aspires to a world where all nonprofit
organizations skillfully and confidently use
technology to fulfill their missions. We are the
membership organization of nonprofit technology
professionals. Our members share the common goal
of helping nonprofits use all aspects of technology
more effectively.
Mission to Goal
Linking goals
to social
Establish NTEN Reputation: NTEN is a trusted leader
for information, resources, and education on all
aspects of using technology across your organization
to meet your mission. NTEN is an early adopter;
transparent and open with our evaluations and
experience.
Goal
Establish NTEN Reputation: NTEN is a trusted leader
for information, resources, and education on all
aspects of using technology across your organization
to meet your mission. NTEN is an early adopter;
transparent and open with our evaluations and
experience.
Goal for Social
Acting on
strategic data
• % of Conversation
• # of outside articles & speaking engagements
• Retweets and shares
• # of Member requests for specific information
• positive mentions of NTEN and NTC
• guest content (NTEN blog) promotion
• leading referral sites (external)
• leading referral platforms (social media)
• referral site with longest on site time
Example Metrics
1. Use your mission
2. Connect social to your
ultimate goals
3. Activate your data
4. Evaluate, investigate,
explore
We’ll totally do this…
soon…
ish…
Push back on
strategic data =
Push back on
strategic work.
Getting Started
Use the resources you already have
(your mission, strategies, goals)
Ask staff about the tools they are using
(ID new options and applications)
Try to move some numbers
(evaluate how to influence social media)
Get the template: http://biy.ly/DIYmetrics
Amy Sample Ward
Email: [email protected]
Twitter: @amyrsward
Website: http://nten.org
Blog: http://amysampleward.org
Sponsored by:A Service
Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com