structure 2014 - the strategic value of the cloud - joe weinman
DESCRIPTION
Presentation from Gigaom's Structure 2014 conference, June 21-22 in San Francisco The strategic value of the cloud Joe Weinman, Author, Cloudonomics Chairman, IEEE Intercloud Testbed Executive Committee #gigaomlive More at http://events.gigaom.com/structure-2014/TRANSCRIPT
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Joe WeinmanAuthor, CloudonomicsChairman, IEEE Intercloud Testbed Executive Committee
THE STRATEGIC VALUE OF THE CLOUD
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@joeweinman © 2014 Joe Weinman. All Rights Reserved@joeweinman © 2014 Joe Weinman. All Rights Reserved
Digital DisciplinesThe Strategic Value of the Cloud
(+ Big Data, Analytics, Mobile, Social, Things…)
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@joeweinman@joeweinman
What is the Value of the Cloud?
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@joeweinman@joeweinman
Title
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@joeweinman@joeweinman
Quantitative Analysis Common
Source: Joe Weinman, Cloudonomics
Online
Utility
Location-independent
on-Demand
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@joeweinman@joeweinman
Winning the Race
Nike FlyKnit Racer
Nike Zoom Kobe Venomenon 4
Nike Basketball Hyperdunk+
Nike AirMaxGigaOM
Structure 2014
Source: Nike.com
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@joeweinman@joeweinman
Value Disciplines* + IT = Digital Disciplines**
*Michael Treacy and Fred Wiersema, The Discipline of Market Leaders; ** Joe Weinman, Digital Disciplines
Customer Intimacy += Collective Intimacy
Operational Excellence += Information Excellence
Product Leadership += Solution Leadership
Traditional Innovation += Accelerated Innovation
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@joeweinman@joeweinman
Information Excellence
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@joeweinman@joeweinman
Solution Leadership
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@joeweinman@joeweinman
Solution LeadershipIn
crea
sing
Diff
eren
tiatio
n
• Core BenefitGeneric
Expected
Augmented
Potential
• Undifferentiated Features
• Digital Intelligence
• Upgradability
• Extensibility via API/Ecosystem
• User Modifiability• Adaptability via Machine Learning / Artificial Intelligence
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@joeweinman@joeweinman
From Transactions to IntimacyEngagement
Scale
Transactions
Personalization Mass Personalization
Customer Intimacy Collective Intimacy
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Collective Intimacy
Source: Netflix
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@joeweinman@joeweinman
Collective Intimacy
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@joeweinman@joeweinman
Accelerated Innovation
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@joeweinman@joeweinman
Accelerated Innovation
•Internal += External
•Closed += Open
•Static += Dynamic
•Salaries += Prizes
•Cash += Reputation
•Waterfall Agile
•Plan Pivot
•Coding Platform
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Range of IT/Cloud Value
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@joeweinman © 2014 Joe Weinman. All Rights Reserved@joeweinman © 2014 Joe Weinman. All Rights Reserved
Thank You