structure targeted counties outside of metro atlanta 23 navigators across 7 regions – 7 regional...
DESCRIPTION
Metrics - Enrollment 7,937 consumers directly assisted – 2,718 individual navigation sessions – 325 events where assistance was offered 62% Not Eligible; 38% Eligible 90% First-Time Appointments; 10% Follow-Up 94% New Enrollments; 6% Renewing 57% Female; 33% MaleTRANSCRIPT
Structure• Targeted counties outside
of metro Atlanta• 23 Navigators across 7
regions– 7 Regional Navigators– 4 Outreach Coordinators– 6 Volunteer Navigators– 3 Telephone/Virtual
Navigators– 3 Leadership
• Contracted after Open Enrollment
2014-15 Metrics - Enrollment• 7,937 consumers directly assisted
– 2,718 individual navigation sessions– 325 events where assistance was offered
• 62% Not Eligible; 38% Eligible• 90% First-Time Appointments; 10%
Follow-Up• 94% New Enrollments; 6% Renewing• 57% Female; 33% Male
2014-15 Metrics - Media• Earned Media
– 2,024,261 overall estimated audience– 2 Phone Banks– 46 Television Stories– 21 Web Stories
• Purchased Media– Radio– Newspapers– Billboards– Facebook
Strategies
• Objective Educational Message
• Different Navigation Options
• HealthCare v. Health Insurance
Objective Educational Message
• Responsibly Praise Successes
• Acknowledge Challenges
• Current Solution to Uninsured Problem
Different Navigation Options
• One-on-One In-Person• Event Based• Over the Telephone• Virtual• Referral
HealthCare v. Health Insurance• Navigation not complete at
enrollment• Ineligible consumers
referred to Safety Net Providers
• Consumers new to insurance receive selected Coverage to Care material