This week’s Pricing Comparison between Stuart Moore and other top internet sitesMarch 18th - April 1st, 2013

(all diamonds GIA certified) Stuart Moore Competitor

Round, 1.04 ct, F color, VS2 clarity $8,815 $9,489

Round, 1.11 ct, F color, VS1 clarity $11,005 $12,358

Round, 1.30 ct, F color, VS2 clarity $12,645 $13,282

Round, 1.40 ct, F color, VS2 clarity $14,560 $14,767

Round, 2.06 ct, H color, SI2 clarity(Very Good Cut, Polish, Symmetry) $20,273 $20,273

Note: All of the SM diamonds are equal or superior than competitor’s in Symmetry, Polish, and Fluorescence criteria.

What?Do you find it just a bit strange that diamonds on any single site, with the same GIA Certified 4 C’s, vary so much in price (up to 30%)?

You’re right!Click below to take you to our provocatively transparent videos of diamond education on our website, which will give you all the answers and save you making a very costly error.