student access to technology
TRANSCRIPT
Following Little Digital Footprints:Following Little Digital Footprints:What Technology Directors Should Know About What Technology Directors Should Know About Media Used by K-8 Learners Outside of SchoolMedia Used by K-8 Learners Outside of School
Leslie PirtleLeslie PirtleBSU INST 524BSU INST 524
Professor Anne HirdProfessor Anne HirdFebruary 8, 2012February 8, 2012
If we could glimpse into our students’ homes, what
might we see?
To make informed decisions for purchasing, planning, and capacity building, technology directors
in the K-8 education space must maintain a broad and current understanding of students’
afterschool technology use and preferences
What resources can students access outside of the lab and beyond the school day?
Might these be exploited to extend learning?
Students’ After School Access To Technology
Leslie PirtleBridgewater State University
INST 524 Professor HirdFebruary 22, 2010
3.8 Televisions2.8 DVD or VCR
Players
1 Dig
ital
Vid
eo
Recor
der
2.5
R
ad
ios
2.3 Video Game
Consoles2
Com
pu
ters
(Rideout, Foehr, & Roberts, 2010)
AVERAGE* HOME SWEET HOME
*According to a Kaiser Family Foundation 2010 study, “...based on a nationally representative survey of 2,002 3rd–12th grade students, ages 8–18, including a subsample of 702 respondents who also volunteered to complete seven-day media use diaries. The study was conducted from October 20, 2008 through May 7, 2009.”
Technology in the Home
(Rideout, Foehr, & Roberts, 2010)*Ages 8-18
22% Have On-BoardTV or DVD Player
19% Use Portable DVD Player Often
*Among 8-18 year olds
“Of the 71.1% of kids who used the Internet in the last
30 days, 83.4% did their Web surfing at home.”
Bookstore /Library:
6.82%.”
(Rideout, Foehr, & Roberts, 2010)
At School:29.6%
76% of 8-9 year olds
“3 out of 4 kids went online in the last 30 days
According to GfK Mediamark Research & Intelligence, LLC (2011)
85% of 10-11 year olds”
61% of 6-7 year olds
(Marketing Charts, 2009, June)
...while gross population
of kids under 14 is in decline.
Since 2004, 18% more kids have logged on
...compared with just a 10%
jump in the overall online
population.
“Eight- to eighteen-year-olds spend more time with media* than in any other activity...
...that’s “an average of more than 7½ hours a day, seven days a week.”
(Rideout, Foehr, & Roberts, 2010)
*TV, Movies, Video, Music, Video Games, Computers, Newspapers, Magazines and Books. Time spent texting and talking on cell phones was not included, however time spent watching media on a cell phone was included in the study.
(Rideout, Foehr, & Roberts, 2010)
Listening
up 47 Minutes
Watching TV
up 38 Minutes
Computing
up 27 Minutes
Gaming
up 24 Minutes
*Among 8-18 year olds
“…just as children begin to make the transition into adolescence, their media use explodes”
(Rideout, Foehr, & Roberts, 2010)
8-10 yr. olds – 3:41 11-14 yr. olds – 5:03
Television
Music
8-10 yr. olds – 1:08 11-14 yr. olds – 2:22
Computers
8-10 yr. olds – :46 11-14 yr. olds – 1:46 8-10 yr. olds – 1:01
11-14 yr. olds – 2:25
Video Games
Total Media Use
8-10 yr. olds – 5.2911-14 yr. olds – 8.20
Media Use by Age, in Hours
(Rideout, Foehr, & Roberts, 2010)
“If a 13-year-old boy is watching a TV show on Hulu, is he watching TV or using a computer? Obviously he’s doing both.”
“If a teenage girl has music playing on her computer in the background as she dresses for school, is she using a computer, or is she listening to music? Obviously she’s doing both.”
“Should media use be measured by the platform (TV screen, mobile device, computer), by the type of content being accessed (music, TV shows, websites), or by some other paradigm altogether?”
“As the lines between media continue to blur, it gets more complicated to count and categorize young peoples’ media consumption.”
Thus, the average person
consumes 100,500words and 34
gigabytesevery day.
In 2008, Americans consumed information*
for about 1.3 trillion hours, --nearly 12 hours a day.
That’s 3.36 zettabytes,**and 10,845 trillion words – and this
doesn’t count time at work.
Reading, once in decline, tripledfrom 1980-2008--attributed to our
preference for interactivity
“Thanks to computers,
a full third of words and more than half of bytes
are now received interactively.”
(Bohn, 2010)
*information: defined as “flows of data delivered to people.” Measured in bytes, words & hours of consumer information.**zettabyte: 1021 bytes, or, a million, million gigabytes.
How Minority Kids Surpass White Kids in Daily Media Use
1 ½ hr. more computer time
1-2 hr. more t.v. & video time
½ hr. - 40 min more gaming time
1 hr. more listening to music
(Center on Media and Human Development School of Communication Northwestern University, 2011).
” 86.8% of youths played a video game in the last 30 days via
one of the four platforms...”
(Kelly, 2009)
*Portable Digital Music Player
Top 4Devices for Gaming:
(Marketing Charts, 2008)
• Computer• Videogame System• Cell Phone• PDMP*
Biggest increasein game playing happens at age 9
while 82% of kids 2-5play games on one
of the 4 devices (Afan, 2009)
“...gaming has come out on top as the most popular
activity (85% usage penetration among
device users)”(Afan, 2009)
By 2010, 68% of kids* had cell phones
(Media Mark, 2010)*Ages 8-11,
80% growth inchild* cell phone
ownership between2005-2009
(Business Insider, 2010).
Average Daily Cell Phone Use in Minutes
Talking 33
Listening to Music 17
Playing Games 17
Watching TV 15
Listening, playing or watching other media 49
*Does not include texting
*Ages 6-11
(Rideout, Foehr, & Roberts, 2010).
“Cell ownership among boys increased 47.6% since 2007, compared with a 17.2% increase among girls.”
“Girls are more apt to make calls and send text messages while boys are more likely to instant message, access the Internet and download games, music and video.” --Anne Marie Kelly, SVP, Marketing & Strategic Planning at MRI.
(Media Mark, 2010)
“In a typical day, 46% of 8- to 18-year olds report sending text ‑messages on a cell phone. Those who do text estimate that they send an average of 118 messages...”
Tablet PC & E-reader purchases grew 9% during the
2011 holiday season*
* During November and December
E-reader ownership
grew from 18% to 29% Dec ‘11
to Jan ‘12
70% of parents allow their kids to
use their IPAD according to 2011
PBS Survey
(Rainie 2012) (Rainie 2012) (Grothaus 2011)
Personal Media by Age
Percent Who Own Each
8-10 yr. olds – 61%11-14 yr. olds – 80%
IPod/MP3 Player
8-10 yr. olds – 31%
11-14 yr. olds – 69%
Cell Phone
Laptop Computer
8-10 yr. olds – 17%
11-14 yr. olds – 27%
Portable CD/Tape Player
8-10 yr. olds – 9%11-14 yr. olds –16%
Handheld Video Game Player
8-10 yr. olds – 65%11-14 yr. olds – 69%
(Grothaus 2011)
(Watters, 2011)
67% of parents surveyed “...were willing to buy their children a mobile device for school if the schools allowed it, and
...seemed particularly interested in their children using these devices in order
to access online textbooks.
What Parents are Saying
(Watters, 2011)
“The two major obstacles that students say they face at school: filters that stop them from accessing
the websites they need for homework and bans on using their own mobile devices
(namely cellphones) at school.”
“…a majority of elementary school librarians said they either will
(18 percent) or may (46 percent) purchase ebooks in the
next two years.” (Guernsey, 2011)
(Jones & Brown, 2002, as cited by Afan, 2009)
“The ‘read-write’ web has produced a generation of readers who are motivated to communicate
with their peer writers and established authors.”
(Jones & Brown, 2002, as cited by Afan, 2009)
“21st century learners are motivated to use personal devices to gain immediate access to answers and to communicate with peers.
Reading from a digital screen is comfortable and familiar for most K-12 students.“
(Big Think Editors, 2011).
“Never before have schools faced the question of whether or not to buy textbooks. When electronic
information is so readily available, so up-to-date, so much cheaper than buying hard-bound copies,
textbooks become difficult to justify.”
“Speaker (2004) reports that most students feel their learning is improved by
integrating technology into their learning. As technology makes learning more interesting,
enjoyable and interactive, kids today love learning by doing, discovering,
and interacting”
Embrace the Change?
Will Your School
Harness the Power?Keep Pace?
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