student energy global energy literacy portal overview
TRANSCRIPT
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GLOBAL ENERGY LITERACY PLATFORM OVERVIEW
After formally registering Student Energy as a not-for-profit organization in 2011, we are excited to be
expanding our scope from a traditional focus on international events to also include energy literacy and
education.
Starting in 2013, we will be constructing the worlds first ever, highly engaging energy literacy platform
targeted towards post-secondary students around the world. In keeping with our Student Energy
mission of opening the eyes of the worlds students to all perspectives on energy, the focus of this
platform will be on providing students around the world with an balanced, un-biased resource from
which they can begin their journey into the field of energy.
The document below contains all the necessary information to bring any party up to speed on our
planning, resources and objectives for this ambitious project.
Table of Contents:
GLOBAL ENERGY LITERACY PLATFORM OVERVIEW ................................................... 1
Section One - Concept Overview......................................................................... 2
Section Two In-Depth Project Vision .................................................................. 5
Section Three - Statement of Need...................................................................... 6
Section Four Detailed Objectives ...................................................................... 8
Appendix Materials ....................................................................................... 10
Evaluation Mechanism (Analytics)...................................................................... 13
Appendix One - Student Energy Reach................................................................. 14
Appendix Two Student Energy Board of Directors ................................................. 16
Appendix Three Global Volunteer Team ............................................................ 19
Appendix Four Content to Inspire Site Creation .................................................... 21
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Section One - Concept Overview
Organizational Overview: Student Energy is a global not-for-profit that is changing the face of energy by
executing on our mission of opening the eyes of the worlds students to all perspectives on energy.
To achieve our vision of transitioning the world to a sustainable energy future, Student Energy is
creating a movement of young leaders committed to driving innovation and change in the energy
industry over the next 40-60 years.
Our organizational goals are to educate, inspire and unite students to tackle todays global energy
challenges.
Project Overview: The current approach to educating the Millennial generation on complex energy
topics is ineffective. Todays youth demographic relies on 140 character tweets and highly engaging
video content to be informed on extremely complex events. Traditional energy literacy infrastructure is
seriously out dated to meet the demands of our millennial generation. It can take a decade or longer of
working in the industry to truly grasp the interplay between technology, economics, politics and societal
concerns that factor into all energy related decisions. Couple this with the extreme viewpoints and
conflicting information presented by both sides of energy debates and it makes it very difficult for young
people to truly engage in the industry and understand the challenges it faces. This leaves an entire
generation of youth poorly educated or worse, simply ignoring the energy challenges that face society.
Our Global Energy Education Platform is designed to tackle the two important issues we have
highlighted - content usability and biased presentation - to create a Web 2.0 Educational Platform that
will make it easy, fun and SIMPLE to understand various perspectives on energy topics.
To achieve this vision we plan to create a dynamic series of interconnected web pages on pertinent
energy topics. The pages will combine the best elements of Wikipedia (up-to-date, contributor defined
content) and Coles notes (brevity and conciseness) as well as simple, engaging animated videos1.
Additionally, we will create a perspective spectrum that will allow people to plot their position on a
topic and discuss their viewpoint with others using blog-like functionality.
1The inspiration for the videos comes from the success of the RSA Animate videos that logically, visually and
simply map out complex topics with the digestibility of the content being the #1 priority. You will find an example
of these whiteboard animated videos at:http://www.youtube.com/watch?v=cJ-J91SwP8w. Another example from
students at our very own International Student Energy Summit events can be found at:
http://www.youtube.com/watch?v=LCpyOGSeApA
http://www.youtube.com/watch?v=cJ-J91SwP8whttp://www.youtube.com/watch?v=cJ-J91SwP8whttp://www.youtube.com/watch?v=cJ-J91SwP8whttp://www.youtube.com/watch?v=LCpyOGSeApAhttp://www.youtube.com/watch?v=LCpyOGSeApAhttp://www.youtube.com/watch?v=LCpyOGSeApAhttp://www.youtube.com/watch?v=cJ-J91SwP8w -
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Funding Required: In order to facilitate the development, content creation, resourcing, promotion and
scale-up of this new Global Energy Education Platform, we are seeking funding in the amount of
$250,000 total. These funds will support professional resources and volunteers to brainstorm, validate,
design, build, populate and promote the web platform. We are seeking contributions between $25,000
and $100,000 from various partners to execute this project.
Stakeholder Benefit: With a project as ambitious as our Global Energy Education Platform, the
stakeholder group is large and the benefits are significant. First and foremost, students from around the
world will benefit directly from the educational resource that has been custom tailored to their learning
styles and consumption habits. Post-secondary institutions will benefit from having a more engaged and
informed student base and corporations will benefit due to the fact that new hires will enter theworkforce more informed and engaged than any previous generation. For society at large, this platform
will build awareness and capacity among anyone interested in energy topics and issues. Our partners
and sponsors will receive marketing and PR benefit for supporting such an engaging educational
platform in addition to their specific recognition benefits.
Project Implementation: Student Energy will implement the project, in collaboration with The Seeds
Foundation with a structure and process as follows:
1. A full needs assessment and project scoping exercise to take place2. A professional web development firm to be hired through a transparent RFP process3. Initial test concepts to be created and validated in the market to ensure true market need4. Once a valuable, effective template has been established, a team of student content creators
and global professional or academic content review experts will be assembled
5. All content will be drafted and created by students or experts across the globe, with each topicrequiring expert review and approval to ensure factual correctness.
6. As individual topic pages are completed, they will be rolled out live to ensure a constantlyupdated web page.
7. Having diverse contributors will ensure content relevance and timeliness an iterative processto keep content current. Every 12 months, all content will undergo an in-depth review to
ensure it is still relevant, factual and exciting
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Section Two In-Depth Project Vision
Vision: To provide the worlds students with the first ever, highly engaging energy literacy platform.
Specific Goals:
Build and connect a community of like-minded students engaged around energy issues Educate students on energy topics in a succinct, approachable and engaging format Create a dynamic platform where visitors can understand and share diverse perspectives on
global energy issues
Provide additional depth by directing students towards leading external energy content Drive students beyond the website to pursue their energy interests personally, academically,
professionally and otherwise
Project Phases:
1. Validate the platform concept2. Construct the platform3. Scale and optimize the platform
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Section Three - Statement of Need
Exciting web Hub to educate Millennials on complex energy topics
When looking at global energy challenges, all parties are in agreement that todays youth and studentswill play an integral part in transitioning the world to a sustainable energy future. The 18-25 year olds of
today will inevitably be tasked with managing the worlds environmental health; they will also be
tomorrows executives and world leaders responsible for meeting future emission targets, resource
allocation issues, and environmental degradation. Whether they are ready for it or not, the millennial
generation will be tasked with meeting the future global energy challenge and the importance of this
particular generation cannot be understated.
Despite the importance of students in this greater global dialogue, the educational materials available to
them are often inaccessible, out-dated or simply boring. In a generation that has grown up with rapid
fire social media sites like twitter and facebook at their fingertips, lengthy research papers and text
heavy documents simply dont get read and most importantly, dont get shared amongst peers. Rather
than seeing this as a problem to overcome, Student Energy sees the content consumption habits of the
millennial generation as our greatest opportunity.
The challenge in educating and informing this generation is that the media they most frequently share
and consume are not the same formats in which energy education is provided in. Recent studies have
shown that video is the most shared medium online, nearly doubling links to text documents2. For
example the Post Carbon Institute video titled 300 Years of Fossil Fuels in 300 seconds on Youtube
earned over 1.1 million views in one year. The video used the popular RSA Animates style of whiteboard
drawing to very simply walk through a complex topic in under 5 minutes, making the video engaging,
accessible and convenient to share with peers.
We seek to develop an entire suite of high-impact, engaging videos, created by student or experts,
which tackle the worlds leading energy topics. These videos will be housed on wiki-style pages that
encourage exploring other topics as well as sections to dive deeper if a particular topic is of keen
interest to a student.
2 Preferred Learning Methods of the Millennial GenerationArlene Nicholas, Salve Regina University
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The second major need we seek to serve is that of overcoming bias. For students and youth that are un-
informed on complex energy topics, they often perceive that they must immediately pick sides on
individual topics or debates. While energy can be seen as being an incredibly polarized topic, at Student
Energy we strongly believe information and content should be shared from multiple perspectives.
For global collaboration to take place, stakeholders must be able to recognize and appreciate theperspective of those with whom they are working with around the world. A case study where this
manifested itself directly was during our Student Leaders panel at the 2009 International Student
Energy Summit. Two students from North America debated the necessity of mandating smart grid
technology around the world when a passionate student from India said We dont need a smart grid,
we just need a grid; students are still doing homework by candlelight in my village. The look on the
faces of students around the room was priceless and a fantastic indicator that the sharing of
perspectives is an incredible tool to foster global collaboration.
This essence will be incorporated into all of our educational materials through showing the spectrum of
perspectives on each major energy topic.
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Section Four Detailed Objectives
In order to measure ourselves against the goals stated in our project vision, our specific objectives and
phases are as follows:
Validate the platform concept - $50,000
1. Format - Determine the optimal format for students to discover and learn about energy topics2. Content - Survey the student market to determine the initial energy topics to be addressed3. Distribution - Generate student interest in using and contributing to the global energy platform
Construct the platform - $150,000
1. Topic Pages - Deliver videos and microsites for the 50 leading topics2. Homepage Create and build a homepage that allows users to engage and navigation (ties
everything together)
Scale and optimize the platform - $50,000
1. Create and implement a promotion and partnerships plan to further disseminate the webplatform globally
a. Educational partnershipsb. Marketing and Media partnerships
2. Optimize the platform through user engagement metricsa. Average time spent on siteb. Percentage of users sharing content externallyc. Number of students pursuing interests beyond the websited. Number of students diving deeper into further subject matter
Please reference the next page for a visualization of the major project phases.
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High Level Plan of Attack
Develop and Scale
Create 50 remaining full videotopics
Focus on educational institutionpartnerships and affiliate linkages
Develop Case database and otherresources
Concept Testing and Validation
Conduct needsassesment and mockups
Create 5 full video testtopics
Split A/B Test contenttypes and promotional
strategies
Review and optimizewith experts
Resource the Project
Content ManagerPartnerships and
Promotions ManagerWeb Development Firm Animation Firm
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Appendix Materials
Detailed Plan of Action to Build Web Platform
Primary Goal: Provide the worlds students with the first ever, highly engaging energy literacy platform.
Project Phases:
1. Validate the platform concept2. Construct the platform3. Scale and optimize the platform
Validate the platform concept
Action Responsibility for
Implementation
Outcome
Measure
Budget
Select 4-5 topics to test site concept:
- 2 technology- 2 societal
Student Energy Picked by
April 15th
Recruit a skeleton team of an animator,
designer, web developer
Student Energy Picked by
April 15th
$20,000
Recruit a content contributor and expert
reviewer for each topic area
Student Energy Picked by
April 15thDevelop four micro-sites with varying levels of
functionality (1 design for each a technology
and societal topic)
Animation and web
development vendors
June 1 finish $20,000
Author, and review content, develop videos
and pdfs for each topic for each topic Volunteers and Student
Energy
Develop strong distribution partnerships to
expose videos and micro-sites to a large
audience
Partnerships Manager $10,000
Survey the student market to determine the
next wave of energy topics to be addressed
Student Energy
Evaluate success of initial designs against
expectations, review analytics and run
controlled testing of content, format, layout
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Construct the full platform
Action Responsibility forImplementation
OutcomeMeasure
Budget
Hiring of Content
Manager
Executive Director $40,000
Close off global student
topic survey. Finalize top
50 desired topics
Content Manager
Source full group of global
experts and student
contributors
Content Manager
Creation of partnershipsstrategy Partnerships Manager
Metric and objective
setting for partnerships
and promotion manager
Executive Director
Creation of video
promotional strategy Partnerships Manager
Work with entire vendor
team, student
contributors and global
experts to execute on
delivery of al 50 videoes
Executive Director $100,000
Formal linkage to post
secondary institutions
globally to promote
content usage and global
perspectives case
campaign
Partnerships Manager
Do formal thank yous and
volunteer recognition
Executive Director $20,000
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January - June2013: Validate
June- December2013: Construct
January- June2014: Scale and
Optimize
Scale and optimize the platform
Action Responsibility for
Implementation
Outcome Measure Budget
Creation of A/B test promotion
plans for marketing different
content
Partnerships Manager
Experimentation of each of the
4 promotional plans
Partnerships Manager
Creation of concrete
promotional plan, replicable
across the organization and for
each topic
Partnerships Manager
Build affiliate referrals thatpromote each post
Partnerships Manager
Execute full promotions and
marketing plan
Partnerships Manager $30,000
Conduct monthly reviews of
metrics and traffic to individual
sites
Partnerships Manager
Set a 2 year goal of having 600
organizations linking into the
Student Energy site
Partnerships Manager 600 linking
organizations
before January 1,
2015
Timelines
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Evaluation Mechanism (Analytics)
In pursuing such an ambitious plan, it is important that specific success metrics are established to chart
the health and success of the project. Initially, the following key metrics will be used to evaluate our
success:
Total site visitors:This encompasses the total number of people that visit a particular topic or view the video through
external channels (youtube, vimeo etc..). With the goal of an average of 200,000 views per topic, this
would result in a total impression reach of 5,000,000 impressions.
Percentage of visitors sharing contentWhile it is difficult to ballpark a target number for this metric, it is crucial to the success of the project. It
will be watched closely and repeated experiments will be run to improve this number over time. Ideally
between 2-4% of our viewers will share or promote our materials in some way.
Number of external sites, educational institutions and others linking to our materialsThis metric is a key determinant of the quality of our materials. The more often we are cited,
referenced, quoted and linked to, the more we are being seen as experts in the field. After two years, it
is hoped that 600 separate organizations will be linking to the Student Energy educational platform.
Additional metrics that will be utilized include:
Traffic from developed vs. developing world (to ensure location bias hasnt taken over) Frequency of comments and dialogue for each topic (to ensure we are starting conversations) Google rankings: The millennial generation was raised on quick search access to all of the
information in the world. Achieving high search rankings in the worlds leading search engine
will drive long term traffic and attention to our programs
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Appendix One - Student Energy Reach
One of the most exciting aspects to the growth of Student Energy as an organization has been the
incredible growth in our online reach. In October, 2012, we made a decision to consciously expand our
following from interested students from around the world. To put it simply, the feedback was
staggering. Below you will find a summary of the rapid expansion in the follower base for Student
Energy as of October 29, 2012:
Facebook:
With over 12,200 likes and a total weekly reach of 250,000 globally, facebook represents one of the
strongest platforms to distribute the Student Energy message internationally.
Student Energy facebook page:http://on.fb.me/TQuvSA
http://on.fb.me/TQuvSAhttp://on.fb.me/TQuvSAhttp://on.fb.me/TQuvSAhttp://on.fb.me/TQuvSA -
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Twitter
In addition the the facebook page, Student Energy actively tweets with a follower base approaching
1,200 athttps://twitter.com/studentenergy
Wordpress
Since the beginning of the journey to form Student Energy, we have been periodically blogging at:
http://studentenergy.wordpress.com/ . Average daily traffic is between 100-500 views with popular
posts generating between 500-900 views:
https://twitter.com/studentenergyhttps://twitter.com/studentenergyhttps://twitter.com/studentenergyhttp://studentenergy.wordpress.com/http://studentenergy.wordpress.com/http://studentenergy.wordpress.com/https://twitter.com/studentenergy -
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Appendix Two Student Energy Board of Directors
Nick Blandford
Nick Blandford currently manages Schneider Electrics Speakers Bureau for
North America and advises senior leadership on how to strategically and
effectively communicate thought leadership perspectives on areas such as
energy efficiency, smart building, smart grid and sustainability.
Over the past 6 years, Mr. Blandford has been involved with the sales,
marketing and business development aspects of Schneider Electrics energy
management solutions. He is a strong advocate for forward-looking and
holistic energy policies and strategies, and the role they play in catalyzingthe societal movement towards a profitable, successful, and sustainable future.
Mr. Blandford is an alumnus of both the Alliance for Global Sustainability YES programme (MIT,
University of Tokyo, Chalmers University, ETH Zrich) and the World Energy Council FELP. Having held
analyst and research roles with several sustainability and carbon reporting organizations, he has also co-
founded a sustainable investment consulting firm and remains on the board of advisors. Residing on the
west coast of Canada, Mr. Blandford holds a Masters of Science degree in Strategic Leadership towards
Sustainability from the Blekinge Institute of Technology in Sweden and a Bachelor of Arts degree
(Economics/Psychology) from the University of Victoria.
Dr. Larry MarksDr. Marks is an expert in oil, gas and energy marketing and
transportation. He excelled during a 30-year career at Shell Canada
beginning as an exploration geophysicist where he was successful in
discovering gas fields as well as delivering technological advances in
seismic data processing. Dr. Marks contributed during the second half of
his career in commercial leadership roles, including two years as Regional
Business Advisor-Africa and Middle East for Shell International in The
Netherlands and 6 years as Vice-President of Marketing & Transportation. He was instrumental in
maintaining excellent customer relationships for natural gas, crude oil, LPG, electricity and sulphur,
conducting business in more than 20 countries that consumed Shell Canadas upstre am products.
Annual revenues exceeded $3 billion per year and he effectively administered a transportation budget
of $350 million per year. Since retiring from Shell in 2008, Dr. Marks has been providing independent
strategic advice to energy companies in several countries. In addition to Student Energy, he is a non-
executive director of Siren E&P (a private UK-based exploration and production firm) and Sulvaris Inc (a
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private Calgary-based plant nutrient firm). Larry has been happily married to Maria for over 36 years
and they are parents to four adult children.Andrea McManus
Andrea McManus, CFRE, is president of The Development Group, a full-
service, strategic philanthropic consulting firm based in Calgary, Alberta.Andrea has over 26 years of experience in fundraising, marketing and
communications. Her firm has helped build the fundraising capacity of
many clients throughout Canada and the Bahamas. She was one of the
first fundraising professionals in Calgary to receive the CFRE accreditation
and has recertified four times.
Andrea is the first fundraiser outside of the United States to lead the
Association of Fundraising Professionals (AFP) as chair. She is a former president of the Calgary Chapter,
a founding chair of the AFP Foundation for Philanthropy-Canada, chair of the AFP Canadian Presidents
Council and has served on numerous association committees. She has also served as vice chair of
external relations and vice chair of professional advancement for AFP.
Andrea is a member of Imagine Canadas Ethical Code Advisory Committee and sits on the Canada
Revenue Agency Charities Technical Issues Working Group. She was the founding chair of the Calgary
Chamber of Voluntary Organizations and a former member of the Advisory Council for the Institute of
Non-Profit Studies at Mount Royal University.
Andrea was recognized by the Calgary Chapter for her contributions to the profession as the inaugural
recipient of its Outstanding Fundraising Professional Award for 2007. She is an AFP Master Teacher and
speaks frequently at conferences and workshops in Canada. Andrea is also a contributing author to
several books: Management of Nonprofit and Charitable Organizations in Canada, Nonprofit
Management 10, A Complete and Practical Guide for Leaders and Professionals; Canadian FundraisingTextbook(to be released in late 2011); and she is an editorial advisor Charity Channels YOU and Your
Nonprofit: Practical Advice and Tips from the Charity Channel Professional Community.
Bob MitchellBob is Sr. Director, Innovating for Performance & Sustainability at
ConocoPhillips. For over 25 years, Bob has been a passionate innovator in
the oil and gas sector, and has worked tirelessly to improve the industry's
environmental performance and social responsibility. In particular, OSLI (Oil
Sands Leadership Initiative)the brainchild of Bob, Gord Lambert (Suncor)and the late Peter Dickeyis a collaborative effort among six of the largest
future-focused oil sands developers in the country, all of whom are
committed to dramatically enhancing their own corporate social
responsibility practices. The improved efforts of these six leaders raise the
average for the entire industry, and Bob has won the admiration of many of
the opponents of oil sands development for his role in shaping those efforts.
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Kelly OgleMr. Kelly James Ogle has been President of CII Petroleum Ltd. since December 1998. He serves as Co
Managing Director at Connacher Oil and Gas Limited. Mr. Ogle served as Chief Executive Officer and
President of Trafina Energy Ltd from October 8, 2008 to June 15, 2012. He served as the Chief OperatingOfficer Trafina Energy Ltd. He served as President of Diamond Tree Energy, Ltd. from October, 2004 until
October 12, 2007. He served as President of Diamond Tree Resources Ltd. from October 18, 2004 to
October 12, 2007. Prior thereto, he served as President and Chief Executive Officer of Ranchgate Energy
Inc. from January 2003 to August 2004. Previously, he served as President and Chief Executive Officer of
Upper Lake Oil and Gas Ltd. (a Toronto Stock Exchange ("TSX") listed oil and gas exploration and
development company). He holds a Bachelor of Arts degree (University of Saskatchewan).
Janice TranJanice is an Associate in the Energy and Carbon Markets Practice at ICF
Consulting. She holds a BComm and BA from the University of Calgary,
and a Masters of Professional Accounting from the University of
Saskatchewan. She is currently working towards her Certified
Management Accountant designation for June 2013.
Janice is an original founder of Student Energy and was the Vice Chair of
ISES 2009.
Prior to joining ICF, she worked at Ernst and Young, both in financial
accounting and climate change. Janice possesses a diverse set of skills, including GHG reporting and
verification, climate policy, and financial reporting. Her interest and passion for energy and environmenthas led itself to a wide range of accomplishments. Janice was selected as one of the Top 25 under 25
Environmentalists by Starfish, an environmental publication in Canada. She has also conducted research
for the University of Calgary, where her academic paper on GHG emissions reporting was selected for
presentation in 2011 at the nations top accounting conference, the Canadian Academic Accounting
Association Conference.
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Appendix Three Global Volunteer Team
As of late-October 2012, Student Energy brought on a team of global volunteers to increase the capacity
and reach of the organization. The team is made up of 15 volunteers from Abu Dhabi, Accra, Bangalore,
Calgary, Cape Town, Chennai, Edmonton, Fort McMurray, Kitchener, Portland, Simcoe and Vancouver.
The volunteer team is broken down into some functional units including:
Opportunities and Outreach: Focusing on finding events, opportunities, scholarship, internshipsand generally valuable information to students globally
Social Media Content: A small army of content curators and creators covering the followingtopics:
o Energy Accesso Transportationo Fossil Fuelso Climate Changeo Renewables
Grant Writing ISES 2013 Academic Tradeshow: A new property at ISES 2013 will be an integrated academic
tradeshow that shows off the best post-secondary institutions globally.
A complete list of our new volunteer team can be found below:
Vasant Sridharo Outreach and Opportunities Developero Chennai, Indiao Bachelor of Technology in Chemical Engineering, 2013
Julia Wawrykowiczo Grant Writero Edmonton, Canadao Bachelor of Commerce, 2010
Kimberly Gulevicho Grant Writero Vancouver, Canadao Bachelor of Applied Science Environmental Engineering, 2014
Mrinalini Shindeo Academic Trade Show Developero Bangalore, Indiao Bachelor of Law, 2013
Erin Leitcho Academic Trade Show Developero Calgary, Canada
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o Bachelor of Communications and Culture, 2009 Keiver Tremblay
o Academic Trade Show Developero Calgary, Canadao Bachelor of Commerce in Energy Management, 2015
Mats Van Kleefo Climate Change Tweetero Oshawa, Canadao Mechanical Engineering and Management: Energy Specialization, 2013
Mirko Caricho Transportation Tweetero Vancouver, Canadao Bachelor of Arts in International Relations, 2012
Mihir Desuo Energy Markets Tweetero Portland, USAo Bachelor of Arts in Mathematics, 2010
Geoff Hillo Fossil Fuels Tweetero Fort McMurray, Canadao Bachelor of Commerce in Energy Management, 2012
Erika Satoo Renewables/Low Carbon Technologies Tweetero Vancouver, Canadao Bachelor of Science in Chemical Engineering, 2012
Steve Arowoloo Development and Energy Access Tweetero Cape Town, South Africao Masters of Science in Agricultural Economics, 2012
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Appendix Four Content to Inspire Site Creation
When looking at an undertaking the magnitude of our Global Energy Literacy Platform, it is important to
articulate our inspirations.
RSA Animates:
Famous for their ability to articulate stories and complex information in short, succinct and engaging
whiteboard animations, a heavy dose of inspiration is derived from the RSA Animates Videos:
To view the full video, please visit:http://www.youtube.com/watch?v=zDZFcDGpL4U
One other relevant video done in this style include:
300 years of fossil fuels in 300 secondshttp://www.youtube.com/watch?v=cJ-J91SwP8w
http://www.youtube.com/watch?v=zDZFcDGpL4Uhttp://www.youtube.com/watch?v=zDZFcDGpL4Uhttp://www.youtube.com/watch?v=zDZFcDGpL4Uhttp://www.youtube.com/watch?v=cJ-J91SwP8whttp://www.youtube.com/watch?v=cJ-J91SwP8whttp://www.youtube.com/watch?v=cJ-J91SwP8whttp://www.youtube.com/watch?v=cJ-J91SwP8whttp://www.youtube.com/watch?v=zDZFcDGpL4U