student experience management system - how educational institutes can increase their customer...
DESCRIPTION
Technology trends in the Higher Education industry and the need for a student experience management platform leveraging Gartner nexus of forces and relationship management systemsTRANSCRIPT
Copyright © 2014 HCL Technologies Limited | www.hcltech.com
3600 STUDENT RELATIONSHIP MANAGEMENT FOR HIGHER EDUCATION
How educational institutes can increase their customer retention and attract brighter students by implementing an all-encompassing Student Experience Management platform.
2 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
Higher education industry challenges…
Attracting more and better talent, improving the experience and enabling better results
Student Retention
Reducing the cost of lead generation and improving the rate of closureEnrolment
Improving the productivity by focusing on qualified opportunities with the highest probability of success
Sales & Marketing
Education related products and services that are not dependent on government funding, utilizing analytics to create better services, incorporating feedback from all valuable stakeholders
Development
Reinforcing the institution image positively, enabling marketing programs across social, print or online channels, improving experience at all touch points
Branding
Fostering a culture of engaged and motivated faculty and staff, providing them with better growth, training and learning opportunities
Faculty Engagement
3 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
EDUCATIONLIFECYCLE
& STAKE
HOLDERS
A perspective on education lifecycle & relevant technologies…
ATTRACT & ENGAGE
ENROLL STUDENT PLACEMENTEducation
LifecycleALUMNI
Students Sales Reps FacultyParent /
GuardianAdminStakeholders
MOBILE
COLLABORATION SYSTEMS
DATA
CLOUD
INTERNET OF THINGS
SOCIAL
MARKETING & ADMISSIONS
SELF-SERVICE
INSIGHTS / INFERENCES
TYPES OF
SYSTEMS
GARTNERNEXUS
OFFORCES
4 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
In this whitepaper you will find...
The key to building a comprehensive and robust relationship management system forthe students is to follow the technology trends such as:
Collaboration/ Social ecosystem – Platforms for entities to talk to each other such as chat platforms, enterprise collaboration tools, public social media such as Facebook or LinkedIn
Marketing Automation & Student hub – CRM, campaign management, segmentation and targeting, lead management
Mobile Apps/ Portals – Self-service portals for students, parents, and the faculty
Insights/ Analytics – Ability to detect patterns and predict events
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