Campaign Report: June 6 – Oct 16 Client: Student Life Zone Campaign: Fuel the Party Date Prepared: October 28, 2013 Prepared By: A. Page

•  Increase Student Life Zone’s online presence

•  Increase email database

•  Increase Facebook Likes & Twitter Followers

Campaign Goals

Creative

Campaign Statistics

•  19,842 visitors (total response)

•  2,160 purl visitors (PURL response)

•  11,081 share (social response)

•  6,601 other (email/direct response)

•  3,858 Opt-ins 19.44%

•  801 Shares 20.76%

Results Notes

Google Audience (www.studentlifezone.net)

•  Google indicates 14,380 visits

•  8,215 unique visitors

•  57.13% new visitors

•  67,153 page views

•  4.67 pages / visit

Google Results

Location

Email   Date   Sent   Opened   Opened  %   Click   Click  %  

Mac  &  Cheese  Intro   06/18/2013   241,890   25,368   10.49%   1,615   6.37%  

Email  #2   07/16/2013   238,109   20,782   8.73%   743   3.56%  

Email  #3   08/13/2013   235,520   14,594   6.19%   408   2.79%  

Email  #4   09/14/2013   235,041   14,754   6.28%   618   4.19%  

Mac  &  Cheese  Last  Chance   10/08/2013   228,771   12,351   5.39%   698   5.65%  

Totals   1,179,331   87,849   7.42%   4,082   4.51%  

Email Statistics

Google Funnel

Google Pageviews (www.studentlifezone.com)

Google Audience (www.studentlifezone.net)

Traffic Results

Sharing Vehicles

Facebook Likes (New: 1669)

Twitter Followers (New: 3742)

Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 67,153 - $2,014.59 Website visit – 14,380 - $21,570.00 Time on site – n/a - $0.00 Email opens – 87,849 - $26,354.70 Email clicks – 4,082 - $6,123.00 Email opt in – 3,858 - $23,148.00 Social impression – 1,700 000 - $17,000.00 Social Twitter – 3,742 - $11,226.00 Social Facebook – 1,669- $6,141.92 Total Value $ 113,578.21

Website views $0.03, visit $1.50, time on site 2 minutes $3.00 / Email - open $0.30, click $1.50, opt in $6.00 / Social - impression $0.01, Twitter follower $3.00, Facebook LIKE $3.68, Coupons Activated $1

Metrics

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