The 5 Points to a successful Youth

Strategy

Student Village

1. Know Your Market

Continuous Partial Attention

2. Make a Statement

Stand Out

3. Be a part of their Lives

Build ongoing interaction

4. Fans

* Source: Mobile Youth

CONSUMER SEGMENTS

BUYERS, 55%

LIKERS, 36%

FANS, 9%

WORD OF MOUTH REACH

FANS at least 100X more profitable

34X

36X

110X

Fan Quadrant

?

AppleNintendo

The Flip

Vocal FansConcealed

Fans

* Source: Mobile Youth Fanspotting Quadrant

Several customer touchpoints

Few customer touchpointsCONNECT CO-CREATE

REVIVE NURTURE

Pester Power

5. Add Value

To be Free or Not to be Free?

FashionThe Student Village Advantage Discount Programme

Entertainment (Movies, Music, Theatre, etc )

Textbooks/Stationery

Groceries

Airtime/ElectricityTravel

Restaurants

A Quick RECAP

1. Know Your Market

2. Make a Statement

3. Be a part of their life4. Fans

5. Add Value

Remember the 3 Golden Rules…

3 Golden Rules

Engaging

Authentic

Relevant

Meet some Students…with Dada

Thank You