studenthandbooksyllabusofpgdm-ft

Course Structure for DSPSR-PGDM FT 7

Scheme of Examination

&

Syllabi

POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM FULL-TIME)

For

Academic Session 2009-2011

Delhi School of Professional Studies & Research 9, Institutional Area, Sector 25, Rohini (phase III)

Delhi 110085(INDIA)


DELHI SCHOOL OF PROFESSIONAL STUDIES & RESEARCH

POST GRADUATE DIPLOMA IN MANAGEMENT (Full-Time)

Criteria for Internal Assessment

The internal assessment of the students (out of 40 marks) shall be as per the criteria given below:

1. Attendence, class participation and Involvement in the Conferences, Seminars, Guest Lectures, etc. 15 marks

2. Projects / Assignments 15 marks

3. Individual Presentations 10 marks

All students must specialize in one major and one minor area. Five Papers should be offered from the major area, and three papers from the minor area of specialization. Three elective papers shall be offered in the third semester, for major and two elective papers in the third semester from the minor area of specialisation.

In Fourth Semester two elective papers shall be offered from the area selected for major specialization & one elective paper from the area selected for minor specialization.

Total Credits = 111 To obtain the diploma a student shall require at least 106 credits.



POST GRADUATE DIPLOMA IN MANAGEMENT (Full - Time)

FIRST SEMESTER

Code No PAPER L T/P CREDITS

PF 101 Management Principles & Practices

4 4

PF 102 Business Environment

4 4

PF 103 Managerial Economics

4 4

PF 104 Research Methodology & Statistical Methods

4 4

PF 105 Managerial Accounting

4 4

PF 106 Business Communication

4 4

PF 107 IT for Managers

3 3

PF 108 IT for Managers Lab

2 1

PF 109

Managerial Skill Development 2 2

Total 29 2 30



POST GRADUATE DIPLOMA IN MANAGEMENT (Full - Time)

SECOND SEMESTER


PF 201 Organizational Behaviour

4 4

PF 202 Human Resource Management

4 4

PF 203 Marketing Management

4 4

PF 204 Operations Management

4 4

PF 205 Financial Management

4 4

PF 206 Quantitative Techniques for Business Decisions

4 4

PF 207 Information System Management

4 4

PF 208 Minor Project (Research Paper Writing)

2 2

Total

28 2 30



POST GRADUATE DIPLOMA IN MANAGEMENT (Full-Time) THIRD SEMESTER


PF 301 Summer Training Project Reports

3 3

PF 302 Corporate Planning & Strategic Management

4 4

PF 303 Management of International Business

4 4

Elective - I

3 3

Elective - II

3 3

Elective - III

3 3

Elective - IV

3 3

Elective - V

3 3

Total 23 3 26

List of Electives 1. MARKETING

a) PF 311 – Consumer Behaviour (3 credits) b) PF 312 – Integrated Marketing Communication (3 credits) c) PF 313 - Retail Management (3 credits)

2. FINANCE a) PF 321 – Corporate Tax Planning (3 credits) b) PF 322 – Risk Management and Derivatives (3 credits) c) PF 323 – Security Analysis & Portfolio Management (3 credits)

3. HUMAN RESOURCE MANAGMENT

a) PF 331 - Strategic Human Resource Management (3 credits) b) PF 332 – Labor Legislations (3 credits) c) PF 333 – Compensation & Reward Management (3 credits)

4. RETAIL MANAGEMENT

a) PF 341 – Retail Buying & Merchandising (3 credits) b) PF 342 – Retail Display & Floor Management (3 credits) c) PF 343 – Supply Chain Management & Logistics (3 credits) d) PF 344 – Global Retailing (3 credits)

5. INFORMATION TECHNOLOGY & SYSTEM

a) PF 351 – Enterprise Resource Planning (3 credits) b) PF 352 – Network Applications & Management (3 credits) c) PF 353 – Database Management Systems (2 credits) d) PF 354 – Lab based on Database Management Systems (1 credit)


6. GLOBAL BUSINESS MANAGEMENT

a) PF 361 - International Business Environment (3 credits) b) PF 362 - Export, Import Policies, Procedures, and Documentation (3 credits) c) PF 363 - WTO and Intellectual Property Rights (3 credits)



POST GRADUATE DIPLOMA IN MANAGEMENT (Full-Time)

FOURTH SEMESTER Code No. PAPER L T/P CREDITS

PF 401 Business Ethics & Corporate Governance 4 4

PF 402 Entrepreneurship 4 4

PF 403 Dissertation & Viva Voce

8

Elective - I

3 3

Elective - II 3 3

Elective - III

3 3

Total 17 25 List of Electives 1. MARKETING

a. PF 411 – Industrial & Services Marketing (3 credits) b. PF 412 – Sales & Distribution Management (3 credits) c. PF 413 - Rural Marketing (3 credits) 2. FINANCE a. PF 421 – Mergers, Acquisition & Corporate Restructuring (3 credits) b. PF 422 – Investment Management (3 credits) c. PF 423 – Management of Financial Services (3 credits) 3. HUMAN RESOURCE MANAGMENT a. PF 431 – Management of Negotiation (3 credits) b. PF 432 – Management of Transformation (3 credits) c. PF 433 – Human Resource Development (3 credits) 4. RETAIL MANAGMENT

a. PF 441 – Customer Relationship Management (3 credits) b. PF 442 – Brand Building & Product Management (3 credits) c. PF 443 – Mall Management (3 credits) 5. INFORMATION TECHNOLOGY & SYSTEM a. PF 451 – Front End Design Tools (3 credits) b. PF 452 – Front End Design Tools Lab (This paper is based on PF451 and is part of it) (1 credit) c. PF 453 –Software Project Management (2 credits)

6. GLOBAL BUSINESS MANAGEMENT a. PF 461 - Global Competitiveness and Strategic Alliances (3 Credits) b. PF 462 - Distribution and Logistics for International Business (3 Credits) c. PF 463 - Foreign Language (3 Credits)


PGDM FIRST SEMESTER

PF101: MANAGEMENT PRINCIPLES AND PRACTICES

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To acquaint the students with the fundamental principles in Management which are necessary to perform the desired functions in an organization, product or service oriented, satisfactorily. Course Composition 1. FUNDAMENTALS (12 Hrs) Definition, Nature, Purpose and Scope of Management; its functions and processes. Development of Management Thoughts. Significant Contributors. Approaches: Bureaucratic, Systems, Administrative, Scientific and Contingency. 2. PLANNING (10Hrs) Concept, Nature and Importance of Planning. Types of Planning. Steps in Planning Process Barriers to effective Planning. Management by Objective (MBO). 3. ORGANISING (12 Hrs) Concept and Importance. Concept of Organization Structure. Departmentation. Span of Management. Delegation of Authority. Centralization versus Decentralization, Empowerment. Importance of Staffing in Organizations – an overview. 4. LEADING (10Hrs) Concept of Leading. Concept of Leadership, Functions of Leaders, Qualities of a Good Leader-The Great man Theory, Styles of Leadership and Theories of Leadership. Concept of Motivation. Relevance of Communication. 5. CONTROLLING (12 Hrs) Concept and Importance of Control. Types of Control. Control Mechanisms. Management by Exception (MBE). Requisites for effective Control System. Resistance to Control. Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS: 1. Koontz & Weihrich, Management – A Global Perspective 2. Koontz & Weihrich, Essentials of Management 3. Robbins & Coulter: Management 4. Stoner, Freeman & Gilbert, Management 5. Gupta C.B., Management 6. Prasad L.M, Management


PGDM FIRST SEMESTER

PF102: BUSINESS ENVIRONMENT

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To familiarize the students with various aspects of global business environment and help them in developing better understanding of factors affecting international business. COURSE COMPOSITION

1. Business Concept: Definition, Nature of Business, Characteristics of Business, Scope of Business, Types of Business, 21st Century Business and Business Critics (6 Hours)

2. Elements of Indian Law and Judicial System : Law of Contract – Formation, Vitiating Elements, Performance and Discharge of Contract; Law of Partnership and Sale of Goods Act; Negotiable Instruments Act, 1881; Company Law – Types of Companies, Incorporation of a Company, Memorandum and Articles of Association; Prominent Labour Laws and a Brief Description of Regulatory Provisions. (18 Hours) 3. Regulatory Business Laws: Industrial and Licensing policy (Latest), Foreign Exchange Management Act, Consumer protection Act, Environment Protection Acts, Competition Law.

(12 Hours) 4. New Economic Environment: Liberalization, Privatization and Globalization of Indian Economy, Trends and Issues. (10 Hours) 5. Monetary and Fiscal Environment: Securities and Exchange Board of India (SEBI) and investors’ protection, Monetary and fiscal policies. (10 Hours) Text Books: 1. Aswathappa, K. (2008). Himalaya Publishing House (10th Edition) 2. Maheshwari, S.N. and Maheshwari, S.K. (2005). A Manual of Business Law, Himalaya Publishing House, New Delhi (Latest Edition). 3. Bedi, Suresh. Business Environment (2004). Excel Books, New Delhi 4. Tulsian, P.C. Business Law (2004). Tata McGraw – Hill, New Delhi. Reference Books: 1. Tuteja, S.K. (1998). Law for Managers. Sultan Chand and Sons, New Delhi. 2. Bulchandani, K.R. (1st Edition 1999). Business Law for Management. Himalaya Publishing House, New Delhi. 3. Economic Survey, Govt. of India – Latest Issue. 4. Monthly Bulletin, Reserve Bank of India, Mumbai


PGDM FIRST SEMESTER

PF103: MANAGERIAL ECONOMICS

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To make the students familiar with those elements of Economics which are necessary to discharge their decision-making functions in order to maintain a judicious balance between cost and revenue. Course Composition 1. INTRODUCTION (12Hrs) Nature and Scope of Managerial Economics. Fundamental Principles, Marginalism and Equi-marginalism. Opportunity Costs of Business Decisions. Time Perspective. Risk and Uncertainty. Risk versus Returns. Role of Economists. 2. DEMAND ANALYSIS (12Hrs) Meaning of Demand. Law of Demand. Elasticity of Demand. Utility as a basis of Consumer Demand. Cardinal Utility approach. Consumer Equilibrium. Ordinal Utility approach. Indifference Curves. (Elementary Study only) Market Demand – its types and determinants. Demand forecasting. 3. PRODUCTION AND COST (10 Hrs) Concept of Production and Production Function. Optimal Input Combinations – Law of Variable Proportions, Returns to Scale. Concept of Cost. Cost Classification. Cost-output relationship in Short and Long-runs. 4. MARKET STRUCTURE AND PRICING (12 Hrs) Market Structure. Perfect and Imperfect Competitions. Pricing under such conditions. Monopoly, Monopsony and Monopolistic Competition. Oligopoly and Duopoly – models of Oligopoly, Price Leadership & Cartel. Pricing Methods (Cost-plus, Marginal Cost, Going rate, transfer). 5. PROFIT (08Hrs) Concept of Profit. Accounting Profit and Economic Profit. Profit Functions. Profit Theories (Walker, Clark, Hawley, Knight and Schumpeter). Profit Maximization. RECOMMENDED BOOKS: 1. Varshney, Maheshwari, Managerial Economics 2. Dwivedi D.N., Managerial Economics 3. Adhikari M., Business Economics 4. Atmanand, Business Economics 5. Mehta P.L., Managerial Economics 6. Pertersen & Lewis, Managerial Economics 7. Mithani D.M., Managerial Economics


PGDM FIRST SEMESTER

PF104: RESEARCH METHODOLOGY AND STATISTICAL METHODS

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To make the students aware of the fundamentals of research and its necessity in solving a business problem in all functional areas of Management. Course Composition 1. RESEARCH - PLANNING AND DESIGN (10 Hrs) Meaning and Importance of Research. Research Classifications. Steps involved in a Research Process. Planning a Research. Selection of a Research problem. Problem Formulation. Research Design. 2. SAMPLING, DATA COLLECTION (16 Hrs)

Basics of Sampling. Features of a Good Sample Sampling Techniques. Sample Size. Features of a Good sample.. Limitations of Sampling. Data – meaning, importance and sources. Primary versus Secondary Data. Data Collection Methods. Construction of Questionnaires and Schedules.

3. DATA ANALYSIS, INTERPRETAION, REPORT WRITING AND PRESENTATION (12 Hrs)

Data Editing and Coding, Tabulation, Hypothesis Testing, Analysis of Variance (ANOVA), Report Preparation, Types of Report, Significance of Report Writing and Presentation.

4. CONCEPTS OF STATISTICS & MEASURES OF CENTRAL TENDENCY & VARIATION (10 Hrs)

Concepts of Statistics and its Business applications in Managerial Decision-making. Mean, Median and Mode. Dispersion – significance and techniques of its measurement. Standard Deviation. Sigma Limits – Coefficient of Variation. Skewness and Kurtosis (Basic theoretical elements only). 5. PROBABILITY AND THEORETICAL DISTRIBUTIONS (08 Hrs)

Probability and its usage in Business decisions. Addition and Multiplication theorems. Bayesian theorem. Simple Problems on Binomial, Poisson and Normal Distributions. RECOMMENDED BOOKS: 1. Krishnaswamy O.R., Methodology of Research in Social Sciences 2. Cooper Schindler, Business Research Methods 3. Kothari C.R., Research Methodology 4. Michael V.P., Research Methodology in Management 5. Levin, Rubin, Statistics for Management 6. Gupta S.P., Statistical Methods 7. Bharadwaj R.S., Business Statistics


PGDM FIRST SEMESTER

PF 105: MANAGERIAL ACCOUNTING

COURSE OBJECTIVE L -4 C-4 No. of Lectures - 56 To acquaint the students with the basic principles and procedures of accounting, financial statements and the tools and techniques of financial analysis so that they are able to interpret accounting information for the purposes of managerial decision-making. COURSE COMPOSITION

1. Nature of Accounting Information: Scope of Accounting, Accounting concepts, Principles & Standards, Accounting Cycle, Journalisation, Subsidiary Books; Ledger Posting, Preparation of Trial Balance, Rectification of Error. Classification of Capital and Revenue. Fixed Assets and Depreciation Accounting. Preparation of Final Accounts, Manufacturing Account; Trading Account, Profit and Loss Account; Balance Sheet (with adjustments), Reports to be Annexed.

(14 Hours) 2. Cost Accounting: Objectives, Classification of Cost, Preparation of Cost Sheet, Material Cost Accounting, Perpetual Inventory Control, Inventory Valuation, EOQ, ABC Analysis, Setting of Reorder Level, Maximum Level, Minimum Level, Labour Cost Accounting, Remuneration and Incentive Schemes. Overhead Cost Allocations, Over and under Absorption. Job and Contract Costing, Operating Costing (Transportation, Powerhouse, Hospitals), Reconciliation of Financial and Cost Accounting (14 Hours) 3. Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control; Performance Budgeting; Classification of Budget; Standard Costing and Variance Analysis; Balanced Scorecard; Responsibility Accounting. (14 Hours) 4. Decision Making Techniques: Cost Volume Profit Analysis; Management Accounting for Decision Making and Control; EVA and Performance Measurement; Introduction to Activity Base Costing, Targeting Costing, Life Cycle Costing; Uniform Costing. (14 Hours)

RECOMMENDED BOOKS: 1. Grewal T.S., Introduction to Accountancy

2. Jain S.P. & Narang K.L., Advanced Accounting

3. Shukla M. C. & Grewal T.S., Advanced Accounts

4. Pillai R.S.N.,& Bhagvathi., Accounting for Management

5. Mayer John N., Financial Statement Analysis

6. Shukla S.M., Advanced Accounting

7. Tulsian P.C. , Accounting for Managers


PGDM FIRST SEMESTER PF106 Business Communication COURSE OBJECTIVE L -4 C-4 No. of Lectures - 56 Objectives: To train students to enhance their skills in written as well as oral Communication through practical conduct of this course. This course will help students in understanding the principles & techniques of business communication. Course Contents: 1. Theory of Communication: (10 Hrs) Nature, Importance and Role of Communication; The Communication Process; Barriers and Gateways to Communication. 2. Forms of Communication (15 Hrs) (a) Written Communication: Principles of Effective Written Communication; Commercial Letters, Report Writing, Speech Writing, Preparing Minutes of Meetings; Executive Summary of Documents (b) Non-verbal Communication (c) Oral Communication: Art of Public Speaking, Effective Listening 3. Applications of Communication (14 Hrs) (a) Writing a Summer Project Report (b) Writing CVs & Application Letters (c) Group Discussions & Interviews (d) The Employment Interview

4. Important Parameters in Communication (10 Hrs)

(a) The Cross Cultural Dimensions of Business Communication (b) Technology and Communication (c) Ethical & Legal Issues in Business Communication (d) Mass Communication: Mass Communication & Promotion Strategies, Advertisements, Publicity, and Press Releases. Media Mix, Public Relations, Newsletters. 5. Business Negotiation: Negotiation Process & its Management (07 Hrs) Recommended Books: 1. Scot, O. (2004). Contemporary Business Communication. Biztantra, New Delhi. 2. Lesikar, R.V. & Flatley, M.E. (2005). Basic Business Communication Skills for Empowering the Internet Generation. Tata McGraw Hill Publishing Company Ltd. New Delhi. 3. Ludlow, R. & Panton, F. (1998). The Essence of Effective Communications. Prentice Hall of India Pvt. Ltd.


PGDM FIRST SEMESTER

PF 107: IT for Managers

COURSE OBJECTIVE L -3 C-3 No. of Lectures- 42 Objectives: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes. 1. Computer Hardware and Number System: (10 Hrs)

CPU, Logic Gates, Computer Memory, Computer Hierarchy, Input Technologies, Output Technologies. Number System and Arithmetic: Binary, Octal and Hexadecimal Number System, Binary Arithmetic, Boolean Algebra. 2. Computer Software: (12 Hrs)

Application and System Software, Programming Languages and their Classification, Assemblers, Compilers and Interpreters. Operating Systems- Functions of Operating Systems, Types of Operating Systems (Batch Processing, Multitasking, Multiprogramming and Real time Systems) DBMS: Traditional File Environment, Database Management Systems Concepts, Data Models, ER Modeling, Constraints, SQL queries. 3. Telecommunication and Networks: (12Hrs) Types of Telecommunication Networks, Telecommunications Media, Network Topologies, Network Architectures-The OSI Model. The Internet, Intranet and Extranets: Operation of the Internet, Services provided by Internet, World Wide Web. Creating Web Pages using HTML, Intranets and Extranets. 4. Functional and Enterprise Systems: (8 Hrs) Management Information Systems, Transaction Processing Information Systems, Accounting and Finance Systems, Marketing and Sales Systems, Production and Operation Management Systems, Human Resources Management Systems. Recommended Books : 1. Turban, Rainer and Potter (2003). Introduction to information technology. John Wiley and sons. 2. Sinha, P.K., Priti Sinha (2002). Foundation of computing. BPB Publications. 3. James, A. O’Brien (2005). Introduction to Information Systems. TMH 4. Norton, P. (2001). Introduction to computers. TMH 5. Rajaraman, V. (2004). Introduction to Information Technology. PHI. 6. Ram, B. (2003). Computer Fundamentals. New Age Publications


PGDM FIRST SEMESTER

PF 108 IT for Managers Lab

L -0 P-2 Credit1

Lab will be based on Operating System Commands, Basic HTML Tags, and SQL Queries.


PGDM FIRST SEMESTER

PF 109 Managerial Skill Development

L -75 P-2 Credit 2

It will consist of News Analysis, Group Discussion, Mock Interviews, Book Review and the performance of the students will be assessed by the concerned Class Coordinator. It will form a part of Personal Contact Forum (PCF) and will be treated as a part of daily activity.


PGDM SECOND SEMESTER

PF 201: ORGANISATIONAL BEHAVIOUR

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To provide the students with an insight into the complexities of human behavior in general and in the organizational context in particular so as to enable them to deal this delicate issue with maturity and pragmatism. COURSE COMPOSITION 1. FOUNDATION OF ORGANISATIONAL BEHAVIOUR (8 Hrs)

Concept, Key Elements, Nature, Scope and Importance of studying OB, Interdisciplinary nature of OB, Anchors of OB. 2. INDIVIDUAL BEHAVIOUR AND LEARNING (11 Hrs) Individual Behavior & Performance, Principles of Learning in Organization, Role of Learning in Determining individual behavior and performance. Learning through observation experiences MARS. 3. EMPLOYEE MOTIVATION (10 Hrs) Content Theories of Motivation (Maslow's, Alderfer's, Herzberg's, McClelland's). Process Theories, Expectancy and Equity Theories. Applied Motivation Practices. 4. INTERPERSONAL BEHAVIOUR (12Hrs ) Perception-Definitions and Importance, Perceptual Process, Stereotyping, Attribution Theory, Johari Window, Improving Perceptions. Transactional Analysis and its usage in OB. 5. TEAM-DYNAMICS AND ORGANISATIONAL PROCESS (15 Hrs) Team-Meaning and types, Effective Team Building, Team Norms and Roles, Team Cohesiveness. Organisational Change, Forces of Change, Resistance to Change, Lewin's Force Field Analysis Model. Note: A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS 1. McShane & Glinow Von, Organisational Behaviour 2. Robbins S, Organisational Behaviour 3. Luthans F, Organisational Behaviour 4. Moorhead & Griffin, Organisational Behaviour 5. Kiniki & Kreitner, Organisational Behaviour 6. Aswathapa K, Organisational Behaviour 7. Jones Gareth, Organisational Behaviour



PF 202: HUMAN RESOURCE MANAGEMENT COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To acquaint the students with the framework of the most crucial resource – Human beings, in organizations so as to make them understand their role in managing global organizations. Course Composition 1. INTRODUCTION (10 Hrs) Definitions, Nature, Scope, Issues and Challenges for Human Resource (HR) in the knowledge based economy. Strategic Framework of HR. Emergence of New People Management (NPM). 2. HUMAN RESOURCE PLANNING (10 Hrs) Meaning, Importance, Benefits and Process of Human Resource Planning (HRP). Requisites for successful HRP, barriers to HRP. Job Design. Job Analysis. Job Description. Job Specification. 3. PROCUREMENT & DEVELOPMENT OF H.R (12 Hrs) Concepts related to Recruitment, Selection, Placement, Induction. Recruitment at Campus. Recruitment in the Corporate sectors – methodologies involved. Modern perspectives in training the HR. Important Training Techniques. Management Development. Role of Mentors in managing HR. 4. CAREER AND PERFORMANCE MANAGEMENT (15Hrs) Issues in managing Career. Career design. Role of Counsellors. Management of performance. Job evaluation. Performance Appraisal – Meaning, Benefits and Techniques. Managing organizational Exit. Horizontal & Vertical moment. Compensation Management : An Overview 5. CONTEMPORARY ISSUES IN HRM (8 Hrs) Legal and financial dimensions in HRM. Managing Workforce diversity in a globally competitive environment. Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS: 1. Aswathapa, Human Resource and Personnel Management 2. Rao V.S.P., Human Resource Management 3. Rao P.G., Human Resource Management 4. Cascio, Managing Human Resources 5. Bhattacharya, Human Resource Management 6. Gomez, Balkin, Cardy, Managing Human Resources


PGDM SECOND SEMESTER PF 203: MARKETING MANAGEMENT

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To familiarize the participants with the various fundamental issues involved in and related to the value-exchange processes, that have since emerged as the most significant functional area the organizations & societies are willing to address. Course Composition 1. Marketing Fundamentals (12 Hrs) Nature, Tasks and Philosophies of Marketing; Marketing Environment – micro & macro elements, concept of Business Ecosystem; Marketing Ethics. Marketing Strategies; Marketing Mix; Unique Selling Proposition (USP) and other competitive advantage; Marketing Information System; Basics of Marketing Research; Market Segmentation, Targeting and Positioning; Marketing Audit. 2. Managing the Product (8 Hrs) Meaning and concepts of Product; Distinguishing aspects of Products & services; Product Line; Product Mix; New Product Development Process; Product Life Cycle; Consumer Adoption Process. 3. Channels of Distribution (8 Hrs) Physical Distribution – Nature, Objectives and Elements; Nature and Functions of Channels, Channel Flows; Channel Design Decisions; Vertical Marketing Systems. 4. Managing the Price (5 Hrs) Pricing objectives, Factors influencing Pricing; Pricing Methods / Strategies. 5. Managing Promotions (6 Hrs) Promotional Mix; Effective Advertising Communication; Personal Selling; Sales Promotion; Publicity & Public Relations. 6. Buyer Behaviour (5 Hrs) Meaning and Importance, Determinants and Consumer Behaviour, Buying Decision Process, Industrial Buyer Behaviour. 7. Global Marketing (6 Hrs) Distinction between Global and Domestic Marketing, Institutional and Policy Framework, Procedural Aspects. 8. Contemporary Issues in Marketing (6 Hrs) E-marketing; Direct Marketing; Multi Level Marketing; Viral Marketing; Referral marketing; Green Marketing. Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS 1. Kotler Philip, Marketing Management 2. Ramaswami & Namakumari, Marketing Management 3. Stanton William J., Fundamentals of Marketing 4. Kotler & Armstrong, Principles of Marketing 5. Neelmegham, Marketing in India – Cases & Readings 6. Rampal & Gupta, Cases & Simulations in Marketing Management



PF 204: OPERATIONS MANAGEMENT

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To familiarize the students with the basic elements of Operations Management which may be of immense value to them in improving their managerial decisions aiming at higher efficiency and productivity of the organisation. Course Composition 1. INTRODUCTION (8 Hrs) Nature and Significance of Operations Management, Operations Management in the overall Business Strategy. Types of Production Processes. Duties and Responsibilities of the Operations Manager. 2. PLANT LOCATION / LAYOUT & MATERIALS HANDLING (12 Hrs) Factors determining location of a Plant. Different Location Models Factor Rating Model and Point Rating Model. Plant Layout and Objectives. Product Layout Vs. Process Layout – their advantages and disadvantages. Nature, scope, and importance of Materials Handling. 3. WORK STUDY & PLANT MAINTENANCE (14 Hrs) Objectives and Importance of Work Study Definition & objective of Method study. Motion & Times Study Steps involved in Work Study. Determination of Standard Time. Objectives and Scope of Maintenance Management Breakdown Maintenance and Preventive Maintenance - their Advantages and Disadvantages. 4. NETWORK DIAGRAMMING & INVENTORY MANAGEMENT (14 Hrs) Network diagram, necessity of network diagram, rules for construction of Network Diagram, CPM & PERT. Objectives of Inventory Management and Inventory Control. Planning and Designing of Inventory System – P and Q Systems. Inventory Control Techniques – ABC, VED Techniques. Economic Order Quantity (EOQ), Inventory Costs, Materials Requirement Planning (MRP). 5. QUALITY CONTROL (08Hrs) Nature, Organisation for quality control, Quality control techniques, Statistical Quality Control, Control Charts, Acceptance Sampling. RECOMMENDED BOOKS 1. Buffa, Modern Production/Operations Management 2. Ashwathapa K & , Production and Operations Management 3. Bedi Kanishka & Bhat Shridhar Production and Operations Management 4. Chase, Jacobs, Aquilano, Operations Management for Competitive Advantage 5. Banerjee, Operations Management & Control 6. Chary, Productions and Operations Management 7. Panneerselvam, Production & Operations Management 8. Hill, The Essence of Operations Management



PF 205: FINANCIAL MANAGEMENT

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To familiarise the participants with fundamental concepts, principles and tools of financial management for equipping them with a strong pertinent base in managing day to day affairs in the financial sector of our economy.

COURSE COMPOSITION 1. Introduction (10 Hrs) Concept, Objective, Nature and Functions of Financial Management. Profit Maximization v/s Wealth Maximization, Time Value of money, Financial Management in Government Companies.

2. Capital Structure & Cost of Capital (12 Hrs) Concept & Criteria’s for determining the pattern of Capital Structure, Factors influencing the pattern of Capital Structure, Capital Structure theories, Types of Capital, Weighted Average Cost of Capital, Cost of Debt, Equity and Retained Earnings, Aggregate Cost of Capital, Sources of Financing, Valuation of bond and shares.

3. Investment Decision (12 Hrs) Risk-Return Analysis, Leverage and CVP Analysis Process and Principles of Capital Budgeting. Appraisal criteria: Payback Period, NVP, IRR and Cost-Benefit Ratio. Working Capital Management; Concept and Classification, Factors influencing the level of Working Capital, Practical Problems in Working Capital Management, Working Capital Financing.

4. Dividend (10Hrs) Dividend Policy, Different approaches regarding Dividend - Walter Model, Gordon Model and Modigliani - Miller Model, Relevancy and Irrelevancy of Dividend Decisions, Share split and Buyback of shares

5. Financial Innovations (12 Hrs) Introduction, Spot Market, Forward Contract, Futures Contract, Options, Financial Derivatives, Hedging, Swap — their applications in Business world. An overview of Factoring, Credit Rating, Venture Capital, Mutual Fund.

Notes: A case study would be an integrate part of the question-paper, carrying about 20% weightage.

Recommended Books:

1. Pandey I.M., Financial Management 2. Van Horne, Fundamentals of Financial Management 3. Kishore R.M., Financial Management 4. Mclaney, Business Finance 5. Chandra P, Financial Management 6. Rustagi R.P., Financial Management 7. Khan and Jain, Financial Management



PF 206: QUANTITATIVE TECHNIQUES FOR BUSINESS DECISI ONS COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To acquaint the students with the fundamentals of available managerial quantitative tools and techniques so that they may apply statistical analysis and operations research techniques needed in decision-making in the corporate sector. Course Composition 1. CORRELATION AND REGRESSION ANALYSIS (08 Hrs) Meaning, Significance and Usage of Correlation and Regression Analyses. Coefficient of Correlation – methods of calculation (Pearson and Spearman methods). Regression Equations 2. TIME-SERIES AND INDEX NUMBERS (12 Hrs) Fundamentals of Time-Series. Trend Analysis. Methods of Time Series Analysis. Meaning significance and uses of Index Numbers . Price and Quantity Index numbers. Fixed Base and Chain Base Index numbers. Fisher’s Ideal Index Number. 3. HYPOTHESIS TESTING (10 Hrs) Hypothesis formulation. Null hypothesis and Level of Significance. Type I and II Errors, Large Sample Tests, Student’s t-test, and Chi-square test. Analysis of Variance (ANOVA). Simple problems 4. LINEAR PROGRAMMING AND TRANSPORTATION (8 Hrs) Linear Programming (LP). Graphical and Simplex Methods. Duality in LP problems. Transportation Problems (NWCM, LCM and VAM Techniques). 5. QUEUING, ASSIGNMENT & REPLACEMENT THEORIES (10 Hrs) Concept of Queuing. M/M/I Model. Replacement theory. and Assignment (Hungarian Method). Simple problems. Algorithms for different job and machine combinations. Simple Problems. 6. DECISION AND GAME THEORY (8 Hrs) Concept and applications of Decision and Game Theory. Two person Zero-sum games. Maximin and Minimax principles. Saddle point

RECOMMENDED BOOKS 1. Levin, Rubin, Statistics for Management 2. Gupta S.P., Statistical Methods 3. Bharadwaj, Business Statistics 4. Beri G.C., Statistics for Management 5. Kapoor V.K., Operations Research 6. Taha, Operations Research 7. Kanti Swaroop, Operations Research



PF 207: INFORMATION SYSTEM MANAGEMENT COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To make the budding management professionals aware of the usage of Information Technology in everyday managerial activities in order to enhance and empower their decision-making skills and presentations. Course Composition 1. Information Systems (15Hrs) Data and Information, Characteristics of Information, Importance of Information for Managers. Information needs and Managerial levels, Evolution of Computerized Information Systems, Process of Information Generation, Adding values to Information. Role of Information Systems in modern business management . Information Management as Business function. 2. Computer Applications in Information Management (14 Hrs) Computer Based Information Systems(CBIS), Basic Hardware and Software Requirements for Implementing CBIS , Office Tools : Word processors , Spreadsheets and Presentation tools , Using Statistical packages for statistical operations and analysis , Components of CBIS and their types , MIS, Information Systems and Managerial Decision Making ,Decision Support Systems ,Executive Information Systems, Expert Systems. 3. Information System Design (08 Hrs) IS Design methodologies and approaches, Structured and Object Oriented approach, Information System Development Lifecycle (ISDLC), Waterfall Model, The ‘V’ Model. 4. Business Information Storage and Reterival (10 Hrs) Introduction to database and Database Mgt. System (DBMS), Client-Server Architecture ,Use of DBMS in a Managerial Setup, Database Administrator, Data warehouses and Data Marts , Data Mining in Information Management, OLAP(On-Line Analytical Processing). 5. Modern Business Information Management Trends (09 Hrs) E-Business , E-Commerce , M-Commerce , Electronic Payment System ( EPS) , Online Banking, Online Auctions and Trading , E-CRM and E-SCM framework , IT in Government Organization, E-governance. RECOMMENDED BOOKS:

1. Murdick,Ross, Clagett, Information System for Modern Management. 2. Kanter J, Managing with Information. 3. Lucey, Management Information Systems. 4. Kroenke, Business Information Systems. 5. Turban, Information Technology for Management. 6. Anderson P, Management Information Systems. 7. Jawadekar, Management Information Systems.



PF 208: Minor Project (Research Paper Writing)

COURSE OBJECTIVE L -0 C-2 No. of Lecture 0

Guidelines for preparing minor project (PF-208) of PGDM – II semester

All the students of PGDM – II semester are required to follow the guidelines given

below for preparing the project report.

Guidelines: Size: International standard paper size A4 (297x210mm) should be used.

Page number: Page should be numbered consecutively and clearly. From declaration to list of abbreviation Roman numbers (e.g. i. ii…) should be used. From main text to end of report Arabic numerals (1, 2…) should be used.

Margin: Top 1.0”, Bottom 1.0” Left 1.5” Right 1.0”

Line spacing: Single

Font: Times new roman, size 10/12 for text, larger fonts may be used for headings & subheadings.

Format of the Project: As enclosed

Title cover page and Declaration format: As enclosed

In- Text Citations: Any information derives from an external source of information - quotes, paraphrases, data, statistics, images, etc.- must be cited within the text of the paper.

Bibliography/ References style: As enclosed

CD-ROM: All report should include soft copy on CD-ROM accompanied with thesis/report in pocket pasted on inside of back cover.

Text: Before producing the final copies of a project report the candidate should ensure that all the spelling, grammar, punctuation and bibliography is complete and exact.

All the students will submit their Minor Project Report (Research Paper Writing) within a period of one month in the institute.


The Format of a Research Project Title page

I) PRELIMINARY PAGES Page no.

• Declaration i • Acknowledgements ii • Contents iii • List of tables & figures iv • List of Abbreviations v

II) MAIN TEXT

• Introduction

• Background 1

• Review of research studies 2

• Problem statement

• Research Objectives

• Hypotheses of study

• Research Methodology

– Sampling Design

– Research Design

– Data Collection

– Data Analysis Techniques to be used

• Limitations of the study

• Data analysis and results

• Findings, conclusion, recommendations, and areas of future research

III) End • Appendices • Questionnaire • Bibliography/References


Sample of Title Page

Title of the Report

Report submitted in partial fulfillment of the requirement for the degree of PGDM

Under the Supervision of

XYZ

By

ABC

To

Delhi School of Professional Studies and Research (Approved by AICTE)

9, Institutional Area, Sector-25, Rohini Phase-III Delhi

Month Year


Sample format of Declaration

This is to certify that Report entitled “…………………………”which is submitted by me in

partial fulfillment of the requirement for the award of PGDM to Delhi School of Professional

Studies and Research, Delhi comprises only my original work and has not been submitted in

part or full for any other degree or diploma of any university. If any material has been taken

from an external source of information then it has been properly cited in text and duly

acknowledged under references.

(ABC)

(XYZ) Supervisor


PGDM THIRD SEMESTER

PF 301: SUMMER-TRAINING PROJECT

A 6-8 weeks Summer Training in a Corporate Organization is mandatory for all students towards partial fulfillment of the requirements for the Two-Year (F/T) PGDM pragrammes as prescribed by the AICTE. Each student shall have to undergo training in the months of May – June for the aforesaid duration under a Guide from the Organization granting this facility to the trainee. A Faculty Supervisor too shall be allotted by the Course Coordinator / Mentor for consultation by the students in the hours of need. The topic of the Summer Project would be allotted by the Organization as per its requirements. After completion of the Summer Training Project, a report shall have to be immediately submitted to the organisation concerned in normal circumstances. However, the report to be submitted at the Institute for evaluation purposes needs to be structured as per the Guidelines provided by the Faculty Supervisor / Training and Placement Cell. The Report needs to be computer-typed covering various heads in about 100 – 150 pages and must be HARD-BOUND which will be submitted to the Institute in DUPLICATE (2 copies). Normally, the reports must be complete by August-end.


PGDM THIRD SEMESTER

PF 302: CORPORATE PLANNING AND STRATEGIC MANAGEMENT

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To familiarize the students with the concepts, tools and techniques of Strategic Management so as to make them a competent problem-solver in the time of market twists and turns. COURSE COMPOSITION 1. CORPORATE PLANNING 10Hrs) Concept. Different Approaches. Process. Vision, Mission, Objectives and Goals. Long-range, Medium-range and Short-range planning. Planning pitfalls. 2. STRATEGIC MANAGEMENT FOUNDATION (10 Hrs) Strategic Levels. Fundamental Model of Strategic Management. Strategic Fit and Stretch. Strategic Management – contextual differences. Schools of Strategic Process. 3. STRATEGIC ANALYSIS (14 Hrs) Environmental Analysis (PESTLE, Porter’s Diamond, Structural Analysis, Life Cycle Model, Strategic Group Analysis, Market Segmentation, Directional Policy Matrix). Strategic alternatives. Resource and Strategic capability (Resource Audit, Value Chain Analysis, Portfolio Analyses). Culture and Stakeholders’ expectations. 4. STRATEGIC CHOICE (14 Hrs) Generic Strategies (Cost-based Leadership, Differentiation, Focus). Bowman’s Strategic Clock. Corporate Parenting. A Framework for Competitor Analysis (Competitors’ Response Profile). Strategic Options, Evaluation and Selection (Suitability, Feasibility and Acceptability). 5. STRATEGIC IMPLEMENTATION AND CONTROL (8Hrs) Organisational structure and design as a part of strategy. Corporate renewal. Strategic Control (Premise control, Implementation Control, Strategic Surveillance and Special Alert control). Managing Strategic change. Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage RECOMMENDED BOOKS 1. Johnson, Scholes, Exploring Corporate Strategy 2. Kazmi Azhar, Business Policy and Strategic Management 3. Prasad L.M., Business Policy and Strategic Management 4. Subba Rao P., Business Policy and Strategic Management 5. Pearce & Robinson, Strategic Management 6. Thompson & Strickland, Strategic Management 7. Porter Michel E., Competitive Strategy


PGDM THIRD SEMESTER PF 303: MANAGEMENT OF INTERNATIONAL BUSINESS

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 The objective of this course is to enable the students to manage business when Organisations are exposed to international business environment. COURSE COMPOSITION 1.Nature and scope of International Management (12 Hrs) Introduction to International Business ,Concept and Definition of International Management : Reasons for going international , Internatiional Entry modes. Their advantages and disadvantages, strategy in the internationalization of Business, Global Challenges: Entry Barriers, India’s Attractiveness for International Business 2. Environment facing Business (06 Hrs) Cultural Environment facing Business, Managing Diversity within and Across Culture, Hofstede Study, Edward T Hall Study, cultural adaptation through Sensitivity Training Political, Legal, Economic, Ecological and Technological facing Business and their Management. 3. Formulating Strategy for International Management (18Hrs) Strategy as a concept, Implementing Global Strategy, Emerging Models of Strategic Management in International Context , Achieving and sustaining , International Competitive Advantage, International Strategic Alliances, Global Mergersw and Acquisition. 4. Organisizing and Controlling for International Competitiveness (18 Hrs) Human Resource Management concept and dimensions, Human Resource issues in Developing and Maintaining and Effective Work force , Leadership issues ; Basic Models for organization design in Context of Global Dimension: Future of International Management in the East : Global Operation Management. RECOMMENDED BOOKS

1. Thakur M Burton & Gnee E (2002) International Management , Tata McGraw Hill 2. Hodgefts R and Luthens F (2003) International Management Mc Graw Hill Inc 3. Deresky (2003) International Management : Managing across boarders and culture, Pearson

Education


PGDM THIRD SEMESTER

PF311: CONSUMER BEHAVIOUR COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To make the participants aware of different dimensions of the consumer psyche in respect to buying behaviour with a view to understand & identify the relevant market more efficiently and to design a corroborated marketing programme for drawing added gains. COURSE COMPOSITION 1. Understanding Consumer Behaviour (10 Hrs) Fundamental Concept, Interdisciplinary nature, Approaches to study of Consumer behaviour, Consumer Behavior vs. Organizational Buying Behaviour, Buying Motives, Motivation Research : Meaning , Importance & Techniques. 2. Consumer Decision Making (10 Hrs) Levels of Consumer Decision- making, Models of Consumer Decision –making, Major components of Consumer Decision- make Process 3. Individual Determinants of Consumer Behaviour (6 Hrs) Personality, Perception, Learning-Behavioural and Cognitive Theories, Attitude 4. Broad factors Influencing Consumer Decision Making (10Hrs) Psychographic and Lifestyle Analysis, Groups and their types, Social Class, Family, Reference Group , Opinion Leadership, Buying Roles and Decision -Making . 5. Consumerism (6 Hrs) Introduction, Reasons behind rise of consumerism, The Indian Consumer, Consumerism in India, The 1986 Consumer Protection Act. RECOMMENDED BOOKS 1. Schiffman Leon Gr. & Kanuk Leslie Lazar., Consumer Behavior 2. Hawkins, Best & Carey, Consumer Behavior 3. London David L. & Bitta Albert J. Deller, Consumer Behavior 4. Dr. Gupta S.L. & Pal Sunita, Consumer Behavior an Indian Perspective 5. Nair R.Suja, Consumer Behavior & Marketing Research 6. Khan Matin, Consumer Behavior


PGDM THIRD SEMESTER

PF 312: INTEGRATED MARKETING COMMUNICATIONS COURSE OBJECTIVE L -3 C-3 No. of Lectures- 42 To explain the various pertinent issues of one of the most important business ingredients – the conglomeration of marketing communications, with special emphasis on advertising – its business & creative profiles, in order to enable the participants to effectively address the relevant challenges and opportunities of the corporate world. Course Composition 1. Introduction (04 Hrs) Nature & Importance of Marketing Communications, Promotion-mix, Integration of Marketing Communications, Models of Persuasive Communication. 2. Advertising – A profile (08Hrs) Nature, Functions, Types, Economic & Social implications, Advertising Agencies – Types, Structure, Working and Compensation, Advertising Ethics & ASCI. 3. Advertising Creativity (10 Hrs) Concept, Ad Layout – Stages and Principles, Ad Copy and Visualization – Types, Elements, Development of Messages, Various ad formats, Appeals & Selling Propositions; cultural impact on ad creativity. 4 .Ad Campaign Management (07 Hrs) Planning, Objective Setting (DAGMAR), Ad Budget, Ad Routing & Scheduling, Testing and Effectiveness. 5. Advertising Media (08 Hrs) Press, Radio, Television, Outdoor and other types with Merits and Demerits; Media Planning, Strategy and Evaluation; Indian Media Scene. 6. Public Relations, Publicity & Sales Promotion (05 Hrs) Definitions, Nature, Scope, Objectives, Functions and Tools of PR; Corporate Advertising; Sales Promotion Techniques. Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS

1. Kotler Philip, Marketing Management 2. Rayudu, Communication 3. David Aaker A., Batra Rajeev & Hyers John Cr., Advertising Management 4. Otto Kleppher : Advertising Procedure 5. Dr. Rayudu C., Balan K.R., Public Relations and Communication 6. Chunawalla S.A. & Sethia K.C., Foundations of Advertising 7. John J. Burnett : Promotion Management


PGDM THIRD SEMESTER

PF 313: RETAIL MANAGEMENT COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 This nascent area vows to dominate the arena of consumer exchange with a glorious pace .The paper aims to equip the participants with the needful academic package so as to make them truly conversant with the dynamics of retail marketing. COURSE COMPOSITION 1.An Introduction to Retailing (06 Hrs) What is retailing? Retailer’s role in the distribution channel, Functions performed by retailers, Types of retailers, Nonstore retail formats, Services retailing, Types of ownership. 2. Store Layout and Floor Management (06 Hrs) Principles of store layout, Types of design, Grid Layout, Race track layout, Free form layout, Feature areas, End caps, Promotional aisle, Free standing fixtures and Mannequins, Windows. Types of displays. 3. Merchandise Presentation Techniques (08 Hrs) Location of Departments, Location of Merchandise within departments, Idea oriented presentation, Style oriented presentation, Colour presentation, Price lining, Visual merchandising, Frontal presentation, Fixtures. 4. Retail Pricing Strategy (08 Hrs) External factors affecting a retail price strategy, Developing a retail price strategy, Retail objectives and pricing, Broad pricing policy, Price strategy, Implementation of price strategy, Price adjustments. 5. Retail Communications (08 Hrs) Using communication programmes to develop brands and build customer loyalty, Methods of communicating with customers, Planning the retail communication process. 6. Retailing in India (06 Hrs) The present Indian retail scenario, Factors affecting retailing in India, Benefits of organised retailing, Retailing opportunities in India. Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage.

Recommended Books 1. Berman Barry, Evans Joel R., Retail Management A Strategic Approach. 2. Levy, Weitz, Retail Management. 3. Gilbert David, Retail Management.


PGDM THIRD SEMESTER

PF321: CORPORATE TAX PLANNING

COURSE OBJECTIVE L -3 C-3 No. of Lectures- 42 Objective: The basic objective of this course is to provide an in-depth insight into the concept of corporate tax planning and to equip the students with a reasonable knowledge of tax planning devices. The focus is exclusively on income tax. Course Contents: Introductory: (8Hrs)

Definitions, Residential status, Heads of Income, Computation of Taxable Income Taxation of Companies: (12Hrs) Special Provisions in Computation of Profits from Business, Deductions from Gross Total Income, Amalgamations of Companies and fiscal Incentives, Minimum Alternate Tax on Companies, Special Provisions relating to Tax on Distributed Profits of Domestic Companies. Tax Planning: (12Hrs) Concepts relating to Tax Avoidance and Tax Evasion, Tax Planning with reference to: Location of Undertaking, Type of Activity, Ownership Pattern, Dividend Policy, Issue of Bonus Shares, Inter Corporate Dividends and Transfers, Tax Planning relating to: Amalgamations and Mergers of Companies. Tax considerations in respect of specific managerial decisions like Make or Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or Exports, Capital Budgeting Decisions, Managerial Remuneration, Foreign Collaboration and Joint Ventures. Tax Management: (10 Hrs)

Filing of Returns and Assessments, Penalties and Prosecutions, Appeals and Revisions, Advance Tax, TDS, Advance Rulings, Avoidance of Double Taxation Agreements. Textbooks: 1. Ahuja, G. K. & Gupta, Ravi, Systematic Approach to Income Tax. Allahabad, Bharat Law House. 2. Bhagwati Prasad, Direct Taxes Law & Practice, Wishwa Prakashan. 3. Kanga, J. B. and Palkhivala, N. A., Income Tax, Bombay, N. M. Tripathi. 4. Singhania, V.K. Direct Taxes: Law and Practices. Delhi, Taxman. 5. Srinivas E. A., Handbook of Corporate Tax Planning, New Delhi, Tata McGraw Hill.


PGDM THIRD SEMESTER

PF 322: RISK MANAGEMENT AND DERIVATIVES COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 Management of risk is necessary in today's highly leveraged and increasingly competitive global economy. Using advanced quantitative methods and path-breaking concepts of strategic planning and responsible risk management, this subject will acquaint the students with the complex world of Risk Management.

COURSE COMPOSITION

1. Introduction: (08 Hrs)

Concept of risk, types of risk, Measurement of risk, Measuring effect of price risk. Management of Risk: Insurance, Asset/Liability Management. Hedging, size and cost of Hedge. Measuring cost of Hedge.

2. Futures: (08 Hrs)

Concept and Types of Futures, Purpose of Futures Markets, Overview of Futures Market Reading the futures price, Futures price and Expectations, Functions of Future markets

3. Options: (10 Hrs)

Meaning and Type of Options. Categorization of Options. Hedging with options: Zero-cost options, Delta Hedging with options. Options pay-offs and Options Strategies. Black-Scholes model for options pricing. Put-call Parity. Synthetic options.

4. Swaps and Other Hybrid Instruments: (07 Hrs)

Meaning and types of swap, Swap Facilitators, Benefits of Swap, Economic Analysis of Swap and Application of swaps. Mortgage Derivatives, Treasury Bills and Credit Derivatives.

5. Introduction to Financial Engineering: (09 Hrs)

Scope of Financial Engineering, Tools of Financial Engineering. Financial Engineering versus Financial Analysis, Productizing the solutions, Factors contributing to the growth of Financial Engineering: Environmental and Intra Firm Factors. Hybrid and Synthetic Securities.

Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage.

RECOMMENDED BOOKS

1. Somnathan T.V, Derivatives 2. Arditti Fred.P, Derivatives 3. Redhead, Financial Derivatives 4. Rose & Marquis, Money and Capital Markets 5. Marshall & Bansal, Financial Engineering 6. Vohra N.D., & Bagai, Futures and Options Strong A. Robert, Derivatives and Introduction


PGDM THIRD SEMESTER

PF 323: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To acquaint the students with the theories and practices of Security Analysis and prevailing scenario in the security markets in the important countries like U.S.A., European Union and Japan, in general, and India in particular. COURSE COMPOSITION 1. Introduction to Securities: (07 Hrs) Concept of Investment, Investment Objectives, Investment Vs. Speculation, Investment Vs. Gambling, Investment Process, Type of Investors. Investment Categories: Debt Investment, Govt. Debt and Securities, Equity Investment, Long and Short-term Private issues. 2. Markets for Securities: (10 Hrs) Primary Market – Pricing of New Issues, Important Parties Involved in A New Issue. Secondary Market – Functions of Stock Exchanges, Participants, National Stock Exchange, Bombay Stock Exchange, Important Sock Exchanges of The World (NYSE, Tokyo Stock Exchange & Hong Kong Stock Exchange). 3. Risk and Return: (08 Hrs) Concept of Risk and Return, Components of Investment Risk, Interest Rate Risk, Market Risk, Inflation Risk, Management Risk, Liquidity Risk, Business Risk and Financial Risk. Security Valuation - Fixed Income Securities, Preference Shares and Equity Shares. Practical Problems on Risk & Return Analysis and Valuation of Securities. 4. Analysis: (10 Hrs) Common Stock Analysis - Fundamental and Technical Analysis. Economy Analysis - Analysis of Macro-Economic Factors, Economic Forecasting. Industry Analysis - Industry Life-Cycle Analysis, Structure and Characteristics of Industry etc. Company Analysis - Financial Analysis, Size and Ranking, Growth Record, Quality of Management etc. Technical Analysis - Dow Theory, Market Indicators, Individual Security Analysis, Chartism etc. Random-walk Model. 5. Portfolio Management: (07 Hrs) Concept, Effects of Combining Securities - Two and Three Securities Case. Concept of Diversification, Markowitz Risk-Return Optimization, Sharpe Index Model, Capital Market Theory - Capital Asset Pricing Model (CAPM). Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS 1. Fischer & Jordan, Security Analysis & Portfolio Management 2. Avadhani, V. A., Security Analysis and Portfolio Management 3. Bhalla, V. K., Investment Management 4. Pandian, P., Security Analysis & Portfolio Management 5. Brealy Richard, Portfolio Theory and Practice 6. Farrell, Guide to Portfolio Management Harington D.R., Modern Portfolio Theory


PGDM THIRD SEMESTER

PF331: STRATEGIC HUMAN RESOURCE MANAGEMENT COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To develop the perspective of strategic human resource management and to understand human resource management from a systemic, strategic point of view COURSE COMPOSITION 1. Introduction (08 Hrs) The Concept of Strategy; The Concept of HRM, Strategic role of HRM, HR Strategies to increase firm performance, The Process of Strategic HRM. 2. Strategic Human Resource Management Practices (09Hrs) Formulating and Implementing HR Strategy; Strategic HRM in Action; The Strategic Contribution of HRM to Organizational Success; The Strategic role of the HR Function 3. Organizational strategies (07 Hrs) Strategies for Organizational Development; Strategies for Culture Management; Change Management Strategies; Strategies for Developing the Employment Relationship, HR and the internationalization of business. 4. Functional Strategies (10 Hrs) Strategies for Managing Performance; Strategic Human Resource Development; Reward Strategy; Employee Relations Strategy; Selections, Training and Maintaining International Employees. 5. Strategic Issues (08 Hrs) SHRM: Aligning HR with Corporate Strategy; Repatriation Process, Corporate Ethics, Values and SHRM, Trends affecting strategic HRM, Competencies of HR professional in a SHRM scenario. Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS

1. Gary Dessler, Human Resource Management 2. Greer Charles R. Strategic Human Resource Management 3. Gomez Luis R., Mejja, Balkin David B. & Cardy Robert L., Managing Human Resources. 4. Dowling Peter J., Denice E. Welch, Randall S. Schuler, International Human Resource

Management 5. Jeffrey A. Mello, Strategic Human Resource Management


PGDM THIRD SEMESTER

PF332: LABOUR LEGISLATIONS COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To further enhance the knowledge base of students pursuing HR in the field of Labour Laws, so as to enable them to make the best decisions honoring the rule of the land.

Course Composition

1. FACTORIES ACT, 1948 (10 Hrs)

Definitions, Inspection of Factories, Health of Workers, Safety, Provisions relating to Hazardous Processes, Welfare, Working hours of Adult, Employment of Women, Young Persons and Annual Leave.

2. TRADE UNION ACT, 1926 (08 Hrs)

Definitions, Registration of Trade Unions, Change of Name and Amalgamation, Previlages of a Registered Trade Unions, Funds of Trade Unions, Miscellaneous Provisions.

3. Payment of Bonus Act, 1965 (07 Hrs)

Scope and Application. Definitions, Calculation of Bonus, Eligibility for Bonus Payment. Special Provisions. Audit, Penalties and Offences.

4. EPF and Miscellaneous Provisions Act, 1952 & Employees' State Insurance Act, 1948 (09 Hrs)

Introduction, Applications, Definitions, Schemes under the Act. Objectives, Applications, Definitions, Administration, Medical Benefit Council. Employees' Insurance Courts. Various Benefits.

5. Payment of Gratuity Act, 1972 & The Maternity Benefit Act, 1961 (08 Hrs)

Payment, Exemption, Nomination, Determination and Recovery. Definitions, Prohibition of Employment, Maternity Benefits, Leave, Nursing Breaks, Protection of Beneficiaries.

Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage.

Recommended Books

1. Taxmann, Labour Laws 2. Bare Acts (on each of the above units) 3. S. N. Mishra, Labour and Industrial Law 4. N. D. Kapoor,: Mercantile Law 5. Chabbra & Suri, Industrial Relation


PGDM THIRD SEMESTER

PF333: COMPENSATION AND REWARD MANAGEMENT COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To make the budding HR professional understand the nuances of the crucial issue of Compensation and Reward Management under the company policy and legal framework so as to retain employee commitment.

Course Composition

1. Compensation (09 Hrs)

Concept, Objectives, Dimensions, Role and Structure of Contemporary Managerial Compensation. Economic and Behavioral Issues in Compensation. Framework of Compensation Policy (Macro and Micro). Divergent Perspectives of Management and Labour. Compensation in Knowledge-based economy.

2. Compensation Structure (10 Hrs)

Pay Packet Composition (Basic Wage, DA, Incentive, Statutory Bonus, Allowances, Fringe Benefits and Social Security). Modern Trends of Pay Packets. Pay Commissions & Wage Boards. Job Evaluation and Internal Equity, its linkage with wage. External Equity and Pay Surveys. Provisions as per Workmen's Compensation Act, 1923, Minimum Wages Act, 1948 and Payment of Wages Act, 1936.Person based structures; Skill Plans, Skill Analysis.

3. Compensation Strategies (08 Hrs)

Aligning Compensation with Corporate Strategy. Competency based Compensation. Compensation and Performance expectations. Basic principles governing successful compensation strategy-Indian Cases. Compensation as retention strategy.

4. Reward based Compensation Management (08 Hrs)

Introduction, Forms and Choice of Performance linked Reward System. Designing such a system. Integrated Incentive Scheme - A Review. Incentives for Blue and White Collars. Stock options. Allowances and Benefits. Benefit Options; Legally required benefits, Retirement and Saving Plan Payments.

5. Emerging Issues (07Hrs)

Tax Planning and Tax Avoidance. FBT, Tax Planning for Employee Compensation. Comparative International Compensation. Future Trends in Compensation and Reward Management.

Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage.

RECOMMENDED BOOKS

1. Bhatia: New Compensation Management in Changing Environment. 2. Henderson: Compensation Management in a Knowledge-based World 3. Milkovich &Newman: Compensation Management 4. Belchar: Wage & Salary Administration 5. Gupta: Managerial and Executive Remuneration in India 6. Sarma: Understanding Wage System 7. Alka Gupta: Wage and Salary Administration in India 8. Subramaniam: Wages in India


PGDM THIRD SEMESTER

PF341 - RETAIL BUYING AND MERCHANDISING COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To acquaint the students with the basic procedures of Retail Buying and Merchandising and also the Management of Vendors.

COURSE COMPOSITION

1. Retail Buying (06 Hrs) Buying organization formats and processes, Staple merchandise buying systems, Open to buy, Computer assisted ordering, Elements of retail buying. 2. Retail Merchandising (10 Hrs) Definition and importance of merchandising, Merchandise planning, Item selection, Types of merchandise, Sources of merchandise, The assortment planning process, Variety, Assortment, Product availability, Allocating merchandise to stores, Implementing merchandise plans. 3. Category Management (09 Hrs) Definition and impact, Elements of category management, Developing category plans, Benefits of category management, Framework of implementation, Logistics in Retailing. Concept of distribution centre. 4. Vendor Management (09 Hrs) Types of vendors, Distributor- manufacturer comparison, Factors of vendor identification, Connecting with vendors, Vendor negotiations, Establishing and maintaining strategic relationships with vendors. 5. Retail Pricing Strategy (08 Hrs) External factors affecting a retail price strategy, Developing a retail price strategy, Retail objectives and pricing, Broad pricing policy, Price strategy, Implementation of price strategy, Price adjustments. Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS 1. Barry Berman, Joel R. Evans.: Retail Management A Strategic Approach 2. Levy, Weitz.: Retail Management 3. A. J. Lamba : The Art of Retailing 4. David Gilbert : Retail Management


PGDM THIRD SEMESTER

PF342: RETAIL DISPLAY AND FLOOR MANAGEMENT COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To expose the students to the importance of proper display and floor management in the modern day retail trade and to acquaint them with various merchandise presentation techniques. COURSE COMPOSITION 1. Objectives of Good Store Design (09 Hrs) Consistency of design with image and strategy, Design and consumer behaviour, Costs versus value, Flexibility in store design, Principles of good store design. 2. Store Layout and Floor Management (09 Hrs) Principles of store layout, Types of design, Grid Layout, Race track layout, Free form layout, Feature areas, End caps, Promotional aisle, Free standing fixtures and Mannequins, Windows. Types of displays. 3. Space Planning (08 Hrs) Location of Departments, Location of Merchandise within departments, Planograms, Leveraging Space, In store kiosks. 4. Merchandise Presentation Techniques (09 Hrs) Idea oriented presentation, Style oriented presentation, Colour presentation, Price lining, Visual merchandising, Frontal presentation, Fixtures. 5. Store Atmospherics (08Hrs) Visual communications, Use of lighting, Colour, Music, Scent, Importance of Atmospherics. Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage.

RECOMMENDED BOOKS 1. Barry Berman, Joel R. Evans : Retail Management A Strategic Approach 2. Levy, Weitz : Retail Management 3. David Gilbert : Retail Management


PGDM THIRD SEMESTER

PF343: SUPPLY CHAIN MANAGEMENT & LOGISTICS

COURSE OBJECTIVE L -3C-3 No. of Lectures- 42

To acquaint the students with the basic principles of Supply Chain Management and Logistics so that they can understand the importance of an efficient supply chain in the modern day scenario and can become better managers of logistics and inventory. COURSE COMPOSITION

1. Introduction (06 Hrs )

Basic Concept & Philosophy of Supply Chain Management, Essential features, Key issues in SCM, Benefits.

2. Inventory Management (08 Hrs)

Concept, Various costs associated with inventory, Various EOQ models, Buffer stock (trade off between stock out / working capital cost), Leave time reduction, Re-order point, Re-order level fixation, Numerical problem solving, ABC Analysis, SDE, VED Analysis.

3. Purchasing & Vendor management (10Hrs)

Centralized and decentralized purchasing, Functions of purchase department and purchase policies. Use of mathematical models for vendor rating and evaluation, Single vendor concept, Management of stores, Accounting for materials, Just-In-Time & Kanvan System of Inventory management.

4. Logistics Management (08 Hrs)

Logistics as part of SCM, Logistics costs, Different models, Logistics sub-system, Inbound and outbound logistics, Bullwhip effect in logistics, Outbound logistics-distribution and warehousing management. 5. Recent Issues in SCM (10 Hrs) Role of Computer / IT in Supply Chain Management, CRM Vs SCM, Benchmarking- concept, features and implementation, Outsourcing-basic concept, Value addition in SCM, Concept of demand chain management Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS 1. G. Raghuram: Logistics and supply chain management 2. Emiko Bonafield: Harnessing value in the supply chain 3. Dr. Gopal Krishnan: Material Management review 4. R.G. Koragaonkar: JIT Manufacturing 5. B.S. Sahay: Supply Chain Management


PGDM THIRD SEMESTER

PT 344: Global Retailing

COURSE OBJECTIVE L: 4, C: 4, No. of Lectures: 42

Objectives: The objective of this course is to acquaint the students with the international retailing when the world is going global and also acquaint them with other issues involved in the international retailing. COURSE COMPOSITION

1. INTERNATIONAL RETAILING AND TRADE (10 Hrs)

International business, framework of international trade, International retailing and its growing importance, Merchandising, Communications, Pricing and location issues.

2. MODES OF INTERNATIONAL RETAILING (12 Hrs)

Differential ownership alternatives for retail institutions, Retail Franchising: Concept and Types of Franchising, Evolution of Franchising, The International Franchising Scene, Effect of franchising on the development of retailing and trade in developing markets, Franchisors-franchisee relationships.

3. INTERNATIONAL SOURCING DECISIONS (12 Hrs)

Manufacturing/National brands, Private label brands, Premium branding, International sourcing, Costs associated with global sourcing decisions, Foreign currency fluctuations, Tariffs, Free trade zones and Retailing, Managerial issues associated with Global sourcing decisions, international vendor management.

4. ISSUES IN INTERNATIONAL RETAIL MANAGMENT (08 Hrs)

Driving forces behind development of international retail operations, strategies and directions of international retail operations, Transfer of retail innovation across national boundaries, positioning retail operations in new markets.

REFERENCE BOOKS:

1. Barry Berman, Joel R.Evans: Retail Management : A strategic Approach 2. Levy, Weitz: Retail Management 3. David Gilbert : Retail Management 4. A.J. Lamba: The Art of Retailing


PGDM THIRD SEMESTER

PF351: ENTERPRISE RESOURCE PLANNING COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 Objectives: This course aims at providing overall knowledge regarding the concepts and structure of ERP systems and imparts necessary managerial skills for ERP implementation in a business enterprise. Course Contents: 1. An Overview, Features of ERP, MIS Integration, ERP drivers, Trends in ERP, ERP in India. (8 Hrs) 2. ERP: System Perspective: (12 Hrs) Management Information System, Operations Support System, DSS, Transaction Processing System, Network Structure of ERP System, ERP Work flow, Process modeling for ERP Systems, Communication in ERP Systems, OLTP, (On Line Transaction Processing), OLAP (On Line Analytical Processing), Enterprise Integration Application Tools for ERP. 3.ERP: Resource Management Perspective: (12 Hrs) Business Modules in ERP Packages, Finance, Production, Human Resource, Plant Maintenance, Materials Management, Quality Management, Sales and Distribution, Resource Management, Business Process Reengineering, Relationship between ERP & BPR, ERP Implementation Life Cycle, Implementation methodology, ERP Project Management & Monitoring. 4. ERP: Key Issues: (10 Hrs) ERP and E-Commerce, ERP Culture, ERP and CRM, ERP and SCM, ERP Selection Issues, ERP in Public Sector Enterprises, Pre and Post Implementation Issues, ERP Vendors, Key ERP Consultants in India, Future Directions in ERP. Recommended Books: 1. Langenalter, A. Gary (1st Edition, 2000). Enterprise Resources Planning and Beyond. St. Lucie Press, USA. 2. Imhoff, C. Loftis Lisa & Geiger, G. Jonathan (Ist Edition, 2001). Building the Customer Centric Enterprise. John Wiley & Sons. 3. Shankar, Ravi & Jaiswal, S. (Ist Edition, 1999). Enterprise Resource Planning. Galgotia Publications. 4. Diwan, Parag & Sharma, Sunil (Ist Edition, 1999). Enterprise Resource Planning: A Manager’s Guide. Excel Books. 1. Alexis, Leon (Ist Edition, 2000). ERP Demystified. Tata McGraw Hill. 2. Garg, V.K. and Venket, Krishna, N.K., (Ist edition, 1997). ERP Concepts and Practices. PHI Publications. 3. Sadagopan, S. (Ist Edition, 1999). ERP: A Managerial perspective. Tata McGraw Hill.


PGDM THIRD SEMESTER

PF352: NETWORK APPLICATIONS AND MANAGEMENT


Objectives: The course aims to combine the fundamental concepts of data communications and networking with emphasis on business applications. Course Contents: 1. Data Communication Concepts and Applications: (10 Hrs) Introduction to Data Communications, Components of Data Communications, Trends in Computer Communications and Networking, Network Applications. 2. Fundamentals of Data Communications and Networking: (10 Hrs) Physical Layer: Architectures, Devices and Circuits, and Data Transmission. Data Link Layer: Media Access Control, Error Control in Networks. 3. Networking: (10 Hrs)

Network Layer: Network Protocols, Network Addressing and Routing. Local Area Network (LAN): LAN Components, Ethernet (IEEE 802.3), Token Ring (IEEE 802.5), Selecting a LAN, Improving LAN Performance. Back Bone Networks: Backbone Network Components, Fast Ethernet, FDDI. Metropolitan Area Network (MAN) & Wide Area Network (WAN): Dialed Circuit Services, Dedicated Circuit Services, Circuit-switched and Packet-switched Services, Improving MAN & WAN Performance. 4. Network Management:. (12 Hrs)

Design of Business Networks, Network Management, and Network Security Text Books: 1. Jerry, FitzGerald and Alan, Dennis (2002). Business Data Communications & Networking. John

Wiley & Sons. 2. Tanenbaum, A. S. (2004). Computer Networks. Pearson Education. 3. David A Stamper (2003). Business Data Communications. Addison Wesley. 4. Stallings, W. (2002). Data and Computer Communications. Prentice Hall of India.


PGDM THIRD SEMESTER

PF353 DATABASE MANAGEMENT SYSTEMS


Objectives: This course will help students to understand how databases can be used to store an organization’s information. Course Contents: 1. Purpose, Advantages and Disadvantages of DBMS, (04 Hrs) Data Models, Schemas and Instances, DBMS Architecture and Data Independence, Types of DBMS – Hierarchical, Network, Relational, Object-oriented and Object relational. 2. ER-Model (10 Hrs) – Basic concepts, Design Issues, Mapping Constraints, Keys, E-R Diagram, Design of an E-R Database Schema, Reduction of E-R Schema to Tables. SQL: Background, Basic Structure, Set Operations, Aggregate Functions, Null Values, Nested Sub Queries,DerivedRelations, Views, Modification of Database, Joined Relations, Data Definition Language, Domain Constraints, Referential Integrity. 3. Oracle: (10 Hrs) Basic Architecture, Data Definition, Data Manipulation (LIKE Operator, String Commands, Numeric Function, Date Function, Translate and Decode Function), Introduction to PL/SQL (Conditional, Logic, Loops, Go to Statements, Exceptional Handling, Triggers, Procedures, Functions, Cursor, LOB’s). 4. Structure of Relational Databases, (08 Hrs) Relational Algebra, Functional Dependencies, Normal forms NF1, NF2, NF3 and BCNF, Multivalued Dependencies and Fourth Normal Form, Join Dependencies and Fifth Normal Form. Transaction, Concurrency: ACID Properties, Transaction State, Locks, Deadlock Condition, Two- Phase Locking protocol. Text Books: 1. Silberschatz, A. H. F. Korth, Sudarshan, S. (2002). Database system concepts. McGraw-Hill. 2. Koch, G. & Loney, K. (2002). Oracle 9i The complete reference. TMH. 3. R. Elmsari & S. D. Navathe (2004). Fundamentals of database systems. Addison Wesley. 4. Bipin C. Desai (2000). Introduction to Database Management System. Galgotia Publication. 5. C. J. Date (2003). An introduction to database systems. Pearson Education.


PGDM THIRD SEMESTER

PF353 LAB BASED ON DATABASE MANAGEMENT SYSTEMS

COURSE OBJECTIVE L -0 P-2 No. of Lecture 01

Course Content: this course will be based on PF 353 Database Management Systems Course

and is part of it.


PGDM THIRD SEMESTER PF 361: Global Business Management International Business Environment Course Code: PF-361 L-3 Credits – 3 Objectives: The purpose of the course is to familiarise students with various environmental factors and forces that affect a firm’s overseas operations and learn to manage international business. Course Contents: 1. International Business and Environment: An Interface; World Trade in Goods and Services –Major Trends and Developments; Framework for Understanding International Business Environment: Analysis of Physical, Demographic, Economic, Socio-cultural, Political, Legal and Technological Environment of a Foreign Country, Legal Framework of International Business: Nature and Complexities; Code and Common Laws and their Implications to Business; International Business Contract – Legal Provisions; International Sales Agreements, Rights andDuties of Agents and Distributors. (12 Hours) 2. Global Trading Environment: Liberalization of World Trade. FDI and their Impact on the Economy, Multinationals and their Economic Impact; Political and Legal Impact of Multinational Corporations; Strategies for Dealing with Multinationals; Technology Transfer – Importance and Types, Issues in Transfer of Technology to Developing Countries. (10 Hours) 3. International Financial Environment: Foreign Investment – Types and Flows; Asian Model, Monetary System- Exchange Rate Mechanism and Arrangements, Movements in Foreign Exchange Rates and Impact on Trade and Investment Flows, Global Capital Markets, EuroCurrency. (10 Hours) 4. International Economic Institutions and Regional Economic Groups: IMF, World Bank, MIGA, UNCTAD and WTO; ATC, GSP and International Commodity Agreements. Forms and their Functioning: Multilateralism Vs Regionalism; EU, NAFTA, ASEAN, SAFTA and other Regional Economic Groupings. (10 Hours)

Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage.

Text Books: 1. Daniels, John D. and Radebaugh, Lee H. (2004). International Business: Environment and Operations. 8th Edition, Pearson Education. 2. Charles, W. L. Hill (5th Edition, 2005). International Business: Competing in the Global Marketplace. Tata McGraw Hill. Reference Books: 1. Deresky (2003). International Management: Managing Across Boarders and Culture. Pearson Education. 2. Paul, J (2004). International Business. Prentice-Hall. 3. Aswathappa (2005). International Business. Tata McGraw Hill.


PGDM THIRD SEMESTER PF 362: Export-Import Policy, Procedures and Documentation Course Code: PF-362 L-3 Credits - 3 Objectives: The purpose of this course is to familiarize students with policy, procedures and documentation relating to foreign trade operations, and to train them to handle the export-import business. Course Contents: 1. Policy Framework for India’s Foreign Trade in Pre- and Post-liberalisation Era; Export-Import Policy, Infrastructural Support for India’s Foreign Trade: Policy Formulating, Consultative and Deliberative Bodies; Export Promotion Councils, Commodity Boards and Product Development Authorities; Support Organizations and Services – IIFT, ITPO, Export Inspection Agencies; Indian Council of Arbitration; FIEO, Commercial Representatives Abroad; State Governments and their Role in Trade Promotion; Canalization Policy and Role of Public Sector Organizations. (10 Hours) 2. (a) Setting up Export Company, IEC Number / RCMC from Export Promotion Council, Benefits and Costs. Export Sales Contracts - Terms / Conditions, Terms of Shipment, Processing of Export Order (5 Hours) (b)Documentation : Proforma Invoice, Commercial Invoices and its Attestation, Packing List, Inspection Certificate, Certificate of Origin, Shipping Bills, AR4 Form, Mate's Receipt, GR Form, Marine Insurance Policy, ECGC Policy, Bill of Exchange, Bank Realization Certificate, Bill of lading, Airway Bill, BSP Certificate / Spl Consular Invoice and other related documents. (07 Hours) 3. Methods and Terms of Payments for Exports; Cargo, Credit and Foreign Exchange Risks: Procedure for Filing Claims; Quality control and Pre-shipment Inspection; Excise and Custom Clearance; Export Incentives: Major Incentives and Procedures for Claiming them, Procurement for Exports – Planning and Methods of Procurement for Exports; Custom Clearance of Imports – Regulations and Procedures; Managing Risks Involved in importing ; Duty Exemption Schemes : Objectives, Benefits, Procedures and Documentation; Schemes for Import of Capital Goods: Procedures for New/second Hand Capital Goods. (10 Hours) 4. Foreign Trade Financing and Insurance Schemes: Pre-and Post-shipment Export Credit Schemes, Import Financing Schemes; Role of EXIM Bank and Commercial Banks; Export Credit and Foreign Exchange Covers, Export Credit and Guarantee Corporation (ECGC), Financial Guarantees; Export / Trading/ Star trading/ Superstar Trading Houses : Objective Criteria and Benefits; Procedures and Documentation; Policy for EOU / FTZ / EPZ units : Objectives, Criteria and Benefits; Procedures and Documentation. (10 Hours) Text Books: 1. Foreign Trade Policy (2002-2004). 2. Ram Paras (2004). Export: What, Where and How? Anupam Publications. Reference Books: 1. IMPEX Times, various issues. 2. Export Manual 3. Indian Trade Journal


PGDM THIRD SEMESTER

PF 363: WTO and Intellectual Property Rights Course Code: PF-363 L-3 Credits - 3 Objectives: The course is intended to sensitize the students about the importance of WTO and Intellectual property in the global economy. Course Contents: 1. GATT and Evolution of World Trade Organization (WTO), Role of WTO in International Trade, Main Features of WTO, New Issues in WTO:Environment, Investment, Competition Policy, Government Procurement, Trade Facilitation, Electronic Commerce, Social Clause, Labour Standards; Implementation and Implication. (10 Hours) 2. General Introduction in the Intellectual Property Law: The Notion of Intellectual Property, Historical Background, The Main Fields of Intellectual Property, Industrial Property Law: Inventions, Industrial Creations Characterized by Relative Novelty (innovations), know-how, Industrial Designs and Models, Utility Models, Layout-designs of Semiconductor Integrated Circuits (semiconductor chips), Plant Varieties, Trademarks, Geographical Indications, Tradenames, Emblems, Other Distinctive Signs; Scientific Discoveries, Neighbouring Rights. (10 Hours) 3. IPR and Economic Development, Copyright Law ("Rights of Authors"), Correlation of Intellectual Property Law with Unfair Competition, Common Features of the Intellectual Property Rights, Legal Nature of the Intellectual Property Rights, Position of the Intellectual Property Law in the Legal System. (10 Hours) 4. International Protection of Intellectual Property: The World Intellectual Property Organization, The Agreement on Trade-Related Aspects of Intellectual Property Rights ("TRIPS"), The Paris Convention for the Protection of Industrial Property, The Patent Cooperation Treaty, The Hague Agreement Concerning the Deposit of Industrial Designs, The International Convention for the Protection of New Varieties of Plants, The Budapest Treaty on the International Recognition of the Deposit of Microorganisms, The Madrid Agreement Concerning the International Registration of Trademarks and the Protocol Relating to the Madrid Agreement, The Trademark Law Treaty, The Berne Convention for the Protection of Literary and Artistic Works, The Rome International Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations, The Geneva Convention for the Protection of Producers of Phonograms Against Unauthorized Duplications of their Phonograms. (12 Hours) Text Books: 1. Das Bhagirath Lal (2003). The WTO and the Multilateral Trading System:Past, present and future,Third World Network and Zen Books. 2. David Rainbridge (2003). Intellectual Property. Pearson Education. Reference Books: 1. Maskus Keith E. (2000). Intellectual Property Right in the global economy. Institute for International Economies, Washington. 2. Ganguli, Prabudha (2001). IPR-unleashing the Knowledge Economy. Tata McGraw-Hill Publishing Co. Ltd. 3. Ramappa, T. (2000). Intellectual property rights under WTO: Task before India. Wheeler Publishing.


PGDM FOURTH SEMESTER

PF 401: BUSINESS ETHICS AND CORPORATE GOVERNANCE COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To integrate the human values and corporate work-ethics with emerging principles of management so as to provide the student with a greater rationality in decision-making process. Course Composition 1. FOUNDATION (15Hrs)

Concept and emergence of Ethics. Its relevance in the Business sphere. Ethics and Morality. Ethics and Values. Need for value-driven management. Indian Culture, wisdom and corporate work-life – A review. Ethics and materialism.

2. WORK ETHICS (14 Hrs)

Concept of Work ethics, profession and the manager – a holistic approach. Ethical decision-making. Corporate Social Responsibility. Ethical Interfaces in public and private sectors.

3. INDIAN ETHICS (11 Hrs)

Philosophical foundations of Indian ethics. Ethical values as depicted in Ancient Indian texts. Empirical versus eternal ethics. Ethical principles from the contemporary corporate world.

4. CORPORATE GOVERNANCE (16 Hrs)

Corporate Governance as a strategic alternative. Concept of Corporate Governance. Governance chain. Shareholders, stakeholders and governing bodies. Rights of creditors and lenders. Relations with clients. Change of ownership. Information disclosure – ethical considerations. Corporate culture and ethics. Emerging dimensions in E-governance. Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS 1. Sherlekar, Management 2. Banerjee, Ethics in Business and Management 3. Chakravarty, Values and Ethics in Management 4. Dave, Vedant and Management 5. Johnson, Scholes, Exploring Corporate Strategy 6. Singh, Corporate Governance 7. Arya, Tandon, Corporate Governance Weston, Siu, Johnson, Corporate Governance



PF 402: ENTREPRENEURSHIP

COURSE OBJECTIVE L -4 C-4 No. of Lectures- 56 To make the students aware of the role of entrepreneurial spirit in the economic development of a country, to inculcate in them the entrepreneurial skills in order to become job-creators. COURSE COMPOSITION 1. FOUNDATION (12 Hrs) Concept of Entrepreneurship and the Industrial / Services backdrop in Indian Economy. Early developments in India and the current scenario. Gender And Entrepreneurship. Role of Entrepreneurship in economic development. Entrepreneurship and Environment. Entrepreneurship after Globalization in India. Essentials of a successful Entrepreneur. 2. THEORIES OF ENTREPRENEURSHIP 06 Hrs) Theories by Schumpeter, Ducker, Kirby, McClelland, Weber, Hagen, Cochran. Modern Resource based theory. 3. CREATING, STARTING AND MANAGING THE VENTURE ( 15 Hrs) Business Idea: its generation and feasibility. Environmental considerations. Project Idea and Business Plan. Marketing Plan. Financial Plan. Organizational Plan. Sources of Capital. Informal risk capital and Venture Capital. Debt Financing. Business Valuation. Creating an exit plan 4. ENTREPRENEURSHIP AMONGST WOMEN (10Hrs) Women Entrepreneurs as agents of social change. Evolution and Growth. Networking. Special packages for women entrepreneurs in India. Self-help groups. Rural Women Entrepreneurs. 5. ENTREPRENEURIAL DEVELOPMENT AND INDIA (15 Hrs ) Institutional financing in India. Support to small entrepreneurs – role of NSIC, SISI, NABARD, SIDBI etc. Role of Khadi and Village Industries. Governmental Incentives and latest policies (including tax concessions, SEZs etc.). Role of ancillaries. Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS 1. Badi R.V., Badi N.V., Entrepreneurship 2. Hisrich Robert D., & Peters Michael P., Entrepreneurship 3. Kaplan Jack M., Patterns of Entrepreneurship 4. Desai Vasant, Dynamics of Entrepreneurial Development and Management 5. Khanka S.S., Entrepreneurial Development



PF 403: DISSERTATION & Viva – Voce Students are supposed to undertake research work on specific business organisations and perform a due diligent exercise of the company in the light of global competitiveness. This may include an in depth analysis of all-round performance of the company like financial and non financial performance, global marketing strategy, change management, international management practices etc. A mid-term evaluation would precede the final submission which would carry a certain percentage of marks as decided by the Institute.

Guidelines for preparing for Dissertation (PF-403) of PGDM– IV semester

All PGDM students (Semester IV) are required to follow the guidelines given below for

preparing the Dissertation (PF-403).

Guidelines:

Size: International standard paper size A4 (297x210mm) should be used.

Page number: Page should be numbered consecutively and clearly. From declaration to list of abbreviation Roman numbers (e.g. i. ii…) should be used. From main text to end of report Arabic numerals (1, 2…) should be used.

Margin: Top 1.0”, Bottom 1.0” Left 1.5” Right 1.0”

Line spacing: 1.5

Font: Times new roman, size 10/12 for text, larger fonts may be used for headings & subheadings.

Format of the Project: As enclosed

Title cover page and Declaration format: As enclosed

In- Text Citations: Any information derives from an external source of information - quotes, paraphrases, data, statistics, images, etc.- must be cited within the text of the paper.

Bibliography/ References style: As enclosed

CD-ROM: All report should include soft copy on CD-ROM accompanied with thesis/report in pocket pasted on inside of back cover.

Text: Before producing the final copies of a project report the candidate should ensure that all the spelling, grammar, punctuation and bibliography is complete and exact.


The Format of a Dissertation Title page

II) PRELIMINARY PAGES Page no.

• Declaration i • Acknowledgements ii • Contents iii • List of tables & figures iv • List of Abbreviations v

III) MAIN TEXT

Chapter 1: Introduction

• Background 1

• Review of research studies 2

• Problem statement

• Research Objectives

• Hypotheses of study

• Research Methodology

– Sampling Design

– Research Design

– Data Collection

– Data Analysis Techniques to be used

• Limitations of the study

• Plan of the study

Chapter 2: Review of research studies

Chapter 3: Data analysis and results

Chapter 4: Findings, conclusion, recommendations, and areas of future research

IV) End • Appendices • Questionnaire • Bibliography/References


Sample of Title Page

Title of the Report

Report submitted in partial fulfilment of the requirement for the degree of PGDM

Under the Supervision of

XYZ

By

ABC

To

Delhi School of Professional Studies and Research (Approved by AICTE)

9, Institutional Area, Sector-25, Rohini Phase-III Delhi

Month Year


Sample format of Declaration

This is to certify that Dissertation entitled “…………………………”which is submitted by

me in partial fulfillment of the requirement for the award of PGDM to Delhi School of

Professional Studies and Research, Delhi comprises only my original work and has not been

submitted in part or full for any other degree or diploma of any university. If any material has

been taken from an external source of information then it has been properly cited in text and

duly acknowledged under references.

(ABC)

(XYZ) Supervisor



PF411 –INDUSTRIAL & SERVICES MARKETING COURSE OBJECTIVE L -3 C-3 No. of Lectures- 42 To adequately acquaint the students with the nuances of Service marketing as well as equipping them with the skills required for marketing goods and services to business or other organizations. COURSE COMPOSITION 1.Industrial Marketing (09 Hrs) Nature and scope of Industrial Marketing, Industrial Marketing VS. Consumer Marketing Buying Motives of Industrial consumer, Nature of Industrial Demand, Types & Attributes of Industrial Markets. 2.Industrial Marketing Mix (08 Hrs) Classification of Industrial Products, Determinants of Industrial Policy Mix, Industrial Pricing, Factors Influencing Channel Decision for Industrial Products, Channel Alternatives, Industrial Marketing Communications. 3.Services Marketing (08 Hrs) Definition of Special characteristics of services, Classification of services, Reasons for growth of service sector, Service Marketing Environment, 7 P’s of Marketing, Modern Trends in Service Marketing. 4.Service Quality and Customer Focus (10 Hrs) Determinants of Service Quality with Core Features , Factors Influencing Customer Satisfaction, Financial & Economic Effect of Services, The Integrated Gaps Model of Service quality. 5.Relationship Marketing (07 Hrs) The Concept of Relationship Marketing , Degree/level of Relationship Marketing , Applications of Relationship Marketing , Customer Acquisition & Retention Strategies, Service Recovery , IT Enabled Marketing /ITES. Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS 1. Reeder, Industrial Marketing 2. Hill, CROSS, Industrial Marketing 3. Govindrajan, Industrial Marketing 4. Havaldar, Industrial Marketing 5. Woodruffle, Services Marketing 6. Zeithmal, Services Marketing 7. Rampal, Gupta : Services Marketing Shahjahan, Relationship Marketing



PF 412: SALES & DISTRIBUTION MANAGEMENT

COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To make students aware with the finer aspects of building and managing a team of effective sales force for addressing efficiently the distribution related objectives of business. COURSE COMPOSITION 1. Introduction (10 Hrs) Nature and Scope of Sales Management, Selling Process, Objectives of Personal Selling, Qualities of a Salesman, Sales Organisation – Characteristics and Functions. 2. Theories of Selling (07 Hrs) Buyer Seller Dyads, AIDAS Theory, Behavioural Equation Theory, Negotiations in Selling. 3. Managing Sales Force & Controlling Sales Efforts (10 Hrs) Recruitment, Selection & Training of Sales Personnel, Motivation, Compensating the Sales Force, Sales Budget, Sales Quotas, Sales Territories, Sales Audit & Analysis. 4. Distribution Management & Logistics (10 Hrs) Retailing, Wholesaling, Distributor Selection and Management, Logistics, Importance of Logistics Management, Factors affecting Logistics Choice, Elements of Distribution Logistics, In bound & Outbound Logistics, Models of Distribution, Warehousing Management, Role of IT in Logistics. 5. Ethics in Sales Management (05 Hrs) Definition, Ethical Issues in Sales Management, Benefits of Ethical Selling. Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage.

RECOMMENDED BOOKS

1. Still, Cundiff & Govoni, Sales Management 2. Khan Matin, Sales and Distribution Management 3. Gupta , Sales and Distribution Management 4. G. Raghuram, Logistics and Supply Chain Management Sontaki C.N. & Deshpande R.G.,

Salesmanship & Advertising



PF413: RURAL MARKETING COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 More than three-fourth of the Indian market exist in rural areas. Multinational Corporations are keeping a hawk-eye on this huge Indian market, hence, this course-package becomes more significant for the budding marketing professionals of a globalized age to sincerely imbibe the pertinent academic impacts in order to improve India’s economic standing plus ameliorating the pace of business returns. COURSE COMPOSITION 1. Rural Marketing: An Introduction (09 Hrs) Definition, Nature, Character and Potential of Rural Markets, Rural market Environment, Challenges and opportunities of rural marketing, Rural Consumer Behaviour Pattern and the 4Ps in rural context. 2. Value Offering (09 Hrs) Marketing of Consumer Durable and Non Durable Goods and services in the Rural Market, Importance of Branding, Perception and Positioning, Bases of Rural Market Segmentation, Classification of Agricultural Products, Agriculture Input Market, Rural Marketing Strategies. 3. Rural Pricing (07 Hrs) Determination of Agricultural Prices and Marketing Margins Role of Agricultural Price Commission, Role of State and Central Governments in pricing. 4. Rural Communication & Distribution Channels (09 Hrs) Promotions and personal Selling in Rural Markets, Role of Media and its usage in Rural Context, Planning of distribution channels in Rural markets, Commodity Markets in India, Problems of Agricultural Marketing in India, Role of Warehousing. 5. Marketing Agencies and Institutions (08 Hrs) Institutional Support for Rural Marketing, Nature, Scope and Role of Cooperative Marketing, Marketing of Products suited to Rural Environment. Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage.

RECOMMENDED BOOKS

1. Badi R.V., Badi N. V., Rural Marketing 2. Velayudhon Sanal Kumar, Rural Marketing 3. Singh Sukhpal, Rural Marketing Management 4. Kamat & Krishnamurthi, Rural Marketing 5. Habeeb K.S., Rural Marketing in India Ram Kishen Y., New Perspectives in Rural & Agricultural

Marketing



PF421: MERGERS, ACQUISITIONS & CORPORATE RESTURCTURING

COURSE OBJECTIVE L -3 C-3 No. of Lectures- 42 Objectives: Liberalized economy has generated many opportunities of combining businesses to create wealth. The fundamental aim of the course is to prepare students to take advantage of the current scenario and understand how mergers, acquisition and corporate restructuring is implemented. Course Contents: 1. Legal Aspects of Mergers (10 Hrs) Amalgamation and, Acquisition/Labour, Provisions of Companies Act, Regulation by SEBI, Takeover Code: Scheme of Amalgamation, Approval from Court, Corporate Governance and its current scenario, Acquisition Process 2. Valuation of a Business; (10 Hrs) Methods of Valuation – Cashflow Basis, Earning Potential Basis, Growth Rate, Market Price etc. Motives for Merger; Financial Evaluation, Types of Mergers. 3. Computation of Impact on EPS (10 Hrs) Market Price, Determination of Exchange Ratio, Impact of Variation in Growth of the Firms, MBO, LBO, Boot Strapping; Financing of Merger. 4. Defence Against Hostile Takeover (12 Hrs) Poisson Pill, Bear Hug, Greenmail, Pacman. Post Merger H.R. and Cultural Issues. Criteria for Negotiating for Friendly Takeover. Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage. Text Books: 1. J. Fred Westan (2001). Mergers and Acquisitions. Tata McGraw Hill. 2. Ramanujan, S. (2000). Mergers: The New Dimensions for Corporate Restructuring. Tata McGraw Hill. Reference Books: 1. Harvard Business Review on Mergers and Acquisitions (2001). 2. Successful Mergers, Acquisitions, and Strategic Alliances: How to Bridge Corporate Cultures, Irene Rodgers. (2002) Tata McGraw Hill. 3. Depamphilis Donald (2001). Mergers Acquisitions and Other Restructuring Activities. Academics Press.



PF422: INVESTMENT MANAGEMENT COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 Objective: The objective of the course is to impart knowledge to the students regarding problems faced and techniques used in investment decision making process. Course Contents: 1. Investment Environment (12Hrs) Objectives and Risk, The Stock Markets in India, New Issue Market, Listing of Securities, The Brokerage Business, Investment Companies, Market Indexes, Security Credit Ratings, Capital Market Reforms

2. Investment venues: (14 Hrs) Bond Valuation and Analysis, Preference Share Valuation and Analysis, Equity Shares, Dividend Policies and Decisions, Equity Valuation and Analysis, Government Securities, Non-Security Forms of Investment, Real Estate Investment, Principal Investment Instruments of the Money Market

3. Financial Derivatives (12Hrs) Options Futures, Swaps, Convertible Securities, Warrants 4. Foreign Investment in India (7 Hrs) Emerging Trends and Policy Developments 5. Investment and Tax Planning. (7 Hrs) Suggested Readings:

1. Amling, Frederic, Investment. Englewood Cliffs, New Jersey, Prentice Hall. 2. Avadhani, V. A. Investment Management, 3rd Edition, Himalaya. 3. Bhalla, V. K. Investment Management, S. Chand & Company Ltd. 4. Huang, Stanley S. C.and Randall, Maury R. Investment Analysis and Management. London, Allyn

and Bacon, London. 5. Haugen, Robert H. Modern Investment Theory. Englewood Cliffs, New Jersey, Prentice Hall. 6. Radcliffe, Robert C. Investment: Cocnepts, Analysis and Strategy, Scott, Foresman. 7. Sharpe, William F. etc. Investment, New Delhi, Prentice Hall of India. 8. Francis, Jack Clark, Investments: Analysis an Management, McGraw Hill.



PF 423: MANAGEMENT OF FINANCIAL SERVICES

COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To make the young finance publics aware of the objectives, strategies and policies pertaining to Financial Institutions and Services in India, especially in the present globalized era.

COURSE COMPOSITION

1. Introduction (10 Hrs)

Overview of Financial System with reference to India. Its functioning, Financial Instruments, Financial Institutions. Financial Markets: Emerging Trends, SEBI, Stock Market Operations.

2. Leasing (08Hrs)

Introduction. Concepts and Types of Leasing. Benefits of Leasing. Leasing as a Source of Finance. Legal Perspectives in Leasing. Practical Problems on Leasing.

3. Mutual Funds (08 Hrs)

Introduction, Types, and Growth of Mutual Funds in India. Effectiveness of Mutual Funds.

4. Venture Capital Financing (07Hrs)

Introduction, Global Scene, VCF in India. Performance of VCF in India. Problems, Prospects and Implications in Indian Environment.

5. Contemporary Issues (09 Hrs)

Concept and Overview of Forfeiting, Factoring, Commercial Paper, Credit Rating, Hire Purchase Financing, Private Banking, Insurance Services, Debt Securitization and Credit Cards.

Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS

1. Mashiraju, International Financial Markets & India

2. Bhole, Financial Institutions & Markets

3. Batra, Financial Services & Markets

4. Batra/Bhatia, Management of Financial Services

5. Khan, Financial Services 6. Mohana Rao, Financial Services Bhalla V.K., Management of Financial Services



PF 431: MANAGEMENT OF NEGOTIATION COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To make the budding HR professionals thoroughly prepared to recognize negotiation situations so as to Plan, Implement, and Complete Successful Negotiations to maximize results.

Course Composition

1. Negotiation fundamentals (08 Hrs)

The nature of Negotiation, Strategy and Tactics of Distributive Bargaining, Integrative Negotiation, Negotiation Strategy and Planning.

2. Negotiation sub-processes (10 Hrs)

Perception, Cognition and Emotion, Communication, Finding and using negotiation Power. Influence: Routes to Influence, Role of Receivers in Influence. Ethics in Negotiation.

3. Negotiation context (09 Hrs)

Relationships in Negotiation: Key Elements in Managing Negotiations within Relationships. Parties in Negotiation. Coalitions, The nature of Multi-party negotiation.

4. Individual differences and Negotiation across cultures (09 Hrs)

Gender and Negotiation, Male and Female Negotiators: Theoretical Perspectives, Personalities and Negotiations, Conflict Management Style, Social Value Orientation, Interpersonal Trust.

5. Resolving Differences (06 Hrs)

Abilities in Negotiations, Behavioral Approach to differences among negotiators, Managing Difficult Negotiations..

Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOKS

1. Cohens, Negotiating Skill for Managers. 2. Spangle M.L. & Isenhart M.W., Negotiation 3. Lewicki, Saunder & Barry, Negotiation 4. Donaldson, T & Werhane P, Ethical Issues in Business 5. Dono Hue & Kolt, Managing Interpersonal Conflict 6. Zartman I.W., The Negotiation Process: Theories and Applications 7. Fleming Peter, Negotiating in a Week



PF 432: Management of Transformation

COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 The objective of the course is to make the students develop the art or unlearning for thinking afresh to provide new solutions to the problems which can act as benchmarks for others to follow. Course Composition

1. Introduction: (06 Hrs)

Concept, nature and process of planned change. Resistance to change. Emerging Horizons of Management in changing Environment. Concept of transformation vs. change. Transformational Leadership. Charismatic vs. Non-charismatic Leadership. 2. Leadership from Within: (06 Hrs) Concept, need and importance of developing leadership from within. Distinction between leadership from without and leadership from within. Steps for developing leadership from within. 3. Organisational Development (07 Hrs) Concept, Nature and Applications. Action Research and its applications. Organisational Development Interventions (Team, Individual and Structural). Future of Organisational Dynamics. Aligning HR to Business.

4. Turnaround Management: (10 Hrs) Definition of Sickness. Causes and Symptoms of Sickness. Prediction of sickness. Revival of sick unit - Role of BIFR, SICA, Financial Institutions. Behavioural, economic, and technical issues in Turnaround Management Learning from the success stories of organisations where turnaround management strategies have been adopted and sick or potentially sick companies have been turned around. 5. Business Process Reengineering as a tool of Managing Transformation: (07 Hrs)

BPR – An imperative for survival. The reengineering imperative in USA, the reengineering scenario in Europe, the reengineering imperative in India, Instances of reengineering in Indian organisations (Case studies). Five steps methodology to implement BPR. 6. Management of Transformation through New Technology and Innovations: (06 Hrs) Technological revolution – adoption and adaptation of technology (problems of technology transfer). Innovative Technology – autonomous vs. induced inventions. Management of New Technology in relation to organisational productivity and quality of work life. Learning experiences from real life case studies. Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage.

Suggested Readings:

1. Kelly, James N. and Francis J. Gouillart, Transforming the Organisation, McGraw-Hill, New York, 1995.

2. Sawhney, Mohan and Jeff Zabin, The Seven Steps to NIRVANA: Strategic Insights into e-Business Transformation, Tata McGraw-Hill, New Delhi.

3. Coulson - Thomas, C., Transforming the Company, London : Kogan Page, 1992. 4. Bender, Peter Urs, Leadership from Within, Macmillan India Ltd., Delhi, 1997. 5. Krishnamurti, J., Freedom From the Known, Krishnamurti Foundation, India, 1997.


6. Sai Baba, Satya Shri, Mahavakya on Leadership, Sri Sathya Sai Book & Publications Trust, Andhra Pradesh, India, 1993.

7. French/Bell, Organisational Development 8. Beckhard, Organisational Development - Strategies & Models 9. Hammer, M. and J. Champy, Reengineering the Corporation, Nicholas Brearley Publishing, London. 10. Jayaraman, M.S., Ganesh Natarajan and A. V. Rangaramanujan, Business Process Reengineering,

Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 1996. 11. CCTA, BPR in the Public Sector : An Overview of Business Process Re-engineering, HMSO, London. 12. Peppard, Joe and Philip Rowland, The Essence of Business Process Re-engineering, Prentice-Hall of

India Private Ltd., New Delhi, 1997. 13. Johansson, Henry J., et.al., Business Process Reengineering: Breakpoint Strategies for Market

Dominance, John Wiley and Sons, England, 1994. 14. Rose, H. and R. Cambridge King, Technology Management & Development Planning, Kanishka

Publications, New Delhi, 1996. 15. Noori, H. and Radford, Readings and Cases in Management of New Technology, Prentice Hall, New

York, 1990. Whitekar, D. H., Managing Innovations, Cambridge University Press, Cambridge, 1990.



PF 433: Human Resource Development

COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 to acquaint the budding HR professionals with the underlying sciences, mechanics and the process of HRD so as to aid in organisational development and human development on the whole.

Course Composition

1. Introduction (06Hrs)

Concept of HRD, Rationale and Assumptions, Managing Change through HRD, Corporate HRD, Concept of HRD Climate 2. Developing Human Resources (09 Hrs) Introduction to Orientation and Training, Managing Training Programme, Instructional Methods, Evaluation of Training and Development Programme, Career Planning and Development. 3. Managing Teams (08 Hrs)

Pre-requisites for a Good Team, Psychological Dimensions of Team Work, Principles of Team Building, Approaches to Team Building, Evaluating Team Performance, Inhibiting Factors in Team Performance 4. Performance Management (10 Hrs)

Organizational Model of Performance Management, Purposes of Performance Management, Performance Management Criteria, Behaviourial Approaches to Performance Management-Critical Incident Method, Behaviourial Anchored Rating Scale (BARS), Behaviourial Observational Scale (BOS), Assessment Centres- Characteristics, Designing an Assessment Centre, Assessment Centre Assignment. 5. Contemporary HRD Practices (09 Hrs) Talent Management, HRD Audit and Methods, Achieving Work Life Balance, Emotional Intelligence, Employer Branding, Integrating HRD with Technology, People Capability Maturity Model (PCMM) Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20% weightage. RECOMMENDED BOOKS

1. Hollenbeck et al : Human Resource Management-Gaining a Competitive Advantage

2. Anthony et al : Human Resource Management- A Strategic Approach

3. Ivancevich : Human Resource Management

4. Mathis, Jackson : Human Resource Management

5. Nicky Hayes : Managing Teams-A Strategy for Success

6. Berger , Berger : Talent Management Handbook

7. Biswajeet Pattanayak : Corporate HRD

8. J Leslie Mckeown : Retaining Top Employees

9. Nitin Sawardekar : Assessment Centres

10. Bill Curtis/William E Hefley/Sally A Miller: People Capability Maturity Model-Guidelines for Improving the Work Force


PGDM- FOURTH SEMESTER

PF 441 - CUSTOMER RELATIONSHIP MANAGEMENT COURSE OBJECTIVE L -3 C-3 No. of Lectures- 42 To acquaint the students with the basic principles and procedures of Customer Relationship Management and to make them familiar with the tools that modern organisations use for maintaining Customer Relationship. COURSE COMPOSITION

1. Introduction (09Hrs) CRM: Definition, CRM framework, CRM benefits and challenges, Building customer relationship, Customer interaction management (CIM), Customer insight activities, Strategic data analysis. 2. CRM Application (09 Hrs) CRM in marketing, Customer supplier relationship, Sharing customer data in value chain, Customer management, Intelligent supply, Customer value management (CVM), Tools for customer management. 3. Organization Planning and Evaluation (10 Hrs) CRM implementing, Organization programme planning, Team selection and Management, Evaluation of CRM, Risk Assessment of CRM, Check list of CRM, CRM success and failure. 4. Implementation and Tools (06 Hrs) Commercial tools for implementing CRM, Role of IT in CRM 5. Case Study (08 Hrs) Case Studies of the industries namely: services (hotel and travel), finance (banking and insurance), manufacturing, consumer goods, and cellular mobiles, medical and other industries. RECOMMENDED BOOKS

1. Customer Relationship management-Stanley Brown 2. Customer relationship Management-Bryan Bergeron 3. E-CRM: Business and system frontiers- M.P Jaiswal, Anjali Kaushik 4. Customer Relationship management, emerging concepts, tool and applications – Jadish N Sheth,

Atul Parvartiyar, G. Shainesh.


PGDM-RM FOURTH SEMESTER

PF 442: BRAND BUILDING AND PRODUCT MANAGEMENT COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To make the students aware of the basic principles and procedures of Brand Building and Product Management and to further make them familiar with branding programmes and ways to manage the brands over time. COURSE COMPOSITION 1. Introduction (05 Hrs) What is a brand? Importance of branding, Branding challenges and opportunities. 2. Brand Equity (8 Hrs) Concept of brand equity, Sources of brand equity, Elements of brand equity, Designing marketing programmes to build brand equity, Integrating marketing communications to build brand equity. 3. Implementing Branding Programmes (10 Hrs) The brand product matrix, Introducing and naming new products & brand extensions, Methods of brand extensions, Advantages and disadvantages of extensions, Co branding, Licensing and Celebrity endorsements. 4. Managing Brands Over Time (05 Hrs) Brand positioning, Brand values, Reinforcing brands, Adjustments in brand portfolio. 5. Managing Product Lines and Brands (10 Hrs) The product and the product mix, Product levels, Product hierarchy, Product classifications, Product mix, Product line decisions, Product mix analysis, Brand decisions, Brand building decisions, Brand name decisions, Brand strategy decisions. 6. Measuring Brand Performance (04 Hrs) Measuring sources of brand equity, Capturing customer mindset. Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage.

RECOMMENDED BOOKS

1. Kevin Lane Keller : Strategic Brand Management-Building, Measuring, and Managing Brand Equity 2. Philip Kotler : Marketing Management (Millennium Edition) 3. YLR Moorthy : Brand Management 4. Panda : Building brands in the Indian market 5. Chunawalla : Compendium of Brand Management


PGDM-RM FOURTH SEMESTER

PF443 - MALL MANAGEMENT COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 To acquaint the students with the basics of proper management of shopping mall and to expose them to the various operations involved in the management of a shopping mall. COURSE COMPOSITION 1. Introduction (09 Hrs) Concept of shopping mall, Growth of malls in India, Mall positioning strategies, Strategic planning for malls. 2. Aspects in Mall Management (12 Hrs) Concepts in mall design, Factors influencing malls’ establishment, Recovery management, Aspects in finance, Human resources, Security and accounting, Legal compliances and issues, Measuring mall performance. 3. Mall Operations (11 Hrs) Store allocation, Leasing negotiations, Maintenance and repairs, Security and safety procedures and regulations, Operational activities, Footfalls measurement, Common area management. 4. Tenant Management (10 Hrs) Selection of anchor tenant, Tenant mix, Types of retail formats, Multiplexes, Food courts, Branded stores, Speciality stores, Hypermarkets, Supermarkets, Mall resource allocation, Owner- tenant relationship. Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20% weightage.

BOOKS RECOMMENDED 1. Barry Berman, Joel R. Evans : Retail Management A Strategic Approach 2. Levy, Weitz : Retail Management 3. A. J. Lamba : The Art of Retailing 4. David Gilbert : Retail Management



PF451 FRONT END DESIGN TOOLS

COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 Objectives: This course is intended to expose the students to latest tools of front end design and its connectivity to databases. Course Contents: 1. Variable Declaration: (10 Hrs)

Built-in & User Defined data types, If-then-else expression, Print Statement, Arrays, Subroutine and Functions, Boolean Operators, Arithmetic Operators, Loops, Private and Public procedures. 2. Structure of VB program: (10 Hrs)

Forms & built in controls, Properties and events, Code Module, Common dialog Boxes, Error Handling, Classes, Control Arrays, MDI, SDI, Creating Help files, Adding Help files to VB project, using Windows API Functions, MAPI controls. 3. Database Interface: (12 Hrs)

Review of ANSI SQL, ODBC, Pass through ODBC, DAO, MS-Jet database Engine, Workspaces, Databases, Recordsets, Data bound controls, ActiveX controls, ADO, RDO. 4. Developer-2000: (10 Hrs) Connecting to Oracle Data Base, Elements of Oracle Data Base, Master-Details Forms, Layout Editor. Recommended Books: 1. B. Reselman et al., “Using Visual Basic 6”, PHI. 2. B. Siler & J. Spotts, “Using Visual Basic 6”, PHI. 3. E. Petroutsos, “Mastering Visual Basic 6.0”, BPB. 4. G. Perry, “Teach Yourself Visual Basic 6 in 21 days”, Techmedia. 5. M. Abbey, M. J. Corey, “Oracle 9i: A Beginners Guide”, TMH



PF 452: Front End Design Tools Lab.

Course contents: The course will be based on PF 451 Front End Design Tools and is part of it.



PF 453: Software Project Management

COURSE OBJECTIVE L -3C-3 No. of Lectures- 42 Objectives: To acquaint the students with the software project management concepts, techniques and issues related to implementation. Course Contents: 1. Software Product and Process: (8Hrs) Software Characteristics & Applications, Software Process, Software Process Models; Linear Sequential Model, Prototyping Model, RAD Model, Evolutionary Software Process Models, Software Development Process. 2. Software Project Planning and Scheduling: (12 Hrs) Software Requirement, Software Requirements Specification, Requirements Validation, Software Design Principles, Software Project Estimation: Size Oriented, Function Oriented, Software Metrics, Software Cost Estimation, COCOMO Model, Project Scheduling, Software Staff & Personnel Planning, Rayleigh Curve, Software Team Organization & Control Structure. Project Monitoring & Control Techniques. 3. Software Quality Assurance & Configuration Management: (12 Hrs) Software Quality, Software Quality Assurances, Software Testing, Formal Technical Reviews, ISO Software Quality Standards, Software Configuration Management, SCM Process, Configuration Audit. 4. Risk Management: (10 Hrs) Software Risks, Reactive and Pro-active Risk Strategies, Risk Identification, Risk Projection, Risk Mitigation, Risk Monitoring and Management. Recommended Books: 1. Roger. S. Pressman (2001). Software Engineering: A Practioner’s Approach. McGraw Hill, New Delhi, Fifth Edition. 2. Aggarwal, K. K. & Singh, Yogesh (2005). Software Engineering. New Age International. 3. Walker Royce (2001). Software Project Management: A Unified Framework. Pearson Education Asia, Singapore, First Edition. 4. Bob Hughes and Mike Cotterell (2001). Software Project Management. Tata McGraw Hill, New Delhi, Second Edition. 5. Ivar Jacobson, Grady Booch and James Rumbaugh (2000). The Unified Software Development Process. Pearson Education Asia, Singapore. 6. Jack. R. Meredith and Samuel J. Mantel Jr. (2002). Project Management: A Managerial Approach. John Wiley & Sons, Singapore, Fourth Edition. 7. Robert K. Wysocki, Robert Beck Jr. and David B. Crane (2002). Effective Project Management. John Wiley & Sons, Singapore, Second Edition



Global Business Management

PF 461: Global Competitiveness and Strategic Alliances

L-3 Credits-3 Objectives: The purpose of the course is to familiarize students with the basics of global competitiveness and learn strategies to gain competitiveness in world markets. The course also aims at exposing the students to the forms and success ingredients of strategic alliances, which are fast emerging as basic tools for business success. Course Contents: 1. Global Competitiveness: An Overview – Macroeconomic and Business Strategy Perspective, Framework for Assessing Competitiveness – Various Approaches; International and National Competitiveness Studies. (10 Hours) 2. Developing Competitiveness –Government Policy and Competitiveness, Role of Quality and Productivity in Achieving World Class Competitiveness; Attaining Competitiveness through Integrative Process Management; Science, Technology and Innovation Policy, Human Capital and Competitiveness, Role of Information Systems in Building Competitiveness, Industrial Clusters and Business Development, Strategic Management of Technology and Innovation. (15 Hours) 3. Global Competitiveness of Indian Industry – Status; Cause of Uncompetitiveness; Strategic Options for Building Competitiveness, Internationalization of Indian Business: Selected Case Studies of Globally Competitive Indian Companies. (10 Hours) 4. Strategic Alliances – Value creation in alliances strategy, Management of Strategic Alliances; Strategic Alliances in Indian Context. (07 Hours) Text Books: 1. Momaya Kiran (2001). International Competitiveness: Evaluation and Enhancement, Hindustan Publishing Corporation (India). 2. Burgleman Robert (2004). Strategic Management of Technology and Innovation, Tata McGraw Hill. References Books: 1. Hamel G. and Prahlad C.K (1994). Competing for the future. Harvard Business Press. 2. IMD, World Competitiveness Year Book, Latest issue. 3. World Economic Forum, Global Competitiveness Report, Latest report.



PF 462: Distribution and Logistics for International Business

L-3 Credits-3

Objectives: The objective of the course is to provide a comprehensive analysis of the principles and practices of international Distribution and logistics. Course Contents: 1. Supply Chain Management - Concepts, Issues in Supply Chain Management; Demand Volatility and information distortion, Managing networks and relationships; Sourcing Internationally, Subcontracting within an International Dimension, The Architecture of Physical distribution network in a Global Operation Approach, International Distribution Management: Types of Intermediaries, Channel Objectives and Constraints, Channel Selection and Management, Global Retailing, International Channel Innovation. (10 Hours) 2. Logistics Framework – Concept, Objective and Scope; Transportation, Warehousing, Inventory Management; Packing and Unitization; Control and Communication, Role of Information Technology in Logistics, Logistics service firms and third party logistics. (10 Hours) 3. Logistics Network Design for Global Operations: Global Logistics Network Configuration, Orienting International Facilities: Considerations and Framework, Trade-offs Associated with each approach, Mapping the different approaches, Capacity expansion issues; Information Management for global Logistics: The global LIS/LITS: capabilities and limitations, Characteristics of logistics information and telecommunications systems. (12 Hours) 4. Performance Measurement and Evaluation in Global Logistics: Operations and logistics control: Key Activities Performance information, Measuring performance in functional integration, Measuring performance in Sectorial integration; Organisational structure for global logistics excellence; The Organizational Implications of Sectorial Logistics cooperation, The International factor in Global Organisations. (10 Hours)

Text Books: 1. Rushton, A., Oxley, J & Croucher, P (2nd Edition, 2000). Handbook of Logistics and Distribution Management. Kogan Page. 2. Simchi-Levi, David, Kamisnsky, Philip, and Simchi-Levi, Edith. (2nd Edition, 2004). Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies. Irwin/McGraw Hill. Reference Books: 1. Christopher Martin. (3rd Edition , 2004). Logistics & Supply Chain Management Creating Valueadding Networks. Pearson Education. 2. Ballou, R. H. (5th edition, 2004). Business Logistic Management. Prentice Hall, New Delhi. 3. Bowersox, D. J., David, J & Cooper (2002). Supply Chain Logistic Management. Prentice Hall, New Delhi. Students are also expected to use relevant journals: 1. International Journal of Physical Distribution and Logistics Management 2. Journal of Business Logistics 3. International Journal of Logistics: Research and Applications.


PGDM- FOURTH SEMESTER PF 463: Foreign Language

German for Business

Course Code: PF-463 L-3 Credits-3 Objectives: The Objective of the course is to provide the student with a Foreign Language Skill to manage preliminary international business transactions. Course Contents: Foreign Language Knowledge Related To: 1. Listening: Understand Simple Questions and Instructions. Reading: Understand Single Words and Sentences but also Signposts, Signs and Posters. Speaking: Provide Short Information about the Job and the Person. Writing: Fill in Forms and Provide Information About Name, Address, Nationality etc. (10 Hours) 2. Listening: Understand Information about the Person and the Work. Reading: Understand Simple Letters, Appointments, Invitations and Information in Short Texts. Speaking: Answer Simple Questions About One's Working Field. Writing: Write Faxes and e-mails (10 Hours) 3. Listening: Understand Standard Information Related to the Working Field. Reading: Understand Standard Letters and Texts about Working Processes and Product Descriptions. Speaking: Provide Information about the Job, the Departments, the Company, the Products and Processes in a Conversation or on the Phone. Writing: Answer Standard Inquiries, Make Quotations, Write Short Texts with a Familiar Content, Possibly Give Some Explanation and Answer Simple Questions. (10 Hours) 4. Listening: Understand Complex Information Related to the Working Field in Meetings, Discussions and at Presentations. Reading: Understand Reports and Contracts with a Company-related Content. Speaking: Describe and Explain Work Processes and Projects. Report on Meetings and Presentations. Explain Concepts and Clarify Misunderstandings. Writing: Write Formal Standard Letters and Texts about One's Field of Expertise. Explain a Graphic and Reflect the Content.

(12 Hours)