STUDENT’S PREFERANCE OF

CLOTHING

vs

?? ?Branded???Non-branded???

Introduction

Objectives • Factor that influence….

• Advantages and disadvantages

• Most preferred clothes

OR

Research Question• What factor that influence the choices???• What the advantages and disadvantages

toward users???• What are the type of clothes???

METHODOLOGY

• Used questionnaire

• Distribute to 50 University Malaysia Pahang students

F50%

M50%

gender

F =femaleM=male

18-20

YEARS

OLD21-23 YEARS

OLD

agesMALAY

64%

CHINESE26%

INDIA10%

races

• Have 14 questions• 4 parts

• Data recorded by using Microsoft Excel• Data were analyzed and been present in pie

chart

Coding book

Findings and discussion

How we do this chapter??

Choose 4 out of 15 question that relate to our objectives

• Interpret the results by using pie chart• Use pie chart because it is the easiest way to

show the information clearly

Findings of research

When shopping, what are students look for in an item??

The answer is……

PRICE46%

QUALITY46%

PRODCT IMAGE6%

DURABILITY2%

what do you look for in an item when shopping

Factors that influence student to buy the items

There are 6 factors: Personal tasteTrendFriendsFamilyMedia Other factors

PERSONAL TASTE68%

FAM-ILY6%

MEDIA2%

TREND

12%

FRIENDS

10%OTHERS

2%

Factors that influence student to buy the items

How far the students agree that:My clothes choices reflects my

personality

STRONGLY AGREE

34%

AGREE38%

DON'T KNOW

24%

DISAGREE4%

My clothes choices reflects my personality

Last question of our discussion:MOST PREFFERED GOODS

AMONG STUDENTS

ORNon-

branded clothes

Branded clothes

BRANDED52%

NON-BRANDED48%

The most prefer clothes

Limitation and recommendation

Problem faced during processing the research

1. Conduct the questionnaire 2. Respondents do not give the good

cooperation when answering the question3. Finding the literature review

Therefore, we recommend that:

1. Consult the lecturer frequently and manage the time properly .

2. The respondents choose must be cooperate 3. Put more effort on searching the literature

review that relate to disadvantages toward the users about their choices of clothes.

Conclusion

We make the summary that:a) Most student are rely on the quality and price

of clothes when they make the decision whether to buy the clothes or not

b) Students buy the clothes according to their personal taste

c) Students agree that their clothes can shows their personality

d) Many students are like to buy the branded clothes

Our research is consider success because almost all of the objectives can be answer by our

questionnaire.

• Unfortunately, we cannot provide the information about the disadvantage toward the users about their choices of clothes.

• Due to lack of literature review