study abroad recruitment activities dan koger lindsey wilson college
TRANSCRIPT
Study Abroad Recruitment Activities
Dan KogerLindsey Wilson College
Opportunity Beckons Mid August, 2010
And then three months went by—
Basic Housekeeping Chores
Define Our Purpose
What Were Our Assumptions
Regarding Study Abroad, LWC Students Will Be:• Inexperienced
• Will Need Financial Aid
And-- We had plenty of time to prepare for the next summer
Core Recruiting Team
•LWC study-abroad faculty (Seven)• VP for Academic Affairs• Associate Dean of the Faculty• Director of Public Relations
Extended Recruiting Team
• Eduard Mandell, of KEI• Marilyn Radford, LWC finance specialist• Kim Gardner, ACA• Shawn Williams, Campbellsville University Political Science Professor
Start a Time Line
December 2010
Monday 12/20 Tues. 12/21
Wed. 12/22 Thurs 12/23 Fri 12/24
•Faculty team planning mtg.
10:30 am Dan’s office:•Review/improve kei timeline•Critique email announcement•Review View article•Review/post website materials •Review talking points/benefits of study abroad programs:•For students•For LWC•Dates/time for faculty to record brief info video for website•Putting the word out on social media•Plan for contacting program teachers from other ACA schools•Review/develop content of “Hometown Fundraising Kit” for students
> Share plan Merry Christmas
Phase OneRecruit interested students
Create a Recruiting Communication Plan
Public Relations Basics
Key Audiences• Prospective study-abroad students• Prospective study-abroad faculty• Academic leaders• LWC administrators• KEI• ACA
Messages
• Study abroad is good for you
• We’ll help you with the details
• You can do this
• Learn more from us
Message Delivery Systems
Print Materials
• KEI brochures• “Raider View” Student newspaper• Campus-wide posters
Electronic/Social Media
FacebookCampus-wide emailCampus radio showLWC web site
Face-Face/Word of Mouth
• Class announcements• Faculty meetings
• Information meetingsfor students
January 31 Student Information Meeting
• 39 students attended• VP for Academic Affairs validated the program• Highlights of financial-aid possibilities • Faculty briefly summarized their programs• Lots of time for informal faculty-student discussion
Phase TwoGet students what they need
Including:
• Fund-raising efforts• Financial-aid efforts• Answering questions• Addressing problems
Studying abroad ain’t cheap
Reliable funding sourcesneeded
Coordinator needed
The most important thing we learned: Lots of students want to study abroad; we need to find a way for them to do it!
