study - digital real estate - 10 megatrends 2014
TRANSCRIPT
GAWLITTA.COM Digital strategy
INNOVATION STUDY
DIGITAL MEETS REAL
BUSINESS
10 Megatrends 2014
1. Real estate marketing
via smart mobile devices
GAWLITTA.COM Digital strategy
In future, real estate reports and data will predominantly be accessed via mobile devices.
13%18% 17%
28%
50%
70%
0,00%
17,50%
35,00%
52,50%
70,00%
87,50%
2008 2009 2010 2011 2012 2013
Germany is smart on mobile devicesShare of mobile internet users in Germany (%)
Source: Statista 2014
2. Real estate marketing via smart mobile devices
2. Real estate
communications using media
2. Real estate communications using media
The use of large images, interactive videos, drone flyovers and infographics will become standard practice.
GAWLITTA.COM Digital strategy
3. Real estate finance
discovers the crowd
3. Real estate finance discovers the crowd
Financing real estate projects is moving online. Crowd funding portals make it possible to tap into new channels.
GAWLITTA.COM Digital strategy
North America$ 1,606 million
Europe$ 945 million
Asia
$ 33 million
Crowdfunding platforms have generated USD 2.7 billion(81% growth) for more than 1 million projects in 2012.
Forecast for 2013: USD 5.1 billion
4. Deals are prepared
online...
4. Deals are prepared
& closed online
4. Deals are prepared & closed online
GAWLITTA.COM Digital strategy
Ever more real estate transactions are prepared, and partially closed, online. Secure online platforms make it possible to conclude deals in this way.
5. The internet of things
5. The internet of things
GAWLITTA.COM Digital strategy
In the near future, flats and houses will be able to independently communicate with smartphones, their residents and other individuals, such as the handyman.
6. The cloud will become
ubiquitous
6. The cloud will become ubiquitous
GAWLITTA.COM Digital strategy
The administration of documents, collaboration in teams and creation of new digital services will increasingly take place via clouds.
• Work anywhere
• Access using any device
• Exchange documents easily
• Permanent backup
• Flexible scalability
7. (New) contacts are forged
and maintained online
7. (New) contacts are forged and maintained online
GAWLITTA.COM Digital strategy
Networking via business social networks is becoming ever more ingrained in everyday working life. Being up-to-date and mutually supportive are entrenched in business etiquette.
Social networks are steadily growingLatest user statistics
14 million
Facebook1 billion
300 million
8. 3D visualisation
8. 3D visualisation
GAWLITTA.COM Digital strategy
Increasingly, it will be easy and cost-effective to create the visual design of buildings and rooms using 3D technology.
9. Knowledge is power:
"big data”
9. Knowledge is power: "big data”
GAWLITTA.COM Digital strategy
Converting data into knowledge will become an ever more important basis for efficient decisions that lead to success. This will greatly benefit retail in future.
10. Smart working
using apps
10. Smart working using apps
GAWLITTA.COM Digital strategy
Productivity apps considerably improve the efficiency of day-to-day work, as well as making it more enjoyable.
115%
203%
149%
78% 77%66%
49%31%
0,00%
55,00%
110,00%
165,00%
220,00%
Total Social Utilities Media Lifestyle Games Health News
Growth in use of mobile apps(2012 – 2013)
Source: Flurry, App Usage 2013 Report