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La RochelleBusiness SchoolFRANCE

Bachelor, Master and MBA ProgrammesExecutive Education

Business, Management & Tourism

www.s-lrll.fr www.frn-businss-sl.u

Fbk:LRllBusinssSl

2011-2012



The School’s commitment to quality

“Our mission is to develop the

proessional and personal skills

and competencies o each o our

students and to prepare them to

pursue a management career in

business.”

“Our excellent educational aci-

lities combined with the exper-

tise and quality o our aculty has

enabled the school to provide innovative and original acade-

mic programmes which make our

graduates eminently employable

both in their frst career choices

and throughout their proessional

lives. All our degree pathways pro-

vide in-depth knowledge o new

management methods and prac-

tices and experiential opportunities

throughout the world. Our pro-

grammes are continually reviewed

and renewed to reect the ever-

changing demands o the world’s

business community.”

La Rochelle Business School offers a broad range of undergraduate, graduate andexecutive business education taught in both English and French. The school is anon prot, independent research and educational institute and a member of the‘Grand Ecoles’ system. Our programmes emphasise internships and internationalexchange offering students ready access to the huge European job market.

Academic excellence

La Rochelle Business School is a rst class teaching institution with a rm commitmentto innovation and excellence.

A recognised institution in the French Higher Education System (Reconnaissanced’État).

La Rochelle Business School is a member of the French accreditation body, theConférence des Grandes Ecoles ”Elite Business Schools”.

La Rochelle Business School (Programmes, research and services) is certiedby the AFAQ-AFNOR certication body to the internationally recognised qualityassurance standards of ISO 9001: Version 2000.

2600 students

400

international

students

26

nationalities

325

academic

teaching staff

96

partner

Universities

worldwide

50

corporate

partners

40

student Clubs and

associations

6000

alumni

10500m2 of modern

premises

with WiFi

La RochelleBusiness School

Da Pyr

Director GeneralRbrt Bt

President

KE FRES

LaRocheLLeBuine ool2

The leading schools of Management in France are called Grand Ecoles and an integralpart of the French higher education system. The alumni hold key positions throughoutbusiness and industry both in France and abroad.

London

Paris

Nantes

Bordeaux

La Rochelle



Why Choose La Rochelle, France ?

Tday Frac s th wrd’s frth

argst cmy ad scd argst

xprtr f srvcs. it s as th

mst vstd ctry th wrd. Studying in France allows you access toan unrivalled cultural dynamism and theopportunity to live in the place that in-vented savoir-vivre – the art of living well.Films, museums, theatres, books, cafésand the national air for food and fashionare a part of everyday life. In La Rochelle(the 3rd most visited town in France) youcan enjoy a multitude of cultural, touris-tic and athletic activities – all at studentprices.

tdyg Frac as mas st-

dyg at th hart f erp. Stu-dents at La Rochelle can take advantageof both work and academic placementsthat are available across the EuropeanUnion. What’s more, from La Rochelleyou are a short rail or ight away frommost of Europe’s important cities (plushundreds of others that are worth thetrip) – all await you for the weekend or alonger stay.

tdyg Frac mas bg

part f f th wrd’s mst f-

fctv dcat systms. Imbued

with the tradition of a thousand years of scholarship, France’s diversied networkcounts more than 3500 institutions of higher learning. The nation’s commit-ment to sound education is your gua-rantee of the value and integrity of thedegree you will earn. In addition the Tui-tion fees are also amongst the lowest inEurope – making the high quality degreesa remarkable value.

tdyg Frac as gvs y th

chac t mastr th Frch a-

gag - a language spoken by more

than 200 million people in 50 countries.French as a Foreign Language is offeredto International students by the Instituteof French Studies (IEF), located here atLa Rochelle Business School. In fact allthe help and facilities are in place to as-sist students to improve a range of dif-ferent languages, from English, Spanish,German, Mandarin, Arabic, Japanese orRussian.

la Rch has a g tradt f

wcmg vrsas stdts. OnCampus, cultural diversity is an everyday

reality; courses and extracurricular activi-ties are shared between French studentsand international students representing26 nationalities. Beyond the campusstudents can explore the world, differentcultures and civilizations through periodsof expatriation. Both academic and workplacements are available abroad andrange from 3 months to 2 years depen-ding on the programme. To implementthis opportunity, the school has a partnernetwork consisting of 95 foreign univer-sities in 33 countries and a network of more than 1 500 companies worldwidethat have welcomed our students for thelast 10 years.

la Rch jys trata

rcgt fr ts cmmtmt

t sr tgratd, sstaab

dvpmt fr th crbat. Thirty years ago it created the rstpedestrian area in France and signed therst document to protect the city centre’sarchitecture. The yellow bike loan schemewas invented here and a public transportsystem integrates alternative modes of conveyance (bikes, boats, electric cars).

La Rochelle Business School, France isa dynamic and well known location toprovide management education and pro-fessional career preparation for Business,

Tourism and the Hospitality Industry.

La Rochelle Business School p 2-3

Company involvement at the School p 4

A diverse academy faculty p 5

Our Courses and admission p 6-7

Bachelor in International Business p 8-9

Bachelor in Tourism

& MBA Tourism Management p 10-11

Master in Management

(ESC Programme) p 12-13

The Humacité Projects p 14-15 Student Services & Support p 16-17

Student Life – Living in La Rochelle p 18-19

CNTENTS

LaRocheLLeBuine ool 3




Companiesat the serviceof the students

Educationalimplications

Amongst our partner

companies… A strong commitment to teaching –45% of the courses are taught by profes-sionals active in business.

Varied opportunities exist for studentsto gain experience ‘in-company’ – 5000internships and work placements offeredby companies in France and abroad.

Each programme at La Rochelle

Business School has a rpratRats Maagr responsible formaintaining a network of businesspartners and assisting students inbuilding their professional career plans.

Each year La Rochelle BusinessSchool visits nearly 350 companies tounderstand and analyze the businesschallenges of tomorrow. Today a networkof more than 50 partner companies, of which the proles and expertise are in linewith the teachings delivered within theGroup, are involved in the developmentof the programmes of the school.

The companies also provide the rawmaterial and examples necessary forspecic case studies in line with realmarket problems, which the studentsstudy within the different courses.

Company involvementat La Rochelle Business School

Companies are present alongside students rom the admissions process until the fnal coaching

seminars in both an educational and proessional involvement. To ensure the uture employability

o our students, La Rochelle Business School is committed to providing teaching that remains

connected to the reality o the job market and the skills and competences needed by businesses

to prosper. To ensure this is implemented, a strong interaction is required between the school,

its students and companies themselves.

Opportunities to meet with companies each year include:

• The Business Forum: A forum that is run by companiesto recruit graduates, offer work placements and run workshops

on successful career development.

• The Company Lectures: Monthly lecture and Q&A from visiting

companies on a particular challenge facing business - to build

and enhance the students preparation for their career.

• The Career Conference: A masterclass from alumni on their

professional experience.

• A Companies Career Advice: Business leaders come to

the school to advise on career development and successful

applications.

• The Business Centre – 5000 offers a year for jobs and work

placements in France and abroad.

• Consultancy Projects: Students work with companies

on a 'real life' business situation as part of their studies.

ZOOM




La Rochelle Business School has demonstrated a strong commitment towards

research or several years. It works to develop knowledge in business

and management through applied research and disseminate results to the academic

and proessional communities.

Research expertisethrough innovative sectors

La Rochelle Business School has an academic faculty of 73 permanent professorsand academic researchers, accompanied by over 250 professional qualied professorsand visiting lecturers from industry, consultancies, partner business schools and theprofessions. Numbers which continue to evolve each year with the development of theschool.

The faculty is organised within six key teaching disciplines :

Finance, Accounting, Law and Information Technology

Economics, Strategy and Organisation Management

Commerce and Marketing

Human Resource Management

Professional Development

Languages and Cultural Development

These six key teaching disciplines help ensure the Schools programme and accreditationcommitment to provide our students with the knowledge and skills they need to prosper.

All the academic staff from the different disciplines are involved in the design of variouseducational materials such as the supporting course notes or the creation of casestudies. They are also responsible for valorising the academic work within companies(research contracts, expert studies, topical seminars) and to the scientic community bypublishing research papers and presenting their work at conferences.

In conjunction with the historical strengths of the school and the local economy,the school has developed its research expertise in three main areas. The Business

& Management Unit conducts research in the area of governance, leadership and

management practice. The Tourism Research Unit focuses on emerging issues in thetourism & hospitality industry and its intersection with society. The Corporate Social

Responsibility & Sustainability Unit conducts research on these issues from a mana-gement education and environmental perspective.

A diverse academicfaculty

International Conferences

and workshops organised

and hosted by the school

include:



Undergraduate

ProgrammesBachelor in International Business

An International ManagementProgramme4 Years / English & French Option

Bachelor in Tourism Management

La Rochelle Business School of Tourism3 years / English & French Option

Bachelor in Business

A Business Management & MarketingProgramme3 Years / French only

Graduate ProgrammesMaster in Management

(e Prgramm)

A Grand Ecole Programme2 years for entry with Bachelor Degree(3 years for entry after two years of ‘classes préparatoires’)English & French Option

Master in Tourism Management

and MBA in Tourism Management

La Rochelle Business School of Tourism3 specialisations in Tourism ProjectManagement, Events Management and

Hospitality Management1 or 2 years

English & French Option

*Master in Business

a Master in Strategic ManagementProfessional specialisations in:• Industrial Management• Management & the Environment• Sustainable Development• International Strategy• Audit & Consultancy• International Purchasing & Supply

Chain Management.1 or 2 years French only

Executive EducationExecutive Education

Degree Programmes (ESC Programme& MBA) and Professional Training

IEF Institute d’Etudes Françaises

Language Centre - www.ief-larochelle.fr

Courses


Course outline

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thrght a crss

Mr frmat Frch y crss at www.sc-arch.fr



How to apply:Our admission procedure considers your location abroad and consequently internationalstudents do not have to come to France for interviews:

When to apply? Applications must be submitted by the deadline indicated on the

application form and it is advisable to apply early. Competition forplaces is strong.

Visa Application for studying in France (students from

outside the European Union)

Documents conrming registration are sent together withthe documents requested by the French Embassy for visa

application. Students from outside the European Economic Area must request a long stay visa marked «étudiant». As this can take some time we strongly advise you to applyfor your visa as soon as possible.Further details: www.campusfrance.org

Admission requirementsfor nternational students

For Master in Management (ESC

Programme): All applications for entry

are coordinated by Pass World –

a joint examination for application

to 8 schools of International Business

Management: Suitable for applicantswho have at least 2 or 3 years of higher

education. Information at

www.pass-world.com

Note

Academic qualifcations that ulfl the entry requirements include:

• For Undergraduate degrees: A high school diploma, international baccalaureate or

equivalent secondary school qualifcation.

• For Master degrees: An undergraduate degree.

• Proo o your English Language ability.

• Proo o your French Language ability (ONLY for students pursuing French language programmes)

Applicants with suitable work experience and /or qualifcations other than that above may be considered

or entry. Exemption may be given on a case-by-case basis or individual modules.


Applications are made using the undergraduate or graduate

application form which can be downloaded from our website:

www.esc-larochelle.fr

Interviews with the Course Leaders and Admission Ofcer

(Includes a language assessment)

Pre selection on the basis of your applicationand supporting documents

A Letter of Acceptance or Refusal sent within 2 weeks



EPAS

4 year double-degree programme in International Business Management.

Two full years spent abroad in 3 different geographical zones - 2 placement periods

of 6 months and 1 year studying abroad at one of our 26 Partner Universities.

Taught in English or/and French.

An understanding of the international context in which business now operates.

Opportunities to study with students of many nationalities.

Possibility to continue studies direct into the second year Masters at La Rochelle

Business School and other Grandes Ecoles and Universities.

Bachelor in nternationalBusiness

The Bachelor in International Business has oered or over 20 years a

comprehensive business education at the highest level. The programme

comprises two years in La Rochelle and two years abroad (work and

study combination).

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26 Partner universities for the Bachelorin International Business

All the following Universities are available for students who enrol in the course from September 2010

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The IECG – Bachelor

International Programme

has received EPAS

accreditation for 3

years. This accreditation

is delivered by EFMD

(www.efmd.com), which together with AACSB,

is one of the most highly recognized international

academic accreditation agencies. EFMD also

delivers the prestigious EQUIS accreditation.

As of today, only 6 other Grande Ecole Programmes

are EPAS accredited in France and 48 programmes

are EPAS accredited in the world. EPAS rewards

higher education programmes in business

administration for their academic excellence and

strong international

dimension.



AMNI

VIEOINT

Sector o activit or graduates

Career opportunities

Job role or graduates

26%Finance, Banking,

Insurance

22%Chemical,

Pharmaceuticaland CosmeticIndustries

18%Commerce

& Sales

16%

Information Technology

9% Tourism, Leisure

and HospitalityIndustries

9%Other

i i i

i i

I

i l

i li

I i

l

I il

i L ii li

I i

38%Sales and

BusinessManagement

19%Marketing

13%Other

12%Communication

and Design

8% Administration,

Management

8%Market Research

and Consulting

2%Executive Management

12% in Paris

and the surrounding area

30%in other regions

of France (including

DOM TOM)

58% Abroad

Graduates rom the International Business programme can expect

to gain employment in a wide range o careers encompassing

positions in many areas such as fnance, marketing, tourism

and human resource management in both national

and international organisations.

First position ater graduation:

86% of graduates are in their rst role 4 months after graduation.More than 50% of the graduates with Double Degreeshave found their rst post abroad.

95%of graduates are in their rst role 6 months after graduation.

31 K€: Average starting salary of graduates.

lace o work


What you study:

The frst year

provides a solid grounding in theFundamentals of Business and BusinessManagement. Courses studied include;

Accounting, Macro Economics, MicroEconomics, Sales Skills, Introduction toFinance and Company Law. Studentsalso concentrate on reinforcing anddeveloping their Foreign LanguageCompetence and starting their PersonalDevelopment Programmes (PROSPER:PROjet PROfessionel et PERsonnel).

A rst work placement of 2 months isalso completed.

The second year

introduces an International business

context and prepares the studentsfor their following year abroad, at oneof our Partner Universities across theworld. Courses studied include Market

Research, Communications, Export Techniques, International Developmentof Companies, European Institutions andContemporary Policy Issues, Community

Law, Financial Analysis and BudgetPlanning. Students also complete a sixmonth internship in business.

The third year

gives students the opportunity toimmerse themselves both academicallyand personally at one of our PartnerUniversities in Europe, Asia or the

Americas. Students discover andexperience different styles of teachingand different cultural approaches tobusiness and business management.

The modules chosen and coursesstudied continue to build on and developthe student’s technical and managerialexpertise.

The ourth year

looks at strategic aspects of Internationalbusiness, and allows the students toput into practice their professional andacademic experience acquired duringthe rst three years of the programme.Students undertake a six month internshipabroad in a placement corresponding tothe area/sector identied in their PersonalDevelopment Programmes. Final yearcourses include International Marketing,International Purchasing and Logisticsand International Finance.

Karine GeneauRADuATe in inTeRnATionAl

Buine

AenTuRe uK

“I joined Accenture in July 2007 on the

Graduate Programme. After a training

period spent in London and Chicago I

was teamed with the Quality Division in

the role of Junior Consultant. The work

is interesting and my responsibilities are

growing all the time.”



The La Rochelle Business School o Tourism aims to provide management education

and proessional career preparation or the tourism, event and hospitality industry

through student-centered learning that incorporates experiential learning and interaction

with industry and the community.

The Bachelor programme providesstudents with a complete study of themanagement practices in tourism andoffers the choice to specialize in a certainsector of their choice. It provides students

with the appropriate knowledge, skillsand values to be effective in the modernbusiness environment and preparesthem for careers within the tourism andhospitality industry.

3 year degree programme.

The programme offers direct entry into Year 3 to students who have the equivalent

of 120 ECTS credits in Tourism Management from another institution. Successful completion

of the three year programme confers the Bachelor degree and allows progress

to the master’s level.Taught in English or/and French.

Double validation possibilities with our partner universities.

Internships within Business (in France and abroad) during each year of study.

Choice of professional specialisations during 3rd year (Hospitality, Resorts or Events).

Opportunities to study with students of many nationalities.

Bachelor in TourismManagement

What you study:

The frst year

The objective of the rst year is tointroduce students to the basics of tourism and hospitality management.Focus is given to professional skillsand theory, and to management skills(marketing, sales, employment law,communication…)

• Provides a foundation forunderstanding the nature of businessand of management.

• Provides a grounding in the basicanalytical and decision-making skillsrequired by business.

• Develops linguistic skills in preparationof the study abroad programme in

Year 2.

• Develops communication and otherinterpersonal skills.

• Offers a broad and realisticperspective of the tourism industrythrough professional & practitionerconferences.

Students will also lay the foundationsof their professional and personaldevelopment plan which they will

build on throughout the programmeto prepare for their future career in theindustry.

The second year

The structure of the second year allowsstudent to build on the introductorymodules in Year 1 and their rstinternship experience and focuses on theapplication of their business knowledgeto practical business problems.4-6 months are spent studying at oneof our 26 Partner Universities in the

world and a 3 month work placementabroad helps to develop an Internationaldimension to the studies.

The third year

The third year allows students togain further knowledge of tourismorganisations and broadens theirknowledge in a specic sector – a sectorchosen from the students professionalplans for the future.

In addition, a work placement of 5months in conjunction with the chosen

specialisation to apply what has beenlearned in a practical context.


La Rochelle Business School of

Tourism has been awarded

the TedQual certication by the World

Tourism Organisation.

TedQual certication is awarded

after independent external auditing

of the degrees and of the Business

School as a whole. The World Tourism

Organisation developed the TedQual

certication system to contribute to

the quality and efciency of tourism

education and training.

TedQual certication provides

students, staff and employers with

assurance that the quality of these

degrees meets worldwide standards.

La Rochelle Business School of

Tourism is proud to be the rst French

school to achieve this certication. It

further demonstrates La Rochelle as

a dynamic and well known locationto study graduate and undergraduate

courses in Tourism Management.



Master in Tourism ManagementMBA in Tourism Management

On entering the master’s and MBA level of the programme, the course of study isorientated towards future career opportunities within the public and private sectors of tourism industry in one of 3 professional areas: Tourism Project Management, EventsManagement and Hospitality Management.

1 year Master programme.

2 year MBA programme.

100% English Track possible.

Management Placement in France or abroad (4-6 months) in both years.

Double degree option with Partner Universities.

The two year programme will transform the students into genuine operationalmanagers, attentive to market changes and capable of anticipating customer needs.

It aims to:

- enhance student knowledge of the industries that operate in the global tourismsector with the appropriate knowledge, skills and values.

- provide a broad-based management education and professional programmein which the students increase their depth and breadth of knowledge whiledeveloping practical and management skills.

Events Management

Hospitality

Management

Structured around the expertise thatFrance is internationally renowned for, theteaching explores the importance of cus-tomer satisfaction within high-end, luxuryhospitality management. The coursealso deals with all functions and ser-vices which are offered. This course is inEnglish only.

AReeR oPPoRTuniTie

Hotels: Hotel Director, OperationsManager, Conference Manager

Restaurants: Restaurant Manager,Food & Beverage Manager, Communi-cations ManagerCasinos: Casino Operation Manager,Director of Sales, Internal Audit ControlManagerTransport: Chief Project Manager,

Airport Supervisor, Cabin Crew Manager,Commercial Manager Attractions and Theme Parks: SiteDirector, Development Ofcer, GeneralService Manager

Tourism Project Management

The course familiarises students withnew activities and unusual sites and howto package offerings to attract touristswho are increasingly demanding. Stu-dents learn to design and then pilot newservices, they learn to manage and opti-mize equipment and facilities and mastertechniques needed for the planning andmanagement of natural and cultural he-ritage.

AReeR oPPoRTuniTie

Tourism Development: Tourist OfceDirector, E-Marketing DirectorTravel: Travel Advisor, Service Manager(Reservation, Sales, Product)Leisure & Theme Parks: NationalParks Manager, Tourism DevelopmentManagerMuseums: Marketing Manager, ProjectManager, Public RelationsEducation & Research: InternationalProjects Coordinator, Researcher,

The course focuses on the abilityto train leaders capable of developingevents on behalf of companies or localauthorities in the most diverse activitiessuch as sports promotion (exhibitions,competitions), culture (festivals, concerts),or the organisation of leisure facilities(hotels, tourist sites). It also covers moretraditional functions of business life byintegrating the organisation of seminarsand conventions, and motivation eventssuch as «incentives» or «team building»

activities.AReeR oPPoRTuniTie

Events & Festivals: Agency Manager,Planning Ofcer, Events OrganiserIncentive & Business Tourism: Advisor,Services Manager, Agency ManagerConference & Exhibition Centres: Project Manager, Site DirectorShow & Media Events: ProductionManager, Programme Director,Script Writer, Producer


Amongst our company partners:

Executive Education Option An Executive MBA in Tourism Management (fast-track) optionis available for industry professionals with a minimum of 3 years experience, who wish to study

for an MBA in an intensive teaching mode.



The objective of the programme is to

develop management professionals for bu-siness organizations at a local, national orinternational level.

A broad-based and general business cur-riculum with a strong emphasis on basicknowledge in the core business disciplines.

Three pathways to specialisation are avai-lable - specic international (based on ageocultural zone), sectorial and functionalknowledge.

EPAS

Two year programme for entry with Bachelor

Degree. 100% English Track available.

Successful completion of the two year

program conrms a Masters Degree.

A three-year programme (after two years

of “classes préparatoires” or universityeducation) and involves a largely common

core in the rst year (Bachelor year) followed

by Year 2 & 3 (Master years) :

Work placement periods each year including

a 6 month internship in the nal year aligned

to the students career ambitions.

Triple specialisation possible across

3 elements – Function, Sector and

a Geocultural Zone.

Masterin Management(ESC Programme)

Antoine GicquelTuDenT in MATeR in MAnAeMenT

“With La Rochelle Business School I had the opportunity to follow

a course that was both diverse and international. Firstly thanks to

my Humanitarian internship in Burkina Faso where I spent three

months with SOS Children in a children’s hospital, and then six

months on a work placement in Montreal for Veridion, a start-up

specialising in information security training. As Marketing Manager

at Veridon, I was tasked with developing the marketing section

(almost nonexistent on my arrival) at the time when the company

was undergoing exponential growth. These two experiences gave

me a lot: daily exposure to English in a professional environment,

discovering a new working environment and a different way of

thinking, and also the way to work in North America - faster, more

direct focus on goals and the importance that is placed on skills

and competence within the North American system. My next

experience : After graduating I’m returning to Quebec to take up

the permanent post of Marketing Director at Véridon.”


TRPLE SPECALSATN

Function

Sales & Negotiation

Marketing

Management Accounting

Purchasing & Logistics

Human ResourcesFinance

Sector

SustainableDevelopment

Tourism

Events

Distribution

Industry

Banking

Accounting

Sports (New in 2009)

Geocultural zone

Europe (enlarged)

Asia Pacic

North America

Hispanic-Iberian

Arab Muslim

Executive Education Option ESC Manager (Masters Level). A programme for business

professionals who want to study whilst continuing their professional activity.

90 days over 2 years. Start in October or March each year.

AMNI

VIEOINT

The ESC La Rochelle Grande Ecole Programme has

received EPAS accreditation for 3 years. This accreditation

is delivered by EFMD (www.efmd.com), which together

with AACSB, is one of the most highly recognized

internationalacademic accreditation agencies. EFMD also

delivers the prestigious EQUIS accreditation.

As of today, only 6 other Grande Ecole Programmes are EPAS accredited in France

and 48 programmes are EPAS accredited in the world. EPAS rewards higher education

programmes in business administration for their academic excellence and strong

international dimension.



• Explore management dynamics from theoretical and applied perspectives.

• Develop analytical and practical skills to equip students for employment in businessnationally and internationally.

• To improve business and management practice in new and unfamiliar contextsby applying business knowledge and strategic issues.

• Provide working methods and tools that are then validated by internship experiencein France and abroad.

• Provide a mandatory humanitarian experience and demonstration of ethicaland social awareness.

• Involve the business world in curriculum design and participation in career educationand guidance.

VIEOINT Marc GIBIATDiReToR, MATeR in MAnAeMenT

“The ESC programme is one of the cornerstone programmes offered by the La Rochelle Business School.

The course provides students with in-depth knowledge and skills across varied business disciplines

alongside hands on experience. Students have the opportunity of being trained by well-qualied

academics from all over the world as well as professionally qualied practitioners. At La Rochelle

Business School, we believe that learning is a dynamic process based on continuous improvement and

that exposing the students to a wide variety of challenges boosts learning, creativity, autonomy and key

competencies. Therefore, beyond the classroom, students are also encouraged to learn through active participation and a ‘learning by doing’ approach in developing teamwork, projects, competencies and

professional behaviours (eg. internships in France and abroad, humanitarian projects, and so forth).

A key component of the programme is that students are required to specialise in 3 main elds of

expertise: in a specic geo-cultural area, in functional majors and sector based minors. This allows them

to become actors in their own ‘learning by doing’ process. Students have the opportunity to choose

between different learning pathways. For instance, the apprenticeship pathway allows them to take

classes whilst working in companies. Alternatively, students choosing the international pathway have the

opportunity to study abroad for more than 6 months in one of our many partner universities.

The multitude of learning pathways, the specic program design, the autonomy to create a programme

that best ts students personal and professional goals, the opportunity to learn from local and

international experts and academics in the vibrant town of La Rochelle, are some of the key features

of this outstanding programme.”


The 10 principle recruiters

of graduates from the Master

in Management

Amongst the partners companies The programme aims to:



The ‘Humacité’ option is available to all the dierent programmes at La Rochelle Business School

(compulsory with the Master in Management - ESC programme). Our goal is that the ‘Humacité mission’

becomes a cornerstone o our training and a symbol o the undamental values that make our graduates

- citizens o the world.

A focus on the‘Humacité’ ProjectsA humanitarian, social or citizenship mission


This volunteering project broadensthe perspective of every future graduateby confronting them with new realitiesand opportunities to develop qualitiessuch as humility, open-mindedness,respect and tolerance - so essentialto corporate life.

‘Humacité’ has a double dimension.In a globalised world that is continuallyevolving, it equips our future managerswith the capacity to be able to adaptto the changes in function, sector and

place of residence or country over theirworking lives.

As importantly it also teaches a senseof commitment and an array of human

values that they will carry not only inbusiness, but throughout their own lives.

For the managers of tomorrow, the‘humacité mission’ is a real acceleratorof maturity. ‘To manage’ is to understandthat others are different - to be ableto listen and facilitate activities so allcan contribute their best to a project.

For our graduates looking to start ordevelop their careers, humacité is anasset that allows them to demonstratewith this experience their individuality andskills on a real and challenging situation.

Each student is charged with developingtheir own project. With the help of theschool and our partners across theworld, we are there to assist each studentwith the planning of their mission and toensure its success.

Vanessa Capuozzo • Gaël Molinengo

Peru > Casa Hogar Los Gorriones

Sustainable development projectand work within an NGO

CASE STy FOM SOT AMEICA

Our mission had two distinct parts. Firstly, supporting the organisation with activities such

as: fundraising, new partners and the budget preparation for a new project designed to

promote self sufciency for families. We also worked with a group of volunteers to ensure

this project would continue after we had left Peru.

The second part was helping with the running of the shelter. Guidance and support to

children, household tasks, cutting wood: varied jobs according to the needs of the shelter.

Working with the children has allowed us to develop our capacity to listen, our tolerance,

our compassion and our humility, especially working among children with severe

disabilities. The mission has been an opportunity to have a better understanding of

teamwork and allowed us to know ourselves better and to revitalise our existence.

On a business side we had to move away from theoretical concepts on fundraising and

nd innovative ideas for developing contacts with companies or individuals. We’ve also

been able to analyse, from the inside, the human aspects involved in managing a big

team.

When choosing a project we wanted

to nd a structure where we could be

useful and benet from a rich experience in learning and discovering a new culture.




Africa 21 Asia 48

Australia 3

Europe 22

France 139

North and South America 10

IndianOcean 4

A center for homeless childrenJaipur, India

Taabar welcomes each year La Rochelle students for their Humacité

project. Poverty forces children to beg, work in subhuman conditions

and they are susceptible to all kinds of exploitation. We at Taabar seek

to provide care, protection and promote the wellbeing of the children

that are orphans, runaways or destitute.

Our Mission is to provide adequate shelter, nutrition and healthcare to

homeless children. We provide counselling to help them overcome the

negative experiences whilst facilitating their rehabilitation. We also are

involved in lobbying governments and organisations to improve the

facilities provided for runaway children.

Social workers, doctors and volunteers provide these services to the

children.

www.taabar.org

LekaGape OrganisationLulekani, South Africa

A South African based NGO. The organisation strives to advance the

concept of long-lasting rather than short term effect of development.

We promote the empowerment of the marginalised people within the

community who are then able to become participants in, and valuable

contributors to, a sustainable living and working environment.

The unique contribution of economic business creation and social

empowerment projects in an NGO environment gives students of La

Rochelle Business School the opportunity to enhance their skills and

nd the right t for their personality. Students learn to meaningfully

apply their skills in practice and to modify and enrich their theory. They

emerge from their time here more knowledgeable and more sensitive

to the challenges and realities of sustainable development.

Petra Seybold-Powane

www.lekagape.org

ZOOM ON 2 ASSOCIATIONS

‘Humacité’ missions across the world



Student Servicesand Support

The International ofce provides support and advice for all international students,from the moment of application, until graduation. The International Ofce staff are mul-tilingual and highly experienced in looking after international students who are new toFrance. They offer:

• Advice, administrative and language support• Facilitate access to central student services.• Help with a variety of issues including visa, accommodation,

cultural and money matters.• Responsible for the introductory information pack which helps international

students prepare before leaving for La Rochelle.• Responsible for organising pre-arrival information for incoming students,

registration and the induction courses.

VIEOINT

“We are international students from the island of Sri-Lanka. After our Baccalaureate, we decided to study Tourism and French in Sri Lanka

as every year our country welcomes many French speaking tourists. Coming and studying in France was obviously the next step for us!

We recommend La Rochelle because of its vibrance and beauty: the old town centre or the yacht port, the largest European port on the

Atlantic coast, which of course attracts many tourists and business to this already bustling town.

We selected La Rochelle School of Tourism because it is a famous school in France. From the very rst day we have been made to feel at

ease and comfortable. We really enjoy the multicultural environment and our Bachelor Programme is a very interesting and enriching course.

We are proud to be students at this school!”

Nalaka PrasadPrasadh IndikaTuDenT on Te BAeloR TouRiM


David

Evans

International

Director

Christelle

Gauvain

International

Student

Welcome

Co-ordinator

Claire

Fresnais

International

Student

Administration

(permits, health,

insurance etc)

Geraldine

Crespeau

International

Student

Housing Ofcer

Benedicte

Julien

International

Ofcer

Churbin

Zhou

International

Ofcer

One of the Personal Develop-

ment Programmes

PROSPER (Project PROfessional and

PERsonal) aims to assist each student

in building his professional and per-

sonal development programme. The

starting point for developing the pro-

ject revolves around the student’s own

self-knowledge. Designed to guide the

student in his educational career and

his experiences on work placements,

PROSPER also allows each student to

determine the sector and role of his

choice and gradually build up his own

competences towards this choice.

FCS N PRSPER

An International campus. La Rochelle has a long tradition o welcoming International students.

O our 2300 student body over 400 are rom overseas giving the campus a truly multicultural dimension.

Services are here to help you in achieving your educational goals. By providing personal, welare, administrative,

library, IT and academic support we help to acilitate your success at La Rochelle Business School.

Contact: [email protected]



InternationalStudent Association

Career services

Language centre

An organisation that is run by Frenchstudents especially to welcome the in-coming international students. Fromorientation day onwards, the associationorganise social events and excursionsduring each semester.

A special project run by the BDI is the‘buddy system’. This aims to provideeach international student with a Frenchbuddy who will show them around theschool and introduce them to the Frenchway of life.

University life -Clubs and

AssociationsThe student’s Union sponsors over

40 sporting, academic, international,professional and special interest clubs(including a temporary employment ser-vice). It runs social events in the schooland in La Rochelle. The Student Unionorganise a range of leisure opportunitiesto meet the entertainment and sportingneeds of the students.

La Rochelle has an excellent repu-tation for graduate employment becauseall academic programmes are tailored tothe needs of the business world and allhave mandatory work placements. Thecareers centre provides:

• Career Counselling and needsassessment.

• Experience-based workshops :employment awareness andworkplace skills, job search skills.

• Careers information (directories,booklets, etc) and connectionsto the alumni network across theglobe.

• Computer access to theLa Rochelle Business School

job vacancy/ careers placementservice.

• Information and contacts forworking abroad.

Our language centre is located withinthe Business School and has beenoffering French classes to InternationalStudents since 1931.It offers excellent learning methodscustomised to foreign students.It has already welcomed more than60,000 learners; pupils, students,teachers and workers.

Students are also offered the possibilityto attend language courses prior to their

business programme.

Library & theMultimedianetwork

As a student in La Rochelle you cannd the all the library resources you needto complete your research for assign-ments and projects at the Main University

Library or in our Business School Library.Here you will also nd audiovisual andcommunication services and have ac-cess to the professional periodicals.

A wireless network with global access,allowing access 24 hours a day whereveryou are in the world – designed to alloweveryone in the school to keep in closecontact. Information on lessons, time-tables, school news and access to yourschool email.

Modulo Bank – All lesson/seminar do-

cumentation in digital format available forviewing (more than 20000 pages fromlessons that are often accompanied bynotes and annotations).

Cyberlibris – The rst digitised library inEurope consisting of over 7000 pieces of writing in both French and English.

Accommodation

La Rochelle Business School

provides assistance for internationalstudents in nding accommodation inLa Rochelle. Accommodation optionsinclude living with a host family or living instudios/appartments.




A FAnTATi, quAliT loATion

France lies at the heart of Europe. As afounding member of the European Union thecountry offers a world of opportunities to stu-dents wishing to develop their managerial skillsin an international environment.

One of the principal reasons for choosing tostudy in a France ‘Grande Ecole’ is to earn ahigh quality qualication recognised in Franceand in the international employment market –Choosing to study in La Rochelle allows you to

do this in region reputed for its ‘quality of life’.La Rochelle is a beautiful city that manages topreserve exceptional natural and architecturalassets whilst developing its own area in aninnovative, sensitive and harmonious way.Nestling on the Atlantic seafront it has beenable to turn its solid maritime base into afantastic economic, tourism and cultural asset.

A DnAMi eonoM

Situated on the Altantic Ocean, the town of La Rochelle is the major economic center of Poitou-Charentes. The third most visited cityin France, La Rochelle welcomes more than3 million tourists each year from France andabroad. Hosting a dozen major groups and awide network of SMEs, from sectors such asthe food industry, information technology,communications, tourism and transport, some7 000 companies contribute to the develop-

ment of the local economy.

A PRiVileeD enViRonMenT

With exceptional levels of sunshine (2 400hours per year – equal to that on the Coted’Azur) and the nearby islands of Ré, Oléron

Aix and Madame, La Rochelle offers a won-derful natural environment. It also has a strongreputation for its actions taken in sustainabledevelopment and urban ecology, reectedthrough various activities undertaken by thecity (self service electric cars, sea-buses,bicycle paths….). A prestigious heritage,preserved and enhanced over the years, helps

contribute to the beauty of the city, where lifeis good!

An ePAnDin uniVeRiT

The Business school at La Rochelle is locatedin the heart of the university campus whichhouses rst-class sports facilities and a busystudent life. Along the seafront and close tothe historical centre of the city, the University of La Rochelle welcomes nearly 15 000 studentsto this center of higher education, a gure thatcontinues to evolve each year.

Today, this centre consists of the UniversityInstitute of Technology, Faculty of Law, ScienceLetters, History, Geography and Languages,La Rochelle Business School and the Schoolof Engineering (EIGSI).

It also includes a university library, restaurants,student residences and numerous cultural andsports facilities.

Throughout the year La Rochelle hosts culturaland artistic events, sporting events and worldclass festivals. From ‘Les Francofolies’ to theMarathon, from the Festival of TV Fiction to the‘GrandPavois’…

www.larochelle-tourisme.comwww.ville-larochelle.fr

Student life - Living in La Rochelle




Culturels Fracfs

A music festival that was created in 1984 bythe initiative of Jean Louis Foulquier.

The festival in July welcomes more than80 000 visitors each year.www.francofolies.fr

itrata Fm Fstva For more than 35 years, this eclectic event

shows lms from numerous countries, inclu-ding the commentaries of certain directors.www.festival-larochelle.org

Fstva f TV Fct Started in 1999 by Quentin Raspail, theFestival of TV Fiction has become one of the essential events of the French-speakingtelevision community.www.festival-ctiontv.com

SportLa Rochelle counts more than 14000 active sportsmen and women. The town is proudof its strong involvement in different sports including rugby, sailing and basketball.

l Rgby Atat tad Rchas The yellow and blacks of Stadium Rochelais are at their highest level for 100 years.www.staderochelais.com

ag For 46 years now, La Rochelle has welcomed the International Week of Sailing,one of the biggest and oldest French Sailing event.www.srr-sailing.com

Basktba The Rupella Basket 17 have been making a name for themselves on a regional and national levelfor many years.www.rupella-basket.com


Situation3hFRoM PARi B TV

1h45FRoM BoRDeAu

1h00FRoM lonDon (by pa)



www.s-lrll.fr

General information: [email protected] •

ndergraduate• Bachelor in International Business• Bachelor in Tourism• Bachelor in Business

raduate• Master in Management – ESC Programme• Master in Tourism Management and MBA in Tourism Management

- Specialisations in Tourism Project Management, Events Managementand Hospitality Management

• Master in Strategic Management- Specialisations in Industrial Management, Management & the Environment,

Sustainable Development, International Strategy, Audit & Consultancy andInternational Purchasing & Supply Chain Management

Executive Education

D o c u m

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