Study on the BehaviourS and attitudeS of PeoPle With a PhySical diSaBility With reSPect to touriSm, culture and tranSPortation in QuéBec ⁄ ⁄ ⁄ 2011hiGhliGhtS

The data for this study was gathered in April 2011 among 730 respondents, under the direction of Louis-Philippe Barbeau, Senior Advisor, Marketing Research, and in collaboration with SOM.

800,000

PeoPle With a PhySical diSaBility – Who are they?

over 800,000 people in Québec in 2011 1

uSe a technical device or aid ⁄ ⁄ ⁄

Global . . . . . . . . . . . . . . . . . . . . . . . . . .57% 65 years old and over . . . . . . . . . . . . . .65%

main diSaBilitieS ⁄ ⁄ ⁄

Mobility . . . . . . . . . . . . . . . . . . . . . . . 50.1% Hearing . . . . . . . . . . . . . . . . . . . . . . . 13.1% Chronic fatigue . . . . . . . . . . . . . . . . . 12.8% Arthritis . . . . . . . . . . . . . . . . . . . . . . . 23.2% Obesity . . . . . . . . . . . . . . . . . . . . . . . 12.8% Severe asthma. . . . . . . . . . . . . . . . . . 21.0% Heart problems . . . . . . . . . . . . . . . . . 14.1%

aGe ⁄ ⁄ ⁄

n 15 to 34. . . . . . . . . . . . . . . . . . . . . . . .9% n 35 to 44 . . . . . . . . . . . . . . . . . . . . . .10% n 45 to 54 . . . . . . . . . . . . . . . . . . . . . .16% n 55 to 64 . . . . . . . . . . . . . . . . . . . . . .20% n 65 and over . . . . . . . . . . . . . . . . . . . .44%

family income ⁄ ⁄ ⁄

n Under $20,000 . . . . . . . . . . . . . . . . .24% n $20,000 to $40,000 . . . . . . . . . . . . .25% n $40,000 to $60,000 . . . . . . . . . . . . .17% n Over $60,000 . . . . . . . . . . . . . . . . . . 11% n Did not respond. . . . . . . . . . . . . . . . .23%

1 According to a projection based on foreseeable growth of 2% or more of the incidence of people aged 15+ with such disabilities. In 2006, the Participation and Activity Limitation Survey (PALS) conducted by Statistics Canada identified 731,600 people in Québec, that is, 10.6% of people aged 15 and over.

Kéroul WiSheS to thanK •for their financial SuPPort and exPertiSe ⁄ ⁄ ⁄ The Office des personnes handicapées du Québec, the Ministère

du Tourisme, the Ministère des Transports, and the Ministère de la Culture, des Communications et de la Condition féminine;

•the ParticiPatinG aSSociationS ⁄ ⁄ ⁄ Namely, Moelle épinière et motricité Québec, the Confédération des organis-mes de personnes handicapées du Québec, and the Regroupement des aveugles et amblyopes du Québec; along with

•the Survey’S reSPondentS ⁄ ⁄ ⁄

The report summary and the full report (French only) are available at www.keroul.qc.ca/fr/publications.

BehaviourS and attitudeS With reSPect to cultureParticiPation rateS in SPecific local cultural activitieS in the PaSt 12 monthS (at least once) ⁄ ⁄ ⁄

Movie theatres. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46% Library. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39% Historical site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22% Bookstore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43% Show. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37% Museum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21% Celebration or festival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42%

very SatiSfied reSPondent With local cultural activitieS (criteria: very satisfied) ⁄ ⁄ ⁄

Physical accessibility of cultural sites visited. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35% Availability of information tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34% Availability of staff to answer questions and attend to special needs . . . . . . . . . . . . . . . .41%

PeoPle With Whom reSPondentS ParticiPate in local cultural activitieS ⁄ ⁄ ⁄

As a family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51% Caregiver/attendant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13% Organized group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% Alone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20% Friend . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4%

ParticiPation rateS in cultural activitieS durinG their moSt recent triP ⁄ ⁄ ⁄

Historical site or heritage monument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27.9% Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.1% Celebration or festival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19.5% Art or fine crafts gallery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13.5% Museum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.6%

BehaviourS With reSPect to the reStaurant induStrylocal reStaurant PatronaGe rateS in the PaSt 12 monthS ⁄ ⁄ ⁄

At least once . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87% 6 times and over . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50%

reStaurant PatronaGe rateS durinG the moSt recent triP ⁄ ⁄ ⁄

Average . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82%

Destination of the most recent trip: Montréal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84.2% Québec (Province) . . . . . . . . . . . . . . . . . . . . . . . . 76.0% Outside Québec . . . . . . . . . . . . . . . . . . . . . . . . . . 93.1%

attitudeS and BehaviourS With reSPect to ParatranSitaWareneSS of ServiceS ⁄ ⁄ ⁄

Paratransit services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86% Paratransit personal aide pass. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21% Intercity paratransit services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21%

Usage rates vary markedly according to local availability and individual eligibility.

BehaviourS and attitudeS With reSPect to touriSmtravel ⁄ ⁄ ⁄ In the last 24 months, 430,572 peo-ple (59%) took at least one trip outside their city or municipality for at least a one-night stay. On average, they took 5.7 such trips during the same period.

deStinationS ⁄ ⁄ ⁄ Québec was by far the most popular destination in the most recent trip category (65%). In the last 24 months, 83% travel-led in Québec, 29% in the United States, 26% in Ontario, 22% elsewhere in Canada, 13% in the Caribbean and 11% in Europe.

triP duration ⁄ ⁄ ⁄ The average length of stay in Québec was 4 days. It was 11 days for trips outside Québec (for all respondents: 6.6. days), which is a longer stay when compared with data for the entire population.

oBjectiveS of the triP ⁄ ⁄ ⁄ The most frequent main objective (47%) of the most recent trip was visiting relatives or friends. In all, 23% stated that they travelled to relax or have fun, 8% to discover a new region and 6% to attend cultural activities or events.

With Whom? ⁄ ⁄ ⁄ The majority (64%) travelled with their spouses and/or families, 19% tra-velled alone and 12% with friends, colleagues or organized groups.

meanS of tranSPortation ⁄ ⁄ ⁄ The automobile was the most used means of transportation for trips. 31% drove their cars and 39% travelled as passengers. The second most common means of transportation was the airplane (14%).

adaPted ServiceS ⁄ ⁄ ⁄ Overall, 40% of respondents indicated they had access to services adapted to their situation during their trip. Travellers outside Québec were more likely to indicate they had such access to adapted services (49%) than those who travelled in Québec (35%).

tyPe of accommodation ⁄ ⁄ ⁄ Overall, 46% of respondents (58% among those aged 65 and over) stated that they stayed with relatives or friends, whe-reas 37% stayed in a hotel or motel.

commercial accommodationS ⁄ ⁄ ⁄ In response to questions specifically addressing people who stayed in commer-cial accommodations, 60% indicated that these accommodations included equipment making the establishment accessible to people with a physical disability. This per-centage was 73% among wheelchair users.

Prior information ⁄ ⁄ ⁄ A little over a quarter of respondents (27%) indicated they were aware, before their departure for the target destination, of existing services adapted to people in their situation. This percentage rises to 47% among wheelchair users and varies little whether trips were taken in Québec (25%) or outside Québec (30%).

SourceS of Prior information ⁄ ⁄ ⁄ Word of mouth and advice from relatives or friends were most often mentioned as sources of information among people who travelled in Québec during their most recent trip (38% vs. 27% among travellers outside Québec). Travel agencies were most often consulted by the latter (35%).

economic comPonent ⁄ ⁄ ⁄

•Average spending per person ⁄ Overall, respondents spent an average of $1,146 on themselves or on people who accom-panied them during their most recent trip. Since this type of reported spending focused on 2.0 people, average spending per person can be estimated at $573.

•Total spending ⁄ Respondents’ ove-rall spending during their most recent trip/stay is estimated at $494 million. Based on these data, 151,428 peo-ple who took their most recent trip outside Québec (that is, 35.2% of all travellers) spent $319 million, which is 64.5% of overall spending. Conversely, 279,144 people who travelled in Québec (64.8%) spent $174.6 million, which is thus 35.2% of overall spending.

•Overall value added ⁄ The report of the Institut de la Statistique du Québec produced within the present man-date describes the overall impacts of the $174.6 million in tourism spending by travellers with a physical disability in Québec. The report establishes the overall value added to market prices (remaining in Québec) at $137.8 million.

Tel. : 514 252-3104Fax : 514 254-07664545, Pierre-De Coubertin Ave., P.O. Box 1000, Stn M Montréal (Québec) H1V 3R2 infos@keroul.qc.ca www.keroul.qc.ca

www.keroul.qc.ca • 514 252-3104