Studying in China and Student Recruitment Trends Of Chinese Higher Education Institutions

AT0086 Corporation Study abroad in China one-stop services

Juan Xiong AT0086, China

Oct 15, 2014 1

CONT

ENT 1 Overview of education abroad in China

2 Chinese university and its offerings

3 Recruitment barriers of Chinese universities

4 Traditional recruitment methods of Chinese universities

5 Student recruitment trends of Chinese universities

2

An Overview

3

2009 2010 2011 2012 2013Amount of overseas

students (unit:ten thousand ) 23,8 26,5 27,5 32,8 35,6

05

10152025303540

Overseas students in recent 5 years of China

DATA

RESE

ARCH

350,000+ overseas students from 200+ countries and regions

4

WHY

CHIN

A

3 2

5

WHY

CHIN

A

3 Superiorities

2

6

I. Relatively low cost compared to developed countries 3 S

UPER

IORI

TIES

0 5000 10000 15000 20000 25000 30000 35000

China

Japan

Singapore

United Kingdom

Canada

United Arab Emirates

United States

Australia

Study cost for foreign students (cost in USD)

China Japan Singapore United Kingdom Canada United Arab Emirates United States Australia7

II. Diversity of universities and programs, compared to other Asian countries

• 746 Chinese universities

• 13 subject fields, 6 types of study

3 SUP

ERIO

RITIE

S

8

III. More career opportunities

• Rapid economic growth and ascending comprehensive national power of China

• Foreign invested enterprises

3 SUP

ERIO

RITIE

S

9

2 Supports

3 Superiorities W

HY CH

INA

10

“Plan for Study in China”

• Largest study abroad destination in Asia

• In 2020

• 500k

1 SUP

PORT

11

SCHO

LARS

HIP

Overseas Scholarship Strategy

• U.S. 100,000 Strong Initiative • Erasmus Mundus Program • Brazil "Science without Borders" Initiative

Chinese Scholarship Strategy

• Chinese Government Scholarship • Provincial Government Scholarship • University Scholarship

I. Scholarship scheme

12

PART

-TIM

E JOB

II. Part-time job policy

13

Chinese university and its offerings

14

2009 2010 2011 2012 2013Universities accepted

overseas students 619 620 660 690 746

0

100

200

300

400

500

600

700

800CH

INES

E UNI

VERS

ITY

15

HOW

TO CH

OOSE

PART

ERNE

R UNI

VERS

ITY

16

17 HOW

TO CH

OOSE

PART

ERNE

R UNI

VERS

ITY

UNIV

ERSI

TY OF

FERI

NGS

1 2 3

Offerings of Chinese University

18

UNIV

ERSI

TY OF

FERI

NGS

Programs &

Courses 2 3

Offerings of Chinese University

19

PROG

RAMS

& CO

URSE

S 30,000+programs and courses from 100+ universities

Science & Engineering,

14710

Economics & Management,

5280

Literature & Art, 2760

Chinese Language,

2583

Western Medicine,

2315

Sociology, 2019

Education, 1415 Agriculture, 1247 TCM, 751

Law, 732

20

AVAI

LABL

E PRO

GRAM

S PLEASE NOTE

40% Courses

It depends

60% Courses

Available 21

1 2 3 4

Key Points Need to Know PR

OGRA

MS &

COUR

SES

22

Teaching Language

Key Points Need to Know

2 3 4

PROG

RAMS

& CO

URSE

S

23

PORP

ULAR

ENGL

ISH-

TAUG

HT PR

OGRA

MS

95% Chinese-

taught programs

5% English-taught

programs

Science & Engineering Mechanical Engineering Architecture Computer Science Communications Engineering

Economics & Management Management Economics

Western Medicine Clinical Medicine Pharmacy

Chinese Medicine Traditional Chinese Medicine

Law (International) Law

Sociology International Relations

Education Education

English-taught programs, applied programs are more popular 24

ENGL

ISH-

SPEA

KING

TEAC

HERS

Make clear about teaching language before sending students

Foreign teachers Chinese teachers ( with translator)

25

Tuition Fees

Key Points Need to Know

3 4

PROG

RAMS

& CO

URSE

S

Teaching Language

26

BY SU

BJEC

T FIEL

DS

By Subject Fields

Other programs Much lower than Medicine, Art programs(USD1100-2500)

Medicine, Art Programs U： USD3300-7000 P： USD3500-8000 D： USD5000-8000

27

BY LO

CATIO

N & TE

ACHI

NG LA

NGUA

GE

More Conclusions Teach in Chinese? English?

North China is higher English-taught > Chinese taught(USD500-1000)

28

Entry Require-

ment

Key Points Need to Know

4

PROG

RAMS

& CO

URSE

S

Tuition Fees

Teaching Language

29

ENTR

Y REQ

UIRE

MENT

Age HighestDegree

Language Ability

B:18-30 M:< 40 D:< 45

B：High school

M：Bachelor D：Master

B：HSK4 M：HSK5 D：HSK6 IELTS：5.5

Please Note

Universities with large scale of overseas students, Popular programs:

Optimize international students’ country of origin, requires higher academic score; or require interview

Beginners: Lower entry requirement

30

Application Documents

Key Points Need to Know

Entry Require-

ment Tuition

Fees Teaching Language

PROG

RAMS

& CO

URSE

S

31

APPL

ICAT

ION D

OCUM

ENTS

General

requirement

• Application form • Passport • Degree certificate • Transcripts • References • Study plan

To avoid visa fraud and disease infection

32

Student Service 3

UNIV

ERSI

TY OF

FERI

NGS

Programs &

Courses

Offerings of Chinese University

33

STUD

ENT S

ERVI

CE

Student Service

34

ACCO

MMOD

ATIO

N Student Accommodation

Room type Price Attention

35

Twin-bed Room

Student Accommodation

Room type Price Attention ACCO

MMOD

ATIO

N

36

Single room: USD200/month Double room: USD100/month Economically developed city: X3

Student Accommodation AC

COMM

ODAT

ION

Room type Price Attention

Twin-bed Room

37

Dormitories in Beijing Shanghai

Guangzhou regions are

always in great demand

Student Accommodation AC

COMM

ODAT

ION

Single room: USD200/month Double room: USD100/month Economically developed city: X3

Twin-bed Room

Room type Price Attention

38

AIRP

ORT P

ICK-

UP

Pick-up Service

University pick-up

Outsourcing Information guide

39

Scholarships

Student Service

UNIV

ERSI

TY OF

FERI

NGS

Programs &

Courses

Offerings of Chinese University

40

SCHO

LARS

HIPS

AND F

UNDI

NG

Chinese Government Scholarship Allocation

Graduates Chinese-taught Programs

41

University Scholarship Allocation

New Programs For Specific Country

SCHO

LARS

HIPS

AND F

UNDI

NG

42

Recruitment barriers

43

3 Barriers

1 Human Resource Limits

3 REC

RUIT

MENT

BARR

IERS

44

HUMA

N RES

OURC

E LIM

ITS

Staff Shortage Not Professional

45

Outsourcing Consulting services

Application guide

Documents collection

Admission feedback

Help on arrival

RESO

LUTI

ONS

46

Training & Sharing RE

SOLU

TION

S

47

3 Barriers

1 Human Resource Limits 2 Imperfection of Recruitment System

3 REC

RUIT

MENT

BARR

IERS

48

IMPE

RFEC

TION

OF SY

STEM

49

Inconvenient International Payment

Student in China Asian & African European & American

RESO

LUTI

ONS

50

IMPE

RFEC

TION

OF SY

STEM

51

Long Admission Process

Provincial JW202 verification system: http://hb202.at0086.com RE

SOLU

TION

S

52

Letter of Authorization

3 Barriers

1 Human Resource Limits 2 Imperfection of Recruitment System

3 Inadequate Student Source

3 REC

RUIT

MENT

BARR

IERS

53

INAD

EQUA

TE ST

UDEN

T SOU

RCE

Difficult to set up a new program

Lack of enrollment

High input

54

Single country of origin（eg. MBBS Program）

UP 90% < 10%

INAD

EQUA

TE ST

UDEN

T SOU

RCE

55

RESO

LUTI

ONS Scholarships

For freshman

For specific country/region

56

JOIN

T PRO

MOTI

ON

Joint promotion and recruitment

57

Traditional recruitment methods

58

3 Traditional recruitment channels

International Education Fair Joint Education Education Agency

Trad

ition

al re

crui

tmen

t met

hods

59

INTE

RNAT

IONA

L EDU

CATIO

N FAI

R

• High input, low gain • Different agents

Worries Prefers

• Limited coverage • Different regions

60

JOIN

T EDU

CATI

ON

• Long approval process • Universities with high reputation

• Uncertainty of degree authentication • Reliable programs

Worries Prefers

61

EDUC

ATIO

N AGE

NCY

• Authenticity • Large & Credible

• Scattered students • Experienced

• Single country of origin

Worries Prefers

• Diverse

62

Student recruitment trends

63

RECR

UITM

ENT T

REND

S Internet recruitment with professional service

64

DIGI

TAL E

RA &

NEW

MED

IA

Social Media Marketing: Once an Option, Now a Must

Preferred communications channel by students

Low cost

65

INDE

PEND

ENT B

RAND

Build up independent recruitment brand

Global competition

Differentiation

66

ONLIN

E REC

RUITM

ENT P

LATF

ORM

Build English online platform for student recruitment

Promote to attract more potential students

Make it more convenient for students submitting applications

Wuhan University Hunan University

Shanghai University

Shanghai University of T.C.M

China Pharmaceutical University Jiangsu University Ningbo University

67

PROF

ESSI

ONAL

SERV

ICE

Service Personnel

Application guide

More engagement with students

68

Provincial joint promotion and recruitment

Among factors of choosing a Chinese university, Province & City accounts for

14%

RECR

UITM

ENT T

REND

S

69

Regional promotion & application platform

Display provincial feature and superiority

Joint promotion for brand courses

Provincial scholarship application and verification

Hubei Provincial Department of Education

Shaanxi Provincial Department of Education Anhui Provincial Department of Education

RECR

UITM

ENT T

REND

S

70

Public-private cooperation RE

CRUI

TMEN

T TRE

NDS

Government

Universities

Social organization

71

RESE

ARCH

SUPP

ORT Reference data for government research

72

UNIFY

INDU

STRY

STAN

DARD

Design unified application form

Standardization

Easy access to data collection and analysis

73

Construction standard of online recruitment platform UN

IFY IN

DUST

RY ST

ANDA

RD

74

Build regional promotion website worldwide TE

CHNI

CAL S

UPPO

RT

75

IN CO

NCLU

SION

1 Economic power determines the impact of the nation

2 Focus on student service and brand courses when seeking for cooperation

3 Better understand of the university, better cooperation

4 High quality of students & agents are on demand of high-quality universities

5 Diverse recruitment channels and promoting mode is on demand

76

Juan Xiong AT0086 CORPORATION Email: at0086_xj@aliyun.com Website: www.at0086.com

THANKS FOR YOUR TIME!

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