stumbleupon

• StumbleUpon

https://store.theartofservice.com/the-stumbleupon-toolkit.html

Garrett Camp - StumbleUpon

1 StumbleUpon has been listed in TIME's 50 Best Websites and most

recently in TIME’s 50 Must-Have iPad Apps.


StumbleUpon

1 'StumbleUpon' is a discovery engine (a form of web search engine) that finds and recommends web content to its users. Its features allow users

to discover and rate Web pages, photos, and videos that are

personalized to their tastes and interests using peer-sourcing and

social networking|social-networking principles.


StumbleUpon

1 Toolbar versions exist for Firefox, Google Chrome, Opera (web

browser)|Opera, Internet Explorer, and Safari (web browser)|Safari.

StumbleUpon also works with some independent Mozilla-based browsers.


StumbleUpon

1 Native mobile StumbleUpon apps exist for Windows, iOS, Android

(operating system)|Android, and the Amazon Appstore.


StumbleUpon - History

1 StumbleUpon was founded in November 2002 by Garrett Camp, Geoff Smith, Justin LaFrance

and Eric Boyd during Garrett's time in post-graduate school in Calgary, Canada. The idea of creating a company was established before

the content: of the five or six ideas for products, StumbleUpon was chosen. Garrett describes in a BBC interview the moment for him in which he felt the company had really taken off: When we passed the half a million

mark (in registered users), it seemed more real.



1 The popularity of the software attracted Silicon Valley investor Brad O'Neill to take

notice of the company and assist with a move to San Francisco, as well as bringing in

subsequent fund-raising totaling $1.2million from other angel investors including Ram

Shriram (Google), Mitch Kapor (Mozilla Foundation), First Round Capital, and Ron

Conway. Garrett Camp and Geoff Smith now reside in San Francisco, where StumbleUpon is

headquartered.https://store.theartofservice.com/the-stumbleupon-toolkit.html


1 StumbleUpon was owned by eBay from May 2007, when it was acquired for $75 million until April 2009, when

Garrett Camp, Geoff Smith and several investors bought it back.

StumbleUpon is now an independent, investor-backed startup once again,

with offices in San Francisco and New York City.



1 http://techcrunch.com/2012/09/19/stumbleupon-revamps-ios-app/ On September 25, 2012, StumbleUpon released a redesign of its website in beta, and extended it to all users on

October 24.



1 On January 16, 2013, StumbleUpon confirmed it had laid off 30% of their

staff from 110 to 75 employees.


StumbleUpon - Service details

1 StumbleUpon uses collaborative filtering (an automated process combining human opinions with

machine learning of personal preference) to create virtual

community|virtual communities of like-minded Web surfers



1 Users rate a site by giving it a like button|thumbs up, thumbs down

selection on the StumbleUpon toolbar, and can optionally leave

additional commentary on the site's review page, which also appears on the user's blog. This social content discovery approach automates the

word-of-mouth referral of peer-approved Web sites and simplifies

Web navigation.https://store.theartofservice.com/the-stumbleupon-toolkit.html


1 In the settings section of Stumbleupon you can further filter

the types of webpages you may come across. There are interest

filters which allow you to include only content for all ages, R rated content,

or X rated content. There are also content filters in which you can

choose to allow stumbles with audio, video, flash, and images.



1 On October 24, 2011, StumbleUpon deleted years worth of user-generated content, and removed HTML blogging, standalone blog

posts, and photoblogging capabilities. Additionally, all previous blog posts were

converted from HTML to plain text, and all photos were deleted from previous blog posts. StumbleUpon stated, Over time, we’ve come to realize that we are not able to support and scale a blogging platform, in addition to our

recommendation engine.https://store.theartofservice.com/the-stumbleupon-toolkit.html

StumbleUpon - StumbleUpon Video

1 On December 13, 2006, StumbleUpon launched their StumbleVideo site at

http://video.stumbleupon.com/. The new site allows users without a toolbar to stumble

through all the videos that toolbar users have submitted and rate them using an Ajax (programming)|Ajax interface. The site

currently aggregates videos from CollegeHumor, DailyMotion, FunnyOrDie, Google, MetaCafe, MySpace, Vimeo and

YouTube.https://store.theartofservice.com/the-stumbleupon-toolkit.html


1 StumbleUpon launched a version of StumbleVideo for the Internet

Channel Web browser that runs on the Wii console on February 12,

2007. This version of StumbleVideo is optimized for the Wii's smaller screen

resolution and offers similar functionality to that of the original

version.https://store.theartofservice.com/the-stumbleupon-toolkit.html


1 In September 2013, StumbleUpon acquired 5by, a

video discovery app.


StumbleUpon - StumbleThru

1 In April 2007, StumbleUpon launched the StumbleThru service, allowing

users of the toolbar to stumble within sites such as YouTube, The Onion, Public Broadcasting Service and

Wikipedia. According to the announcement of the feature, StumbleUpon plans on adding

additional Web sites in the future. https://store.theartofservice.com/the-stumbleupon-toolkit.html

StumbleUpon - Su.pr

1 In March 2009, StumbleUpon launched Su.pr, a URL shortening

service. It is primarily used to link to Twitter and Facebook statuses and updates. This service is similar to that of bit.ly and TinyURL. From

March through May 2009, the su.pr service was only available to people who had received an invite code, but it is now available to all StumbleUpon

users.https://store.theartofservice.com/the-stumbleupon-toolkit.html

StumbleUpon - Advertising

1 Paid Discovery is StumbleUpon’s ad system. StumbleUpon’s platform lets users surf the web by Stumbling to

sites that match their interests, simply by hitting a button on their

browser or mobile device. With Paid Discovery, an advertiser’s URL

(website, video, etc.) becomes part of that stream.



1 Since Paid Discovery sends visitors directly to the advertiser’s page,

there’s no need to create an ad; the advertiser’s entire web page is the

ad. When an ad is delivered a user, a green icon or “Sponsored” will

appear in the toolbar or mobile app, denoting a paid stumble.

StumbleUpon doesn’t serve typical display ad formats, such as

pop-ups/interstitials, banners, etc.https://store.theartofservice.com/the-stumbleupon-toolkit.html


1 According to a 2013 fourth quarter Shareaholic's Social Media Traffic Report,

Stumbleupon accounted for more publisher traffic than YouTube, Reddit, Linkedin and

Google combined. Over 100,000 publishers, brands, and marketers use Stumbleupon's

advertising and content distribution platform in order to promote their products and

services. Stumbleupon now serves over 125 million brand and publisher sponsored

placements per month.https://store.theartofservice.com/the-stumbleupon-toolkit.html


1 [http://internet.itbusinessnet.com/article/StumbleUpon-Expands-

National-Sales-Team-to-Meet-Native-Advertising-and-Content-Marketing-

Demand-3070700 StumbleUpon Expands National Sales Team to Meet

Native Advertising and Content Marketing Demand].

Internet.itbusinessnet.com (2014-02-19). Retrieved on 2014-04-19.


StumbleUpon - Growth

1 In April 2012, StumbleUpon announced that it had over 25 million registered users of the

service.


StumbleUpon - eBay

1 In May 2007, StumbleUpon was purchased by eBay. Early reports

indicated that the company was also in talks with Google and AOL before

the eBay announcement. In September 2008, eBay hired Deutsche Bank to try to sell

StumbleUpon again. On April 13, 2009, founders Garrett Camp and Geoff Smith and other investors

including Ram Shriram bought the company.


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• https://store.theartofservice.com/the-stumbleupon-toolkit.html

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