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GHM360making it easier to do business
Wendy Barnes
Style Deck2010 style guidelines
GHM360making it easier to do business
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GoalCreate style format and communication tools that
consistently represent the core objective of GHM360
GHM360making it easier to do business
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ObjectiveProvide resources to make it easier to do business
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Style
Fonts• Century Gothic (no bold)
• Times
Colors5 plus grey in shades as needed for contrast - solid, 0% transparency
C – 84M – 32Y – 5K - 4
C – 0M – 58Y – 87K - 0
C – 58M – 0Y – 12K - 0
C – 44M – 76Y – 8K - 3
C – 43M – 0Y – 92K - 1
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Slide formatIntro slide
GHM360 (making it easier to do business) logo across topDeck Title – center pageAuthor – bottom left cornerGateHouse logo – bottom right corner
Content slide
Bottom row
left corner - title of deck, product code as neededcenter – pg number (lower case pg)right corner – GHM360 2010
Exit slide
Contact info Resource links
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ContentProduct Training Decks
What – Product descriptions Where it fits in the buying cycle
Terms & lingo (glossary)
Why – Benefits For location (revenue potential, media mix etc.) For advertisers
How – Features Packaging Fulfillment
Site sourcesProof for grammar, spelling & formatting
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Follow upTrack participants
maintain master spreadsheet with locations and individuals for each training webinar
Resource links for implementation & fulfillment
send email to participants after training
include links & contact info
Feedback questionnaire
include questionnaire after each training webinar with feedback
evaluate feedback for improvement
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Logo Templates Examples Graphics
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making it easier to do business
GHM360
making it easier to do businessGHM360
making it easier to do business
making it easier to do business
making it easier to do business
style deck GHM360 20109
full bleed option (to the edge)with tag (tag can be removed as needed)
reverse color optionwith tag (tag can be removed as needed)
additional tag color options
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The Buying Cycle
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mass reach
from engager to shopper
thin market
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GRP Gross Rating PointPotential audience reach based on one unit of advertising
Newspaper – 48%Radio – 1-3%Cable – 1-3%Broadcast TV – 6-15%Newspaper online – 14%*
Nielson/Arbitron
* Fluctuate by day part
**Average daily unique – unit purchase by month
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NAA & Scarborough 2008 (activity past 5 weekdays)
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o The final stage where the consumer decides how they’ll react to the product or service in the future
o Ongoing brand messages will keep you in the forefront and encourage continued patronage
o Building a customer database will allow you to track personal information and individual preferences, unlocking secrets to providing better service and value
o Consider your specific business and the type of information most useful in your long term marketing initiatives
o We all know it’s far cheaper to keep a customer than to acquire a new one!
Track your success
Ask customers
• How did you hear about us?
• What brings you to the store?
• What media do you consume for shopping
Modify your marketing plan accordingly
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post purchasepost purchase
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cycle
style