style edit issue 1

13
Style Edit #1 the launch issue

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Our first issue of a new magazine called Style Edit showcasing the new collection from our brands for the AW13 season.

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Page 1: Style Edit issue 1

Style Edit#1 the launch issue

Page 2: Style Edit issue 1

WELCOMEDear customer,

Welcome to the first edition of the Stripes online magazine. We hope to inspire you with new autumn trends, key pieces from our collections and prepare you for the season ahead. We have been receiving lots of autumn deliveries over the past few weeks and we are thrilled with the beautiful collections we have to show you. We love all things Scandinavian at Stripes, with the majority of our designers based in Copenhagen, so we thought in this issue we

would introduce you to our new Danish designers, take you through our recent buying trip to Copenhagen and give our tips for the best places to visit if you are planning a trip there. We also added some information on new beauty

products by Ren and Laqa&Co that recently arrived in store.

We hope you enjoy our online magazine and we look forward to welcoming you in store or online soon!

Claire and Jenny

Owners

Page 3: Style Edit issue 1

CONTENTS

6 The team

8 Brand Focus

14 The Story

18 New Season Style Edit

20 Beauty Introducing our beauty brands and trends of the season.

Get to know the creative minds behind Stripes.

New season, new brands, new start. Introducing the collections from our Danish brands Ganni, Gestuz & Custommade.

Visiting the most stylish city in Scandinavia - Copenghagen & Copenhagen Fashion Week.

Our favourite picks of the season so far.

Page 4: Style Edit issue 1

the teamKiran & Jade

are our friendly beauty therapists, who are both Ren specialists. They are highly skilled in holistic treatments, facials as well as man-

icures and pedicures. They are masters in make up application and definitely know

what colours will suit you. See them instore to boost your skin care regime.

Jenny and Claire, sisters who have fallen in love with Scandina-vian fashion, opened the store in 2004. Their love for fashion helps to drive their business

down new creative avenues.

Sam & Shelley are our part time stylists. Both are wordly wise and love fashion. Shelley joined our team two years ago and her friendly approach makes you feel like you have known her for years. Sam started with us last year and has a great sense of style. If you

need to fine tune your outfit, Sam is on hand with her expertise.

Fr o m l e f t : K i r a n a n d Ja d e

“They create a dream team that brings the creativity to the store!”

Fr o m l e f t : R a d a n a , C l a i r e , Je n n y, S a m , S h e l l e y & E m m a .

Emma, the store man-ager travelled the world before she started to work at Stripes. She is very passionate about fashion and more than happy to give you any advice. You can meet her on the shopfloor.

Radana, our social media coordinator & stylist from Czech Republic joined our team after graduating at the Universtiy of Worcester. She owns a fashion blog that expresses her style and taste in fashion. Together with Emma, they create a dream team that brings the creavity and excit-ment to the store.

Page 5: Style Edit issue 1

Wear this 80s inspired knit with your favourite boyfriend jeans or this season’s circle skirts.

KEEP THINGS CASUAL BY MIXING GANNI WITH DRESSED-DOWN PIECES-SUCH AS A LEATHER OR DISTRESSED DENIM.

STYLIST TIP:

£120, GANNI

£120, GANNI £335, GANNI£120, GANNI

Ganni

We would like to introduce danish brand Ganni to our AW13 collection.Ganni is designed by a collaboration of designers and has a vintage look that is striking yet wearable. Take a look at their statement knitwear and signature striped dresses for true Scandinavian style (Ganni wrap dress pictured £115).

BRAND FOCUS

Page 6: Style Edit issue 1

Gestuz from Copenhagen has a Rock n’ Roll feel throughout

this season’s collection with leather detailing and must-have

prints.

STYLIST TIP:

GESTUZ WILL ADD AN EDGE TO ANY OUTFIT WHEN WORN WITH A LEATHER JACKET, SKINNY JEANS OR OVERSIZED KNITWEAR.

£99, GESTUZ

£139, GESTUZ

£229, GESTUZ

£69, GESTUZ

Gestuz

Page 7: Style Edit issue 1

THEIR SIGNATURE LOOK IS SIMLPE YET

STYLISH, AND WE ARE ONE OF VERY FEW STOCKISTS IN THE

UK.

£159, CUSTOMMADE £215, CUSTOMMADE £119, CUSTOMMADE

Custommade

WE LOVESCANDINAVIAN BRAND CUSTOMMADE !

BEST KNOWN FOR THE USE OF LUXURY FABRICS IN THEIR KNITWEAR AND SHIRTING.

THEY ARE A SMALL FAMILY OWNED COMPANY IN DENMARK .

£295, CUSTOMMADE

Page 8: Style Edit issue 1

We always enjoy visiting the Danish capital and find it the most inspiring place to spot new trends and brands that we can bring back to Stripes. The danes really lead the way with their effortless, dressed-down look and we were so inspired by the collections we saw at the Gallery show during Copenhagen Fashion Week.

We bought from brands including By Malene Birger, Designers Remix, Day Birger, Won Hundred & Gestuz

If you are planning a trip to Copenhagen, you must

read our top 5 things to do and visit in Danish capital at the end of the magazine. It is definitely on the list of must-visit cities!

OUR STYLIST ’S PICkS

Danish invasion.

£89, BY MALENE BIRGER

£169, BY MALENE BIRGER

£149, GESTUZ

Copenhagen story

The capital city of all things-stylish, one of the top places

to live in the World and a firm favourite with the Stripes team. Copenhagen is a city that mixes modernism with classicism in one go. That’s why we have fall-en in love with ‘wonderful Copenhagen’.

There is no doubt that Denmark and the of whole Scandinavia is famous for clean designs

in the realms of fashion and de-sign but the Danes also embrace clean-living in the way they lead their lives with healthy eateries and a penchant for cycling.

Walking through the city, there is so much to see. Copenhagen is a place of great style and beautiful people. You will love the unique architecture and relaxed feel that makes Copenhagen so special.

“It is the most inspiring place to spot new trends and brands

that we can bring back to Stripes.”

BMB COPENHAGEN FASHION SHOW

Page 9: Style Edit issue 1

The By Malene Birger moment.

The By Malene Birger AW13 show took place in the Royal Danish Theatre, Copenha-gen and was staged with simple monochrome drapes and with a vintage film of or-chids playing as a backdrop.  Our favouite pieces from the col-lection were beautiful coats, shim-mering shirts, luxurious embel-

lished knitwear and stand-out dresses worn with large brimmed hats.  We were also treated to a show of Malene Birger’s couture dresses that were beautifully constructed & worn with fur outerwear.

At the after-show party, we were lucky enough to meet Malene Birg-er. She looked amazing in a floor length gown and chatted to

guests before she took to the DJ decks to get the party started. We were treated to live music and the champagne was flowing to celebrate the 10th anniversary of the launch of the brand.

Page 10: Style Edit issue 1

£160, 7 FOR ALL MANKIND

£169, DAY BIRGER

£189, DAY BIRGER

£399, DESIGNERS REMIX

Welcome to our new season style edit where you can find

our favourite pieces of the sea-son so far. From graceful silhou-ettes to knits and floral fabrics, these are the most elegant, in-

stant autumn updates.

NEW SEASONSTYLEEDIT

£89, BY MALENE BIRGER

£209, GANNI

£120, GANNI

£249, AG JEANS

£309, DAY BIRGER

Page 11: Style Edit issue 1

Beauty

TREATMENT ROOMS IN STORE

MANICURE PEDICURE

HOLISTIC TREATMENTS REN FACIALS

WAXING EYELASH EXTENSIONS

MAKE UP

BEAUTYFlorals are a huge fashion trend this season and even our beauty

brands are getting in on the act.

REN’s Moroccan Rose Otto Range

sees a new look for 2013. The new packaging design features an Ara-

besque pattern derived from Islamic art and calligraphy, inspired by the

Moroccan Rose .

Morroccan Rose Otto Firming Crème Riche

This Autumn REN introduces a new product to the range, the luxurious and deeply hydrating Moroccan Rose Otto

Firming Crème Riche.

A rich yet soufflé-light body cream that intensively hydrates and nourishes, while visibly smoothing and firming the skin.

(£36 for 200ml)

NEW! This Autumn we are launching LAQA&CO, a small beauty

brand from New York.

Products include the Nail polish pen £11, Nail polish bottle £9 & Lip pencil £14. Mind you, these aren’t just pens or pencils - they’re little pieces of art too. The brand

cover their packaging in unique artwork by young up-and-coming artists who get a cut of the profit from every product purchased.

Page 12: Style Edit issue 1

4. NYHAVN. For the locals and tourists. Luxury bars and restaurants line the water surrounded by boats.

A picture perfect place to sit and soak up the danish party atmosphere.

(near Kongens Nytorv underground)

6. HAY . A design-led furniture store that offers beautiful interior products at a reasonable price. The store itself will inspire you with

with simple scandinavian style. (Pilestræde 29-31, 1112)

5. CITY BIKE RIDE. Take a bike ride through the city like the locals

do.

WhAT TO DOIN COPENhAgEN

2. ‘LITTLE MERMAID STATUE’. The famous statue is a

symbol of Copenhagen and although small, is a must-see

tourist attraction. (Langelinie, 2100)

1. ILLUM DEPARTMENT STORE. Illum has a unique mix of

established and up-and-coming danish clothing and accessories

brands all under one roof. (Østergade 52, 1100)

3. WOODWOOD. Here you can see niche clothing and footwear for men and

women presented in an uber-cool

concept store. (Grønnegade 1, 1107)

Page 13: Style Edit issue 1

NEXTIT

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AW

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THE DENIM ISSUE

7 FOR ALL MANKIND | ADRIANO GOLDSCHMIED JEANS

7 FOR ALL MANKIND | ADRIANO GOLDSCHMIED JEANS IT

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AW13

www.stripesfashion.co.uk