Style Guide 1

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Table of Contents

Tone and Voice....................2Logo......................................3Logo (correct usege)..........4Logo (incorrect usege).......5Color......................................6Photography........................7

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Tone and Voice

Innovative

Jackson Hinds employs new techniques, processes and methods to enhance the delivery of care.

Logo

Jackson Hinds Comprehensive Health Center did not have a logo so the mission was to create a logo that embodies the values, and ethics of the brand. Jackson Hinds strives to provide quality care for, underserved and uninsured citizens and families in central Mississippi and surrounding area. Jackson Hinds Demonstrates honest, positive and ethical behavior, no one is ever turned away from the services of Jackson Hinds. Jackson Hinds values all its patients regardless of income and race.

The colored version of the logo is preferred if but if the budget does not allow for color black and white may be used.

Caring

As the largest provider of primary health care services to the poor, uninsured and underserved population in central Mississippi, the prime objective of Jackson Hinds is to eliminate disparities in health care access for these groups, which often fall between the gaps of private insurance and personal income.

Cost effective

Jackson Hinds saves community resources by providing patients with more effective, cost-efficient care and reducing inappropriate use of local emergency rooms.

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Logo (Correct Usege) Logo (Incorrect Usege)

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Photo Examples

These photos represent the essence of the three key tenets for the brand.

Color Palette

These colors represent the color palette for the logo and cannot be altered in anyway

C: 50 R: 141M: 0 G: 198Y: 100 B: 63K: 0 H: 84 HEX: 8DC63F

C: 100 R: 0M: 0 G: 166Y: 100 B: 81K: 0 H: 148HEX: 00A651

C: 15 R: 190M: 100 G: 30Y: 90 B: 45K: 10 H: 354HEX: BE1E2D

C: 53 R: 110M: 0 G: 203Y: 18 B: 211K: 0 H: 183HEX: 6ECBD3

C: 100 R: 0M: 0 G: 174Y: 0 B: 239K: 0 H: 196HEX: 00AEEF

C: 85 R: 28M: 50 G: 117Y: 0 B: 188K: 0 H: 206HEX: 1C75BC