style one location & layout

8/8/2019 Style One Location & Layout

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Location Evaluation

CustomersGeneral Area

Catchment area analysisSpecific Area


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Local Dem ographicsP opulation and/or household base

Residents from Adyar, Besant nagar ,and Guindy includingcollege students nearly of 2 lakh people can approachStyle One.Lifestyles of consumers

High elite group of people wants to avail the moderntrend of life as such they like only Branded items.Income potential

Most of the residents belong to High Income Group.(HIG)

IT P eople & Students : Most of the Resident are IT peopleand there are Students from IIT and Anna University,Frankfinn Institute.


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Local G e ographic Facility

Sardhar patel Road : It connects Besant beach,IT corridor, Guindy Institutes

MRTS : Mass Rail Transport System stopping(Kasthuribai nagar), main juncture for IT peopleBus stop : Adyar Bus stop, is very near the storeBanks : Canara bank, P unjab National Bank

ATMs are available near the storeService Channel : separate service channel for shoppers


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T raffic Flow and A cc e ssibility

Number and type of vehicles passing locationMostly Cars ,Bikes and buses. 35,000 vehicles/hr

Access of vehicles to locationThere is a separate channel service road for cars

and bikes (One way), 100 cars/hr &100 bikes/hr

Quality of access street : Best and there is no physicalbarriers

Level of congestion : Service road is mainly meant for shopping people only. P arking facility also available.


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Re tail C o m p e tition

Number and types of stores in area1- Restaurant (Sangeetha veg.), 1- Bajaj

showroom, 1- sweet stall (Krishna sweets), 2-

apparel store (cool club opp. & pantaloon nearby),1- Reebok showroom, odysseyCompetitiveness of other merchants

cool club & pantaloon are direct competitors,

Reebok, odyssey indirect competitorsP ossibility of joint promotionsSangeetha hotel


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S ite C haract e ristic

Number of parking spaces & DistanceValet P arking - 12 + 8 cars , 50 to 80 Bikes.

Underground parking for cars and lateral sideparking for Bikes and carsVisibility of site from street : Clearly visible and thereis no constraint and hindrance for sign usageSize and shape of lot : Highly spacious, comfortablefor customer to go around the shop


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C ont.,

Condition of existing buildingSince building build in June 2008 only, so

condition is strong.Ease of entrance and exit for traffic

Service channel available, that connects the mainroad

Own Building : so there is no problem of lease/rent.Membership in local merchants Association : Nosuch practice


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S TORE IMA GE

The shop is just on the main road with a multi color panel board and a huge tree logo. If you are passingby Sardar Vallabhai P atel road you would never miss this multistory building.

Transparent Glassed front makes the inner side viewof the store from outside

The proper lighting creates bright and cheerful moodand atmosphere to support store image

Automatic opening entrance door, will remain in our mind even after leaving the store.


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LAYOUT

A store with whopping 40000 sq.ft area comprisingfour floors

The store is housing very specific attire inCasual/Formal wear for Men, Western/Ethnic Wear for Women and also for the new born and kids

-1 - P arking

0 - Mens Formal, Accessories, Billing section1 - Mens Casual, Ethnic wears2 - Ladies3 - Kids (Dresses , Toys)


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When entering to the store, we can seevariety of branded watches, body sprays andsun glassesThe store is housing with very specific attirein Casual/Formal wear for Men,Western/Ethnic Wear for Women and also for the new born and kids at strategically locatedfloors for exclusive and easy shopping.Top and Best National and InternationalBrands are presented


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Floor wis e layout

The ground floor caters to formals for men . Theyhave most of the best brands in separate showcase

Allen Solly, Wills Lifestyle, Van Heusen, Louis Philippe,

Park Avenue, Peter England, Arrow, Zodiac and many more . From shirts to pants to ties, its a one stopshop for all your formal needs

The first floor caters to casuals and ethnic wear for men . It is whimsically arranged. They have the bestSherwanis and wedding suits and a whole lotcollection of T shirts.


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The second floor is for ladies . From Corporatewears to casual wears, they have the bestcollections.They do have a separate section for designer sarees and lehengasThey have a small section for accessories andhand bags

The third floor is for Kids . They have classy partywears for both boys and girls. Toys and accessoriesfrom 0 to 5 yr child


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De sign

Ground Floor First Floor

Under ground car parking

2 wheeler


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Second Floor Third Floor


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W indow D isplay

Left and Right side of the entrance have FlexibleMannequins to display the new arrival withilluminations.Right side window has transparent backside to viewthe store.Left side window has the removable backgroundscreen which can display the various seasonaldesigns.Now it showing Independence day & Spring10 trend


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S IGNA GE

Interior signage- P romotional sign Inside the lift and in side wall of

the stairs

- Directional sign - Guides people in the store- Information Sign About discount they place small

information board above the sleek lined products andnear the Lift about the types of products in each floor

Exterior signage- Information about any discounts- Information about the Trend Spring10


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Lighting

Display of Name board with changing of colour attracts customer into the store

P erimeter lighting draws customer near therake from the aisles.Imperative light arrangement inside the Trialroom, makes intention to buy the Trial cloth.Rack light gives full illumination of the clothrack.


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R ight A tm osph e r e to driv e th e sal e

The right atmosphere will sell anything, even if theitems are expensive or common

Apparel merchandising needs more spacey aisles

and clear Traffic pattern to move around, here it isperfectly arranged. Ambient luminance level makes the goodatmosphere.

Colours (Creamy white) and Texture gives a better atmosphere.Method of display- racks, shelvesP roper sign boards.


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Te a m s vi e w

The Store is a star performer with its owncredentials and already positioned to be theBest in its locale.Easy accessibility for the store.More location AdvantagesCool and Cozy atmosphere.P arking shows comfort shopping.There is no legal restrictions, likeenvironmental, zoning, signs usage, licensingproblems


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THANK YOU

style one location & layout

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