STYLE PROFILESTHE WORLD WIDE WEB

–Rachel Zoe

“Style is a way to say who you are without having to speak”

The Fashion Blogger

She’s scouring the streets and Tommy Ton’s photos for style pics so she can post it on her Instagram as if she

found it #first.

Her buzzword is TRENDY CHIC

• Her fave sites are style.com, garancedoré.com, Net-A-Porter, Refinery 29 & Pinterest

• She makes up a large part of the 64% of social shoppers on the web

• She makes up a large part of the 27% of fashionistas who shop for costume and special occasion jewelry on Pinterest

A new socialshopping app

called, The Net Set

Net-A-Porter Jewelry on Pinterest

• She spends >$100 on jewelry because she needs to show her fashion status

• According to sources the most popular items for this girl are silver hoops from Michael Kors (12124 likes) an Eros Ear Cuff (9526 likes), and a Kate Spade Bow Bangle (12239 likes)

• She shops curated capsules such as the Garance Doré collection at Net-A-Porter

Kate Spade

Kors

Eros

Social Shoppingon Polyvore

Social Shoppingon Polyvore

Erickson Beamon White House / Black Market

Marc JacobsChanel Vintage

Nouveau Club Kid

She may or may not be 14 but her style is all pop and

whimsy. If she can’t make up a colorful story out of it, then

she doesn’t want it.

Her buzzword is: Whimsy

• Her fave sites are asos.com, etsy.com & tumblr

• Her biggest influences are from present pop culture, 90’s pop culture and Japanese culture

• Her age ranges from very young to mature adults however the former wears whimsy on their body and the latter will use whimsy in other areas of their lifestyle.

• She spends <$50 on jewelry because she is young and/or not concerned with status.

• According to sources the most popular items for this girl is a gold “secret” chain necklace, the aqua glowing heart bracelet, and shamrock earrings.

Solange Azagury-Partridge

Sabrina by Ara Vartanian

Overstock Pura Vida

SportifShe lives and breathes in all

synthetic fabrics. She’s active and has a high tech

look. Everything must have a function.

Her buzzword is: Ath-Lesiure

• Her fave sites are ssense.com, Stella McCartney for Adidas, Y-3 and Net-A-Sporter

• Her biggest influences are Alexander Wang, Nike and films like Divergent.

• Her age ranges from 28-40. She's very active and spends most of her time engaged in an activity or finding the most edgy items on the web. She prefers silver to gold.

• She spends >$100 on jewelry because she is wants new technology and trends first.

• According to sources the most popular items for this girl is a black full finger ring from Farfetched (3264 likes), a wearable tech ring from Ringly (featured in 500 news

publications), and a Rebecca Minkoff Bluetooth bracelet.

Hood By Air

Balmain

Links of London

Uber Bohemian

She’s not afraid of color and embellishment because it’s

a part of her DNA to be adorned. She looks for

earthy wares but also loves luxe and labels.

Her buzzword is: Adorned

Overstock Max & Chloe

• Her fave sites are Etsy, Pinterest, and culture specific celebrity and hair/makeup blogs

• Her biggest influences are Nicole Richie, Solange, FKA Twigs and Indie Soul musicians and bands.

• Her age ranges from 18-40. She's a “naturalist” and loves “ethnic” styles but she’s obsessed with color and texture.

• She spends >$100 on authentic jewelry because she loves to layer on jewelry to create interesting color combos and textures..

• According to sources the most popular items for this girl is a colorful set of chandelier earrings, a gold stackable “Om” bracelet from Alex & Ani, and a colorful bib necklace.

The Un-Bothered

She doesn’t want to be called a hipster. She wants

to act like she’s above fashion when actually her wardrobe is very curated.

Her buzzword is: Normcore

• Her fave sites are Pitchfork, Opening Ceremony and Etsy Vintage Her biggest influences are Kristen Stewart, Agyness Deyn and Zoe Kravitz.

• Her age ranges from 18-34. She likes to maintain a haphazard look, often mixing seasonal dressing and ironic looks.

McQueen

Coach

King Baby Pandora

• In almost every hipster area on the U.S. the same jewelry items are being shown. Along the lines of the “Dogeared” brand, hipsters are flocking to the tiny gold jewelry that can be used to put in multiple ear holes or stacked onto fingers to take up space.

COACHELLA• Coachella is the most influential event in the world for individuals who want the ‘bohemian’ and

‘unbothered’ look.

• The event is one of the only events in the world where buying and wearing jewelry is a major part of the dressing. As one can imagine, the amount of photos taken and posted is massive.

• The memories of the concert goers is paramount and are shared via social media at an alarming rate.

• There are over 2 Million images on Instagram with the hashtag #coachella

• There is a huge opportunity for Pandora to become one of the memorable moments of Coachella for concert goers and those who celebrate festival season through a specific style of dressing and who may not even go to concerts.

Crowd Sourcing

Uber Bohemian & The Unbothered

Lady Concrete Jungle

She lives and breathes the urban cities of the world.

She’s a minimalist and often has effortless and un-compromised style.

Her buzzword is: Minimal

• Her fave sites are ssense.com, Barneys, and The Man Repeller

• Her biggest influences are Victoria Beckham, Solange, FKA Twigs and Indie Soul musicians and bands.

• Her age ranges from 21-45. When it’s time to add “color” she considers white instead of her usual black accessories.

• She spends >$100 on authentic jewelry because she loves to layer on jewelry to crete interesting color combos and textures..

• According to sources she “likes” all black looks on social media the most,

Pandora Givenchy

The IntellectualShe dresses for power. She’s smart and very much pulled together. Jewelry is a part of

her family’s estate. She chooses carefully as to what

value to add to her wardrobe.

her buzzword is: Power

Majorica Givenchy

• Her fave sites are InStyle.com, Huffington Post, Alexis Bittar, John Hardy & Tory Burch

• Her biggest influences are Amal Cloony, Cate Blanchett, Kerry Washington and Olivia Palermo.

• Her age ranges from 18-45. She's a follows the brand curated trends yet keeps it very classic and focused on clean lines and muted details.

• She spends >$250 on authentic jewelry because she considers the perfect jewelry looks that work well from day to night.

• According to sources, for Spring 2015, she is most interested in monochromatic looks and looks that make sense for her career as well as looks that are chic to wear on air planes.