Styles of adverts

Shock tactics

https://www.youtube.com/watch?v=skZKOUAnHIM

Shock tactics are used in order to prevent people from using illegal websites to buy items.

Humour

https://www.youtube.com/watch?v=qIVDxL2lgN4

Snickers use humour as it is more memorable.

Intertextual references

https://www.youtube.com/watch?v=BBQqHKxDGmM

Using other texts to create or add meaning to an advert. Adverts often use parody or pay homage to existing texts.

Surrealism

https://www.youtube.com/watch?v=owGykVbfgUE

Audience are not too sure what the product is

Plays on being different and away from the ‘norm’.

Codes and Conventions

• The main codes and conventions used in adverts are:

Camera shots/angle movement

Editing

Mise en scene

Sound/ music

Lighting

SFX

Computer graphics

• Advertisements can be funny, serious or relatable. All of them have the intent of sending a powerful message. Advertisement showings can range from TV adverts, billboards and posters in order to raise awareness. TV adverts are the most popular as people will see them in between watching their favourite programmes.