stylist booklet

become astylist

meet myshowcase

Nancy CruickshankFounder & CEO

Kate ShaplandCo-founder, Brand & Editorial Director

welcome to a completely new way to enjoy beauty and run your own business.

our vision is to create new opportunities for women to work in the beauty business and benefit from it. so if you love beauty, and want to work on your own flexible terms, myshowcase was made for you. you don’t even have to have previously worked in beauty!

myshowcase stylists run their own businesses selling our changing selection of beauty brands, chosen by Telegraph magazine beauty editor, Kate shapland. we are a growing community who inspire and support one another, and have so much fun showcasing the cream of beauty and driving our own businesses.

myshowcase is a dynamic and pioneering new business, bringing great rewards to women like you and changing the face of the beauty retail business. It’s the simplest, most beautiful way to earn a living!

join us!

2 www.myshowcase.com

MyShowcase is passionate about BEaUty and ENtrEprENEUrShip

We want to bring the two together in a way that BENEFitS women who want to run their own businesses

and those who already do.

We want to make beauty a more aCCESSiBLE, FUN and rEWarDiNg experience for everyone, from the buyer

to the seller and the brand creator.

MyShowcase is about COMMUNity, rEWarD, paSSiON and FLExiBiLity.

We aim to enable you to work on your own terms and benefit from it by earning and being part of

a SUppOrtivE NEtWOrK of women who love beauty.

MyShowcase is about ShOUtiNg LOUDLy too... We’re here to give independent beauty brands a voice

and platform – a way of reaching the world, through our stylists.

our promIse

3www.myshowcase.com

Balance Me is a gorgeous natural aromatherapy-based skin, body and bath range created by three talented entrepreneurs.

Balm Balm is a 100% organic skin and body care by the wonderful Glenda Taylor.

Orba is the capsule range created by Marva Williams – super moisturisers for face and body!

Ohso is an utterly delicious pioneering probiotic chocolate.

the Best beauTy brands


Legology, the leg care brand created by Kate shapland, debuted through our stylists.

Aurelia, which launched in the uK via our network of stylists, is an anti-ageing skin care range based on the power of probiotics and botanicals.

Top hairstylist Nicky Clarke brought his new Luxury hair care collection to our stylists to showcase.

Gentlemen’s Tonic is a fabulous men’s grooming range – brought in by demand from our customers!

No one does colour like gun Nowak, founder of Face Stockholm!

Mitchell and Peach, lavender farming specialists turned pampering experts, were one of our founding beauty brands.

Ruth Mastenbroek is one of only two english perfumers with her own signature fragrance.

celebrity tanning guru James Read’s foolproof self tan products are a giant leap for womankind.

5www.myshowcase.com

English Graphics is a range of exquisite greetings cards created by heather marten.

Wild About Beauty is the natural cosmetics collection created by talented makeup artist Kim Jacobs and her friend Louise rednapp.

aromatherapist rebecca o’connor’s Beatitude bath and body oils are exceptionally refined.

Connock London’s body beautifying treats are based on the power of conditioning hawaiian kukui oil.

Neom aromatherapy candles by nicola elliott are the best we know.

T. LeClerc colour cosmetics are the essence of French classic chic.

Baby Face Soap and Detox Oil come from the super-talented massage therapist Kirstie garrett.

Elizabeth hallett’s Elizabeth’s Daughter has been created to enhance youthful skin.

Blink is the brilliant eyebrow-perfecting capsule range by vanita parti.

Sage LA’s beautiful roll on perfumes are inspired by gemstones and created by native Californian Sage Machado.

Kelly colman’s New CID was created from feedback given by her makeover clients – they knew what they wanted!

Talented facialist Antonia Burrell’s beautiful skin care range is specially formulated to nurture mature skin.

create your showcase! Stylists work with the cream of independent beauty brands, chosen by Telegraph Beauty Editor, Kate Shapland. Our evolving collection includes 25 brands covering bath and body care, skin and hair care, and cosmetics.

BOOk yOuR ShOWCASES create the ultimate beauty showcase in a private social setting. you find a host, she gathers a bunch of her girlfriends together – either in her home or office, and you bring in the beauty products. your host can have as many guests at a showcase as she can fit in, and the best parties tend to go on for a couple of hours, in which everybody gets a chance to touch, smell and try products.

EARN yOuR COMMiSSiONyou can earn from 15% to 28% of the value of the products you sell at showcases and the same for purchases made online via the myshowcase website by your clients. myshowcase pay you monthly and you can also earn 3% to 8% of the commission earned by stylists that you have recruited and are mentoring. as well as the commission you earn as a stylist you’ll also get discounts on personal purchases of beauty products made through myshowcase.

how does ITwork?It couldn’t be easier to get going as a MyShowcase Stylist.

Sign up for a £199 starter kit and you’ll receive £500+ of our best-selling beauty products together with all the advice, support, business materials and training you need to succeed.

what we give you:• TRAINING – in person, with co-founders

nancy cruickshank and Kate shapland,

on the phone and online.

• TEChNoLoGy – your own account,

hosted by us, with easy to use digital

tools to input and track orders, sales

and commission.

•MARkETING – social networking

campaigns, regular email newsletters

and stunning invites for your showcases.

• LoGISTICS – we manage your orders,

packing products beautifully in tissue

paper and ribbon, shipping and tracking

them straight to your clients.

•CoMMuNITy – through monthly

training and motivation events.

•50% DISCouNT – on further

purchases to top up your kit.


“the training and support is brilliant. i’ve met some really inspiring people too who have become friends.”stylist Vicky

7www.myshowcase.com

BuILD youR TEAMFancy working with friends? If you introduce a friend to myshowcase, who then signs up as a stylist, you can create extra income for both of you. you can take this as far as you like, building a whole team of stylists and helping them succeed with you.

FInd yourhosts...

JEAN CouLDN’T WAIT To SIGN uP AS A hoST FoR DIANA’S BEAuTy ShOWCASES WhEN ThEy MET uP AT ThE SuPERMARkET

“I loved introducing my friends to your beautiful brands! I’ve already booked my Stylist to bring over more new products in a couple of months!” host emily

as a stylist you can showcase your beauty kit at friends’ houses, in the workplace – anywhere you feel makes for a great informal party!

and as a thank you, your host receives a £40 host credit plus 20% discount on orders above £40 from myshowcase – what’s not to love?

we all have many wonderful connections in our lives, who might enjoy hosting a showcase for you – see our tips, right, for tapping into great hosts.

...aND fun vENUES FOr yOUr ShOWCaSE

9www.myshowcase.com

MAkE A LIST oF youR PoTENTIAL hoSTS:•Neighbours• Currentorpreviousworkcolleagues• Friendsfromclubsorhobbiesthat you are involved in•Mumswithchildreninthesame class as yours• Yourclosestfriends• Universityorcollegefriends• Familymembers–livingnearto you or in other parts of the country•Guestswhoattendedthepartiesthat you threw over the years!• Perhapsguestsfromyourwedding?• Yourhairdresserorpersonaltrainer

uSE EvERy ShoWCASE To MAkE NEW CoNNECTIoNS AND FIND FuTuRE hoSTS: clients who have enjoyed a showcase as a guest are often keen to host their own beauty trunk show and share myshowcase with their friends, benefiting from personal credits and discounts at the same time!

A

B

hAvE WE CREATED ThE MoST BEAuTIFuL WAy To EARN A LIvING? WE ThINk So! AND IT GETS BETTER EvERy DAy AS ThE WoRD SPREADS, MoRE STyLISTS JoIN AND MoRE BEAuTy BRANDS CoME oN BoARD.

get the lipstick factorThe beauty business has never been so exciting, with a constant stream of new brands and concepts. It’s a great business to be in – every woman needs a moisturiser and cleanser at the very least, and the term ‘lipstick factor’ was coined to describe how recession-proof beauty is, with many of us buying a new lipstick over a dress or shoes as a more affordable treat.

be part of our growthmyshowcase has places to go – we’re a dynamic, rapidly growing business, fast becoming the number one destination for women. we’re a business with huge growth potential and we intend to max the opportunity benefit for everyone on the ride.

seize the momenT!


You, a Stylist? YES!

Everybody loves beauty and you are exactly the person who makes MyShowcase what it is – a community of inspiring women united by a love for beauty and desire to work to your own agenda. So make beauty your money-spinner! You don’t even need to have any previous experience in beauty or sales to be a MyShowcase Stylist!

All theGood ThInGs


when you sign up as a stylist you receive a starter kit filled with beauty products worth £500. you can either choose to create your own starter kit of products from across our brands or buy our readymade selection of products chosen by Kate shapland.

myshowcase sell 25 gorgeous beauty brands – including Neom Luxury Organics, James read tan, Face Stockholm, Legology, aurelia probiotic Skincare, Nicky Clarke Luxury haircare and Balance Me. so you can choose to fill your kit with skin, hair, bath and body products, and cosmetics.

In addition to the products, myshowcase provide you with all the accessories you need to make your showcase stunning – a crisp white tablecloth, six of our latest beauty books with personalised stickers to go on the back, order forms, postcards to attract new hosts and stylists, disposable lip liner brushes, spatulas and mascara brushes.

you also get individual training from us on the products, how to place orders and create successful showcases, and ongoing support to help you build your business.

50% OFFFUrthEr pUrChaSES tO tOp Up yOUr Kit!

13www.myshowcase.com

myshowcaseAs seen in...

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RESIDENTS’ JOURNAL

- 21 -

One of the best beauty tips ever shared with Nancy Cruickshank centres around the pertinent application of eye cream every day; advice she shares with me as we discuss her latest business concept currently gaining a foothold in London. ‘Although she is older than I am, a wonderful mentor of mine, Eileen Cavalier [CEO London College of Beauty Therapy], has the most extraordinary skin and the lack of fine lines around her eyes is striking. She

Local resident Nancy Cruickshank is helping women to get back in business with

her sparkling new venture MyShowcase. Katie Randall meets the woman in charge, as well as two of her inspiring ‘stylists’

Stylist Vicky Mansour (North London-based) discusses her introduction to MyShowcase and how it has shaped the next chapter in her life

How did you become involved in My Showcase? It was fate: I was talking to an old friend from work saying I wanted to start working again, but wasn’t sure where to start. I have two children, both under four years old. The friend is close with Kate Shapland, the brand director for MyShowcase, and recommended I give her a call. I have a background in beauty as I worked as PR Director at a leading agency for 10 years and once I learned about MyShowcase seemed like a match made in heaven.

What do you love about the brand now?The brilliant thing about my showcase is the team behind it, they supply you with all the materials you need to run your own beauty business successfully, without the stress. What are your favourite beauty products?Aurelia Miracle Cleanser (which launched with MyShowcase) and T le Clerc Make-up, it’s all amazing but in particular the Azure Eyeliner and Paradis nail colour.

Sally Eichmuller de Souza, a south west-based stylist discusses how a party works and her favourite beauty

discoveries

How does a MyShowcase party operate?Once we have discussed what type of party the host would like, then it’s simply a case of getting a guest list together. I will send out a MyShowcase e-invite and manage all the responses. I arrive at the Showcase venue before the guests arrive to arrange a beautiful display of products and when they come through the door little encouragement is needed to get stuck in and open all the jars, pots and tubes.

How can those interested become a Stylist ?Becoming a stylist is easy, all you need to do is send an email to [email protected] and the team will contact you and send you information on the commission structure, training available and products. There is a lot of really useful information on the website.What are some of your all-time favourite beauty products?I have recently discovered Antonia Burrell’s Cleansing Oil and Baby Face Cleansing Bar from MyShowcase, which I adore. Guinot’s Masque Essential is an incredible radiance pick-me up mask for the skin.

swears by an excellent eye cream and her appearance certainly suggests to me that she is onto something,’ explains Nancy when we chat. What we are doing right now, the act of swapping tips and tricks, is at the heart of Nancy’s new project: MyShowcase. It is an innovative concept in which ‘stylists’ host their own parties with friends and family, showcasing and selling specially-curated beauty booty. Think Space NK meets Avon. The concept had been brewing in Nancy’s mind for several years. The Battersea-based mother has an extensive background in publishing and digital media and wanted to combine her experience launching websites for Conde Nast (Vogue.com and GQ.com), alongside championing some of the talented and enterprising women she meets on a

daily basis. ‘I used to run a business called Handbag.com. It was the number one fashion and beauty site in the UK in the noughties with 1.5 million women visiting the site every month,’ she explains. An impressive track record, and it goes on: ‘400,000 of these women chatted in our discussion areas about all sorts of things.’ It was on these forums that Nancy discovered that women between the ages of 25 and 55 talked regularly about a desire to launch their own business and find a flexible way to work, whilst bringing up a family or fulfilling other life goals. We both agree that there are many obstacles in the way of pursuing this common dream and equally, smaller beauty brands find it incredibly hard to break into the marketplace. ‘I sat on the Beauty industry trade board Cosmetic Executive

Women and I saw so much innovation, passion and great products from new beauty brands, yet they often found it challenging to build distribution in the traditional department stores up against larger global beauty players,’ she says. With these dilemmas prevalent in her mind, Nancy set the MyShowcase wheels in motion in 2011 with a few business partners, one of which is renowned beauty journalist and expert Kate Shapland. ‘MyShowcase is a new concept in beauty retail, with a passion for supporting female entrepreneurs in building or expanding their own beauty businesses,’ Nancy tells me. The business sells 20 plus multifarious brands, more often than not new to the High Street or, at least, not widely available on it. Stylists sell products at parties with their friends and the products can also be bought online.

If Nancy is all about having a good old chinwag and sharing recommendations, along with tricks of the trade, I wonder what is currently on her beauty shelf at home? ‘Some of the brands we stock are a little better known than others,’ the entrepreneur begins: ‘brands such as Balance Me, Blink, T Le Clerc and Neom. Others are lesser-known today: Beatitude, Ruth Mastenbroek and Antonia Burrell – to name just a few. My current addictions are Antonia Burrell (I adore her oil-based botanical cleanser), FACE Stockholm (crème blush in Tokyo, is so easy to apply to cheeks, eyes and even lips if I am feeling lazy or in a hurry) and Sage Los Angeles (roll-on fragrance oil in Turquiose).’ Take note all.This fun and friendly business idea was born out of the digital age, but relies on the social links between women that remain unchanged for decades. ‘What is better than happening upon a beauty gem and having a trusted friend on hand to ask her unbiased opinion?’ asks Nancy. We quite agree, and with plans to roll out MyShowcase across the country, its reach could go global. ‘We have aspirations to take the business into every community in the UK and potentially beyond our shores too, creating hundreds of successful female-led businesses along the way.’ Here here, I chant. n

(myshowcase.com)

TRIED & TESTED

Photography by Lindsey Smith and Elizabeth Groat


FABRIC SAID “ThERE’S No oBLIGATIoN To Buy BuT WITh DRooL-WoRThy BRANDS you’LL CERTAINLy WANT To TREAT youRSELF.”

MARyLEBoNE LoNDoN SAID “MyShoWCASE IS ThE BEAuTy JuNkIE’S DREAM ShoPPING ExPERIENCE.”

RESIDENT’S JouRNAL SAID “ThIS FuN AND FRIENDLy BuSINESS IDEA WAS BoRNE ouT oF ThE DIGITAL AGE BuT RELIES oN ThE SoCIAL LINkS BETWEEN WoMEN ThAT REMAIN uNChANGED FoR DECADES.”

www.myshowcase.com 15

you MAGAZINE SAID “hoST A MyShoWCASE STyLING SESSIoN AND A BEAuTy hoTShoT WILL ARRIvE AT youR DooR ARMED WITh BEAuTy TREATS FoR you AND youR FRIENDS To TRy BEFoRE you Buy.”

ThE DAILy TELEGRAPh SAID “ENTREPRENEuRIALISM CoMES IN MANy ShAPES AND SIZES: IN ThE CASE oF MyShoWCASE IT’S IN ThE FoRM oF AN ANToNIA BuRRELL CLEANSER, A BALANCE ME MoISTuRISER oR A ChINESE MEDICINE INSPIRED DE MAMIEL FACIAL oIL.”

www.myshowcase.com

You’ll be surprised at how quickly you can launch your own business as a Stylist. We have the resources to fast-track you to success through our simple training and support system.

WITh ThE ADMIN ALL TAkEN CARE oF, MARy AND kAREN WERE oFF To FIND hoSTS FoR ThEIR ShoWCASE

MyShowcase mentor you and take care of your admin – including payment collection, dispatch and delivery – so you can focus on the best bits: organising showcases, helping your clients find great beauty products and growing your business. you’ll get an invite to our monthly training days too in central London, where you can meet our brand founders and hear their stories first-hand.

you can do ITit’s eAsy


I’ve found my dream job – I earn commission introducing my friends to the latest in beauty, and all the admin is taken care of by MyShowcase. stylist saskia

...IF you WANT To WoRk uNDER youR oWN STEAM – juggling your work hours to suit yourself, your family, your lifestyle. many of our stylists are mums who want to go back to work but with flexible hours. myshowcase was created to offer this very opportunity.

“As a full time mum i work to my own timetable so family life can take priority. there’s no pressure and I love the financial independence.” stylist annya

...IF you LovE BEAuTy – you don’t need to have worked in beauty or a sales role to become a stylist. some of our stylists have a day job and run their own myshowcase business in their spare time.

“i’m always the one with the latest face creams, and now i can earn money telling my friends about new beauty products. it comes so naturally because i love beauty. it’s a dream job.” stylist beth

...iF yOu ENjOy SOCiALiSiNG – and have a network of friends, family, acquaintances, work colleagues and even neighbours who would make potential hosts for your beauty showcases.

“i needed an excuse to have a night off from the kids every so often, so i became a stylist and it was the best decision i’ve ever made. i’m loving being part of the community.” stylist Kerry

GET oFF To A FLyING START By

MAkING youR FIRST ShoWCASE

Go BRILLIANTLy! ouR TIPS:

Know your brands so you can tell

guests the stories behind them.

Keep your kit in tip-top

condition.

Offer some delicious treats –

cupcakes always go down well.

have a go at helping your guests

try products.

always have a big smile

and relaxed approach.5.

3.

1.

4.

2.

yOU’rE perfect FOr thE JOB...


From 15% to 28% of the value of products you sell at showcases.

From 15% to 28% of the value of products bought on the MyShowcase website by your clients.

From 3% to 8% of the commission earned by Stylists you have recruited and are mentoring.

1.

2.

3.18 www.myshowcase.com

how much can you earn?the sky’s the limit! You set your own goals both in the time you give to being a Stylist and the rewards you get – it’s all up to you...

ThERE ARE ThREE WAyS To EARN AS A MyShoWCASE STyLIST:

STyLIST MoNThLy CoMMISSIoNS FROM PERSONAL SALES

yOUr pErSONaL SaLES

£7,500 £5,000 £2,000 £ 800

yOUr MONthLy EarNiNgS

£1,750 £1,150 £ 330 £ 100

what this can mean for you• part-tiME BUSiNESS – stylists working on their own, holding two or three beauty showcases a month, may earn £180 in a month (or £2,200 in a year).

•COMMittED BUSiNESS – stylists working a total of two days holding several beauty showcases a week, and building a small team may earn £1,250 in a month (or £15,000 in

a year).

•BUSiNESS BUiLDEr – stylists working full-time to hold a dozen beauty

showcases a month and building a team of ten may earn £2,650 in a month (or £32,000 in a year).

*stylists may earn more or less than these examples.

it is illegal for any trading scheme promoter to persuade others to pay for goods and services by promising benefits from signing others up to scheme. Do not be persuaded that large earnings can be achieved without substantial effort and hard work.

WE’rE a StrONg & happy

become everyone’s go-to beauty girl!our growing community works like a team – we support and inspire each other, cheer one another on – so everyone realises their full potential!

our stylists are women just like you – they want to work on their own terms, flexibly, so have time for life while earning great rewards revealing brilliant new beauty products!

We’re incredibly proud of the community we have developed between our Stylists and brand founders. MyShowcase is a supportive business, one where everyone has a chance to shine – however they choose to run their Stylist business – have fun and reap the rewards together.

community!


“i met nicky clarke last week!” stylist Lorna



BECoMING A STyLIST

• Do I need to have experience in beauty or sales?

No. all you need is a passion for beauty and an entrepreneurial spirit to become

your friends’ go-to girl on beauty!

• Do I need to sell a minimum? No. there are no sales targets. you decide – that’s the beauty of it!

• Do you supply training? yes. MyShowcase provide you with

the products and training to become a fully-fledged beauty expert.

• Where can I get extra training? We hold monthly training and motivation events where you meet our brand founders and other Stylists, along with a complete online training academy.

•how much money can I expect to make? this is entirely up to you – the sky is

the limit! Sales at showcases typically range from £400 to £800.

GETTING STARTED

• how much do I need to invest? With an initial investment of £199

you receive products worth £500+ and tools to make your showcase professional.

GETTING STARTED (continued)

• how do I order samples? you can replenish your kit by ordering more products online at our website.

• how do my clients receive their orders?

as soon as you place an order online MyShowcase pack it and send it directly to your client.

• When do I get paid? We pay you monthly, directly to a

bank account of your choice, be it personal or business.

ABouT ThE CoMPANy

• Who is behind MyShowcase? MyShowcase was founded by four

entrepreneurs: Nancy Cruickshank, rodrigo Dauster, Kate Shapland and Olivier Beau de Lomenie.

• Will you be adding more brands? yes. We constantly evolve our line-up with new brands and products from our existing brands, so our Stylists always have something new to

showcase.

• What is the company culture like? Supportive, friendly and driven.

We are a community of like-minded women and we love what we do!

FAQs


interested in becoming a Stylist or just learning more about MyShowcase? We would love to talk to you. you can connect with us in the following ways:

Visit us at www.myshowcase.comemail us at [email protected] us on 020 7384 9600

WE’rE rEaDy WhEN yOU arE!

stylist booklet

Documents

beauty business

cream of beauty

founding beauty brands

independent beauty brands

beauty retail business

best beauty brands4

myshowcase stylists

body care