A. PHN TCH S MNH, VIN CNH CA TP ON ADIDAS1. Lch s hnh thnh AdidasLch s thng hiu Adidas bt ngun t Adolph Adi Dassler, ngi c xem l ng t ca ngnh sn xut sn phm th thao. Tn Adidas c t nm 1948, xut pht t hai m tit u ca tn thnh v h ca Adi Dasslers. Mt nm sau , Adi Dassler ng k thng hiu l Ba con h. Sau mt thi gian ko di khong 70 nm, gia nh Dassler rt lui khi cng ty vi nm, v nm 1989 doanh nghip chuyn i thnh tp on Aktiengesellschaft.Robert Louis-Dreyfus l ngi Php v c bu lm ch tch Hi ng qun tr t thng 4 nm 1993 n thng 3 nm 2001. Chnh ng l ngi xng vic khai trng Adidas trn th trng chng khon vo thng 11. 1995.Vo nm 1997 Adidas ginh c Salomon Group, v tn ca cng ty i thnh Adidas-Salomon AG. Vi cc chi nhnh ca Adidas (giy, dp, bt tt th thao, trang phc v dng), Salomon (vn trt tuyt, giy trt bng, giy s dng cho cc chuyn phiu lu, v cc dng c), Taylor Made (Cu lc b golf, cc loi bng v dng c), Mavic (b phn cu thnh ca xe p) v Bonfire ( trang phc trt tuyt), Adidas-Salomon AG c danh mc vn u t ca cc hng th thao tt nht trong ngnh hng ho th thao, cung cp cc loi sn phm cho th thao c ma h ln ma ng.Hin nay c hn 3000 nhn vin lm vic ti hai trung tm chnh ca Adidas, ti HQ Herzogenaurach (Germany) v Portland, Oregon (USA). Adidas-Salomon AG c khong 13000 nhn vin trn khp th gii. Mt i ng cc nh thit k, cc nh pht trin sn phm v cc chuyn gia v ho sinh v cng ngh vt liu tin hnh cc nghin cu Portland v ti trung tm cng ngh th hai ca Adidas Scheinfeld gn Nuremberg.Trong cc m hnh Scheinfeld, nguyn mu v cc sn phm may o qun o v giy dp c sn xut v th nghim. Ti y Adidas ch duy tr cc loi phng tin sn xut giy th thao tn ti c. Ni y, cc loi giy c bit dnh cho cc mn th thao Olympic c sn xut v d nh mn u kim, mn vt, mn c ti v xe trt tuyt.Mi ma Adidas bn ra th trng khong 600 loi giy th thao khc nhau v 1500 mt hng mang thu trang tr khc nhau ca Adidas. Trong nm 1999 Adidas bn hn 80 triu i giy v hn 150 triu giy o m v ngh trn khp th gii. Cc sn phm nh giy bt tt th thao, trang phc v thit b nh cc loi ti v bng hin nay ang c bn trn 160 quc gia. C khong 100 chi nhnh cng ty, lin doanh v a im c giy php m bo i din cho sn phm ca Adidas trn khp th gii. Vic phn phi v bn hng Adidas c phn thnh 5 khu vc trn khp th gii: Chu u/Cn ng, Chu Phi, Bc M, Chu /Thi bnh dng v Chu M La tinh. Ngy nay, Adidas l nh cung cp ln nht Chu u v giy, bt tt v trang phc th thao.1.2 Logo ca Adidas

1.3 Sn phmAdidas phn chia cc dng sn phm ca mnh thnh 3 phn nhm :- Thnh tch th thao: tp trung vo tnh nng ca sn phm p ng cho cc VDV chuyn nghip- Di sn th thao: nhng sn phm truyn thng mang li danh ting- Thi trang th thao: nhm vo ngi tiu dng v do nh to mu danh ting ngi Nht Yamamoto thit k.Trong nhm 1 chim 70% doanh thu, nhm 2 chim 25% doanh thu v nhm 3 chim 5% cn li.1.4 Th trng:Chu M, Chu u, chu Thi Bnh Dng v Trung ng v Nam Phi.2. Phn tch ni dung vin cnh:2.1 Vin cnh ca Tp on Adidas: To be the global leader in providing innovative and sustainable sporting goods that empower every athlete and fitness-minded individual in reaching maximum potential.Dch: L ngi dn u ton cu trong vic cung cp cc sn phm th thao sng to v bn vng trao cho mi vn ng vin th dc v mi c nhn yu thch th thao t c tim nng ti a.Mt trong nhng n by t c iu ny l m rng th trng v danh mc sn phm t may mc v giy dp cho vn ng vin chuyn nghip n thi trang cao cp. N cho php Adidas p ng nhu cu ca nhiu ngi tiu dng nhiu, khai thc th trng c hi t cc gc khc nhau cng nh t b nh hng bi mt chiu th trng ri ro. Aadidas cam kt i mi sn phm v to nn s khc bit sn phm so vi i th cnh tranh v cung cp mt nn tng vng chc cho tng lai tng trng.2.2 T tng ct li:To enhance social and environmental performance in the supply chain, thereby improving the lives of the people making our productsDch: Tng cng hiu qu x hi v mi trng trong chui cung ng, t nng cao cuc sng ca nhng ngi gp phn to nn cc sn phm ca cng ty2.3 Gi tr ct liNhng gi tr ct li ca adidas n t th thao v th thao l linh hn ca tp on Adidas. N l nhng g kt ni gia qu kh vi hin ti. N nh hng cho Adidas hng ti tng lai. PerformanceSport is the foundation for all we do and executional excellence is a core value of our Group.Dch: Hiu quTh thao l nn tng cho tt c nhng g chng ti lm v s xut sc vt tri l mt gi tr ct li ca tp on chng ti. PassionPassion is at the heart of our company. We are continuously moving forward, innovating, and improving.Dch: Nim am mNim am m chnh l trung tm ca cng ty chng ti.Chng ti ang tip tc hng v pha trc, i mi v nng cao. IntegrityWe are honest, open, ethical, and fair. People trust us to adhere to our word.Dch: S chnh trcChng ti trung thc, ci m, o c, v cng bng.Mi ngi tin tng chng ti s gi vng trung thnh vi cam kt ca mnh . DiversityWe know it takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed. We encourage healthy debate and differences of opinion.Dch: Tnh a dngChng ti bit mi ngi s c nhng tng, im mnh, s thch, v nn vn ha khc nhau lm cho cng ty ca chng ti thnh cng.Chng ti khuyn khch cc cuc tranh lun lnh mnh v cc quan im khc bit.Nhng gi tr ny n su vo mi mt nhn vin ti tp on Adidas, gip cho Adidas khng ngng ci tin, sng to ra cc sn phm dn u th gii c mi khch hng cng nh cc c ng ca mnh tin tng. Tip tc duy tr cc tiu chun cao nht v trch nhim doanh nghip i vi cng ng. Trch nhim doanh nghip c nhiu kha cnh v thm nhun vo tt c cc b phn v s hot ng ca tp on vi ngha l:+) Nng cao iu kin lm vic ti cc nh my ca nh cung cp+) Gim thiu cc nh hng ca mi trng i vi s hot ng v trong chui cung ng ca tp on.+) m bo phc li v s pht trin cho ngi lao ng+) To nn s khc bit v v th cho nhng ngi trong cng ng ti nhng ni m tp on hot ng3. Tuyn b s mnh ca Tp on Adidas3.1 Phn tch s mnh ca Tp on Adidas: The Adidas Group strives to be in the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. ngun: http://careers.adidas-group.com/mission-and-values.aspx) http://www.adidas-group.com/media/filer_public/2013/07/31/gb_2010_en.pdf Dch: Tp on Adidas n lc tr thnh ngi dn u ton cu trong ngnh cng nghip hng th thao vi cc thng hiu c xy dng da trn s am m ginh cho th thao v phong cch sng th thao.Adidas cng tip tc lm r s mnh ca h nh sau:1. We are committed to continuously strengthening our brands and products to improve our competitive position.Dch: Chng ti cam kt lin tc cng c thng hiu v sn phm ca chng ti nng cao v th cnh tranh ca chng ti.2. We are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product we bring to market.Dch: Chng ti l nhng nh dn u trong vic tm kim s i mi v thit k gip cho cc vn ng vin tt c cc cp k nng t c hiu qu cao nht vi tt c cc sn phm chng ti mang n cho th trng.3. We are consumer-focused and therefore we continuously improve the quality, look, feel and image of our products and our organisational structures to match and exceed consumer expectations and to provide them with the highest value.Dch: Chng ti nh hng tp trung vo khch hng v do chng ti khng ngng nng cao cht lng , ci nhn, cm nhn v hnh nh ca cc sn phm ca chng ti v lin tc ci thin c cu t chc ca chng ti ph hp v vt qu mong i ca khch hng v cung cp cho h vi gi tr cao nht.4. We are a global organisation that is socially and environmentally responsible, that embraces creativity and diversity and is financially rewarding for our employees and shareholders.Dch: Chng ti l mt t chc ton cu c trch nhim vi x hi v vi mi trng, iu ny bao gm s sng to v s a dng v li ch ti chnh cho nhn vin v cc c ng ca chng ti.5. We are dedicated to consistently delivering outstanding financial results.Dch: Chng ti cam kt lun cung cp cc kt qu ti chnh ni bt nht.3.2 nh ngha kinh doanh tr li cho cu hi: Hot ng kinh doanh ca cng ty l g? Adidas xc nh bn cht ca sn phm v phm vi ca cc sn phm cung cp l ngnh cng nghip hng th thao vi cc thng hiu c xy dng da trn s am m ginh cho th thao v phong cch sng th thao ng thi xc nh i tng khch hng hng n l cc vn ng vin ca tt c cc cp k nng". Adidas u t rt ln vo vic ci tin v i mi cc sn phm ca mnh nhm p ng tt hn khch hng ca mnh vi phng chm sn xut nhng sn phm cc k va vn v mang li cht lng luyn tp cao nht. C th thy Adidas quan tm n th thao v say m vi nhng cng hin, nhng n lc trong th thao v nhng s tho mn, nim vui sng trong chin thng ca cc vn ng vin v nhng ngi yu thch th thao. Hin nay, Adidas nhm n 3 nhm khch hng chnh tiu th thi trang th thao, b phn Sport Performance nhm n cc vn ng vin mi cp , b phn Sport Heritage th nhm n thi trang th thao theo cm hng trang phc do ph v b phn Sport Style tp trung vo nhng khch hng tr thch nhng sn phm trang phc th thao hp thi trang v sang trng. Nh vy Adidas khng nh hot ng kinh doanh ca mnh l hng n tha mn nhu cu ca khch hng ch khng ch l hng n sn phm. tr li cho cu hi :Hot ng kinh doanh ca cng ty s l g? Adidas khng nh mi quan h vi khch hng ca mnh l gip khch hng "t c hiu qu cao nht vi tt c cc sn phm ... ph hp v vt qu mong i ca khch hng v cung cp cho h vi gi tr cao nht." Ngoi ra, Adidas cn xc nh bn cht ca cc mi quan h ca mnh vi cng ng rng ln, nhn vin v c ng ca mnh: " l mt t chc ton cu c trch nhim vi x hi v vi mi trng, bao gm s sng to v s a dng, li ch ti chnh cho nhn vin v li ch ti chnh cho cc c ng. Hay ni cch khc nhim v ca Adidas lmang n ngun cm hng v th thao cho khch hng v gip khch hng t c tim nng ca h. Tp trung ca Adidas l tip tc tm kim s i mi, thit k v pht trin sn phm nng cao hiu sut v c li v cng ngh gip cc vn ng vin t c thnh tch tt hn. Qua m rng th phn v th trng kinh doanh ca mnh, gi vng c v tr hin nay l mt trong nhng nhn hiu quyn lc nht trn th gii. tr li cu hi: Hot ng kinh doanh nn l g? Adidas xc nh chin lc marketing ca mnh l " khng ngng nng cao cht lng, ci nhn, cm nhn, v hnh nh ca cc sn phm" v cho bit thm "lin tc ci thin c cu doanh nghip" vi phng php cnh tranh l lin tc cng c thng hiu v sn phm tr thnh "ngi dn u ton cu. Adidas v ang tip tc pht trin, thit k v tip th v sn phm ca mnh trn ton th gii vi cc mc hng: giy dp, hng may mc, thit b v cc sn phm ph kin c cht lng cao,mu m a dng, nng ng khe khon gn lin hnh nh th thao.Vi cu khu hiu Khng g l khng th( Impossible is nothing) c in bn cnh nhn hiu ca mnh, cho rt nhiu vn ng vin ni ting ca mi thi i trong lng th thao trn khp th gii mang n trn trang phc hoc dng c ca h. Slogan ny ca Adidas khng ch em li nhng li ch thit thc cho ngi tiu dng, m qua , to tnh cm ca ngi dn vi Adidas. Mc tiu Khng c g l khng th nhm thc y phong tro th thao, khuyn khch mi ngi thuc mi la tui tham gia v tri nghim nim vui ca th thao. Vic qung b hnh tng ca cng ty mt cch hiu qu thng qua slogan Impossible is nothing v cc chin dch marketing cho thy Adidas khng ch tr thnh ngi dn u trn th trng v trang phc th thao m cn tr thnh nhn hiu c a chung nht.Qua thy c vai tr ca tuyn b s mnh ny s l mt m hnh cho cc nhn vin nhn vo v bit chun mc ca cng ty l g v cng ty mong i iu g t cc nhn vin.Tuyn b ny s c gng ni vi ngi tiu dng rng Adidas l mt cng ty ng tin tng v Adidas tin tng vo nhng sn phm h to ra vi cam kt s l nhng sn phm tt nht, hon ho nht. Tuyn b s mnh cng chnh l cu ni gia cng ty vi khch hng, nhn vin v cc c ng qua cng ty tip tc sn xut nhng sn phm tt nht cung cp cho cng ng ton cu v hng n nhng mc tiu m cng ty mun t c.

B. PHN TCH S MNH, VIN CNH CA VINAMILK

1.1 Tng quan v Cng ty1.1.1 Lich s hinh thanh1. Cng ty c phn sa Vit Nam c thanh lp trn quyt inh s 155/2003QD-BCN nm 2003 cua B Cng nghip v chuyn doanh nghip Nha nc Cng ty sa Vit Nam thanh Cng ty C phn Sa Vit Nam.1. Tn giao dich la Vietnam Dairy Products Joint Stock Company.1. C phiu cua Cng ty c nim yt trn thi trng chng khoan Tp. H Chi Minh ngay 28/12/2005Bang 1: S lc v Cng ty C phn VinamilkTn y uCng ty C phn Sa Vit Nam

Tn vit ttVINAMILK

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Vn iu l cua Cng ty Sa Vit Nam hin nay1.590.000.000.000 VND (Mt ngan nm trm chin mi ty ng)

Tinh theo doanh s va san lng, Vinamilk la nha san xut sa hang u Vit Nam. Danh muc san phm cua Vinamilk bao gm: san phm chu lc la sa nc va sa bt; san phm co gia tri cng thm nh sa c, yoghurt n va yoghurt ung, kem va pho mat. Vinamilk cung cp cho thi trng mt danh muc cac san phm, hng vi va quy cach bao bi co nhiu la chon nht.Theo anh gia cua cac c quan chc nng, Vinamilk la nha san xut sa hang u tai Vit Nam trong nhiu nm tr lai y. T khi bt u i vao hoat ng nm 1976, Cng ty a xy dng h thng phn phi rng khp ca nc, ng thi da vao o gii thiu cac san phm mi nh nc ep, sa u nanh, nc ung ong chai va caf cho thi trng. Phn ln san phm cua Cng ty cung cp cho thi trng di thng hiu Vinamilk, thng hiu nay c binh chon la mt Thng hiu Ni ting va la mt trong nhom 100 thng hiu manh nht do B Cng Thng binh chon nm 2006. Vinamilk cung c binh chon trong nhom Top 10 Hang Vit Nam cht lng cao.San phm Vinamilk chu yu c tiu thu tai thi trng Vit Nam va xut khu sang cac thi trng nc ngoai nh Uc, Campuchia, Irc, Philipines va My.Hinh 3: C cu C ng cua Vinamilk nm 2013

Vi b day kinh nghim 30 nm thanh lp va phat trin, san phm a dang, nhan hiu c ngi tiu dung tin nhim, Vinamilk gi vi tri u tau trong nganh sa vi thi phn 39% nm 2010. Vi li nhun sau thu nm 2013 vn ti 6534 ty ng tng ng vi ty sut lai sau thu/doanh thu thun 21,1%. Ngoai ra ngun tin mt di dao cho phep Vinamilk tra lai trn c phiu at 7.839 ng/c phiu trong nm 2013 va co th con cao hn trong nhng nm sau.1.1.2 Qua trinh phat trinTin thn la cng ty Sa, Caf Min Nam thuc Tng Cng ty Thc phm, vi 6 n vi trc thuc la:1. Nha may sa Thng Nht,1. Nha may sa Trng Tho,1. Nha may sa Dielac,1. Nha may Caf Bin Hoa,1. Nha may Bt Bich Chi va LubicoMt nm sau o (1978) Cng ty c chuyn cho B Cng nghip thc phm quan ly va Cng ty i tn thanh Xi nghip Lin hp sa Caf va Banh keo I va n nm 1992 c i tn thanh Cng ty sa Vit Nam thuc quan ly trc tip cua B Cng nghip nhe.Nm 1996 lin doanh vi Cng ty C phn ng lanh Quy Nhn thanh lp xi nghip Lin doanh Sa Binh inh.Thang 11 nm 2003, Cng ty chuyn i thanh Cng ty C phn va i tn thanh Cng ty C phn Sa Vit Nam. Sau o Cng ty thc hin vic thu tom Cng ty C phn Sa Sai Gon, tng vn iu l ng ky cua cng ty ln con s 1.590 ty ng.Nm 2005, mua s c phn con lai cua i tac lin doanh trong Cng ty Lin doanh sa Binh inh, khanh thanh nha may sa Ngh An, lin doanh vi SABmiller Asia B.V thanh lp cng ty TNHH Lin doanh SABMiller Vit Nam. San phm u tin cua cng ty mang thng hiu Zorok c tung ra thi trng.Nm 2006, Vinamilk nim yt trn thi trng chng khoan Tp. H Chi Minh ngay 19/01/2006, trong o vn do Cng ty u t va kinh doanh vn nha nc nm gi la 50,01% vn iu l.M phong kham An Khang tai Tp. H Chi Minh, y la phong kham u tin tai Vit Nam quan tri bng h thng in t, cung cp cac dich vu t vn dinh dng, kham phu khoa, t vn nhi khoa va kham sc khoe tng quat.Nm 2007 mua c phn chi phi 55% cua cng ty sa Lam Sn. Cng ty a at c rt nhiu danh hiu cao quy nh:1. Hun chng lao ng Hang I (1996 do Chu tich nc trao tng)1. Anh Hung Lao ng (2000- do Chu tich nc trao tng)1. Siu cup Hang Vit Nam cht lng cao va uy tin nm 2006 do Hip hi s hu tri tu & Doanh nghip va va nho Vit Nam cung cac danh hiu khac nh lin tip ng u Topten hang Vit Nam Cht lng cao (do ban oc bao Sai Gon Tip Thi binh chon)1.1.3 Ngnh ngh kinh doanh1. San xut kinh doanh sa hp, sa bt dinh dng, banh, sa ti, sa u nanh, nc giai khat, nc ep trai cy va cac san phm t sa khac.1. Kinh doanh thc phm cng ngh, thit bi phu tung, vt t, hoa cht va nguyn liu, san xut va mua ban bao bi, in trn bao bi.1. Kinh doanh nha, mi gii kinh doanh bt ng san, cho thu kho, bai. Kinh doanh vn tai bng t, bc xp hang hoa, san xut mua ban san phm nha.1. Kinh doanh bt ng san, nha hang, khach san, dich vu nha t, cho thu vn phong, xy dng c s ha tng khu dn c cng trinh dn dung.1. Chn nui bo sa, trng trot va chn nui hn hp, mua ban ng vt sng.1. San xut mua ban ru, bia, ung, thc phm ch bin, che ung, ca ph rang xay,1. Phong kham a khoa.2. Phn tch ni dung vin cnh:2.1 Vin cnh ca Vinamilk:Tr thnh biu tng mang tm vc th gii trong lnh vc thc phm, thc ung, ni m tt c mi ngi t trn nim tin vo sn phm an ton v dinh dng2.2 T tng ct li:- Sng to l yu t sng cnTheo nh li khng nh ca b Mai Kiu Lin Ch tch HQT kim Tng gim c th Mun c sn phm i u trn th trng th phi lun sng to. Sng to l yu t sng cn! Chnh v th m Vinamilk lun tm nin sng to l ngi bn ng hnh ca mnh.- Thng hiu gn b cng ngL mt trong nhng doanh nghip hng u Vit Nam, Vinamilk nhn thc r tm nh hng ca mnh n cng ng v s pht trin bn vng ca x hi. Cng ty cng thu hiu s thnh cng ca mt doanh nghip s khng ch n gin l nhng con s v doanh thu th hin trn cc bn bo co thng nin m cn l nhng ga tr vt tri v lu di m doanh nghip xy dng v mang n c cho mi ngi. Vi nhng mong mun ng n v nhng hnh ng thit thc ca mnh, Vinamilk c nh n l "Thng hiu gn b cng ng".2.3 Gi tr ct liCc gi tr ct li theo B Quy tc ng x ca Vinamilk tip tc khng nh gi tr l kim ch nan trong nh hng cho mi hot ng. Nm 2013 Vinamilk cng c nhng hot ng thc tin nhm nng cao vic p dng cc gi tr ny vo thc tin. Chnh trc : Lim chnh, Trung thc trong ng x v trong tt c cc giao dch. Tn trng : Tn trng bn thn, tn trng ng nghip. Tn trng Cng ty, tn trng i tc.Hp tc trong s tn trng. Cng bng : Cng bng vi nhn vin, khch hng, nh cung cp v cc bn lin quan khc. o c : Tn trng cc tiu chun c thit lp v hnh ng mt cch o c Tun th : Tun th Lut php, B Quy Tc ng X v cc quy ch, chnh sch, quy nh ca Cng ty. 2. 4 Hnh dung tng laiCng vi s pht trin ca Cng ty, Hi ng qun tr Vinamilk cng thc hin li vic r sot nh hng di hn. Theo , tm nhn ca cng ty c nh hnh theo hng m rng phm vi hot ng khng ch cn trong phm vi Vit Nam na m m rng ra tm th gii. Cng ty s tp trung mi ngun lc tr thnh cng ty sa v thc phm c li cho sc khe vi mc tng trng nhanh v bn vng nht trn thi trng bng chin lc xy dng cc dng sn phm cht lng, c li th cnh tranh di hn bng cach khng ngng a dng ha cc dng sn phm, m rng lnh th phn phi nhm duy tr v tr dn u bn vng trn th trng ni a, m rng tm nh hng ra phm vi quc t v ti a ha li ch ca c ng Cng ty. Vinamilk hin ang theo ui chin lc pht trin kinh doanh da trn nhng yu t ch lc sau t c vin cnh m cng ty ra: +) Cng c, xy dng v pht trin mt h thng cc thng hiu cc mnh p ng tt nht cc nhu cu v tm l tiu dng ca ngi tiu dng Vit Nam; +) Pht trin thng hiu Vinamilk thnh thng hiu dinh dng c uy tn khoa hc v ng tin cy nht vi mi ngi dn Vit Nam thng qua chin lc p dng nghin cu khoa hc v nhu cu dinh dng c th ca ngi Vit Nam pht trin ra nhng dng sn phm ti u nht cho ngi tiu dng Vit Nam; +) u t m rng sn xut kinh doanh qua th trng ca cc mt hng nc gii kht tt cho sc khe ca ngi tiu dng thng qua thng hiu ch lc VFresh nhm p ng xu hng tiu dng tng nhanh i vi cc mt hng nc gii kht n t thin nhin v tt cho sc khe con ngi; +) Cng c h thng v cht lng phn phi nhm ginh thm th phn ti cc th trng m Vinamilk c th phn cha cao, c bit l ti cc vng nng thn v cc th nh; +) Khai thc sc mnh v uy tn ca thng hiu Vinamilk l mt thng hiu dinh dng c uy tn khoa hc v ng tin cy nht ca ngi Vit Nam; +) Pht trin ton din danh mc cc sn phm sa v t sa nhm hng ti mt lng khch hng tiu th rng ln, ng thi m rng sang cc sn phm gi tr cng thm c gi bn cao nhm nng cao t sut li nhun chung ca ton Cng ty...3. Tuyn b s mnh ca Vinamilk3.1 Phn tch s mnh ca VinamilkVinamilk cam kt mang n cho cng ng ngun dinh dng gi tr nht bng tt c s trn trng, tnh yu v c trch nhim vi cuc sng3.2 nh ngha kinh doanh tr li cho cu hi: Hot ng kinh doanh ca cng ty l g? Vinamilk xem khch hng l trung tm v cam kt p ng mi nhu cu ca khch hng,lun tha mn v c trch nhim vi khch hng bng cch a dng ha sn phm v dch v, m bo cht lng, an ton v sinh thc phm vi gi c cnh tranh, tn trng o c kinh doanh v tun theo lut nh. tr li cho cu hi :Hot ng kinh doanh ca cng ty s l g? Vi b dy hnh thnh v pht trin, Vinamilk hin nay l mt thng hiu danh ting v tr thnh mt trong nhng cng ty hng u ti Vit Nam trong lnh vc sn xut, kinh doanh sa v nc gii kht. Vinamilk nhn thc rng, t c nhng thnh cng , bn cnh vic thc hin tt cc chin lc v k hoch kinh doanh ng n th vic trn trng o c kinh doanh v thc hin nhng hnh ng mang li nhng gi tr bn vng cho x hi, cng ng ng mt vai tr ht sc quan trng. Vi Vinamilk, trch nhim x hi khng phi l mt p lc t bn ngoi m l mt phn sn c trong nguyn tc kinh doanh, trong s mnh hot ng v c tch hp vo tt c cc hot ng ca Vinamilk. Theo , nhng kha cnh m Vinamilk hng n bao gm: sn phm, pht trin kinh t, mi trng, mi trng lm vic v hot ng x hi - cng ng.Vinamilk tin rng chnh sch ny s l mi lin kt cht ch gia Vinamilk vi cc bn c li ch lin quan: c ng, khch hng, ngi tiu dng, nhn vin, nh cung cp, i tc v cng ng cng thu hiu, tn trng v chung tay trong vic mang li nhng gi tr li ch chung cho x hi. tr li cu hi: Hot ng kinh doanh nn l g? Vi mc tiu a Vinamilk tr thnh tp on sn xut sa ln c yu thch nht ca Vit Nam v khu vc, chinh phc mi ngi khng phn bit bin gii quc gia, hng n l doanh nghip quy m ton cu. Vi ch trng a cng ngh mi nht, hin i, tin tin nht vo qu trnh sn xut, nhm to ra cc sn phm t cht lng quc t, cnh tranh vi cc nhn hiu sa ni ting trn th gii, Cng ty quyt nh u t xy dng mt s nh my sa c thit k thn thin vi mi trng vi h thng thit b cng ngh mi hin i bc nht sn xut ra nhiu sn phm sa hn vi cht lng tt hn. V nh hng chin lc ca Vinamilk, b Lin cho bit, nguyn tc hot ng ca Vinamilk l gn kt vi cng ng v hng n pht trin bn vng. Do vy, Vinamilk ch ng hon ton ngun nguyn liu3.3 Cam kt vi cc bn hu quan:3.3.1 i vi khch hngVinamilk cam kt vi khch hng mi sn phm ca Vinamilk u l kt qu ca mt chu k khp kn p ng y cc yu cu nghim ngt nht vi cht lng t tiu chun cao nht nng cao v ci thin sc khe con ngi, m bo gi c cnh tranh v trung thc trong mi giao dch, bao gm: Nghin cu, thit k sn phm an ton v dinh dngChin lc pht trin sn phm ca Vinamilk t trc ti nay vn lun hng n s an ton v li ch sc khe ca ngi tiu dng c v th cht v tr tu. V th vinamilk v cng cn trng trong tng giai on: t ln cng thc sn phm, quyt nh ngun nguyn liu n thit k kiu dng v bao b sn phm nhm m bo s an ton ti a cho ngi s dng. Ngoi ra, vinamilk tuyt i khng s dng nhng thnh phn c th gy nh hng xu n sc khe ngi tiu dng nh cht bo qun cho tt c sn phm ca Vinamilk hin ti v tng lai. Nguyn liu an tonSn phm sa ti 100% h tr min dch ca Vinamilk u c s dng sa ti nguyn liu ch yu ca cc trang tri b v c chn lc v kim sot v cng nghim ngt m bo an ton v sinh thc phm.Cc loi nguyn liu nhp ngoi ca Vinamilk c cung cp bi cc nh cung cp c uy tn ca M, c, New Zealand, Php, Thit b, cng ngh hin i m bo cht lng tuyt vi ca sn phm, Vinamilk khng ngng nghin cu, u t cho cc thit b v cng ngh hin i v t ho rng vinamilk ang s hu nhng dy chuyn sn xut tin tin nht, bt kp cng ngh sn xut sa u t nht trn th gii. Qun l v kim sot cht lng vn hnh theo tiu chun quc tVinamilk lun coi trng cc cng tc qun l v kim sot cht lng sn phm. Vinamilk p dng cc h thng qun l tin tin nh HACCP, BRC, ISO 17025 kim sot cht ch v ton din tt c cc cng on t trc, trong, v sau sn xut nhm m bo cht lng sn phm Vinamilk lun l an ton v tt nht. Ngoi ra, h thng cc bin php truy vt sn phm cng c p dng nhm m bo vic thu hi, x l sn phm c s c gim thiu ti a nhng nh hng c th n ngi tiu dng v x hi. Thng tin trung thc, y cho ngi tiu dngVinamilk cam kt cung cp y v trung thc nhng thng tin v sn phm nh thnh phn, gi tr dinh dng, hng dn bo qun s dng gip ngi tiu dng la chn v s dng sn phm ca Vinamilk mt cch ti u v hi lng nht.3.3.2 i vi ngi lao ng Ngi lao ng c iu kin lm vic an ton v c chm sc sc khe, c m bo tt c quyn li m php lut quy nhNhu cu c lm vic trong iu kin an ton v c chm lo v sc kho ca ngi lao ng l chnh ng, Vinamilk cam kt: Trang b y cng c bo h lao ng v nhng bin php m bo an ton cho ngi lao ng trong qu trnh lm vic. T chc cc chng trnh hng dn v o to an ton thng nin cho ngi lao ng. Xy dng h thng thit b phng chy cha chy ti tt c cc tr s, a im hot ng v m bo 100% ngi lao ng c hun luyn v phng chy cha chy mi nm mt ln. Thc hin cc chng trnh chm sc sc khe. Ngoi bo him sc khe theo php lut, ngi lao ng cn c cung cp nhng gi khm sc khe ton din, bo him tai nn. Pht trin i ng lao ng a dng, tn trng s khc bit v khng phn bit i xVi quy m hin ti, Vinamilk ang l ni cng tc ca gn 5,000 lao ng thuc nhiu lnh vc, ngnh ngh v lm vic trong nhiu iu kin khc nhau (vn phng, nh my sn xut, cc trang tri...). Cng ty mun xy dng mt mi trng lm vic vn ho, vn minh cho tt c mi thnh vin ca cng ty. lm c iu , Vinamilk lun i x vi cc nhn vin ca mnh v khuyn khch tt c mi ngi trong Vinamilk i x vi nhau trn nguyn tc: i x tn trng, bnh ng, khng phn bit gii tnh, vng min, tn gio. Ga tr lao ng ca nhn vin c ghi nhn v b p tha ngLun ghi nhn v trn trng s n lc cng vi cc gi tr lao ng ca tt c cc nhn vin trong hnh trnh ln mnh v trong tng thnh cng ca Vinamilk, cng ty mun tng thnh vin ca cng ty nhn c nhng g h xng ng. Ti Vinamilk cng ty c cc chnh sch v tin lng r rng v cng bng m bo tng thnh vin ca Vinamilk s c mt mc thu nhp tt v tho ng vi cng sc v tm huyt ca h. Ngoi ra, hng nm, nhng ngi lao ng trong Vinamilk s c chia s mt phn li nhun ca cng ty tu theo tnh hnh hot ng nhm khuyn khch s c gng ca tt c mi ngi.3.3.3 i vi c ngCng ty cam kt s n lc mang li li ch vt tri cho cc c ng trn c s s dng hiu qu v bo v ngun ti nguyn ca VINAMILK trong s tun th tiu chun cao nht v ng x o c v php lut trong kinh doanh. 3.3.4 i vi cng ngCng ty cam kt c trch nhim, chia s gi tr v chung tay pht trin cng ng.Ti cc a phng m Vinamilk c hot ng sn xut v kinh doanh, Vinamilk lun hng n vic gn kt gia m rng quy m hot ng vi s pht trin kinh t ca a phng: u t c s vt cht, gp phn xy dng cc c s h tng ti a phng. To vic lm, o to ngh cho lc lng lao ng ca a phng3.3.5 i vi i tc Cng ty cam kt s tn trng v giao dch bnh ng vi cc nh cung cp v i tc. Cng ty lun trn trng mi quan h hp tc lu di trn c s trung thc, cc bn cng c li v c trch nhim vi x hi3.3.6 i vi Nh Nc Lun tun th cc quy nh ca php lut ti nhng ni Vinamilk hot ng m bo cc s liu bo co, thng k cung cp cho cc c quan chc nng l chnh xc, trung thc, y v kp thi Tch cc tham gia vo cc chng trnh pht ng ca chnh ph nhm n nh v pht trin kinh t Thc hin y cc ngha v v thu v cc ngha v khc theo quy nh ca php lut cc nc

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