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IBM Belgium sprl/bvba Avenue du Bourget 42 Bourgetlaan B-1130 Brussels www.ibm.com/be November 16 th , 2015 Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s annual convention held January 17-20, 2016 in New York City! This flagship industry event offers unparalleled education, networking with 30,000 global attendees, and an enormous EXPO Hall of new technologies and solutions. As a guest of IBM, you’ll hear from and network with industry leaders and your peers in the retail and consumer goods industry. Here are some highlights: NRF Keynote Sessions: hear from leaders in retail and former US Secretary of State Colin Powell Innovate! Personalized Store Tour in NYC: discover the most innovating stores of Manhattan through a guided tour customized for our Benelux delegation. We will carefully select the stores this year around four innovation angles: technology, store concept, merchandising and omni-channel user experience. Peer-to-Peer Roundtables: discuss best practices and trends in your industry with your peers and an expert facilitator. At your request, share experiences from your peers from Belgium, The Netherlands, France, Italy or other countries (on request). IBM Big !deas Sessions: learn about IBM’s exciting new partnership with the Fung Group and the very latest research-based insights for Retail and Consumer Goods including a proactive, informed 2025 point-of-view. Meet Watson, and explore what cognitive computing can bring to your business. IBM EXPO Booth: get the live experience of IBM’s cutting-edge retail solutions, guided by a Benelux Retail specialist. Hot Topics Briefings: learn about a full range of industry topics from experts. We are happy to offer you either a free entry pass to the EXPO Hall courtesy of IBM, or the opportunity to benefit from our Benelux study tour group booking at NRF at the reduced rate of $1000 for the FULL conference pass, instead of $2,250. The expo pass will give you access to the expo hall, the full pass will also allow you to attend the conferences. While you remain responsible to book your own travel and accommodation, we are proposing some flights and are recommending one of the NRF official hotels proposing a shuttle service to the NRF to select if you wish. This will allow us to stay at the same hotel for an increased networking between your peers and facilitate the logistics. The NYC store tour and the other activities will depart from this hotel.

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Page 1: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

IBM Belgium sprl/bvba

Avenue du Bourget 42 Bourgetlaan

B-1130 Brussels

www.ibm.com/be

November 16th, 2015

Subject: Invitation the NRF Retail Big Show - NYC

Dear, We are happy to invite you to join IBM at the National Retail Federation’s annual convention held January 17-20, 2016 in New York City! This flagship industry event offers unparalleled education, networking with 30,000 global attendees, and an enormous EXPO Hall of new technologies and solutions. As a guest of IBM, you’ll hear from and network with industry leaders and your peers in the retail and consumer goods industry. Here are some highlights:

NRF Keynote Sessions: hear from leaders in retail and former US Secretary of State Colin Powell

Innovate! Personalized Store Tour in NYC: discover the most innovating stores of Manhattan through a guided tour customized for our Benelux delegation. We will carefully select the stores this year around four innovation angles: technology, store concept, merchandising and omni-channel user experience.

Peer-to-Peer Roundtables: discuss best practices and trends in your industry with your peers and an expert facilitator. At your request, share experiences from your peers from Belgium, The Netherlands, France, Italy or other countries (on request).

IBM Big !deas Sessions: learn about IBM’s exciting new partnership with the Fung Group and the very latest research-based insights for Retail and Consumer Goods including a proactive, informed 2025 point-of-view. Meet Watson, and explore what cognitive computing can bring to your business.

IBM EXPO Booth: get the live experience of IBM’s cutting-edge retail solutions, guided by a Benelux Retail specialist.

Hot Topics Briefings: learn about a full range of industry topics from experts.

We are happy to offer you either a free entry pass to the EXPO Hall courtesy of IBM, or the opportunity to benefit from our Benelux study tour group booking at NRF at the reduced rate of $1000 for the FULL conference pass, instead of $2,250. The expo pass will give you access to the expo hall, the full pass will also allow you to attend the conferences. While you remain responsible to book your own travel and accommodation, we are proposing some flights and are recommending one of the NRF official hotels proposing a shuttle service to the NRF to select if you wish. This will allow us to stay at the same hotel for an increased networking between your peers and facilitate the logistics. The NYC store tour and the other activities will depart from this hotel.

Page 2: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

IBM Belgium sprl/bvba

Avenue du Bourget 42 Bourgetlaan

B-1130 Brussels

www.ibm.com/be

You will find more information on the attached presentation, as well as an enrollment spreadsheet. Please consider to confirm your enrollment rapidly, as the hotel rooms will typically be rapidly booked by NRF participants. If you interested to join, even if you’re not fully sure, please contact me or your IBM representative before end of November for planning purposes so that we can include you in further communication. You should attempt to give us your final confirmation by December 18th, the ultimate dead line being December 24th. Would you know anybody in your organization interested to participate, feel free to forward them this invitation. For any question, do not hesitate to call or email me. Looking forward meeting you,

Vincent Malarme Industry Solutions Distribution Sector Leader [email protected] +32 475 29 42 43

Page 3: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

© 2015 IBM Corporation

Retail

Benelux Study Tour @ NRF 2016

Page 4: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

© 2015 IBM Corporation2

Retail

Why join IBM at NRF?

The National Retail Federation (NRF) Annual Convention and Expo in considered the peak industry moment for retail. As

the industry’s largest global retail convention, you will be joined by over 30,000 of your peers in retail from 50+ countries.

In an era of digital disruption, retailers must adjust to three major changes in the industry. First: the physical and digital

worlds have merged as people and devices become an intertwined Internet-of-Things. Second: the ability to use data –

collect it, analyze it, act on it – sets successful and unsuccessful retailers apart. Finally: businesses must quickly experiment

to differentiate, and adopt new business models to scale and compete globally.

IBM can help you make adjustments. With our cognitive computing capabilities, you can predict customers’ wants and

aspirations so that you have the right merchandise, service and associates. With the world’s largest digital agency, you can

craft delightful experiences to engage customers and differentiate your brand. With our open, secure cloud and development

environments, you can quickly implement new business models and ecosystems. IBM can bring you all these capabilities so

that you can be the successful retailer of the future.

IBM retail subject matter experts will meet with you face to face or in our booth, to share with you the IBM vision of where

retail is going and how IBM is helping retailers solve their business problems.

NRF 2016 marks over two decades of IBM as a prominent sponsor.

In this context IBM in Belgium and The Netherland has been organizing study tours to the NRF for its customers and

partners since many years. We are giving a local touch to this event by allowing you to network with your peers during the

event, and benefit from a targeted customization of the agenda to your specific needs.

Over the years, our guided NYC store tour became one of the main highlights of the study tour.

Page 5: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

© 2015 IBM Corporation3

Retail

Facts

• January Sunday 17 to Tuesday 20 – NYC – Javits Convention center

• http://bigshow16.nrf.com/

• Event fees:

• Expo Hall pass: Free entry pass as an IBM guest.

Use code 582 to reserve passes here:

https://registration.experientevent.com/showNRF161/Default.aspx?InviteID=582

• Full conference pass (includes the participation to the conferences): $1000 instead of

$2,275 as part of our Benelux Study Tour group for retailers and consumer goods

companies.

Enrollment through attached registration spreadsheet to send to

[email protected] before December 18th

Page 6: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

© 2015 IBM Corporation4

Retail

Logistics - Benelux

Everybody should book travel & lodging directly by own means

We are proposing to share the same hotel (& flights) in order to increase networking, leverage shuttle

& facilitate the logistics

Hotel booking should happen through the official NRF agent:

https://www.jaderegistration.com/hui/m?eventID=14661330&perspective=0&contactTypeID=14724805

&_ga=1.268982002.247020641.1447165812 in order to benefit from the shuttle service

The Benelux proposed hotel: HILTON MIDTOWN, 1335 Avenue Of The Americas

Benelux Proposed flights (to book yourself)

• From Belgium: Saturday Jan 16th: SN501 BRU-JFK 10:30-13:20

Wednesday Jan 20th: SN502 JFK-BRU 18:15-07:20

• From The Netherlands: Saturday Jan 16th: KL641 AMS-JFK 13:25-15:50

Wednesday Jan 20th: KL642 JFK-AMS 17:50-06:55

Page 7: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

© 2015 IBM Corporation5

Retail

Agenda at a glance (WIP)

Saturday 16 Sunday 17 Monday 18 Tuesday 19 Wednesday 20

8H30

9H00

9:00-10:00 Keynote: Hospitality's Secrets to Success:

Cultivating Relationships with Today's Customers

9:00 EXPO Hall Open IBM Booth #1720

9h00 - 10h00 Keynote

Diplomacy: Persuasion, Trust & Values (sujet

culture generale) or at 9:15 BIG !deas: Digital

Transformation in Retail with SAP

10:15–10:45

BIG !deas: Omnichannel

Schmomnichannel :

Going Beyond Your

eCommerce and Store or

NYC 2016 Virtual Store Tour

http://bigshow16.nrf.com/session/exhibitor-big-deas-

explorium-experimenting-future-retail

http://bigshow16.nrf.com/session/exhibitor-big-deas-

what%E2%80%99s-next-retail-2025-research-ibm

13H00 Lunch

13:15-14:45

Breakouts & BIG

IDEASessions

15:30-16:30 : Keynote session

New Realities in Brand Engagement to Meet the

Needs of the Empowered Consumer

19:00/20:30 Welcome,

Agenda Presentation,

Logistics Information

Fly-in SN501 BRU-JFK

10:30-13:20 or KL641 AMS-

JFK 13:25-15:50

Hotel : Hilton Midtown Hotel

20H00

9:00-12:00 IBM Booth Guided Visit with

Benelux or International personnal shoppers

several sessions in small groups (10/12

persons)

13:15-15:30 : Breakout & BIG IDEASessions

14:45-16:00 : Keynote session

Physical or Digital? The Choice is BOTH!

14H00

19H00 19:30 Dinner (TBC - Free/Networking with

peers/Meet experts)

Sharing participants from Belgium, The

Netherlands, France, Italy. Other countries

on request.

19:30 Dinner (TBC - Free/Networking with peers/Meet experts)

Sharing participants from Belgium, The Netherlands, France,

Italy. Other countries on request.

19:30 Dinner (TBC - Free/Networking with

peers/Meet experts)

Sharing participants from Belgium, The Netherlands,

France, Italy. Other countries on request.

10:00-17:00 IBM Benelux Stores tour : discover the most

innovating stores of Manhattan through a guided tour

customized for our Benelux delegation. We will carefully

select the stores this year around four innovation angles:

technology, store concept, merchandising and omni-

channel user experience. Examples from 2015 Study Tour:

Microsoft flagship - & Other Stores - Apple store - Samsung

Store - AT&T -Birchbox -BITE Beauty Lip Lab - COS / H&M -

Kate Spade - Nike Lab - Story - Chelsea Market - All Saints -

Warby Parker - Diane von Furstenberg - Eataly - ABC Carpet &

Home - New Balance - Normal The Factory - Design Within

Reach - Rebecca Minkoff - Crate & Barrel - Fairway - Garden of

Eden - Whole Foods Market - Food Emporium - Trader Joe's ....

Trip by metro with a Benelux Retail Guide, organized from

the Hilton Midtown Hotel

Fly-back SN502 JFK-BRU

18:15-07:20 or KL642 JFK-

AMS 17:50-06:55

15H00

16H00

17H00

11:00-11:45 Level 3/Room 3

BIG IBM !deas: Explorium:

Experimenting with the Future

of Retail

Agenda Preview - Work in Progress !

09:00-12:00 Dedicated

session to Benelux

clients : THINKLab

demos, innovation

workshop & study tour

feedback IBM 590

Madison - NY

10H00

11H00

12H00

8:30-9:00 NRF Chairman's Welcome and Opening

Remarks

8:30 - 09:00 NRF President and CEO's

Welcome and Opening Remarks

11:00-11:45 - Level 3/Room 3

BIG IBM !deas: What’s next? Retail

2025 - Research from IBM by

Stephen Laughlin

One - to -one

meetings Hot Topic Sessions

Page 8: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

© 2015 IBM Corporation6

Retail

IBM Global Additional program elements

NRF Keynote Sessions: hear from leaders in retail and former US Secretary of State Colin

Powell

IBM Big !deas Sessions: learn about IBM’s exciting new partnership with the Fung Group and

the very latest research-based insights for Retail, including a proactive, informed 2025 point-

of-view

Peer-to-Peer Roundtables: discuss best practices and trends in the retail industry with your

peers and an expert facilitator

IBM EXPO Booth: get the live experience of IBM’s cutting-edge retail solutions

Hot Topics Briefings: learn about a full range of industry topics from experts

Interact with IBM in

Social Media

Join IBM in Hot Topics

Briefings, Peer to Peer

Roundtables and Flash Chat

#nrf16

#IBMretail

IBM Innovation in Action

Explorium - Experimenting with

the Future of RetailThe Fung Group – Mon, 18 Jan 11AM

IBM Research and Thought Leadership

Retail 2025 – What’s nextSteve Laughlin, IBM Global Industry Leader, GBS

Tue, 19 Jan 11AM

IBM Sessions in the Big !deas Theater

Page 9: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

© 2015 IBM Corporation7

Retail

IBM Benelux Additional program elements

Benelux retail/CPG breakfasts & dinners – meet your local peers around specific topics –

innovation, agile, marketing, cognitive,…

Guided NYC Stores Tour

Guided IBM Booth tour

IBM Booth Tour # 1720NYC Retail Store Tours

Meet with your peers,

IBM Retail Subject Matter

Experts & Senior Executives

Page 10: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

© 2015 IBM Corporation8

Retail

IBM EXPO Booth #1720:

Get the live experience of IBM’s cutting-edge retail solutions

In the IBM booth we’ll be showcasing our latest capabilities and solutions, our strategic partnerships and examples of innovation with clients. We’ll bring to life the art of the possible in retail through two compelling new scenarios:

The Consumer is the Channel

Connect with your customers individually

Engage with your customers across both digital and

physical worlds

Leverage new digital technologies in-store to create

an exciting, distinctive shopping experience

Manage, collect and secure diverse data

Leverage cognitive insights to identify new trends

and opportunities

Enable employees

Relevant, Responsive Retailing

Market to local and regional events efficiently

Gain a deeper understanding of how customers

shop your stores

Improve your in-store operations

Use weather data to drive high-impact

promotions and optimize inventory

This is a preliminary list, subject to change

Page 11: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

© 2015 IBM Corporation9

Retail

Hot topics sessions

Share your preference before December 18th at [email protected]

Benelux customized agenda organised accordingly

Page 12: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

© 2015 IBM Corporation10

Retail

Peer-to-peer sessions

Share your preference before December 18th at [email protected]

Benelux customized agenda organised accordingly

Peer-to-Peer Sessions:

Facilitated, interactive discussions in a

roundtable format

Two executives as IBM facilitators

Design for the Digital Future

Customer

Engagement &

Commerce

The Era of Cognitive

Commerce: The Challenge of

Invisible and Unstructured

Data

Omnichannel /

Cognitive Commerce

Turning Insight into

Action: Engaging Your

Customers with Advanced

Analytics

Analytics

Page 14: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

Client Registration Form Fill In

Mandatory NRF fieldsContact details:

         Prefix (Mr, Mrs, Dr, Ms):

         First Name:

         Last Name:

         Title:

         Company:

         Is your company a retailer? (Yes, No):

         Address:

         Address:

         Postal Code:

         City:

         Country:

         Phone :

         Mobile :

         Email:

         Confirm Email:

         If you want a copy of the confirmation sent to another email

address, please specify it below.ADA

If you require specific aids or service at the event, please contact Jacob K.

Javits Concierge Services at 212-216-2100 or 212-216-2101.

Do you require a Visa letter of invitation?

If yes, please provide the below info. Upon completion of your registration,

you will receive via email your Visa letter to the email address you provided.

         Legal Name:

         Gender:

         Date of Birth: i.e. 10/14/1969

         Passport #

Demographics

 Level:

Please select one, mark with X

         CEO

         CFO

         CIO/CTO/IT

         CMO,

         COO

         Director or Manager

         General Manager

         Owner /Principal

         President / Managing Director

         Senior exec. SVP, EVP, VP

         Senior Manager

Job Role

Please select one, mark with X

         Analyst

         Personnel

         Business Development

         Press

         Consulting

         Public Relations

         Corporate Operations

         Quality Assurance

         Credit/Finance

         Real Estate

         Customer Service & Support

         Retail Store Operations

         Distribution/Supply Chain Sales

         Human Resources

         Store Management

         Information Systems or Technology, MIS

         Store Planning & Design

         Logistics

         Strategic Planning

         Marketing

         Supply Chain

         Merchandising

         Visual Merchandising

         Mobile

Page 15: Subject: Invitation the NRF Retail Big Show - NYC · Subject: Invitation the NRF Retail Big Show - NYC Dear, We are happy to invite you to join IBM at the National Retail Federation’s

Role in Company Purchase Decisions:

         Final Say

         Recommend

         Specify Supplier/Product

         No RoleWhat is the approximate company purchase within the next year on e-

commerce technologies?

Please select one, mark with X

         Under $50,000

         $50,001 - $100,000

         $100,001 - $250,000

         $250,001 or more

Type of Store OR Business

Please select one, mark with X

         Agency

         Luxury

         Association

         Mall/Real Estate

         Banking/Finance

         Manufacturing/CPG

         Big Box/SuperStore

         Online Retailer

         Consulting

         Pharmacy/Drug/Convenience

         Cosmetics

         Software

         Department

         Service Provider

         Discount

         Specialty/Apparel

         Electronics

         Specialty/Hard Goods

         Grocery/Food

         Technology

         Home/Domestics

         Other __________________

Payment Details

Credit Card Type (Amex, Diners, Discover, MasterCard or Visa):

Credit Card #:

Expiration Date:

Name on Credit Card:

I do not wish to send my credit card details via email, please have Vincent

Malarme from IBM call me at the following number when he completes my

official registration no later than Christmas (specifiy phone number)

IBM QuestionsPlease mark with an X any of the below IBM hosted activities you would be

interested to attend:

         1:1 meeting with a selected IBM Retail / Consumer Product

Expert

         peer to peer meeting with a client from your industry

         client roundtable /panel

         Watson Center – presentation of conginitive computing and

advanced customer analytics

         iX Interactive Studio – innovation through design thinking and

agile development. Presentation of the IBM Digital Marketing Agency

         Hot Topic Session - attend one of the Hot Topic sessions in

Retail and Consumer Products Thought Leadership & Research, in

Analytics, Commerce, Watson Cognitive Computing, Mobile or

Marketing Transformation. Specify which session from the list in

attached Powerpoint presentation (Page 8)