subliminal advertaising

14
SUBLIMINAL MESSAGES Rafael Márquez García

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Page 1: Subliminal advertaising

SUBLIMINAL MESSAGES

Rafael Márquez García

Page 2: Subliminal advertaising

INDEX

What it is History Some cases Studies Associative advertaising Product placement Questions

Page 3: Subliminal advertaising

WHAT IT IS?

Motion images

No movement images

Legal?

Page 4: Subliminal advertaising

HISTORY

James Vicary

1957

Lipton Ice

APA

Page 5: Subliminal advertaising

SOME CASES

Coca-Cola

Page 6: Subliminal advertaising

SOME CASES

Disney

Page 7: Subliminal advertaising

STUDIES

Wilson Bryan key

Lluis Bassat

No effects

Page 8: Subliminal advertaising

ASSOCIATIVE ADVERTAISING

Cars

Cosmetics

Home products

Page 9: Subliminal advertaising

PRODUCT PLACEMENT

Jurassic park

Navy

Page 10: Subliminal advertaising

SUMMARY

Imperceptible James Vicary No effects Great controversy Associated advertaising Product placement

Page 11: Subliminal advertaising

QUESTIONS

Who did the fisrt experiment of subliminal messages?

a) Lluis Bassat

b) James Vicary

c) Coca-Cola

Page 12: Subliminal advertaising

QUESTIONS

Which trade mark include subliminal messages?

a) Nike

b) Sony

c) Disney

Page 13: Subliminal advertaising

QUESTIONS

Which film have location advertaising?a) Harry potter

b) Lord of the rings

c) Jurassic park

Page 14: Subliminal advertaising

THANK YOU

Any question?