Subscribed 2015: Identity Fuels Your Subscriber Journey

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1. Identity Fuels Your Subscriber Journey Dave Scott CMO, Gigya @scottonmktg #subscribed15 2. 3 Whats your priority on the marketing road map? #subscribed1 3. 4 Whats Your Objective? 1. 2. 3. #subscribed1 4. 5 The Big Mystery 1. 2. 3. #subscribed1 5. 6 Knowing Their Identity Keeps You From Guessing #subscribed1 6. 7 Excuses Current solution is good enough 1. 2. 3. Identity is optional Never knew you needed it #subscribed1 7. 8 How IT Solves Identity: 1. #subscribed1 8. 9 2.How IT Solves Identity: #subscribed1 9. 10 3.How IT Solves Identity: #subscribed1 10. 11 Why Strategies Fail 1. 2. 3. #subscribed1 11. 12 Only 13% of CMOs feel confident that they are delivering a seamless experience Oracle Marketing Cloud #subscribed1 12. 13 Without Identity With Identity Increased Engagement & Conversion IDENTITY BARRIER Data Capturing Email True 1:1 Relationship #subscribed1 13. 14 Increased Engagement & Conversion IDENTITY BARRIER Acquisition Without Identity With Identity Newsletter Signup True 1:1 Relationship #subscribed1 14. 15 Increased Engagement & Conversion IDENTITY BARRIER Targeting Without Identity With Identity Blind Marketing True 1:1 Relationship #subscribed1 15. 16 Increased Engagement & Conversion IDENTITY BARRIER Infrastructure Without Identity With Identity Multiple Profiles True 1:1 Relationship #subscribed1 16. Use Cases For Identity #subscribed1 17. 18 1. Unified subscriber view 1. 2. 3. #subscribed1 18. 19 2. Know you subscriber 1. 2. 3. #subscribed1 19. 20 3. Improves Marketing 1. 2. 3. #subscribed1 20. 21 4. Measure results 1. 2. 3. #subscribed1 21. 22 5. Secure user data 1. 2. 3. #subscribed1 22. Identity Driven Results #subscribed1 23. 24 Identity-Driven Results: 74% Increase in registration conversions #subscribed1 24. 25 9x Increase in repeat user logins #subscribed1 25. 26 92% Increase in commenting activity Identity-Driven Results: #subscribed1 26. 27 24% Increase in time spent on site #subscribed1 27. 28 50% Increase in site advertising revenue #subscribed1 28. 29 200% Improvement in ad targeting conversion rates #subscribed1 29. Case Studies #subscribed1 30. Medialaan: How Identity Increased Ad Revenue Couldnt track user behavior on siteP Implemented Identity to encourage loginS 200% growth of registered usersR #subscribed1 31. Learn Liberty: How Identity Drove Personalization P S R Poor conversion rates across marketing efforts Used identity to personalize email outreach 152% increase in click through referral traffic #subscribed1 32. Forbes: How Identity Increased Conversions P S R Declining online subscriptions and poor site experience Implemented Identity to increasing registration and engagement 100% increase in newly registered users #subscribed1 33. About Gigyas Identity Solution #subscribed1 34. 35 We enable companies to build better relationships by turning unknown users into known, loyal and engaged customers 1.5B consumers reached 700+ customers 46 countries 325 employees and growing #subscribed1 35. 36 CONNECT COLLECT CONVERT Gigya: Customer Identity Management Platform 36. 37 Media & Entertainment Consumer Products Ecommerce Travel & Leisure Education / Non-Profit Communications & Infrastructure Financial Services Healthcare 700 Global Enterprise Customers #subscribed1 37. 38 Ask Why? 1. 2. 3. #subscribed1