subscribed 2015: identity fuels your subscriber journey
TRANSCRIPT
3
What’s Your Objective?
More site or return visits1.
2.
3.
Increased engagement or purchases
More time on site
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4
The Big Mystery
Know who your customer is?1.
2.
3.
Know what they are looking for?Know what compels them to return?
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Excuses
Current solution is good enough
1.
2.
3.
Identity is optional
Never knew you needed it
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Data is not secureWhy Strategies Fail
1.
2.
3. Data is bad and is decaying
Data is everywhere
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“Only 13% of CMOs feel confident that they are delivering a seamless experience” Oracle Marketing Cloud
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Without Identity With Identity
Increased Engagement & Conversion
IDENTITY BARRIER
Data
Capturing Email True 1:1 Relationship
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Increased Engagement & Conversion
IDENTITY BARRIER
Acq
uis
itio
n
Without Identity With Identity
Newsletter Signup True 1:1 Relationship
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Increased Engagement & Conversion
IDENTITY BARRIER
Targ
eti
ng
Without Identity With Identity
Blind Marketing True 1:1 Relationship
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Increased Engagement & Conversion
IDENTITY BARRIER
Infr
ast
ruct
ure
Without Identity With Identity
Multiple Profiles True 1:1 Relationship
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1. Unified subscriber view
Manage your data in one place
1.
2.
3.
Single subscriber across devices
Single subscriber across experiences
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2. Know you subscriber
Accurate 1st party data1.
2.
3.
Curated by the customer
Never Decays
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3. Improves Marketing
Integrate with marketing tools
1.
2.
3.
Personalizes website experiences
Personalizes outreach efforts
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4. Measure results
Insights into customers1.
2.
3.
Test likes and dislikes
Analyze engagement
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5. Secure user data
Ensures data privacy1.
2.
3.
Enforces security protocols
Prevents breaches
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Medialaan: How Identity Increased Ad Revenue
Couldn’t track user behavior on siteP
Implemented Identity to encourage loginS
200% growth of registered usersR
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Learn Liberty: How Identity Drove Personalization
P
S
R
Poor conversion rates across marketing efforts
Used identity to personalize email outreach
152% increase in click through referral traffic
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Forbes: How Identity Increased Conversions
P
S
R
Declining online subscriptions and poor site experience
Implemented Identity to increasing registration and engagement
100% increase in newly registered users
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We enable companies to build better relationships by turning unknown users into
known, loyal and engaged customers
1.5Bconsumers reached
700+customers
46countries
325employees and
growing
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Media & Entertainment
Consumer Products Ecommerce Travel & Leisure
Education / Non-Profit
Communications & Infrastructure
Financial Services Healthcare
700 Global Enterprise Customers
#subscribed15