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Subsc riber C Read ers, Edge Serv er, Web Clie nt Read ers, Edge Serv er, Web Clie nt RFID Port al S erve rs a t ET I Subsc riber B Read ers, Edge Serv er, Web Clie nt Advance Shipment Order Purcha se Order Business Service Provisioning Platform Business Service Provisioning Platform Piloted by industries such as library, events, retail, charity, logistics Piloted by industries such as library, events, retail, charity, logistics EC-Communicator API SMS Email Web Reply 2005/ 04/04 15:30 :00 Total : 30 Y: 15(50 %) N:15( 50%) 2005/ 04/04 15:30 :00 Total : 30 Y: 15(50 %) N:15( 50%) SMS Email Web SMS WAP/3G MMS Email Report Selection Criteria G ender:Both District:Mongkok A ge Group:15-40 O ccupation:All Validated M ember Database TargetSegm ent T elephone L ist 97765432 94664123 91234112 93453432 … Sending D etails Date: Christm asEve Time: Evening Message Type: EC-Coupon Content: … Target Segm ent ABC Shop C oupon #:40238904 Presentthiscoupon to get10% discount. Enquiry:23456789 V alid until:31/Jan/05 A B C Shop C oupon #:40238904 Presentthiscoupon to get10% Enquiry:23456789 V alid until:31/Jan/05 A B C Shop C oupon #:40238904 Presentthiscoupon to get10% discount. Enquiry:23456789 V alid until:31/Jan/05 ABC Shop Coupon #: 40238904 Present this coupon to get 10%discount. Enquiry: 23456789 Valid until: 31/Jan/05 Coupon # 40238904 40239034 40239201 … EC-Coupon Tracking Database • Data Mining • Business Intelligence • Customer Profiling and Segmentation Marketing Campaign Solution BI MS e-Pay ERP Business Intelligent Selection Cr iteria First 5000 value-custom ers based on amount, frequency, and office location Target Segment Telephone List 97765432 94664123 91234112 93453432 … Validated Member Database Messaging Service Target Segment Telephone List 97765432 94664123 91234112 93453432 … Sending Details Date: Christmas Eve Time: Evening Message Type: EC-Coupon Content: … T a r g e t S e g m e n t ABC Sho p ABC Sho p ABC Sho p Messaging Service Transaction Database Personalized messages “Congratulat ions ! You are the lucky winner of this month…. ” Tha nk you

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EC-Communicator. Subscriber B. SMS. API. Messaging Service. B usiness I ntelligent. Messaging Service. Advance Shipment Order. Target Segment. Thank you. MMS. Email. Purchase Order. Target Segment Telephone List 97765432 94664123 91234112 93453432 …. Personalized messages - PowerPoint PPT Presentation

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Page 1: Subscriber C

Subscriber C

Readers,

Edge Server, Web Client

Readers,

Edge Server, Web Client

RFID Portal Servers at ET

I

Subscriber B

Readers,

Edge Server, Web Client

Advance Shipment

OrderPurchase Order

Business Service Provisioning PlatformBusiness Service Provisioning PlatformPiloted by industries such as library, events, retail, charity, logisticsPiloted by industries such as library, events, retail, charity, logistics

EC-Communicator

API

SMS

Email

Web

Reply

2005/04/04 15:30:00Total: 30Y: 15(50%)N:15(50%)

2005/04/04 15:30:00Total: 30Y: 15(50%)N:15(50%)

SMS

Email

Web

SMS

WAP/3G

MMS

Email

Report

Selection CriteriaGender: BothDistrict: MongkokAge Group: 15-40Occupation: AllValidated

MemberDatabase

Target SegmentTelephone List

97765432946641239123411293453432

…

Sending DetailsDate:Christmas EveTime: EveningMessage Type:EC-CouponContent: …

Target Segment

ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05

ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05

ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05

ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05

ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05

ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05

ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05

ABC ShopCoupon #: 40238904Present this coupon to get 10% discount.Enquiry: 23456789Valid until: 31/Jan/05

Coupon #402389044023903440239201

…

EC-CouponTrackingDatabase

•Data Mining•Business Intelligence•Customer Profilingand Segmentation

Marketing Campaign Solution

BI MS

e-PayERP

Business IntelligentSelection CriteriaFirst 5000 value-customers based on amount, frequency, and office location

Target SegmentTelephone List

97765432946641239123411293453432

…

ValidatedMemberDatabase

Messaging ServiceTarget SegmentTelephone List

97765432946641239123411293453432

…

Sending DetailsDate:Christmas EveTime: EveningMessage Type:EC-CouponContent: …

Target Segment

ABC Shop

ABC Shop

ABC Shop

Messaging Service

TransactionDatabase

Personalized messages

“ Congratulations ! You are the lucky winner of

this month…. ”Thank you

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