Subscribers: A Content Marketer's Greatest Asset!

by Ileane SmithJune 2012

● RSS (most common)● Newsletter (most highly regarded)● Podcast (most targeted)● YouTube (most difficult to reach)● Facebook (most untapped)● Hybrid (most desired)● More?(what else you got?)

How do people subscribe to your content?

RSS Subscribers Typically very savvy.

They like to organize the content they consume in feed readers. They know how to find the feed icon on your website.

Newsletter Subscribers Many of them want

exclusive content from you or FREEBIES. They'll get your emails. Sometimes they'll open them, most of the time they don't!!

The trick is to keep them interested in what you have to say!

Hybrid Subscriber #1

Some people subscribe to your RSS feed AND your Newsletter.

That's a win-win for you.

Podcast Subscribers Your most

captive audience. Once they have the headphones on, you can get inside their heads and convey your ideas without distractions.

More Hybrid Subscribers Please!When people subscribe to content via RSS +

Newsletter + Podcast. You know where I'm going with this...

They're so much fun, but almost impossible to catch up with!

YouTube Subscribers

Facebook Subscribers They really

want to be your Facebook friend. Let's hope they are Hybrid Subscribers too!

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