Success in The MakingEngaging Teachers through Social Networks

Increase the number of teachers visiting www.successinthemaking.co.uk Making the user experience of visitors to Success in the Making as enjoyable and

productive as possible

Increase the number of followers of @hackneysuccess

Building the number of YouTube viewers and subscribers

Creating and attracting visitors to a Success in the Making Facebook page

Social media StrategyMission Objectives

Create Community Rooms : “Share Your Experience” / “Advices and Tips” / FAQ Add links to Facebook Page and Group

Build Fans and Community – creating seeding content (focus on discussions) – integrate with website/twitter/youtube

Build twitter followers community. “Follow to get followed strategy. Identification of influencers/teachers networks. Creation of seeding/compelling content. Integrate with other Social media assets

Build a Hootsuite Deck to manage multiple platforms updates / tailored communication (via lists) and networks (teachers , press) identification

Proposed Social media StrategyEnhance User-Experience

Use Google Adwords – Sponsored links◦ Run precisely tailored ads for Job offers

Grow an integrated Community on owned networks (Twitter/Facebook/Youtube) to :◦ Drive traffic to successinthemaking.com◦ Get retweets and blog mentions, hopefully mass-media coverage

Use Netvibes to monitor :◦ Alerts / news◦ Specific Keywords◦ Blog mentions

Monthly Carve Consulting’s Report for Success Measurement using :◦ Google Analytics◦ Radian 6◦ Tweetreach◦ Facebook Insights

Proposed Social media StrategyRaise Awareness and Monitor Activity

Customizable Netvibes Deck

Building an Integrated Social Media Network

2

• Open graph• Embedded Feed• Video Access Social Media Links

• Embedded Feed• Embedded Videos• Events

• Group/Page updates• Job Updates• Updates• Events/news updates

• Social Media links

Creating awareness and traffic

Jobs Campaigns Hackney news Events TLT News Videos Blogs Podcasts ...and more

The Process

We create and co-create content, socialising it and seeding it onto owned and shared networks

This builds engaged communities driving traffic “home”. Activity supported via targeted marketing

MySMARTSpaces for SMART

Building Engaging Facebook Pages

Google & Facebook Promotion

We propose a 3 month pilot programme to demonstrate effectiveness and ROI

Set-up◦ Strategy design◦ Facebook Page creation◦ Updates to SuccessintheMaking◦ OpenGraph integration: ◦ 3 x days @ £750 - £2250

Costs

Content and Communities: ◦ creation and co-creation of content◦ seeding to owned and shared networks◦ Building communities on core platforms◦ 1 x hour per day (3 x days / month ) : £2250

Reporting, Training; Management of promotion spend◦ 1 x day / month ) : £750

Costs

Reporting

Google & Facebook Promotion◦ Minimum 2000£/month◦ Suggested Maximum 5000£/month◦ would equate to 5000 to 15000

engagement/visitors a month.

Costs