success on the web, made simple
DESCRIPTION
Presentation for the SCORE Leadership Conference in Washington D.C. on 8/12/2014. A look at what an online identity is, what the components comprise a website, and some information on social and SEO marketing.TRANSCRIPT
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• Small business advocate• Website creator• Developer• Marketer• Speaker and inventor• GoDaddy Evangelist• My Website: Mendel.me
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Discussion about online identity.
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WebsiteSocial Media
Online Reviews
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85%OF CONSUMERS USE THE INTERNET TO FIND LOCAL BUSINESSES.
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Accessibility BrandingEstablish
Credibility
Connect with Customers
Generate Leads
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A website is an extension of an offline business.
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Domain NameAll-in-one
website solution OR hosting
Professional Email
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Social Media Local Reviews MobileSearch Engine Optimization
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Online OfflineSocial media = word of mouthLocal reviews = personal referralsMobile = popup cartSEO = sign placement
and wording
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Be realEncourage
open dialogueAsk questions
Respond to feedback
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Be relevant
Be specific
Be strategic
Be natural
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USB Drives at GoDaddy’s Booth
SEO – Moz.org
GoDaddyTrainingHub.com
SCORE.org
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Turn your idea into a business pre-guide
DIY Getting started worksheet and build your own website
Workshop materials (instructor guide, participant pre-work, participant guide, build a website together)
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10PDF RESOURCES FOR CLIENTS AND ADVISORS
QuestionsTweet @ifyouwillit #SCORENLC with tidbits you learn today!