success tips for paying to promote your content using facebook sponsored posts by andrea vahl

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Facebook Sponsored Posts: Success Tips For Paying To Promote Your Content @andreavahl

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Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl @andreavahl Facebook Sponsored Posts: Success Tips For Paying To Promote Your Content #SMXsocial13 #smx #14B Between Facebook’s regular introduction of new ad products and the slimming down of its suite of offerings, it’s tough to keep up with the site’s latest advertising opportunities. Meanwhile, constant change in the way organic content is displayed demands a shift in paid tactics. Attend this session to get up to date on the techniques that are working today so you can take advantage of the latest paid offerings before your competitors do.

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Page 1: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Facebook Sponsored Posts: Success Tips For Paying To

Promote Your Content

@andreavahl

Page 2: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

About me

• Social Media Coach, Strategist and Speaker

• Co-author of Facebook Marketing All-in-One for Dummies

• Community Manager for Social Media Examiner for 2 years

• Grandma Mary

Page 3: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl
Page 4: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Facebook Ad Models

Page 5: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Facebook Ad Models

Page 6: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Facebook Ad Models

Page 7: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Facebook Ad Models – Pay to Play

Facebook Ad or Sponsored

Story

Increased Engagement &More Visibility

Page 8: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Research – Ads Board

www.Facebook.com/ads/adboard

Page 9: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Types of Facebook Ads

• “Regular” Facebook Ad (goes to website)

• Facebook Engagement Ad (internal)

• Sponsored Story

• Promoted Post

• Boost Post (on Page only)

• Facebook Offers (Local)

• Retargeting (3rd Party)

Page 10: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Sponsored Story Breakdown

Page 11: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Sponsored Story About a Promoted Post

Social Proof

Longer text

Link Post

Page 12: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl
Page 13: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl
Page 14: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Likes and Interests

I try to keep the Audience size at

200,000 or more if possible

Page 15: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Sponsored Stories – Think of the Audience

Page 16: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Targeting Strategies

• Precise Interests = OR

• Broad Category = AND

• # adds closely related terms

Page 17: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Bidding strategies

• Bid High

• Can use default bidding method

• Stop Ads that underperform

Page 18: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

How to get Cheaper Clicks

• Split Test ads

• More Clicks

• Click Thru Rate – CTR

• Sidebar - 0.07% - 0.10%

• News Feed 0.8% - 1.5%

Page 19: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

ROI – Conversion Tracking

Page 20: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Conversion Tracking

• One per ad

• Only external websites

• Not on Promoted Posts

Page 21: Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

Thank you! Connect with me

www.AndreaVahl.com

www.facebook.com/andreavahl

www.fb.com/GrandmaMaryShow

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