success with online video
DESCRIPTION
Learn about online video marketing with the masters of online video! Join Ezra Fishman (Director of Marketing) and Chris Savage (Co-Founder and CEO) of Wistia to learn how this powerful and fun marketing approach can boost your marketing efforts, increase visibility and help yield great ROI results!TRANSCRIPT
Success With Online Video
@ezrafishman
Why Video?
http://www.youtube.com/watch?v=uLTIowBF0kE
@ezrafishman
Brand Advertiser • Paying for brand impressions • Great if you’re trying to
affect in store buying behavior
• One piece of the marketing funnel
@ezrafishman
CONTENT MARKETER
ATTRACT visitors with great content
Get visitors to ENGAGE with us
Turn followers into CHAMPIONS How can video help
us do this better?
@ezrafishman
Attract How do new people find our site? • Sharing • Search
@ezrafishman
Attract
http://www.seomoz.org/blog/keyword-driven-personas-whiteboard-friday
@ezrafishman
Attract
@ezrafishman
Attract
@ezrafishman
Engage How do we continue to communicate? • Lead capture • Email marketing
@ezrafishman
Engage
http://wistia.com/learning/diy-office-video-studio
@ezrafishman
engage
@ezrafishman
Champion How do we create rabid advocates? • Let people connect with us personally • Be authentic • Have fun
@ezrafishman
Champion
http://wistia.com
@ezrafishman
Champion
http://wistia.com/free/created
@ezrafishman
Champion
http://wistia.com/blog/sharing-modal/
@ezrafishman
Why Video? Personal Emotional Engaging
Payoff = An absurdly engaged audience that is doing our marketing for us.
@ezrafishman
How to get there from here
1. Start (s)crappy 2. Build your audience 3. Improve over time
@ezrafishman
START (S)CRAPPY
http://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/
@ezrafishman
START (S)CRAPPY
@ezrafishman
START (S)CRAPPY
http://wistia.com/learning/sent-from-my-iphone
@ezrafishman
BUILD YOUR AUDIENCE
@ezrafishman
BUILD YOUR AUDIENCE
@ezrafishman
BUILD YOUR AUDIENCE
@ezrafishman
IMPROVE OVER TIME
@ezrafishman
IMPROVE OVER TIME
@ezrafishman
IMPROVE OVER TIME
@ezrafishman
IMPROVE OVER TIME
@ezrafishman
Conclusion Video is not a silver bullet Use video to connect and build trust Start (s)crappy and get better
@ezrafishman
Thanks http://wistia.com/learning
Contact info -- [email protected] [email protected] [email protected]