successful nsp retail business paul & sharon tsui, n.d., m.s., b.s. austin, texas...
TRANSCRIPT
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Successful NSP Retail BusinessSuccessful NSP Retail BusinessPaul & Sharon Tsui, N.D., M.S., B.S.Paul & Sharon Tsui, N.D., M.S., B.S.
Austin, TexasAustin, Texas
[email protected]@gmail.com
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Is Retail Business Your Dream?Is Retail Business Your Dream?Quick Show of HandsQuick Show of Hands
• Own a herbal retail shop featuring only NSP• Own a herbal retail shop featuring mostly NSP• Own a herbal retail shop featuring little/no
NSP• Thinking to open a retail business
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Traditional Retail BusinessTraditional Retail Business
• High volume & low profit business• Highly competitive
– Competitive products/services - everywhere– Cut-throat prices
• Expensive lease - location, location, location• High upfront cost – inventory, equipment, etc.• Low customer loyalty• Long hours & feel tied down by the store
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Retail Business As Un-UsualRetail Business As Un-UsualTop Ten Personal NeedsTop Ten Personal Needs
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Growing Gap Between Customer Growing Gap Between Customer Expectations & Retailer’s Ability to DeliverExpectations & Retailer’s Ability to Deliver
Source: BrandWeek, 2006
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Retail Business As Un-UsualRetail Business As Un-UsualDifferentiation - Sets You ApartDifferentiation - Sets You Apart
• It’s Not What You Are – Who You Are• It’s Not What You Sell – How You Sell• It’s Not What You Serve - How You Serve• Enhance Your Customer Experience
Before – your ads/name/reputation
During – Experience from hi to good-bye
After – Follow-up – show your dedication
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Retail Business As Un-Usual Retail Business As Un-Usual Relationship BusinessRelationship Business
• Focus on Superior Customer Experience• Build long-term sustainable relationships• Build mutually beneficial relationships• Build consensus health decisions (coach v.
directive)• Provide education resources for clients• Performance & retention assurance
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Retail Business As Un-UsualRetail Business As Un-UsualTop Ten Personal NeedsTop Ten Personal Needs
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Wholesome Wellness CenterWholesome Wellness CenterRelationship Retail BusinessRelationship Retail Business
• High Quality Unique Products Center• Wholesale Membership Recruiting Center• Wellness Education Resource Center• 1-on-1 Personal Service Center• Physical, Emotional, Spiritual Caring Center• Financial Freedom Center
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Wholesome Wellness CenterWholesome Wellness CenterUnique Quality Products CenterUnique Quality Products Center
• Unique product line(s) that no retail shops (large or small) will likely carry• Products that sell themselves – effective & safe – lead to quick positive results• Staffed w/ caring & experienced herbalists• Articulate the NSP advantage:
cGMP, Pharmaceutical grade quality
Excellence in product formulation & design
Join the Wholesale Membership Club or Business
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Retail Business As Un-UsualRetail Business As Un-UsualImprove Inventory TurnsImprove Inventory Turns
• Keep inventory simple, organized, up-to-date• Dusting and check expiration dates weekly• Establish regular retail price - reference• On-going Clearance Sales – prominent place
• New Product Introduction Sales• Wkly/Monthly Sales – on-going & ever changing
• General Mail-Out Sale events – quarterly
• Target Sales – retail, members, zipcode, non-active customers, moms, social media events, class, etc…
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Wholesome Wellness CenterWholesome Wellness CenterUnique Quality Products CenterUnique Quality Products Center
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Wholesome Wellness Center Wholesome Wellness Center Recruiting CenterRecruiting Center
• Why promote NSP Wholesale in a Retail setting?
Timeline
YourBottom Line
Customer KnowledgeWell-being Delight, etc
Retail Only
Non-Member
NSP MemberNSP Member
NSP Member Clients:NSP Member Clients:• Spend more each time (2X – 5X)• Come more often than before• More satisfied - health needs met• Refer new clients & welcome NSP business opportunity
Increase Transaction Size and Frequency
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Wholesome Wellness Center Wholesome Wellness Center Recruiting CenterRecruiting Center
• Sign everyone who qualifies for membership• Your best customers become Members• Members then become Wellness Experts• Wellness Experts – NSP Manager or Staff• Staff – supports you, store, and residual business income
As a Retail Merchant:As a Retail Merchant:
• Sales & Profit Margin per client increase• Satisfied customer w/ greater knowledge & loyalty• Greater opportunities to multiply your business – referrals• From short-term gain to long-term prosperity
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Wholesome Wellness Center Wholesome Wellness Center Recruiting CenterRecruiting Center
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Wholesome Wellness Center Wholesome Wellness Center Education Resource CenterEducation Resource Center
• Make your store an education center• Distribute product, testimonial, wellness info
throughout the store• Share health tidbits – store clients, 1-on-1,
social media, website blogs, classes, webinars• Transform your store into a classroom• In-store TV – product intro, themes, looping
videos, promotions
“And ye shall know the truth, and the truth shall set you free” – John 8:32
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Wholesome Wellness Center Wholesome Wellness Center Education Resource CenterEducation Resource Center
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Wholesome Wellness Center Wholesome Wellness Center Education Resource CenterEducation Resource Center
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Wholesome Wellness Center Wholesome Wellness Center Education Resource CenterEducation Resource Center
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Wholesome Wellness Center Wholesome Wellness Center Caring Center
• Great service, competitive pricing, and great products are necessary but not sufficient
• Clients need more than what you are selling• People walk in w/ all kinds of personal needs• Physical, emotional, spiritual needs• Looking for validation, comfort, help• Chic-Fil-A – Every Life Has a Story
http://www.youtube.com/watch?v=2v0RhvZ3lvY
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Retail Business As Un-UsualRetail Business As Un-UsualCaring CenterCaring Center
• Decorate your store warmly• Prayer Box – someone is praying for them• Listen first then speak• Get involved with the community services• Build Great Client Relationships:
Encouraging words, smiles, respect, cheerfulness
Connect w/ clients – caring, engaging, personal
Sincere appreciation – loyalty and referrals
People don’t care how much you know, until they know how much you care – genuinely live it!
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Retail Business As Un-UsualRetail Business As Un-UsualTop Ten Personal NeedsTop Ten Personal Needs
• Acceptance• Affection• Appreciation• Approval• Attention• Comfort• Encouragement• Respect• Security• Support
ATTENTIVENESS• Showing the worth of a person by giving my undivided concentration• ASK & LISTEN to their needs• INVESTIGATE – address the root cause• Suggest an herbal PROGRAM v. PRODUCT• RESPECT their time & attention span• FOLLOW-UP - let us know of their progress
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Wholesome Wellness Center Wholesome Wellness Center Service Center
• Store front 1-on-1 interaction – no charge• In-depth personal health assistance program• Bio-scan, Iridology, Muscle Testing, BTA, etc…• Meet client’s alternative holistic needs• Charge for your service
Set aside time for this 1-on-1 private consultationBuild your name, reputation, expertise, and valueDifferentiate from other retail shopsHelps w/ your bottom line – pay monthly lease & more
• Cross refer with other health professionals
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Wholesome Wellness Center Wholesome Wellness Center Service Center
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Wholesome Wellness CenterWholesome Wellness Center Financial Freedom Center
• Share your financial success story• Let them know they too can be financially free• Share NSP business – travels & awards• Conduct business building classes, webinars• Wanted sign – Independent Business Owner• 1st Step - Pay for their supplements FREE
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Retail Business As Un-UsualRetail Business As Un-UsualTop Ten Personal NeedsTop Ten Personal Needs
Retail Business As Un-UsualParadigm Shift
dd
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Retail Business As Un-UsualRetail Business As Un-UsualPerformance Follows RelationshipsPerformance Follows Relationships
• Lead with Relationships and Performance follows (always)
• Word of mouth is your BEST referral• A raving customer is your best client• Your best client may become your associate• Great relationships lead to great connections• Epitome of Social Media – It’s NOT who you
know, its who they know!
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Retail Business As Un-UsualRetail Business As Un-UsualIncreasing Foot TrafficIncreasing Foot Traffic
• Reaching out to new clients:-
Door hangers, newspaper/radio ads, Yellow Pages,-
Website, Facebook, Twitter-
Wellness Fairs, community events, radio shows
• Evaluate effectiveness of your ads • Measure it – First Timer Guest Book• General Sale events – at least quarterly• Clientele Target Sales – retail, members, zipcode, non-active customers, moms, etc…
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Sponsoring Community EventSponsoring Community EventCommunity EventsCommunity Events
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Retail Business As Un-UsualRetail Business As Un-UsualIncreasing Foot TrafficIncreasing Foot Traffic
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Retail Business As Un-UsualRetail Business As Un-Usual
• Re-invent the Retail Business• Make it a unique and differentiating place• Superior Relational Customer Experience• Make it a Wholesome Wellness Center• Use NSP product/education/business model• Worry-free competition – Big or Small
Enjoy a Lifetime of Friendships &Fun Memories
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Live Your DreamLive Your Dream
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Live Your DreamLive Your Dream
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Retail Questions & SuggestionsRetail Questions & SuggestionsPaul & Sharon Tsui, N.D., M.S., B.S.Paul & Sharon Tsui, N.D., M.S., B.S.
Austin, TexasAustin, Texas
512-923-1114 (cell)512-923-1114 (cell)[email protected]@gmail.com
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